Archive for November, 2010

Identify Your Target Audience

Tuesday, November 30th, 2010

I’ve had questions recently about the concept of identifying your target audience. Authors just starting out—that is, before they have a book to promote—typically become stuck in the belief that their book is for everyone. While in the process of writing your book, it’s easy to visualize everyone reading it. But when you begin to […]

Book Promotion: When is it Overkill?

Monday, November 29th, 2010

I’ve been blogging here for exactly five years this month. This is post number 981. I should hit 1,000 before the end of December. Any ideas for how we should celebrate? Perhaps some discounts for all of you. Let me know your preferences among my services, classes and books. Today, I’m sharing a rewrite of […]

Get Your Self-Published Book Reviewed

Sunday, November 28th, 2010

Are you one of many authors who claim there’s no one reviewing self-published and/or independently published books? Well, a member of SPAWN, Christy Pinheiro, has been busy compiling a list of over 100 book reviewers for all kinds of books, even ebooks. Check out her efforts at: I also urge authors to seek out […]

How to Test Your Great Book Idea

Saturday, November 27th, 2010

So you have an idea and you want to write about it. Most of us immediately think, “book” when the light bulb goes off above our heads. “Gosh, that would make a great book!” or “I’d like to write a book on that topic or concept.” Sometimes, however, your idea isn’t worthy of an entire […]

What’s in Your Author’s Bag?

Friday, November 26th, 2010

It used to be that writers’ conferences were primarily for writers who wanted help fleshing out their characters, needed advice for writing more meaningful dialog, wanted to know more about writing good poetry or needed assistance formulating nonfiction articles or memoirs. Now, many writers’ conferences have strong elements for authors who are writing and/or promoting […]

Be Ready to Sell Books This Thanksgiving Week

Thursday, November 25th, 2010

It’s the morning of Thanksgiving. While those of you in the East are already up and your kitchens are a-bustle with activity, here in the West most people are still in bed only contemplating the busy day ahead. We are hosting a group of ten this afternoon. Of course, this is the season of giving. […]

Build Your Author’s Platform Through Connections

Wednesday, November 24th, 2010

As you know, I’ve been discussing aspects of your platform these past few days. This is the fourth in the series. Today, let’s talk about your connections. Everybody knows somebody of influence in their field or interest. I want you to make a list of everyone you know and every organization affiliation related in some […]

Build Your Platform Through Public Speaking

Tuesday, November 23rd, 2010

I often suggest that a hopeful author of a nonfiction book start speaking and presenting workshops (where appropriate) before they actually write the book. Not only is it a good way to determine whether your book idea is a good one, this will help you to focus clearly on the book that is most needed/desired […]

Build Your Author Platform Through Your Writing

Monday, November 22nd, 2010

Well, I have to apologize. I thought I could manage this blog while attending a conference and taking a little time to see the New York/Connecticut countryside. But I failed you. I even pre-wrote four blog posts—one for each day that I would be away and I ended up posting only one of them. What […]

Build Your Platform One Step at a Time–Your Web Presence

Friday, November 19th, 2010

During these next four days, I plan to blog about building your platform. Sure, you hear it all the time—“If you want to be a successful author, you need a platform.” But few people tell you how to create one. On pages 102-105 in my book, The Right Way to Write, Publish and Sell Your […]