1: Study the publishing industry so you understand your options, the possible ramifications of your choices and your responsibilities as a published author.
2: Define your purpose for writing this book. Make sure it is valid, not frivolous.
3: Determine your target audience. Who is most likely to read this book and how many people does this comprise?
4: Ascertain whether this book is needed/desired. Is there a market for it?
5: Consider your platform—your following, your connections, your way of attracting readers. Why are you the person to write this book and who is going to care about reading it?
6: Create a marketing plan. How will you get word out about your book?
7: What are your promotional hooks? Find ways to build promotion into your book while you’re writing it.
A well-researched, complete book proposal will assist you in answering each of these questions accurately. A book proposal is a business plan for your book. Don’t neglect this very important step to becoming a successful author.