Archive for March, 2016

How Authors Handle the Dreaded Interruption

Wednesday, March 30th, 2016

While some authors find it difficult to discipline themselves when it comes to butt-in-chair, fingers-on-keyboard, others have the opposite problem. They (I should say, “we”) can’t easily leave a story in progress. We think, “I don’t want to interrupt the flow of the story. What if I can’t get back into the mood—recapture the emotion, […]

Follow Other Authors for a Win-Win Proposition

Monday, March 14th, 2016

I get more questions from authors about book promotion than any other topic. And most of the questions come after the book is published. If these authors had read my book, Publish Your Book, before writing their book, they’d be much better prepared for the book promotion process. They’d know how important it is to […]

Book Promotion is NOT an Afterthought of Publishing

Sunday, March 6th, 2016

I’ve met hundreds of authors over the years—some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children’s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth. There’s nothing wrong with this. In fact, authors should set lofty […]

How to Land on the Front Page of the Wall Street Journal

Tuesday, March 1st, 2016

Well, it’s a crap shoot, for sure. You never know when these opportunities will arise and from where. But you can be sure that if you hole up in your home, never reaching out, it probably won’t happen for you. How did my Klepto Cat Mysteries get a mention on the front page of the […]