Writing and Publishing News from

July 28, 2012

The Dreaded Writing Slump

Filed under: Writing — Patricia @ 5:10 am

Do you ever fall into a writing slump? Perhaps you are between writing projects or you are burning out on the one you are working on. Maybe you suffer from writers’ block. You are poised to write, but your brain and imagination won’t cooperate. How do you handle it?

For writers’ block, especially if you have an assignment and/or are on a writing deadline, I would just start writing. Type your thoughts about the fact that you can’t think of anything to write. Then consider the topic you are trying to approach. Type some facts, thoughts, stories related to the topic and see what comes up. Often, this exercise will lead right to a good starting place or even a good middle that you can use to ground your chapter, article or story. Just delete the jibber jabber you wrote in the beginning and move on with your story.

Write something else. If you truly can’t focus on the topic or theme at hand, if it is driving you crazy just thinking about it, if you are drawing a giant blank, write a story about your cat’s latest cute antic, your cousin’s eventful visit last weekend, or describe the lovely dinner you prepared for the family the night before. The point of this exercise is to start the flow of words coming from your imagination to the computer screen (or onto the paper if you prefer). Once the words are flowing nicely, begin to think about the project at hand and you might be surprised to discover what flows out.

Many times over the years, when I’ve felt stuck or stilted in my writing, I will attempt to remove myself from the equation. I quiet myself using a meditative process (self-hypnosis and prayer work, too). Then I place my hands on the keyboard and allow my fingers to seek out the keys they want. I have been surprised many times at how clearly and easily a phrase or entire article will appear as I sit back and watch it happen.

These are tips for overcoming temporary writers’ block. But what about when you are between projects or you are experiencing burn out? Hey, I say walk away. It’s time for something new in your life—new scenery (how about having iced coffee on the patio), a new activity (does your garden need tending?), a new direction (a shopping trip can be a nice distraction), company (this is a good opportunity to spend time with your favorite non-writer friends) or some other diversion tactic.

I like to take a break between projects and spruce up an area of the house that has been neglected after months spent writing a book, for example. Pick up one of your hobbies for a great burst of creative satisfaction. Go out and adopt a kitten or older dog companion. Cook a dish for or make something else to share with a neighbor. Get some serious exercise. Visit a local Farmer’s Market and stock up on good-for-you fruits and veggies.

Writing can become a lifestyle. Many of us have created careers around our love of writing. But everyone, even creatives who are doing what they enjoy most, need a respite from the routine, lest we become stagnant. At least that’s what I tell myself when I am enjoying an afternoon away from the office.

How do you deal with writers’ block, burn out or those slow periods between projects? Leave your comment here.

July 27, 2012

Is it Time to Write a Spin-Off Book?

Filed under: Book Promotion,Writing — Patricia @ 5:08 am

So you’ve finished your nonfiction book. What are you going to do next?

Promote, promote, promote. Yes, there’s a whole lot to do in order to introduce your book to your audience and to become known (or more widely known) as credible on the topic of your book. You need to get out and speak to the public, rack up reviews, dabble in social media, etc.

But one way to gain even more credibility in your field or area of interest and sell more books is to produce a spin-off book or booklet. Most of my books relate to publishing and book promotion. Since I have been coming out with new and revised books on this subject for over a dozen years, my contact list has grown and my exposure level has increased. And when I bring a new book out, that is a new reasons to contact my list and go out and speak to new (and old) groups on a new topic. Someone who benefited from one of my books will often purchase another one.

Can you see how additional books create additional opportunities and, of course sales?

How does one come up with ideas for spin off books? When you write a complete and detailed book on a subject and you feel you put your all into it, it is sometimes difficult to come up with another book idea within that topic. But just think a little harder about it. For example, I wrote the comprehensive history of the Ojai Valley, California. Later, I came out with two follow-up (but stand alone) books on the local pioneer cemetery. In the first cemetery book, I wrote a more in-depth history of the cemetery and profiled the earliest burials there up to about 1900. Then I wrote a second book featuring burials through 1920 and included the history of a long-forgotten Catholic cemetery. I could go on and write a book featuring just local historic buildings, early businesses in the Ojai Valley, a more in-depth history of private schools here, stories emanating from the local mountains surrounding the valley, ghost stories, etc.

Let’s say that you’ve written a book featuring rainy day activities for kids. You could do spin off books for summertime activities, activities for kids while camping or traveling, sick day activities, activities the kids can involve their grandparents in, a birthday party activities book, gift ideas kids can make and so forth. Now you’ve pretty much established a brand for yourself—the author of activity books for kids.

Your book on living green could be expanded into a handful of books, each featuring a different aspect of green living, such as recycling, creative ways to save water, community activities for sharing green living tips, etc.

If you have written a book of cat stories—collect more cat stories (it’s easy once you start talking to your readers), write stories about dogs, horses, birds…

If you need help coming up with spin-off book ideas for your main book, comment here and let my blog followers help.

In the meantime, if you have a completed book, get oodles of book promotion help and instruction through my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. It’s available at amazon.com in print and Kindle and most other online and downtown bookstores. You can also purchase it from my website: http://www.matilijapress.com

July 26, 2012

You Gotta Love to Write

Filed under: Writing — Patricia @ 5:40 am

Do you have a process of writing? Is it working for you? Or are struggling through your writing sessions? If you question everything you write, if you find writing distasteful, perhaps there is something wrong. And that something may be your mindset—your attitude—and not so much your approach.

My grandson volunteered to write the obituary for his grandfather last week. When I saw it published in the newspaper, I complimented him on a darn good job. He had also written a letter in memory of my father (his great grandfather) when he passed away and my grandson could not make it from college to the services. He said that the letter was much easier to write because he was able to say what he felt. (It was a beautifully written letter full of his heartfelt sentiments.) He said that it is harder writing an obituary because there is a certain formality. He felt a bit stifled because of the structure required. He told me, “I feel I’m a much better writer when I can get my thoughts out without any kind of designated format.”

This is a problem for some people who want to write for publication (magazines, websites, etc.) because they also want to write what they want to write in their own style and with their own emphasis. Some writers never get it. Even when I work with them and point out over and over again how important it is to write for the editor or the market, they still want to share their message, get their point across, write in their style. And they wonder why they don’t get published.

When we sit down to write a book, now there’s an opportunity to really express yourself through your writing. A book, you can write your way. If you want to write it for publication, however, and you want it to be widely read, I’m afraid it comes back to the readership. Again, teachers and counselors will advise, write what they want and/or need.

Many authors are publishing books indiscriminately these days because they can. All it takes is an idea—any idea—and a wad of money. But not all of these books are being accepted or read. Again, let me remind you that around 78 percent of all books produced today fail. The major reason is the fact that many authors write to please themselves or to make a statement with little regard for their readers.

If you have a burning desire to write what you want—to get your opinion, view point or message down on paper—here’s what I suggest.
• Keep a diary.
• Write letters (to friends, to the editor…).
• Start a blog.
• Comment on other blogs on this topic.
• Establish a newsletter.
• Get involved in online forums where everyone is talking about this topic.

If you still need to get it published beyond your blog, a newsletter or a forum, either resign yourself to the fact that a book on the topic might be of interest only to those who already embrace this concept. If you want to reach others, however, this is when you need to think way outside the box. Write what they want in a way that is palatable to them.

If you want to break into a particular magazine, you’ll be wise to step back and take the necessary steps, which are: study several issues of the magazine from front to back, top to bottom until you totally understand their style and purpose. Review their submission guidelines and then follow them in submitting your piece. Do they want to see a query letter in which you succinctly define the article you want to write? Are they interested in you—who you are and why you are the right person to write this piece? Perhaps they want to see the completed article formatted and written to their specifications. Your job, if you want to be published, is to comply.

Questions?

July 25, 2012

Writing Contests—What Good Are They?

Filed under: Publishing,Writing — Patricia @ 6:04 am

I once heard someone advise authors to enter contests so you can say you are an award-winning author. How do you feel about that?

Are you impressed when an author tells you (or there’s a sticker pasted on a book stating), “This book was a finalist in the Little Miss Muffet contest,” or simply “Award-winning book.” What does this mean? Well, it means that this author (or the publisher) entered the book in at least one contest—maybe a whole bunch of them—and the book snagged an award. The book might have won a prestigious honor after being entered in one major competition or it might have received 2 honorable mentions out of fifty contests entered.

Sometimes an author is proclaimed as an “Award-winning Writer.” This is an impressive title. But again, what does it mean? Did the author win a ribbon at the county fair for her short-story when she was ten? Or was she chosen the best from a group of 100 (or more) fine writers in a major contest?

Are the results of a contest a legitimate measure of a superior book or superior writing? Sure, sometimes. Certainly not always. Who judges these things, anyway? Sometimes, of course, the judges are credible—sometimes less so. And every judge harbors bias. No two judges in any contest always totally agree.

Some contests are judged according to popular vote. I won the People’s Choice Award for a photograph I entered in the county fair last year. The judges bypassed my photo, but fair-goers voted it first place overall.

Sometimes we enter contests hoping to get the positive feedback we need in order to keep writing. For some, entering contests can become rather addicting.

What are your reasons for entering contests? Have you won awards for your writing or your books? How do you use them in promoting your work/books?

If you are interested in entering your work in contests, there are numbers of writing contest directories online. Just use keywords, “writing contest directory.”

And Good luck!

July 24, 2012

Your VIPB (Very Important Professional Bio)

Filed under: Authorship — Patricia @ 6:04 am

There are so many things we have to take care of as the CEO of our books, not the least of which is maintaining our Very Important Professional Bio (VIPB).

One of my articles appeared in a publishing/book marketing newsletter yesterday and I noticed that my bio was outdated. I sure thought I’d made some changes to that bio. Had to remind the editor to correct it. Hope he does this time. It does no good to promote an out-of-print book in your bio.

You might think you’re doing the right thing by including a fresh bio each time you send an article to the magazine or newsletter. But if the editor has your bio on file, he may not look at the new one at the end of your article. He just tosses it and uses the one he has on file.

If you’re a prolific writer, 3 books to your credit can quickly become 6 (31 books can soon become 35), so make sure that the magazines you write for update your bio as needed.

Likewise, make changes at your website as your accomplishments and credits accumulate. Once you develop a great website, it’s up to you to keep it current. And it isn’t easy when your website is complex. I am always finding places where we neglected to make upgrades and changes at my website. But then, we’re dealing with a lot of pages—resources and articles for writers and authors, online courses, books for sale, testimonials, speaking schedule, information about my editorial business. There is a lot to consider each time I need to update something.

Avoid using a number of years or months. If you create a website or present a bio that says you’ve been writing for 20 years, you will have to adjust that number ever year. Use dates instead—“I began my writing career in 1992.” That way, you are always correct.

When you agree to do a presentation or workshop for a group or at a conference, they generally ask for a bio. Don’t just send one you have on file. Double check it to make sure it is still accurate. Once they post it at their site, check for any changes the organizer might have dared make. Yes, it does happen.

Sometimes the program chair for a smaller organization or club will just post the bio from the back of your book or get it from your website. This is another good reason to keep your website up-to-date and to always send a fresh bio when invited to speak.

When the speaking date comes close, find out who will introduce you and send that person a copy of your preferred introduction with all of the correct information in place. They may deviate from your preferred introduction, but at least they will get the dates, book titles, etc. correct.

Your assignment this week:
• Check the websites of any groups or for any conferences where you’ll be speaking to make sure your bio is correct.

• Make sure the editors of those publications you frequently write for has an updated bio on file.

• Go through your own website with a fine-toothed comb and correct inaccuracies and outdated facts.

• Google yourself to find out if there are other sites that post information about you that needs updating.

• If you are scheduled to speak within the next few weeks, send your preferred introduction to the person who will introduce you—at least send them a copy of your bio.

For the enormous amount of additional information you need as the CEO of your book, order my latest book combo now. Publish Your Book, Proven Strategies and Resources for the Enterprising Author and Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author are being bundled by Amazon. The price keeps changing. Today, the price for both $19.95 books is $30.96. Also available in Kindle and at other online and downtown bookstores.

July 23, 2012

Parenting Your Book

Filed under: Authorship — Patricia @ 4:48 am

Just as a newborn baby should come with instructions, so should a newly published book. Of course, there’s plenty of material out there to help expectant parents, just as there is for newbie authors. So why do so many parents and so many authors face their new roles with so little knowledge? Why are they so ill-prepared?

We still hear about parents leaving their children in locked cars on hot summer days, leaving them unattended around a pool or at a playground. We see parents taking chances with their children while crossing busy streets, walking too close to traffic on narrow streets and driving around with kids out of their seatbelts.

While authorship does not involve quite the serious issues and responsibilities as parenthood because we’re not dealing with the lives of innocents, there are some similarities.

Way too many authors produce books without knowing how to nurture them once they arrive. They don’t realize how important their attention to book promotion is and how much time it will take, for example. Authors don’t understand how to prepare for a new book for a successful future. They may make all of the right moves and decisions with regard to “birthing” the book and then neglect it once it becomes a reality.

If you hope for a successful outcome for your planned book, be sure to read my latest book (I wrote it for you!). Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available at Amazon.com in print and Kindle and at most other online and downtown bookstores. You can also order your copy here: http://www.matilijapress.com

If you have an ebook to promote or are planning to produce one, download my FREE ebook, 50 Ways to Promote Your Ebook. http://www.patriciafry.com

If you’d like control over your book project, perhaps you should consider self-publishing. This means to establish your own publishing company. I’m teaching my Self-Publishing Workshop now—the first class went out to students via email today. There is still time to sign up for this 8-week online course. http://www.matilijapress.com/course_selfpub.htm

Do you have questions about publishing and book promotion that we could address here? Send them to me at PLFry620@yahoo.com or leave them as a comment here.

July 22, 2012

How to Publish Anew After Being Badly Burned

Filed under: Publishing — Patricia @ 4:47 am

I met an author via email yesterday who I’d like to use as an example in this morning’s blog post. Like so many, many people, he signed a contract with a pay-to-publish company without doing important research and comparisons. Things didn’t go well and he managed to get out of the contract early (after four years, he says).

Most authors I met during the late 1990s and early 2000s who had bad publishing experiences did not get back on the horse. They cut their losses and bailed on their dream to publish. But this author went another direction. He began to do the research he wishes he had done before getting involved. Once he had more information, resources and knowledge, he began making new decisions for his book project—educated decisions. And he plans to bring his book out anew, now that he has a greater understanding of the industry and his responsibilities as a published author.

Few authors can afford to start over again once they’ve spent a large chunk of money with a pay-to-publish company. That’s why I do my best to catch the attention of hopeful authors before they enter into any agreements.

Here’s the drill:

1: Start your publishing journey by studying the publishing industry.
2: Make sure you are writing the right book for the right audience.
3: Save up money for a good book editor.
4: Write a book proposal.
5: Take your time when choosing the appropriate publishing option.

You’ve been reading my blog posts long enough to know that there’s way more to it than that. But these seem to be some of the main aspects that most new authors disregard. They go into publishing blindly, succumbing to the charms of friendly publishing representatives. They write the book they want to write without regard for their readers. They don’t want to pay for editing—sometimes know they need it, but don’t want to pay for it. They rush to get their book published like there is no tomorrow.

When tomorrow comes and they begin to educate themselves about the publishing industry, it is too late for some.

So my hat is off to the gentleman I met yesterday who admits to making some mistakes right out of the chute, but who is now taking it slow and doing a whole lot of studying before taking his next step.

Don’t forget, I’m teaching my online self-publishing course starting tomorrow (July 23, 2012). Sign up today at:
http://www.matilijapress.com/course_selfpub.htm

Get your FREE copy of my latest ebooklet, 50 Ways to Promote Your Ebook, here: http://www.patriciafry.com

July 21, 2012

Things You MUST Know About Book Promotion

Filed under: Book Promotion — Patricia @ 4:25 am

Are you writing a book? Do you know how to promote it? What is the most effective book marketing activity for your particular book? Which of your skills should you rely on to promote your book? What skills do you need to hone or develop? How can you best reach your readers? What promotional tactics will your reading audience most likely respond to?

These are all questions you should be asking yourself even before your book is a book. Not only will the answers help you to be more well-prepared for the major, major task of promoting your book, but they will guide you in writing a more viable book for a more realistic audience.

Perhaps you have a published book that is going nowhere. How many copies of your fiction or nonfiction book have you sold in the last month? When is the last time you promoted your book? When did you last go out and speak about it, mention it to someone in passing, write an article or story to submit to a publication read by your audience, send a message about an aspect of your book to your emailing list, sign up for a book festival, do a signing, requested a review…? If you are not doing any of these things, no wonder you aren’t selling books.

Sign up today for my online Book Promotion Workshop and let me help you establish a more effective book promotion program. Sure, your book may be on Amazon. It might be at a couple of bookstores and specialty stores in your neighborhood. You have your own website showcasing your book. These are good moves. But if it isn’t selling, there is much more that you can and should be doing. Let me show you the way.

http://www.matilijapress.com/course_bookpromotion.htm

Read the course outline here. Sign up today!

July 20, 2012

An Author’s Attempt at Organization

Filed under: Guest Blogger — Patricia @ 5:49 am

Please welcome Guest Blogger: C. Hope Clark

When I promote my new mystery release Lowcountry Bribe, A Carolina Slade Mystery, I’m asked often how I organize my time. See, I’m known for FundsforWriters.com, which has been around for thirteen years and selected by Writer’s Digest for its 101 Best Websites for Writers for twelve. I’m known for my nonfiction essays and freelance efforts, so my fiction talent amazes a lot of people. They never saw it coming.

The easiest way for me to describe what I do is to say I prioritize instead of plan.

We see gobs of how-to posts on planning. I’m amazed at the intensity in which people will plan, and the sluggish way they implement. It’s as if the planning takes the fun out of it. The more complicated the system, the less we adhere to it.

First of all, I know each day which priorities need addressing. The newsletters have deadlines that cannot be adjusted. New subscribers have to be entered. Freelance deadlines are nonnegotiable. These tasks are so deeply engrained in me, that I often note my calendar only after they’re completed.

My short term calendar sits before me, open to the current week, instant reminder of my short-term duties. My long term calendar, however, is on a spreadsheet—for 2012 and 2013. There I post conferences, interviews, travel, personal days I will not be able to write, and critical big deadlines (like book edits and contract requirements). I can see two months at a time.

With a long-term project…I immediately analyze for short term, midterm and long term priorities. Writing a book is a major item. So is its promotion. So might be a new website, or a new blog. Study each project, note the duties required, and set them up for attention.

A spreadsheet records administrative items like income, freelance submissions, and, in my case, FundsforWriters.com business, for tax purposes.

My spiral notebook sits open next to my calendar, and as I have blinding flashes of genius for a blog post, freelance pitch or promotional idea, I note them. By bedtime, it’s covered with items starred for importance and scratched through for completion. I then condense a to-do list on a fresh page, organizing the next day.

I socially network in between duties, keeping Facebook, Twitter and the blog continually open in case I have a remarkable thought.

And I write fiction at night.

It’s quite important that you use the time you have to the best of your advantage. My clock functions creatively best at night; factually by day. When the sun sets, my characters come out to play. Yours might be morning people. If you have another job, they might appear at lunch and between appointments. I didn’t always write full-time, but I can honestly say my fiction always came alive in the middle of the night.

Know what’s important, and be adamant about responsibilities. Cater to customers and editors. They come first. Without them, your writing is worthless. Theirs are the first emails I address in the morning as I sit down at the keyboard. I may work in seclusion, but my people connections are first and foremost. I suggest that you adopt this outlook. Think about it, otherwise, when you publish in that magazine, or release that mystery, who’s there to give it life? I stay connected on the road, just in case I hear from these people.

Again, it’s prioritizing rather than planning. Of course some days the duties clash for limited minutes. That’s when you shut the door and commit 110 percent. Family cooks dinner. Television waits. Dust builds. Exercise skips a day. When writing is your profession, you learn how to drive it properly. Just remember to make the tools work for you, not the other way around. Know who’s boss.

And most importantly. . . you need to want it badly.

BIO
C. Hope Clark is editor of http://www.FundsforWriters.com reaching 44,000 readers each week about contests, grants, markets and publishing opportunities. She is also author of The Carolina Slade Mystery Series, published by Bell Bridge Books http://www.bellbridgebooks.com She’s noted for taking lessons learned from her fiction to fuel her nonfiction . . . and vice versa. http://www.chopeclark.com http://www.fundsforwriters.com

July 19, 2012

Learn How to Self-Publish Your Book

Filed under: Announcements,Publishing — Patricia @ 5:15 am

I’ll be teaching my online course on self-publishing this month. The course starts Monday July 23, 2013 and runs for 8 weeks. It’s only $160 for 8 lectures, 8 assignments and my undivided attention toward you and your project via email.

If you want to take control of your book project, self-publishing may be for you. Self-publishing, by the way, means that you establish your own publishing company. You put up all of the money, you make all of the decisions and you reap all of the profits. It is a process and I can walk you through it at your pace. If you complete the assignments early and want to move ahead, we’ll move forward and you will accomplish your goal more quickly.

What will you learn in this course?
Learn how to set up your publishing company, where to obtain an ISBN, when and how to apply for a copyright, where to purchase a valid barcode, how to locate and work with a printer, how to be included in Books in Print and more. What are the benefits of self-publishing?

• You’ll definitely see your book in print.
• You can have a finished product within weeks instead of months or years.
• You have the potential to make more money.
• You have all of the control.
• There are tax breaks to owning your own business.
• You are the best possible marketing agent for your project.
• Your book will keep selling for as long as you are willing to market it.

Read the course outline here: http://www.matilijapress.com/course_selfpub.htm

And sign up today in order to join in Monday, July 23.

FYI, I established Matilija Press, in 1983. I’ve since produced around two dozen books through my publishing company. People ask me which publishing option I prefer. I tell them, it depends on the project. There are some books that would benefit from the connections and reach of a traditional publisher and some that the author has the platform, desire and skills to successfully promote on his/her own. Those of you who crave the backing of a traditional publisher, but who can’t get a foot in the door might get a publisher’s attention by offering proof of the book’s potential.

In other words, self-publish your book, heavily promote it and let the resulting sales speak for themselves to the publisher of your choice.

I’ve had several of my own books picked up by traditional publishers only after I self-published them and proved them in the marketplace.

Sign up today. It’s $160 for me to walk you through the steps to self-publishing your book through your own publishing company.
http://www.matilijapress.com/course_selfpub.htm

Even if you aren’t ready to publish your book yet, the information, insight and resources you gather from this course will serve you for whenever you are ready to produce your amazing book.

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