Archive for September, 2013

Book Marketing on the Run

Monday, September 30th, 2013

I’ve been silent for a few days. I spent the weekend helping out my daughter who is recuperating from a badly broken leg. All is well. And did I do any book promotion while I was gone, you might ask? Of course you would ask that since I constantly teach and preach that authors promote […]

Why a Novel is So Much Fun to Promote

Friday, September 27th, 2013

I’m sure that those of you who write and publish only fiction are rolling your eyes at this statement. From your vantage point, “fun” may be the last word you’d use to describe the process of book promotion. But if you came from my background—forty years of writing and promoting nonfiction, you might see things […]

On the Go Book Promotion Ideas

Wednesday, September 25th, 2013

You don’t have to set aside time to promote your book. It doesn’t always have to be a planned/scheduled activity. You can engage in book promotion while you’re doing other things—traveling, parenting, working, exercising, volunteering and socializing, for example. Here are a few ideas. • Hand out promotional bookmarks, buttons, magnets, etc. at work or […]

How to Sell Books Every Single Day

Tuesday, September 24th, 2013

How many ways do you reach out to potential readers each day? Do you post a blog designed to educate, inform or enlighten readers? Do you hand out a few bookmarks with the cover of your book and ordering information? Do you talk to everyone you meet about your book? Do you visit directories of […]

How to Write “The End” and Mean it

Monday, September 23rd, 2013

Authors sometimes ask me, “How do you know when your book is finished?” I’ve known authors who couldn’t let go. They just kept rewriting and revising. Some continue on for years making changes to their stories or their nonfiction books. Ebook publishing is great for these authors as they can rewrite, revise and resubmit their […]

Story Critique—The Blessings and the Curses

Sunday, September 22nd, 2013

I’ve been putting the finishing touches on Cat-Eye Witness—the 2nd in the Klepto Cat Mystery series for a few months now. I announce to friends and family that it’s done. Then I find myself editing it again—doing more minor revisions. I’ve incorporated suggestions from seven readers and a proofreader into the final manuscript. I’ve read […]

The Value of Author Workshops

Friday, September 20th, 2013

Here’s something that few authors consider. I like to suggest that authors of nonfiction conduct workshops even before their book is a book. What are the benefits? • You will meet your potential readers face-to-face and learn what they truly need/want in a book on this topic. • You will begin to establish or add […]

Do You Have What it Takes to Become a Successful Author?

Wednesday, September 18th, 2013

Many authors write a book without thinking beyond the publishing (or self-publishing) contract. Today, I’d like to share with you some of the mistakes authors make along their writing/publishing path. • They write the wrong book for the wrong audience. • They don’t keep their readers in mind throughout the writing process. • They don’t […]

How to Plan a Casual Author’s Blog Tour

Tuesday, September 17th, 2013

I often suggest that authors promote their books through their own blogs. But you can also get exposure on other people’s blogs. Here are some tips: • Do an Internet search for blogs focusing on the subject, genre or theme of your book. For my new mystery novel, Catnapped, I seek out blogs related to […]

Promote Your Website

Sunday, September 15th, 2013

I promised that today I would give you some tips on how to promote your website. Here are some ideas to get you started. Include your website address: • On your business cards and promo material (bookmarks, post cards, etc.). • On your handouts when you speak or work a book festival. • In your […]