Are you taking advantage of the season? It’s summer, you know. And what do people do during the summer months? They travel, they take time off work and relax around the house, and they visit friends and family. Many of them use this down time to catch up on their reading.
Think about it, you see people reading in airports, on planes, at the beach, while riding in cars on the freeway. And we read in private, too—at home in our backyard while the kids play in their kiddy pool, in the den after dinner, and in bed before lights out.
I’m sure you’re thinking that at least a portion of those readers should be reading your book. And they will be if you’ve written a book in the genre they enjoy, if it is written well, and if they know about your book and can easily locate and purchase it.
Don’t think like a hopeful author who has no concept of business—who simply wants to write and be read with little effort. In order to sell books, you must take on a business stance and start thinking like the CEO of your book. In business, we consider our customers and our competition and make sure we provide a unique product or service that is needed/wanted by a large group of consumers. Then we spread the word, advertise, widely promote the product or service so the consumer is aware of it and becomes interested in making a purchase.
If you want to sell your book, you must promote it. If you want your book to sell widely and continuously, then you’ll need to keep on promoting it.
If you still don’t grasp the concept of book promotion, please do your summer reading with my book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” It’s at Amazon in print, Kindle format, and audio. http://www.amazon.com/Promote-Your-Book-Techniques-Enterprising/dp/1581158572/ref=sr_1_1?ie=UTF8&qid=1435146447&sr=8-1&keywords=promote+your+book%2C+over
Klepto Cat Update
We’re still cranking out the mysteries here in the Matilija Press offices this summer. My 11th Klepto Cat Mystery, PAWSitively Sinister debuted this month. And the reviews are stunning! Check all 11 mysteries out: http://amzn.to/1kAI8I2
As a reminder, the cats are ordinary cats—some of them doing extraordinary things. Only the people talk. These are cozy mysteries or light mysteries with a little humor and romance woven through. Try one this summer, you’ll probably get hooked.