It seems these days that some authors believe in the computer as their marketing tool, and others stick with more traditional means of promoting their books.
While some authors rely on Internet book review sites, their own fancy websites, active Facebook sites, You Tube videos, email blasts and so forth to promote their books, others find their comfort zone in more hands on activities. They still do an occasional book signing, get out and speak about their books, visit bookstores and specialty stores and ask for consignment deals, approach libraries with their books, reserve booths at book festivals and such.
Which author are you? I recommend that you do as the Osmonds suggest and be a little bit country and a little bit rock and roll. In other words, incorporate both high tech and traditional activities—mix it up. It’s important to go out and meet your potential readers. But you really should also have a website where they can learn more about you and your book and order it. You should speak to those readers who are hooked on social media as well as those who don’t own a computer.
What are you doing to promote your book this long weekend? Here are some suggestions:
• Create a marketing plan for the second half of the year.
• List those activities you want to pursue and haven’t done yet.
• Prioritize those activities.
• Make an action list to get you started with the first three on your list.
• Create a timeline to accomplish those actions—step one starts today!
I’d love a report on how you did with this exercise.
For help initiating this exercise and for understanding more about book promotion, choosing those activities that are right for you and for your fiction or nonfiction book and implementing those activities, order your copy of “Promote Your Book,” today. It’s at amazon.com in print, Kindle and audio. You’ll probably find it at your local mega bookstore, as well.