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February 12, 2013

Choose and Locate the Appropriate Publisher

Filed under: Publishing — Patricia @ 5:19 am

For some, choosing a publishing option is a bewildering experience. That’s why I included a section called “How to Find the Very Best Publisher For Your Project” in my book, Publish Your Book. Sub-sections in this chapter include, “Five Common Authors’ Mistakes,” “Manage the Maze of Potential Publishers,” “What Can You Learn From a Publisher’s Website?” “Tips for Locating Publisher’s Submission Guidelines,” Your ABC List of Publishers,” “How to Meet a Publisher Face to Face,” and so forth.

There are hundreds and hundreds of traditional publishers and about 100 pay-to-publish companies. Which one is the right one for you? Just know that one-size does not fit all.

If you are seeking publication by a traditional publisher go to bookstores or spend time at Amazon.com and other online bookstores in search of books similar to yours—in the same genre, with the same audience—books that will be stocked in the same place your book will be stocked in bookstores, perhaps. Find out who published those books and consider approaching those publishers. Likewise, you can sometimes find an agent listed in the acknowledgements pages of books similar to yours. (More tomorrow about the sometimes tricky process of locating and studying publishers’ submission guidelines.)

Find publishers by studying directories such as Writer’s Market (from Writer’s Digest) and Literary Marketplace (in the reference section at your local library). There are other directories. Do an online search. You might find lists of publishers for specific genres, for example.

As for pay-to-publish companies, read Mark Levine’s book, The Fine Print of Self-Publishing and/or Dehanna Bailee’s ABC’s of POD. The thing is, when you see them listed, the pay-to-publish companies may appear to be similar, but some of them are way out in left or right field as far as the contract they offer, the fees they charge and so forth.

The best potential I can offer you for publishing success is to take time to truly understand the publishing industry and to choose your publishing option and your specific publishing contract carefully. Remember, you are the CEO of your book. Take this position seriously.

Order Publish Your Book by Patricia Fry at Amazon.com and other online and downtown bookstores. Also available here: http://www.matilijapress.com

February 11, 2013

Your Publishing Options

Filed under: Publishing — Patricia @ 5:45 am

Are you aware of your publishing options? Many new authors venturing out into the wild blue yonder of publishing do not. When they finally finish writing their amazing novel, fabulous memoir or incredible nonfiction book, they emerge from their writing room and announce to those within hearing range, “I’ve just finished my book. Now I need a publisher.”

You’ll typically ask your friends if they know any publishers. You neighbor who wrote a kinky novel nearly twenty years ago might give out his publisher’s name in case he is now producing granny memoirs. Yeah right! As a newbie author, you might attend writers’ group meetings and learn the names of additional publishers. And you will surely hop onto the information highway at your fingertips and research publishers. This is all well and good IF you will take it easy and slow and use your noggin.

Many new authors every year are courted and knocked off their feet by aggressive, smooth-talking representatives of pay-to-publish (self-publishing) companies. And far too many authors fall for their sales pitch without doing any further research. They are so eager to publish the book they’ve poured their heart and soul into these last many months, that they jump eagerly at the first publisher to respond, even if it means they have to pay dearly for the privilege, even if they don’t quite understand the contract, even if they have some reservations and their peers have issued warnings.

I’m not saying there is anything wrong with signing with a pay-to-publish company. What I’m hoping to instill in you is the importance of further research. Before signing with any pay-to-publish company read Mark Levine’s book, “The Fine Print of Self-publishing.” (You can get the ebook FREE when joining SPAWN (Small Publishers, Artists and Writers Network). See link below. Levine ranks and rates several of these companies and explains their contracts. He separates the bad guys from the good guys and believe me, there are both in this industry. Some may not be bad, but they may be offering you options and services that you don’t need, for example or that you can get at more reasonable prices elsewhere.

Here are your Publishing Options:
Traditional Publisher. These publishers are always on the lookout for excellent manuscripts that will make them some money. They are seeking good books and enterprising authors to invest in. There are hundreds of large and small publishers looking for good projects. So don’t kid yourself. You may hear that publishers aren’t publishing anything anymore. Don’t believe it. They are publishing viable products that are expertly edited and have a large or strong niche audience.

Pay-to-publish company. They will accept just about any project and charge you to produce it for you. This is a great program for those authors who need a book in a hurry and who have a basic understanding of the publishing industry. It is also imperative that an author compare these companies and choose the one that is right for them. What do you pay for such services? Anywhere from $99 to thousands and thousands of dollars. Please take your time and know what you’re doing before signing a contract with any pay-to-publish company. Keep in mind that acceptance by a pay-to-publish company is generally not any sort of recommendation for your book.

Self-publishing means that you establish your own publishing company. You get your ISBN, you hire a printer, you are in charge.

Something else you should know is that no matter which publishing option you choose, it is up to you—the author—to promote your book. This is true even if you land a traditional publisher, even if you purchase a promotional plan from your pay-to-publish company (which I do not recommend). Authors today must consider themselves the CEO of their books. You are in charge. You put a lot of tears and sweat into your book. Don’t just throw it away by going with the first company that pops up during your Internet search. Study the industry. Study your various options.

My book, Publish Your Book has a section that helps you to decide for yourself which option is best for you and for your project. Order it today from amazon.com or any other online or downtown bookstore. It’s “Publish Your Book, Proven Strategies and Resources for the Enterprising Author” by Patricia Fry (Allworth Press, 2011). http://www.matilijapress.com

To join SPAWN, go here: http://www.spawn.org

Tomorrow—how to choose and locate the right publishing option and the right publisher.

February 10, 2013

What is your publisher IQ?

Filed under: Authorship,Publishing — Patricia @ 6:36 am

• Are you aware of your publishing options?
• Do you know how to choose and locate potential publishers?
• How do you approach a publisher?
• What can you expect from the publisher of your choice?
• What does a publisher expect from you?

I’d like to address these five issues over the next week in this blog. Who needs to read these posts? You should visit this blog every day during the week of February 11-15 if:

• You don’t have a clue as to where to look for a publisher.

• You are considering the first “self-publishing” company that has expressed an interest in your project.

• You plan to check out “self-publishing” companies because people tell you that traditional publishers don’t issue contracts to first-time authors.

• Your friend with a children’s mystery book recommends her publisher for your memoir and you expect to land a contract.

• You have bundled up your complete manuscript and plan to send it off to a list of publishers you’re considering—or worse, you have decided to call publishers and talk to them about your book.

• You expect to find a publisher who will handle all marketing for your book.

• You have no interest in promoting your book once it’s published.

If any of these points resemble your situation or mindset, please read the posts to this blog all next week. Not only will you get an education. You’ll learn why it is vital that you consider yourself the CEO of your book.

Patricia Fry is the author of 37 published books. Her three latest are written for those of you who follow or stumble across this blog.

“Publish Your Book,” “Promote Your Book,” and “Talk Up Your Book.”
All available in print and Kindle at amazon.com as well as most other online and downtown
bookstores and at http://www.matilijapress.com

February 9, 2013

Exposure, Exposure, Exposure!!

Filed under: Book Promotion — Patricia @ 5:56 am

I learn over and over that you never know if and when a gesture or a contact will result in a book sale.

A few weeks ago someone I met briefly at a book festival ten months ago contacted me about editing her manuscript. She had saved the brochure she picked up that day at my booth. Yesterday, I received a book order from a former classmate that I reconnected with at a reunion last year. She said she was going through her purse and my business card fell out. That’s when she remembered she wanted to order one of my books. She visited my website, however, and ended up ordering two.

I once got an email from a new author from Wisconsin asking if I’d work with her on her book project. I had met her in at a writers’ conference nearly three years earlier. She had purchased one of my books for authors at that time.

We’ve had a rash of new people signing up for SPAWN membership these past two months. Several have said they heard about SPAWN from me. Some of them, I don’t recognize their names and don’t recall having done presentations anywhere near where they live. I can only guess that they discovered this blog and read about SPAWN (Small Publishers, Artists and Writers Network) here or at Twitter or in one of my articles…

I’m not telling you this to brag. NO! I’m sharing these examples with you so you’ll understand the importance of exposure…putting yourself and your book out there everywhere and constantly. Diligently hand out business cards, promo material and/or brochures. Post at your blog often. Maintain a useful website. Use social media. Show up at various activities and events and talk to people. Get involved to enlarge upon your profile. Seek out opportunities to connect, mingle and support others. Become expert at recognizing opportunities when they occur.

And most of all, don’t become a gloomy Gus when you sell fewer books than you expected at the events you attend or during your push to make seasonal sales. Look at all efforts and all appearances as great opportunities to become known to more potential customers/readers. Keep in mind that there’s more to simply making on-the-spot sales when you go out and speak on your topic or when you talk to visitors at book signings or book festivals. If you’re doing your job, you are promoting these activities before the date through your blog, your website, press releases, newspaper and newsletter articles, announcements to your online and real time groups, word of mouth and so forth before the event. AND, if you are on the ball, you are getting even more publicity after the event by mentioning it again in your blog, in thank you emails to your list, through your groups and etc.

For much more on how to get the most out of your publicity and how to create, organize and perform a variety of appearances and other live and recorded events and activities, read “Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.” It’s available at amazon.com in print and on Kindle and at most other online and downtown bookstores. http://amzn.to/ZMJndK

February 8, 2013

An Education for New and Struggling Authors

Filed under: Authorship,Publishing — Patricia @ 4:47 am

I’d like to share a couple of reviews for my book “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” And these are reviews from people I don’t know.
“This book is amazing for a number of reasons. One is that it is SO to the point; no words wasted, no fillers, just straight-forward information about how to promote your book. The second reason is the sheer quantity of ideas—staggering. Makes you feel like there is no way you and your book can fail. And third—an unbelievable list of resources like websites and periodicals.

I am putting a book proposal together and need to list marketing/promotion ideas. I feel this is the only book I need to read to accomplish this.

Furthermore, and this is truly a gift, you can hire Patricia Fry to help you with any aspect of your book!

In reading the book I get a sense about Patricia Fry: tremendous power, creativity, integrity and resourcefulness.

Highly recommended!

Here’s another one: “As a new author myself, I am intensely interested in finding good ways to promote my book. This book was very helpful to me. There were many new ideas in it that I had never considered or thought about. It was easy to read, with a good table of contents so you could easily find any particular aspect of publishing and marketing you wanted. I especially liked the references to the various web sites I could explore on the internet to help me market my book. This was well worth the money I spent.”

I assume these and the other reviews are helpful as sales for this book are UP.

There are numbers of reasons why you should write your book and this is one of them that I enjoy—having nice things said about you and your work. But most of all, I am thrilled to be able to help other authors. When the personal computer revolution and the digital printing phenomenon collided in the mid to late 1990s, and so many people jumped on the book-writing wagon, I began meeting dozens of them who felt they had failed. Each of them had a different story, but the basics were quite similar. The bottom line for most of them was. they had no idea about how to handle themselves and their projects with regard to the publishing industry. They didn’t understand it. And they certainly had no clue about the vast aspect of publishing known as book promotion.

My heart went out to these authors who had spent their money on their dreams and failed. That’s when I began my mission to educate the new authors bent on entering this highly competitive field before they got involved. As most of you know, I’d been writing for publication by then for about 25 years and had a few books under my belt.

I wrote my first book for authors in 2000 and I’ve attempted to keep new and struggling authors updated and informed through my writing and speaking ever since. If you are new to the industry, please do yourself a favor and read “Publish Your Book” and “Promote Your Book.” And congratulations, by the way, for following this blog. This is another good thing you can do for yourself.

Order these books from amazon.com in print or on Kindle and most other online and downtown bookstores. Also available here: http://www.matilijapress.com

February 7, 2013

Two Things All Authors Must Do in Order to Be Successful

Filed under: Authorship,Publishing — Patricia @ 6:55 am

No matter what subjects I cover in this blog over these last nearly 8 years, we always come back to a couple of things. And many of you choose to ignore both of them. One is the importance of studying the publishing industry before getting involved and other is the subject of book promotion—marketing.

Every one of you will sooner or later do one of two things with regard to my posts on these topics. You will either realize how important they are and acquiesce, or you will continue to ignore them. Do you know how I can tell who makes which of these choices? By whether your book is a success or not.

It’s true. If you go ahead and write your book without considering your audience, decide not to spend the money on an editor, turn it over to the first company who agrees to produce it for you and then sit back and wait for customers to discover it and buy it by the truckloads, you will most likely fail.

If, on the other hand, you write the right book for the right audience, you study the publishing industry so that you understand your responsibilities as a published author, your options and how to make the best choices on behalf of your book, you are more likely to succeed.

Does this make sense to you or not? This week, I’d like you to look around your community or within your circle of coworkers, friends, acquaintances. Choose one or two who have achieved some measure of success in a particular field or interest. Consider how they arrived where they are. Did they spend time studying the field (go to college, trade school, work their way up in a company)? Did they do a lot of practicing to acquire the skill or technique needed in order to excel? Where there is an exceptional student, employee, sportsman, business owner or author, you’ll generally find someone who is focused, who knows what they want and how to achieve it, who understands their field/sport/hobby/product and who gives his or her all to their area of interest.

The hard facts for MOST authors who wish to be successful are:
• You must gain an understanding of the publishing industry. I so believe in this truth that I took over a year out of my life to produce a book on every aspect of the industry for new and struggling authors. It’s “Publish Your Book,” by Patricia Fry

• You must hire a qualified book editor. You will be surprised at the things you have missed in your book.

• You must prepare early and work constantly at promoting your book. You’ll learn volumes in “Publish Your Book” about book promotion (as well as how to write a book proposal, distribution, choosing the right publisher, etc.). But I recommend that you also purchase “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author,” by Patricia Fry.

Both of these books are available at http://www.matilijapress.com And at amazon.com as well as most other online and downtown bookstores. Yes, they are on Kindle, Nook and other ereaders.

Download your FREE copy of “50 Ways to Prepare for Publishing Success” at http://www.patriciafry.com

February 5, 2013

The Five Necessary P’s to Publishing, Continued

Filed under: Book Promotion,Publishing — Patricia @ 4:31 am

Publish
Once you have Planned, Prepared, Proofed and begun establishing your Platform, it is time to start thinking about Publishing. You have a choice to make—you have options. Will you try to land a traditional royalty publisher for your piece of fine work? Will you go with a pay-to-publish company? Or will you self-publish (establish your own publishing company)?

People ask me, which is the best publishing option? My response is, “It depends on you and it depends on the project.” Your job is to study the publishing industry so that you understand all of your options and the possible consequences of your choices. My book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author provides a good start in that direction. If you are considering a pay-to-publish company, also read Mark Levine’s The Fine Print of Self-Publishing, wherein he rates and ranks 48 of these companies and scrutinizes their contracts for you. (You can get the ebook version of this book FREE when you join SPAWN (Small Publishers, Artists and Writers Network—something you should do, anyway.)

Publishing is not free. If you land a traditional royalty publisher, you may not be required to put any money up, but you’ll receive only eight to fifteen percent of the selling price of the books and this doesn’t typically add up to much.

If you go with a pay-to-publish outfit, you could end up with as much as $10,000 out of pocket. And in many cases, you still have to purchase your books. Read and understand any contract before signing.

If you self-publish, you could spend anywhere from $1,000 (for a few copies produced at a business center) to $10,000 or more. My first self-published book cost me $25,000 to produce in 1983. That’s before digital printing and I ordered 5,000 copies.

Both the pay-to-publish option and self-publishing require that you hire a page layout and cover design experts, unless you can do this work yourself. Here, you could spend another $3,000.

So how do you recoup your money? By selling books. To this end, it is imperative that you plan ahead and develop an excellent marketing plan.

Promotion
Do not even consider producing a book for publication if you do not have the money, time, experience, interest, enthusiasm for and/or knowledge about book promotion.

In order to sell copies of your book, you must turn practically all of your attention to promoting it. This means identifying your audience, locating them and finding ways to effectively approach them with information that will entice them to purchase your book.

There are numerous ways to approach book promotion and, in my articles, courses, workshops and books, I outline various activities for each type of promoter—the bold and the bashful. I highly recommend that you purchase and study and continuously refer to my book, Promote Your Book, Over 250 Proven, Low Cost Tips and Techniques for the Enterprising Author. Do not expect to sell books without promoting them. Your book will not sell itself. (Don’t laugh. I’ve met authors who believe that their books will do just that.)

One of the things you will learn from studying the publishing industry is that the competition for books is fierce. You may have already noticed that everyone is writing a book. Did you know that over 75 percent of all published books sell fewer than 100 copies? And lack of promotion is only one reason why so many books fail. What are the other reasons?
• Lack of appropriate planning.
• Improper preparation.
• Inadequate proofing/editing.
• Ineffective publishing methods.
• Lackadaisical promotion.

Put your P’s in a row before you even put your pen to paper (or fingers to keyboard) and you will have a much greater chance for publishing success.

Order the books mentioned above at amazon.com or most other online and downtown bookstores.

February 4, 2013

The 5 P’s of Publishing Continued

Filed under: Publishing — Patricia @ 5:09 am

Preparation
Once you establish that your book is a viable product, begin outlining, organizing and writing it.

Keep your audience in mind the entire time that you are working on your project. Are you giving them what they want? Is it easy to follow and use? Is the material interesting? Will the story hold their interest? Have you smoothed out all of the areas that might cause the reader confusion? While you are writing your book, start putting away money toward a good book editor. And once you have written your book, hire that editor to put the finishing touches on it. This could make all of the difference in the world. Just ask some of my clients.

Platform
Your platform is your following, your reach, your connections. How many people would read your book just because you wrote it?

Work on your platform while you’re writing the book:
• Create a massive mailing and emailing list.
• Become known among leaders and followers in your book’s genre/topic.
• Write and submit articles or stories to appropriate publications.
• Develop workshops and seminars on your book’s topic and present them.
• Publish your own newsletter.
• Establish a blog and promote it heavily.

This will be a busy and enjoyable period in the process of becoming a published author. You will sometimes think that these eight to thirty-eight (or so) months during which you are writing the book are the hardest you’ve ever experienced. But I want you to hold this thought: You ain’t seen nothing yet! Most authors say that they thought the writing process was hard until they got involved in promoting their books.

It is for this reason that I recommend working on your platform while you are in writing mode. You’ll be more well-prepared for what is to come.

Proofing/Editing
Once you’ve completed your manuscript, you’ll become involved in self-editing. Proof and edit as thoroughly as you possibly can.
• Check for inconsistencies and repeated material.
• Make sure your spacing and punctuation is correct.
• Examine your manuscript for muddy writing and run-on sentences.
• Eliminate those sneaky mistakes that aren’t picked up by spellcheck.
• Correct any misuse of apostrophes or words.

Once you have done your self-editing, hire an experienced book editor for your final edit. Yes, this is necessary and the expense must be factored in. Hiring a good editor is an investment in your publishing success. But I must repeat—this should be an experienced book editor.

Plan to pay an editor from $800 to $3,000 (or more). This depends on the size and scope of your manuscript as well as the condition of it. I offer these services.
http://www.patriciafry.com

Tomorrow we’ll discuss the last two P’s—Publishing and Promotion.

February 3, 2013

The 5 P’s of Successful Authorship

Filed under: Authorship — Patricia @ 5:37 am

What does it take to become an author? Notice that I didn’t even insert the word, “successful” in this sentence. Success is relative, anyway, isn’t it? I know authors who don’t believe they are successful until they sell 100,000 copies. And then there are authors who celebrate their success if they earn back enough to pay their printing costs.

But what does it take to become an author—to accomplish the requirements of authorship? During my forty years as a career writer and author; after 37 published books and after having worked with dozens and dozens of clients on their book projects, I’ve narrowed it down to 5 P’s. Ask any author who has been around the block and they will tell you that it takes:

• Planning
• Preparation
• Proofing
• Publishing
• Promotion

There are no shortcuts. One cannot deviate from this established path to authorship. If you want to become an author and experience whatever measure of success you desire, you must consider each of these 5 P’s. (It wouldn’t hurt to throw in the word Patience, either.)

Planning
Before you start writing the novel or the nonfiction book of your dreams, put some thought into the potential for your project—a lot of thought. I suggest writing a book proposal. You wouldn’t open a business without a business plan. Consider the book proposal a business plan for your book. At the same time, look at your book as a product. If you view this project any other way, you are already starting down the wrong path.

Before proceeding, ask yourself, “Why do I want to write this book?” and “What is the purpose of this book.” If your responses are valid and reasonable, move forward. If they are frivolous and emotionally-driven, reconsider your project.

Now sit down and write a book proposal. There are many resources to guide you, including Herman and Adams, “Write the Perfect Book Proposal” and my “How to Write a Successful Book Proposal.” There is also an extensive section and guidelines for writing a book proposal in my most recent book on publishing, “Publish Your Book.” http://amzn.toTze53Z

What will you learn as you progress through the book proposal process? Here are the most important questions that you need to answer through your book proposal.
• Do you have a valid book at all?
• Who is your audience and where are they?
• What else is out there like your book?
• Is there actually a market for this book?
• What are your qualifications for writing this book?
• Do you have a strong enough platform to generate sales for this book?
• How will you promote this book?

What you learn from a well-researched, well-developed book proposal will guide you in making your next decision. Is your original idea a good one or do you need to tweak it a bit in order to make it more marketable?

This could be an important turning point in your project. Make an emotional decision (I love my idea and I’m sticking with it even if I can’t justify producing it) and you may fail. Make an educated decision based on the facts revealed in your book proposal, and your book has a fighting chance.

What about a book proposal for a novel? While the book proposal process is designed with the nonfiction book in mind, I recommend preparing one for a novel, as well. You should establish your genre, have a plan for your story, know something about your audience and how to reach them and you must be prepared to promote your book once it is a book. The fact is that no matter which publishing option you choose, you—the author—are responsible for promoting your book. So you’d better start building your platform—your following, your way of attracting readers.
Tomorrow we will discuss Preparation and Proofing.

February 2, 2013

Get More Valuable Exposure for Your Book

Filed under: Book Promotion,Bookselling — Patricia @ 5:20 am

I promised I would talk about exposure today. Exposure is one of the most valuable benefits you take away from nearly any of your promotional efforts. The exposure benefits are especially prevalent and important to authors who get out and speak to their audiences. Whether you are speaking to a group, talking casually with people at a signing, book festival, flea market or conference or you’re just chatting it up with potential readers, you are getting exposure. One or 1001 people (or more) now have the opportunity to learn about your book. This may be the first or twenty-first time they’ve become aware of you and your book. It doesn’t matter. If it is a book they can use or would be interested in reading, they will eventually do so, but only if they know about it.

Stay hidden behind your computer reaching only those people who happen across your website, stop in once in a while to read your blog, subscribe to the newsletters you write for, communicate with you via FaceBook, etc., and you will miss out on a lot of valuable exposure.
The fact is:

• People are more apt to buy books from an author they meet and like.
• The power of persuasion is more effective in person.
• When someone bothers to hold a book in their hands, they are more apt to buy it.
• The memory of a real-time experience is greater/stronger than that of one occurring online.

While some people purchase books they’re interested in on the spot without much contemplation, others need time to consider the book. The more times they see, hear, read about or are otherwise aware of you—the author of the book they’re considering—the more apt they are to eventually purchase it.

Exposure has other positive side-effects, as well. I’ve known many authors who have attended book festivals, signed books and spoke to groups, for example, and were disappointed because they didn’t sell many books. Some of them have vowed never to do that activity again because they sold so few books. What these authors didn’t consider, however, were the benefits outside of making that on-the-spot sale. For example,

• Awareness of you and your book expands every time you speak to new groups and individuals.

• You are reaching even more people when you publicize these activities and events.

• While out talking to people, you may meet someone or your publicity might reach someone who wants to purchase your book in bulk for an event, who invites you to speak to a large group of your potential readers, who has a radio show and wants you to appear, etc. It happens. I’ve seen it happen more times than I can count.

The next time you speak before a group, are interviewed on the radio, do a signing at a small bookstore, reserve a booth at a book festival, etc., don’t view this so much as a bookselling opportunity as one for exposure. Look at the bigger picture—how widespread can you direct the publicity? What opportunities might present themselves beyond just making those immediate sales? But you have to do your part.

You must get out of the office and mingle with your readers. You have to direct the publicity far and wide. You need to keep an attitude of gratitude which will help to open you up to whatever comes your way. And stop thinking so much about sales that you miss those opportunities that can lead to greater success.

For more about how to have more successful speaking engagements, book festivals, signings, etc. be sure to order your copy of “Talk Up Your Book.” It’s available in print and on Kindle at http://amzn.to/ZMJndK

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