Archive for the 'Book Promotion' Category

Maybe You SHOULD Give Up

Friday, April 15th, 2016

I meet and hear from many authors who are on the verge of quitting—giving up on their book. “It’s too hard.” “I’ve done everything I possibly can and my book’s still not selling.” “I don’t want to go out and talk about my book, commit to a blog and all that.” Generally, I try to […]

Become a Successful Author—It’s All in the Attitude

Thursday, April 7th, 2016

There’s so much authors need to know and most of it has to do with perspective—understanding the industry, your readers, how to get their attention, what moves or motivates someone to make a book purchase and so forth. Without the insight—a grasp of the concept—what good is marketing strategy? That’s why I take time and […]

Follow Other Authors for a Win-Win Proposition

Monday, March 14th, 2016

I get more questions from authors about book promotion than any other topic. And most of the questions come after the book is published. If these authors had read my book, Publish Your Book, before writing their book, they’d be much better prepared for the book promotion process. They’d know how important it is to […]

Book Promotion is NOT an Afterthought of Publishing

Sunday, March 6th, 2016

I’ve met hundreds of authors over the years—some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children’s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth. There’s nothing wrong with this. In fact, authors should set lofty […]

How to Land on the Front Page of the Wall Street Journal

Tuesday, March 1st, 2016

Well, it’s a crap shoot, for sure. You never know when these opportunities will arise and from where. But you can be sure that if you hole up in your home, never reaching out, it probably won’t happen for you. How did my Klepto Cat Mysteries get a mention on the front page of the […]

Good News for Authors–And Out-of-the-Box Book Promotion Tips

Saturday, February 20th, 2016

Publisher’s Weekly announced this week that sixty new independent bookstores were opened in 2015 and they’re scattered all across the US. There are several new bookstores along the west coast and the Eastern Seaboard and all throughout the middle states. I glanced at the list and saw that several have sprouted up across Ohio and […]

Book Promotion Means Taking Advantage

Wednesday, February 17th, 2016

I’m not suggesting you take advantage of people and situations in a bad way—but that you take advantage of opportunities that might result in book sales. First, you must be willing to watch for opportunities and recognize them. Then figure out how you can use them to gain a little exposure for your book. Remember, […]

Book Promotion–No Easy Task

Monday, February 15th, 2016

If you’ve been to a writers conference or club meeting, if you’ve read any books or newsletters on the topic of publishing, even if you’ve only spoken to an author or two while on your writing/publishing journey, you’ve heard the term book promotion. Unless you’ve done your writing in a cave without Internet service a […]

The Changing Face of Book Promotion

Thursday, January 21st, 2016

I’ve been silent for too long. Been writing and also promoting my fiction. Today I’m in promotion mode. Some things have come to my attention and I think they might be of interest to you. First, I’ve said this before—as an author, you should be subscribing to and READING appropriate newsletters (which are mainly enewsletters […]

Blogs and Blogging for Authors

Saturday, January 2nd, 2016

Is blogging passé? Should authors sign up for a facebook page, Twitter, LinkedIn, and so forth? YES, but not to the exclusion of a website and a blog (or 2 or 3). I know, I know, it’s darn hard to do it all. But if you’re responsible for a household and a family, you’ve been […]