We’ve all heard (and used) the term—“if it ain’t broke, don’t fix it.” But what if it IS broken? What if your book sales are not what you had expected or hoped for? What if your promotional efforts (or lack of) are not producing sales? Then it’s time to change your tactics.
People ask me why my Klepto Cat Mystery books aren’t available for the Nook, for example. Well, Amazon offers an exclusive package through their Kindle Direct Program and, since sales have been amazing from the start of my relationship with this program, I haven’t considered making a change. I’m constantly trying to come up with ways to sell even more books, however, and to get more exposure for them. Wouldn’t you?
Are your book sales meeting your expectations? Maybe you’re offering your novel in print form only and sales are disappointing. I can tell you that novelists are devouring books on e-readers. Consider formatting your book for Kindle, Nook, etc. and see what happens.
Of course, you’d better also be promoting your book like crazy—getting exposure for your book. Contact reviewers of books in your genre, visit blog sites and websites related to the genre and post something, go out and talk about your book, build your own website and offer irresistible content—contests, fun facts about the era or topic of your book, etc.
Another way to ramp up your sales is to add to your “merchandise.” Create a series. The more books you have, the more sales you can expect. If your cover or the theme of your book is a real eye-catcher, offer coffee mugs, pens, note cards, t-shirts…
I’m a believer in opportunistic promotion. In other words, always carry bookmarks and offer a couple to someone you see wearing a t-shirt depicting the theme of your book–a cat, horse, antique car, movie or cartoon character, for example. Leave bookmarks lying around in restrooms, on picnic tables, on the bulletin board at the library… Carry a book with you and pull it out when you’re having lunch, sitting on a park bench, waiting for a plane. Yeah, read your own book. What better way to capture the attention of other readers…
Sure some of these suggestions won’t necessary garner huge numbers of sales, but these are things you can do in the course of your ordinary day. Why spend a day out among potential readers and not use the opportunity to get exposure for your book? In fact, you can wear a t-shirt with your book cover on the front—or back, have jewelry fashioned to represent your book title or theme, wear a baseball cap with the book’s title or carry a tote bag with the cover on it.
Be brash or be subtle, but do something that’s going to get your book noticed. If you don’t, who will? And if no one does, your book will die a very fast death.
If you’re still confused or intimidated by this thing called book promotion, be sure to read “Promote Your Book, Over 250 Proven, Low Cost Tips and Techniques for the Enterprising Author.” www.matilijapress.com/PromoteYourBook.html Also available at Amazon in print, for Kindle and audio.