Archive for April, 2013

Back to Basics: The Writer’s Toolkit

Tuesday, April 30th, 2013

Guest Blogger: Stuart Horwitz As a writer who writes about writing, I can get just as fancy as the next guy when it comes to discussing techniques, and shades of techniques, with clients and students. But sometimes I think it’s worthwhile to go back to basics and ask ourselves: what do we really need to […]

De-clutter Your Space and De-clutter Your Mind

Monday, April 29th, 2013

Yesterday, I finally took time to straighten my workspace. I dusted and cleaned and organized. I even tackled the piles of paperwork, statements, receipts, emails, notes to self, research material, orders, bills and so forth and filed it all in my massive filing cabinet. Much better. I don’t know about you, but when my surroundings […]

Self-Publishing Versus Pay-To-Publish

Sunday, April 28th, 2013

I had an unusual experience this week. I think you know that I often get inquiries—questions about aspects of publishing, book promotion etc. Well, recently, I received an email from an author who mentioned he was self-publishing his book. Now normally, I ask if he means true self-publishing or if he is planning to sign […]

Be the CEO of Your Book

Saturday, April 27th, 2013

I had a lot of comments and requests to copy a recent blog post—the warning to authors about a way over-priced, ridiculous package one of the “self-publishing” companies was promoting. I hope this made a whole lot of authors stop and think before signing up for a publishing, editing or marketing program with any company. […]

Gimmicks for Authors

Thursday, April 25th, 2013

Are you planning to have a booth at a book festival, flea market or other festival or marketplace this year? Do you have a plan? Even a gimmick? Or do you believe that your book is so good that people will buy it as soon as they see it? It could happen. I’ve seen books […]

Authors Beware—High Drama for Authors

Wednesday, April 24th, 2013

There are opportunities and then there are opportunities. If you are an author or plan to become one and you are seeking ways to promote and sell your book, you must read this revealing post. There was high drama around the SPAWN booth at the Los Angeles Times Festival of Books. A short distance from […]

Card Readers, Amazon and Library Sales

Tuesday, April 23rd, 2013

I’m still catching up with my contacts made from the Los Angeles Times Festival of Books. I had to manually make a few credit card charges. My new Intuit card reader quit working and the backup I brought with me would not work, either. Bummer. I have had a merchant account system connected to my […]

What’s the Value of a Book Festival for Authors?

Monday, April 22nd, 2013

I’m back from the Los Angeles Festival of Books (LATFB). And I have stories to tell. If you’ve never sat in a booth at a major book festival with your book, I recommend it. But I have to tell you that it will not be a relaxing way to spend an afternoon or an entire […]

Are Book Festivals Becoming Obsolete?

Friday, April 19th, 2013

I’ll be gone over the weekend, so there will be no post Saturday or Sunday. I’ll be busy, busy, busy at the Los Angeles Times Festival of Books (LATFB). SPAWN (Small Publishers, Artists and Writers Network) has two booths this year. Some of our members will be with us promoting their own books while a […]

Join and Participate

Thursday, April 18th, 2013

This is what we suggest when we talk to prospective members of SPAWN (Small Publishers, Artists and Writers Network). Joining isn’t enough—ever. You must also get involved. Sure the prestige of belonging can be important in some instances. For example, you can put the organization logo on your website. You can tell publishers that you […]