Archive for May, 2015

Gourmet Writing

Saturday, May 30th, 2015

I was watching a cooking show the other day and realized how much good writing is like gourmet cooking. First, in order to be a good writer, you must have some level of knowledge about the process of writing, just as, in order to prepare a good meal, you must know something about the science […]

Authors, If it Ain’t Broke…

Saturday, May 23rd, 2015

We’ve all heard (and used) the term—“if it ain’t broke, don’t fix it.” But what if it IS broken? What if your book sales are not what you had expected or hoped for? What if your promotional efforts (or lack of) are not producing sales? Then it’s time to change your tactics. People ask me […]

Understanding Reader Reviews

Saturday, May 16th, 2015

You’ll hear people say, “Don’t pay any attention to your book reviews—they’re meaningless.” Well, I beg to differ. I find both positive and negative reviews often helpful. Not all of them, of course. There are mean-spirited people who leave nasty reviews. There are readers who download Kindle books free just because they’re free even though […]

How to Create Your Garden of Readin’

Wednesday, May 13th, 2015

It occurs to me that book promotion is something like gardening (or dieting, or parenting). Think about it, there are no absolutes in book promotion. What works for one author and one book might not work for another. Isn’t this true of gardening, dieting, and parenting? Your garden tomatoes might thrive one year and struggle […]

A shout-out for “Publish Your Book”

Tuesday, May 12th, 2015

Check out Matthew Arnold Stern’s blog this morning. He talks about my book, “Publish Your Book,” and how much it helps authors. http://www.matthewarnoldstern.com/creative-writing/why-you-should-write-a-marketing-plan-before-you-write-your-book.html

The Reveal: How Many Books Have We Sold?

Monday, May 11th, 2015

I’m starting to get requests for interviews from newspaper reporters and radio show hosts and I know how important it is to give some sort of real sales figures. So I took time yesterday to go over all of my carefully compiled statements at Amazon. Wow! To date, we’ve sold over 40,000 Kindle copies of […]