There are more publishing options today than ever before and it can be downright confusing to any author, let alone one new to the industry. My book, Publish Your Book, gives a concise and thorough overview of your options and the possible consequences of your choices. It’s at Amazon.com in print, audio, and for your Kindle.
Here’s a brief rundown. Basically, there is the traditional royalty publisher. Some of them require that you contact them through an agent, but most of them welcome and, in fact, prefer working with new authors with good projects. Traditional publishers invest in your book. They generally take over all costs. However, there are some creative contracts coming out of publishing houses. Some may purchase your book outright or offer you a co-publishing opportunity, for example.
There’s the self-publishing (pay-to-publish) company where you put up all the money and they arrange for a printer and book binder.
You can self-publish—establish your own publishing company.
If you’ve studied the publishing industry (highly recommended), you’ve learned the importance of choosing a genre and or subject that is popular with or needed/wanted by a large readership or a strong niche group. And you’ve learned the value of writing for that audience. Before
approaching any publisher or publishing service, make sure you have a salable product (a book that people want—a book with an audience). Then consider the pros and cons of each publishing option to discover which one is right for you and for your project.
You might want to self-publish (establish your own publishing company), so you have complete control. You may decide to hire a self-publishing (pay-to-publish) company and pay them to produce the book. If you do that, I suggest you thoroughly research those you are considering. And do not buy into their promotional packages. Most of these packages are worthless.
Perhaps you definitely want your book represented by a traditional publisher. But don’t make this choice simply because you want to avoid promoting your book, because you will still be the marketing agent for your book. Sure, a publisher will probably do some promotion, but he will expect you to do the bulk of it.
For marketing ideas and an understanding of book promotion, read my book, Promote Your Book, Over 250 Proven, Low-Cost tips and Techniques for the Enterprising Author. It’s at Amazon.com in print, audio, and for your Kindle. Or order your copy here: http://www.matilijapress.com/PromoteYourBook.html