Archive for May, 2013

What is an Author Platform?

Wednesday, May 29th, 2013

You might consider it popularity, prominence, visibility and/or credibility. It may consist of experience, connections, skills, proficiencies and reputation. It is basically your reach—your following. It’s not so much who you know as who knows you with regard to the topic or genre of your book. How many people know you or know who you […]

Exposure for Authors

Tuesday, May 28th, 2013

Many first-time authors are so focused on selling books that they neglect a very important aspect of marketing and promotion: Exposure. I’ve seen authors complain at the end of a day at a book festival because they sold only 12 books. Never mind the fact that hundreds of people saw the book, dozens picked it […]

Passion Versus Pressure

Monday, May 27th, 2013

I made the decision not to reprint one of my books that has gone out of print. And I’m getting some pressure to bring it back—to revive it. The book in question is the most comprehensive history ever written of my home town—a valuable and informative book for librarians, museum directors and docents as well […]

Promote Your Book By Writing Articles-Stories

Sunday, May 26th, 2013

This is an excerpt from class number 5 of my online Book Promotion Workshop. Sign up here: It’s a 6-week course for $200 and it will go a long way toward helping you understand more about book promotion and set up a personalized marketing plan. Hopefully, you’ve been building on your platform through article […]

Be a Little Bit Techni and a Little Bit Traditional

Saturday, May 25th, 2013

It seems these days that some authors believe in the computer as their marketing tool, and others stick with more traditional means of promoting their books. While some authors rely on Internet book review sites, their own fancy websites, active Facebook sites, You Tube videos, email blasts and so forth to promote their books, others […]

Open Your Mind; and Open Doors to Opportunity

Friday, May 24th, 2013

What’s the next book promotion activity you have planned? Do you have a booth reserved at an upcoming book festival or other outdoor event? Have you applied to speak at an appropriate scheduled program or convention (on an aspect of business, networking, writing, relationships, parenting, spirituality or…)? Maybe you are setting up your own workshop […]

How to Overcome Bio-Block

Thursday, May 23rd, 2013

Do you find it intimidating or overwhelming when asked to write a brief bio and/or a description of your book or a presentation you plan? Join the club, as they say. For some reason, this is a real problem for many writers and authors. We can speak (or write) volumes, but ask us to put […]

How Many People Know About Your Book?

Wednesday, May 22nd, 2013

Do you ever think about this? You should, because no one will buy your book if they don’t know it exists. And didn’t you write it and produce it so it would be read—so people would buy it? How can you find out how many people know about your book? Now that’s a tough one. […]

Get Testimonials for Your Book

Tuesday, May 21st, 2013

You’ve all seen them—those complimentary blurbs printed on the back of the books you read. Sometimes you even recognize the names of those who wrote them. What are they for, who should have them and why? Here’s the deal, for many decades—maybe forever—authors have relied on credible experts in their fields to endorse their nonfiction […]

Choosing or Starting an Author Service

Monday, May 20th, 2013

There’s an old statistic that I first saw probably in the 1980s, stating that 81 percent of the population believed they have a book in them. At that time, only a handful of those people actually wrote their books. Today, I’d say that most of them have written a book or two. And the publishing […]