Writing and Publishing News from

March 6, 2012

What Can a Conference Do For Your Book?

Filed under: Book Promotion,Writers' Conferences — Patricia @ 7:35 am

Are you planning to sign up for a conference this year? While there are conferences held all year round, the majority of them crop up in Spring and Fall. This is a good time to start researching appropriate conferences in your area of interest, in your region and on your time schedule. Here’s a new link I found yesterday that might help in finding writing-related conferences and book festivals where you can learn more about writing and publishing and where you can sell your books.

http://jodierennerediting.blogspot.com/2011/12/writers-conferences-book-festivals-2012.html

If you are a new writer or a budding author, I recommend signing up for a writers’ conference. If you are an experienced author or freelance writer, you might get a gig presenting a segment at a writers’ conference.

Do your homework and choose a conference that addresses your current needs. This might be book promotion or you might be ready for some fiction-writing workshops. Perhaps you are ready to start showing your manuscript around to agents. Study the conference agenda to make sure they offer what you require at the moment.

If you are marketing a nonfiction book, you should seek out speaking opps at conferences related to the theme of your book. Here are links to writers’ conferences as well as conferences on all variety of topics—technology, marketing, business management, arts, crafts, animals/pets, relationships, travel and more.

http://shawguides.com
http://www.allconferences.com
http://www.bvents.com
(Note: These are just some of the hundreds of resources provided in my two latest books: Publish Your Book and Promote Your Book.)

Why should you attend conferences?
If you are in the process of writing a book or have recently produced one, you should attend writers’ conferences in order to:

• Educate yourself about the publishing industry.
• Learn more about your options and the possible consequences of your choices.
• Become familiar with the process and necessity of book promotion.
• Network, network, network.

Attend conferences related to the topic of your book in order to:

• Learn more about your field.
• Meet the movers and shakers in your area of interest.
• Become familiar with the process of promoting a book within this industry.
• Network, network, network.

The author who steps outside his or her comfort zone and strives to learn, stretch and grow will experience greater success than the author who seldom ventures out. And conferences are a great source of the information, resources and connections you need in order to succeed.

Have you ever attended a writers’ conference? Have you attended a conference related to the topic of your book? I would love to hear/read your impression of the event. What did you get out of the experience on behalf of your book project?

http://www.matilijapress.com
http://www.patriciafry.com

March 5, 2012

How the Writing Habit Can Enrich Your Life

Filed under: Writing — Patricia @ 5:20 am

I’ve discovered over the years that writing is more than just a hobby or a craft. In fact, it has become my mode of earning a living, my passion, a way to gain credibility in my field and my favorite promotional outlet. But it is so much more. Writing has brought me some fabulous opportunities.

I’ve discovered that unusual, and often marvelous, things happen when I put myself out there through my writing.

1: I meet interesting people. Both in person and over the Internet, I’ve met many high profile movers and shakers in the world of independent publishing as well as some extremely talented and successful authors. One can never have too many friends and business associates. Personal and professional connections are vital to establishing a successful writing/publishing career.

2: I get some lucrative writing assignments. After writing articles for The Toastmaster Magazine for about six or seven years, they rewarded my loyalty and reliability with a new job offer. For a tidy sum, I rewrote several of their member manuals.

We complain when we find our articles or stories posted on the Internet. But wait, sometimes this can be a good thing. A member of a school district in Arkansas saw my article, “The Rewards of Exercise” on the Internet and contacted me for permission to make 1,000 copies to distribute at an upcoming event. Next, he wanted to know how much I would charge him to do this. I suggested $1,000. He agreed, without hesitation.

Here’s a bit of that article’s history: I had already sold first rights for $300. Later, another organization came along and purchased reprint rights for $350. When I wrote that article, I knew it was a good one, so I am pleased that it has earned $1,650 so far.
See this article posted at my website: http://www.matilijapress.com/articles/rewardsofexercise.htm

3: I receive interesting invitations. Because I was a regular contributor for The Toastmaster Magazine, I’ve been invited to many Toastmasters events as a speaker or a workshop leader. Toastmasters is an international organization. And it was because of my writing history with this magazine that I traveled, all expenses paid, to Dubai—yes, in the Middle East—where I was the first woman ever to present a keynote speech at their annual Toastmasters convention.

4: I attract some fascinating clients. A few years ago, I conducted a publishing workshop for a group of home-schooled students as a SPAWN project. (That’s Small Publishers, Artists and Writers Network) http://www.spawn.org We actually produced a perfect-bound book of the students’ work—a book that they also designed. The local publicity for this volunteer project landed me two wonderful new clients.

A search for people to interview for an article on learning public speaking when English is your second language, resulted in my meeting a lovely woman living in Florida. She just happened to be finishing up a book and needed some help. She hired me to edit her book.

Writing is not just about writing what you wish at a particular moment in time. It’s not only about developing characters and writing clear instructions. If you aspire to earn a living as a freelance writer or succeed as a published author, keep putting yourself out there in a positive, professional way. Become active in your field or genre. Seek constant exposure in the ways I’ve mentioned above. And you, too, will experience greater success and some marvelous opportunities.

It looks as though my publisher has accepted my most recent book for publication. This is Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. Watch for my progress reports with this book.

Another note: Some of my friends and colleagues received advertisements from Amazon for my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. I suppose the publisher paid for this. Have any of you had experience with your books being featured by Amazon.com in an email ad? Did you receive the ad for my book?

http://www.matilijapress.com
http://www.patriciafry.com

March 4, 2012

Use Your Competition to Design Your Book’s Marketing Plan

Filed under: Book Promotion — Patricia @ 5:09 am

Yesterday we talked about why it is important to check out your book’s competition before producing your book. One reason is to make sure you are writing/producing the right book for the right audience. But it will also help you with your book’s marketing plan.

Find out what methods other authors with books like yours are using to market their books. How?

Do an Internet search for each competing title and visit the authors’ websites. You will discover:

• Who is reviewing these books. What sort of publications are reviews appearing in?
• Where is the author speaking? Remember his audience is your audience.
• Who is blogging about these other books and interviewing the authors?
• Do these authors have an active blog? What types of material do they post?
• Where are these books for sale?
• Who else is talking about these books? Organization leaders, experts in this field, etc?
• Are there any book signings being held? Where—what are the results?
• Are the authors submitting articles or stories related to the topic or theme of their books? Where are they appearing and what angles are they using?
• Are these authors conducting workshops on their own—through conferences? Where? On what specific topics?

Use what you learn about your competition in order to help design your own marketing plan. If another author is getting speaking gigs throughout his local school district, look into doing something similar in your community. If he seems to be selling a lot of books through workshops in his state, consider setting up workshops on this topic in your region. Perhaps she has an extremely active blogsite, she was interviewed on a prestigious blog talk radio station and she has been writing regularly for a trade/industry magazine. Could you arrange to promote your book using these tactics?

You certainly could and you should. Use your competitors as a gauge to find out if your book truly is a good idea before producing it. Then tap into the bookselling habits of those authors whose books are doing well in the marketplace to learn how to market your book more effectively.

I’ve seen authors neglect these steps in the process of writing and producing books. They just focus on their idea without bothering to research the market. While some of them luck out and do well, most never do figure out what went wrong—why their books didn’t hit the big time.

For a complete education on writing, publishing and promoting your book, read my new book, >Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at amazon.com (check out the reviews coming in for this book—all 5-star reviews, so far).

http://www.matilijapress.com
http://www.patriciafry.com

March 3, 2012

What the Author’s Competition Can Tell Him

Filed under: Authorship,Book Promotion — Patricia @ 5:45 am

You hear that you should be aware of your competition when planning and writing a book. If you haven’t heard this, you aren’t getting out enough. You aren’t studying enough about the publishing industry and how to successfully publish a book.

The reason you want to check out what else is out there before writing your book is to make sure the market isn’t inundated with books on this topic—written from a similar perspective. You want to know that there is a need for the book you have in mind. Or, in the case of fiction, you should find out if there is an audience for books in the genre you have chosen and how wide spread it is.

But there is another reason why it is important to pay attention to your competition. They will help you to create your own marketing plan.

Those of you who are just tuning into this blog for the first time and who are in the beginning stages of writing a book, might say, “WHAT? I need a marketing plan?”

Yes dear hopeful author and dear author in denial. No matter which publishing option you choose—self-publishing (where you establish your own publishing company), a pay-to-publish company or you land a traditional publisher, it is up to the author to promote and market his or her own book. And you can learn volumes about how to promote your book by taking a peek into the marketing activities of your most successful competitors.

I’ll explain how in tomorrow’s blog post.

In the meantime, check out my new book’s Amazon page. There are now four 5-star reviews for Publish Your Book, Proven Strategies and Resources for the Enterprising Author.

To learn more about me, my work and my books, follow these links:
http://www.patriciafry.com
http://www.matilijapress.com

March 2, 2012

Ojai Wordfest

Filed under: Announcements — Patricia @ 7:33 am

Last year, some forward-thinking, literary-minded women put their heads together on behalf of the writers, authors, readers and would-be writers in our community and established the first Ojai Wordfest. This is a week-long event focusing on writers and writing. I completed the schedule for my activities yesterday. Here is a rundown—for those of you who live in or near the Ojai Valley, California.

I’ll be at Bart’s Books (an open-air bookstore) Monday, March 26 from 10 to 11 talking about my writing journey.

Tuesday, March 27, I’ll be on the patio at The Ojai House on Montgomery Street from 11 to 12. I have a casual conversation planned with locals who want to know more about establishing themselves as writers.

Wednesday, March 28, you can hear me at the Ojai Library. The title of my talk is, “So, You Want to Write A Book!” This event is from 1 to 2:30.

Friday morning (March 30), I’m a guest in a local woman’s home for breakfast. I’ll reveal to her other guests, 25 Reasons Why You Should Write That Book.

Friday evening, I’ll be part of a community effort called Well Red. (Yes, Well Red—not Well Read.) This runs from 7 to 10, involves many authors and will be held at the Ojai Women’s Club House.

For more detailed information about my presentations and the many other events planned during the Ojai Wordfest, visit the website at: http://ojaiwordfest.wordpress.com

Keep checking back—they don’t have everything listed, yet.

Learn more about me and my work here:
http://www.matilijapress.com
http://www.patriciafry.com

March 1, 2012

Why It’s Important to READ Those Newsletters

Filed under: Resources,Writing — Patricia @ 5:49 am

I just updated my bio at Author Central—Amazon.com, thanks to something I read in one of the many newsletters I receive each month. Folks, it pays to subscribe to newsletters in your field and related to the business of writing and publishing or the process of writing. But it is even more important that you READ them. You subscribed (or joined) for a reason—most commonly, to learn and grow within your field or interest. Don’t let yourself down by neglecting to take the time with the newsletters you subscribe to. You may be surprised at the wisdom, ideas and resources you’ve been missing.

I discovered that my bio was old. It didn’t have my latest two books listed. One of them that was listed is out of print. It said that I had 31 books to my credit. I now have 35. So glad I was nudged to update it.

Today, SPAWNews will hit subscribers email boxes. If you don’t subscribe to SPAWNews, you might want to jaunt over to the SPAWN website later today and take a look at the March edition. SPAWN is Small Publishers, Artists and Writers Network.

Go to: http://www.spawn.org. Click on “SPAWNews.” It’s FREE. This month’s topic is websites for writers and authors.

In this issue, you’ll find articles on why a website is important for a writer/author and how to get started creating one, a 12-point checklist for creating a website, how to protect your website from theft, a step-by-step guide to WordPress, why you should choose a professional designer and we offer a piece on netiquette. If you’re considering a website, you will want to read this issue of SPAWNews.

I want to thank Dana Cassell of CNW—Freelance Writer’s Report for the great review for my latest book, “Publish Your Book, Proven Strategies and Resources for the Enterprising Author.” It’s always fun to pick up one of the newsletters you subscribe to and find your article published or a review of your book! Another reason why I like to take time with my favorite newsletters and enewsletters.

Do you have a story about a time you were glad you read one of your newsletters? Or did you miss out on something because you didn’t read your favorite newsletter one month?

February 29, 2012

Writer needs Domestic Chore Muse

Filed under: Writing — Patricia @ 5:42 am

I discovered something odd about myself—the writer—last week. Don’t laugh. I realized that I need inspiration in order to vacuum or deep clean a bathroom or the kitchen, for example. But I can write just about anytime under any circumstances.

I need a housecleaning muse. I suffer, sometimes, from domestic chore block. And procrastinate? Oh my. Here are some of the excuses I use when I don’t feel like cleaning:

• The cats are asleep and I don’t want to disturb them.
• I only have a window of twenty minutes—not enough time to dust and vacuum, so I’ll do neither.
• I’ll clean the house when I don’t feel like writing. (Yeah right! That never happens.)
• No one is going to stop by, anyway—who will notice if I let it go one more day?
• I’ll do it tomorrow—I’ll probably feel like doing it then.
• It’s not really that dirty.

I remember when I started this writing career many years ago, that some days I would clean instead of write. If I was stumped as to what to write that day, the floors would get washed. If I suffered from a severe case of writers’ block, I’d make new curtains and hang wallpaper, as a way to work through it. I still take a walk to clear the clutter from my mind when I’m working through a writing-related situation. But I wait for inspiration to clear the clutter from this house.

So is there anyone else out there who can relate? Have you turned from super housekeeper to obsessed writer? Do you need a domestic task muse? What is your motivation or inspiration to clean the house or take care of other chores that require leaving your writing room?

February 28, 2012

How to Write a More Successful Book, Part 2

Filed under: Authorship,Publishing — Patricia @ 5:25 am

As most of you know, I’ve been writing for publication for nearly forty years. I have 35 published books to my credit. So I hope you hear me when I advise the following:

Before you write a word—or, perhaps, while you are outlining or conducting research for your book:

Study the publishing industry. How? Read my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. What can this book do for you and your project? It can put you within the 21 percent of authors who produce successful books. No kidding, folks. Nearly 80 percent of all books fail and one major, major reason is the fact that the author entered into the fiercely competitive publishing arena without enough knowledge about the publishing industry, their options, the possible consequences of their choices and knowledge of their responsibility as a published author. PUBLISHING IS A BUSINESS. And authors, in order to succeed, MUST approach it as such.

The second thing I want you to do is the write a book proposal and this is true whether you plan to write a book of fiction, a collection of your poetry, a children’s book or a nonfiction book. You will learn volumes about your project and whether it is actually a good idea through the process of writing a book proposal. Many an author has, at some point, discovered that they are writing or have written the wrong book for the wrong audience. If this is the case with your book, you want to know BEFORE it is published.

What does this mean? That the book idea should be scratched? Not necessarily. Maybe it just need to be tweaked. A reality check before your book is a book can save you tons of money and tons of heartache.

One more thing I’d like to recommend. Start now setting aside money for an editor. A good book editor could cost you anywhere from $800 to $3,000—depending on the condition, size and complexity of your manuscript. Work this into your plan. You will have a much more successful publishing experience if you do.

I’ve known authors to skip this step—to just bring out their book as soon as they could without that extra set of professional eyes—some of them knowing that their book had numerous errors. They figured they would make some money on the book and THEN hire an editor for the reprint.

Guess what? These authors never get to the place where they can afford to do a reprint. These authors are among the nearly 80 percent who fail in the marketplace. A few people might buy their book, but they won’t recommend it. Reviewers either won’t review it or they give it an honest (and brutal) review. Booksellers aren’t interested in it.

So, before we get too far into March, let’s get your book project up and running. What are you going to do first?

• Evaluate your reason for writing this book and the book’s purpose.
• Study the publishing industry. Consider reading Publish Your Book by Patricia Fry.
• Write a book proposal.

Order Publish Your Book at Amazon.com or here:
http://www.matilijapress.com/PublishYourBook.html

February 27, 2012

How to Write a More Successful Book in This Highly Competitive Publishing Arena

Filed under: Publishing — Patricia @ 6:24 am

We’re nearly two months into the New Year. Remember those resolutions or promises you made January 1? How are you doing toward those goals? Have you started that book? Have you resumed work on a book project that you set aside months or years ago? Or are you still just thinking about it?

Perhaps you feel overwhelmed by the task at hand. That’s why you made it a resolution or a plan for the New Year. You thought that if you promised yourself you would do it, you would find a way. But you still have to take that first step.

Stop looking at the project as a whole. Once you are sure this is what you want to do—that this is a good idea, break it down into manageable tasks. How do you know it is a good idea? Ask yourself the following questions:

1: Why do I want to write this book? Is your reason valid or frivolous? Frivolous reasons might be, “To get rich.” Or “To show so and so that I can do it.” Or “To change the thinking of all Americans.” Or “To tell my story, which will make me feel better.” Valid reason might be, “Because I believe I have something of value to offer a segment of people.” Or “I am passionate about this book, have thought it through and know it is a worthwhile project.” Make sure your reason for writing this book is valid.

2: What is the purpose of my proposed book? If it is to inform, entertain, educate and/or potentially help a niche group of people, it is probably a valid project. If it is to make you look good or to further your career, think again. Sure, you might gain added credibility in your field as a result of writing this book. And you might get an invitation to speak at a noted conference or convention as the author of this book. But these purposes should be secondary to your main purpose for producing this book—which should be to give something of value to a segment of people—your potential readers.

3: Who is the audience for this book? Be realistic here—determine who will actually want to read this book, not who should read it. Understand that to say, “This book is for everyone—everyone will be interested in reading it,” is unrealistic.

Once you have established the validity of your book project or you have changed the focus of your book to more closely fit in with what your proposed audience wants, what’s next? What is your next step?

1: Outline all of the tasks involved with writing this book—the research, the interviews, writing. Add in the following:

• Study the publishing industry.
• Write a book proposal.

2: Draw up a schedule for accomplishing these items. If you work better under pressure, lay it on yourself—make the schedule tight and make a strong commitment. If you are trying to fit this project into an already busy schedule, give yourself more time to complete each phase of the project. You may have to reevaluate your progress from time to time and readjust your schedule. This is not failure—this is reality and you need a good dose of reality in order to complete your project.

Note: In order to devote time to your book project, you may be required to eliminate things from your schedule, like TV-watching, clubbing, obsessing with your fitness routine, etc.

I’m going to leave you with these thoughts and assignments today. Tomorrow, I will be back with more concrete tasks and the reasons behind them. You won’t want to miss the second part of this important blog post. In fact, I advise printing this out and studying it so you will be more well-prepared for tomorrow’s valuable message.

To be continued February 28, 2012

February 26, 2012

Do You Have an Author’s Platform to Stand On?

Filed under: Platform — Patricia @ 5:14 am

I hear from some of you from time to time and it seems that most of you are in the process of writing books. Are you also building on your platform? Do you know the steps to take toward establishing and adding to your author’s platform? Do you even know the reasons you need a platform and why it should be in place even before your book is a book?

Ideally, of course, you have spent the last 5, 10, 20 or 30 years becoming known in the field/genre you are writing in. Most people, however, do not think of this as they merrily live their lives. Most of us turn to writing only after pursuing other career and lifestyle goals. For many, writing a book is an afterthought of life, not a primary part of it. So what is a new, first-time author of fiction or nonfiction to do when they don’t have a platform to stand on? They must build one. How?

For Nonfiction:

• Write within your area of expertise. If you’ve been in this field long enough, you have a built-in audience.
• Become even more widely known in your field or interest by conducting workshops for your peers, writing articles for appropriate trade and consumer magazines and getting involved in websites dedicated to this topic—in other words, position yourself as an expert.
• Create your own website full of resources for your audience.
• Establish a blog related to your topic and post to it often.
• Volunteer within your field of interest.
• Establish programs, contests, fairs, etc. related to your subject and get some press so others know what you’re doing.
In other words, get out there and become known among your book’s target audience. And do this BEFORE you publish that book. Once the book comes out, you’ll be busy promoting it. Now is the time to be develop your platform—establish your audience.

For Fiction:
• Dig out the stories you’ve been writing over the years, clean them up and start submitting them to appropriate magazines. You may be surprised by how many magazines and newsletters publish fiction. Study Writer’s Market. Look at the literary and little magazine category, of course, but also go through each and every consumer and trade publication to locate those that use fiction pieces. For regular reports on where to sell your fiction stories, join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org The SPAWN Market Update (posted in the member only area of the SPAWN website) is full of such opportunities.
• Write and submit new stories in your book’s genre. It is more important that you acquire a following than that you meet some sort of self-imposed deadline for completing your novel.
• Get involved in websites related to the genre of your book—I mean get active—become known as the author of some good romance stories, science fiction, thrillers, mysteries, or?
• Apply to conduct workshops within your genre at appropriate writers’ conferences.
• Establish workshops, writers’ retreats, etc. locally for other writers of works in your genre.
• Create an active and interactive website and blogsite for writers and readers within your genre.

Whether you write fiction or nonfiction, sign up today for my new Platform-Building online course. Check it out here: http://www.matilijapress.com/course_platform.htm

And if you are new to the big world of publishing, be sure to order my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s in print and on Kindle.

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