Archive for January, 2012

Help Your Audience Members Form a Bond

Tuesday, January 31st, 2012

When you speak to a group about the topic or genre of your book, you want to make a connection with your audience and you want them to connect with one another. If they sit apart from one another, they are individuals either for or against you. Yes, against you. Some people come to your […]

The Process of Writing a Book

Monday, January 30th, 2012

I’m on day 35 of the book I’m writing for Allworth Press on public speaking for authors—give or take a few days I lost due to a family emergency earlier this month. I have around 30 more to go in order to meet my strict deadline. Book-writing is an interesting process and we all approach […]

What’s the Best Publishing Option for YOU?…Part Two

Sunday, January 29th, 2012

Yesterday, we talked about the fact that you have publishing options and we covered traditional publishing. Today, we’ll discuss reasons why you might consider the self-publishing or the pay-to-publish options. You may be a candidate for self-publishing (establishing your own publishing company) if: • Your book is designed to fill a niche—your audience is clearly […]

What’s the Best Publishing Option for You?

Saturday, January 28th, 2012

This is part one of a 3-part post: I get the question quite often. And my answer is always, “It depends on you and it depends on your project.” There’s nothing about the task of producing or marketing a book that is easy or straightforward. There are many decisions to make during the writing phase […]

Intimacy Can Sell Books

Friday, January 27th, 2012

I thought I’d share something from my book in progress this morning— Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. It seems that celebrities and well-known authors sell books without even trying. Why? Because they are known—their reputation precedes them. Their fans and curiosity seekers […]

Promote Your Book by Strutting Your Stuff

Thursday, January 26th, 2012

Do you write articles to promote your nonfiction book? If you don’t you’re really missing out on an opportunity to strut your stuff. Your informative, educational articles help to position you as an expert in your field. Each article can also serve as a vehicle to promote you, your book and your services. What if […]

Create Presentation Topics Based on Your Book

Wednesday, January 25th, 2012

Do you have a repertoire of live presentations you do on behalf of your book? When you schedule a speaking engagement designed to promote your book, can you provide a list of possible speech topics? Most program organizers appreciate having choices—topics of interest to their group that they can choose from. And it would behoove […]

No One Buys Books They Don’t Know Exist

Tuesday, January 24th, 2012

What is the primary enticement that causes you to purchase a book? Think about that as you write and design your book, and as you start promoting it. Is it word of mouth—a recommendation? Is it the amazing cover? Is it the fact that you know and like (or trust) the author? Do book reviews […]

The Pressure of Publishers’ Deadlines

Monday, January 23rd, 2012

I have five weeks left to finish a 78,000-80,000-word book. I’m sharing this with you because only another writer understands the pressure of a publisher’s deadline—stringing together at least 78,000 words coherently to form a viable book in two and a half months? Is it humanly possible? There’s the research, the organization, contacting experts for […]

Your Author’s Resource Shelf

Sunday, January 22nd, 2012

How many books can you write on the same basic topic? Do you ever wonder? Are you the author of one or more nonfiction books on a topic of your expertise or interest? Are you like me—always coming up with new book ideas, new themes? If you write articles for magazines, newsletters, epublications, websites, your […]