Writing and Publishing News

People are still amazed that I post to my blog every single day. But it isn’t very different from those people who post to Facebook and Twitter every day, is it? In fact, some consider a blog an aspect of social media.
Few of the authors I meet online or in person even blog at [...]

I spoke to a group of serious writers yesterday in Woodland Hills at the Motion Picture and Television Fund Complex. The writers group is the California Writers Club/West Valley. It was a good group. And among them were a few writers I knew a dozen or so years ago. Fun to catch up with them.
We [...]

Everyone is talking about “branding” these days. You must brand yourself or your company—create a brand. What is a brand? Some consider it an image. It’s what makes you or your company stand apart from your competitors. It’s your reputation. It’s how people measure you against others.
While we typically think of branding for companies—Ford, McDonalds, [...]

Do you have a way for people to sign up at your website? If you are promoting a book, you really should.
This is a good way to meet members of your audience—your readers. You can engage in dialog with them and, perhaps, prompt them to purchase your book. You can add their names to [...]

I’m often asked, “What is the best way to promote a book?” My response is always the same, “It depends on the book and it depends on the author.”
You see, beyond the topic and genre of the book—beyond the proposed audience—beyond the author’s limitations, capabilities and skills—book promotion is a rather variable concept. It is [...]

You really can’t do it all. This hard lesson comes clearly into focus once you become the author of a book. With the added responsibility of promotion on top of everything else that’s going on in your life, something has to give, right? And this is one reason why so many books fail or why [...]

You have a book idea. It hounds you day and night. You discuss it with people and they think it is a valid concept. Maybe you ought to start writing it. People need the information you have and the perspective you can offer. “Yes!” you decide. “I will write it.”
You put everything you have into [...]

Do you believe that exposure is important to a book? Do you take advantage of the promotional opportunities that come before you in order to get exposure? Do you seek out ways to get additional exposure for your book?
I happen to know that some of you do and some of you don’t.
I’m in the [...]

I love it when something I believe and that I’ve been recommending to others proves to be valid. I often tell authors of nonfiction how important it is to promote their books through published articles in appropriate magazines. Just this week, I’ve received emails from 3 different individuals who read 3 different articles in 3 [...]

Do you want to be found? If you have a book to promote, the answer should be yes. Your website should come up immediately when your name is typed into any of the major search engines.
As you may know, I am contacting authors to interview for my latest book on book promotion. And I am [...]