Writing and Publishing News from

June 15, 2013

As I Continue to Promote My Novel

Filed under: Book Promotion — Patricia @ 5:01 am

Onward and upward, the promotion continues. Actually, it feels more like trudging through mud. I want to clean up my mailing list. The only thing stopping me is ignorance. I can’t figure out how to put the “unsubscribe” feature into the email I want to send. That’s been hanging me up for the last few days and it’s frustrating. My technology expert has been out of commission for a day or two and unable to walk me through the process. Maybe today.

In the meantime, I’ve been contacting reviewers of cozy mysteries. I think I mentioned in yesterday’s post that I would be using archives. And that’s what I did. I searched the SPAWN Market Update archives for directories of reviewers and then began the tedious process of checking them out—who reviews mysteries? Cozy mysteries? Novels with animals in them? Kindle books? Self-published book? I found plenty of listings to keep me busy for the bulk of the weekend.

One needs a break from work like this, so occasionally I shifted gears and visited cozy mystery authors’ websites and their Amazon pages to discover who is reviewing their books (I’ll contact those reviewers) and what promotional activities they’re pursuing. Again, this is tedious, time-consuming work, but it can also be highly enlightening.

I found directories of blog book sites. Many of these bloggers review books and interview authors. And quite a few of them are dedicated to novels and novelists—some specializing and some more open to many genres.

Promoting a novel has been an interesting process so far and I can see that it will continue to be so. I have enough leads already to keep me busy for weeks. And the Amazon ranking is inspiring. My nonfiction books never got such high rankings as this brand new novel has had and it’s only a week old. If you want to see what I’m so excited about, go to http://amzn.to/14OCk0W

It’s Catnapped: A Klepto Cat Mystery. It’s a cozy mystery that features Rags, a kleptomaniac cat who has a paw in solving the mystery at hand. His supporting cast includes Savannah Jordan who, with Rags, comes to Hammond, a small town in Northern California to help her aunt out after she broke her foot under possibly suspicious circumstances. When she arrives, she discovers that neighborhood cats are going missing and her aunt is being threatened. Margaret Forster is the head of the Hammond Cat Alliance and she gets her niece involved in some not quite legal activities in pursuit of the catnappers. Things heat up when the two women are kidnapped at knife point. Rags holds the clue to who took them and where they are only he isn’t talking. Other cast members include Charlotte, an adorable teen with Downs and a huge heart for cats and for what’s right and wrong; Max runs a cat rescue facility next door to Margaret’s old ranch house. Savannah suspects that the lovely underwear Rags pulled out of her aunt’s drawer on their first morning there is worn for Max’s pleasure. Dr. Michael Ivey is the local veterinarian—he might be considered the Dr. McDreamy of vets and this fact doesn’t go unnoticed by Savannah. Layla, the faux golden Persian and Sally, the precious family pet who goes missing under most unusual circumstances will worm their way into even the most hardened hearts. Download your copy of Catnapped now. It’s on Kindle only. Don’t have a Kindle? Download the Kindle program on your iPad, iPhone, computer, Android or other device.
http://amzn.to/14OCk0W

June 14, 2013

Day 6 of My Journey as a Novelist

Filed under: Authorship,Book Promotion — Patricia @ 5:47 am

Do you know what it means to be an author? If you have a published book, you are at least somewhat savvy. If you haven’t reached that point yet—you’re still in the writing stages or are just thinking about writing a book—you may still be in the dark. You can only imagine the joy and the responsibilities. But you may not have a clue as to the responsibilities. Most hopeful authors have a warped idea of what’s ahead and that’s why most authors fail.

They can write the book—and this is usually the book they want to write without regard to whether or not there is an audience for it. Their inspiration to write it may stem from the stories they read about some of this country’s bestselling authors. They may know people who have written and published books and they have the attitude: “If they can do it, I can do it.” And certainly, anyone can find a publisher willing to take on their book—no matter how poorly written or insignificant.

But the reason why most authors fail has more to do with the last phase of authorship—the marketing phase. They either don’t know that it’s up to them to promote their own books or they simply don’t want to do it. I’ve known authors who had no intention of promoting their books once they were published. All they cared about was getting the book out. Some authors believe that their book will sell without a marketing plan or any effort on their part. But most authors simply do not understand how important a good marketing plan is to the success of a book. Even an excellent, well-written book with a potentially large audience must be promoted. People won’t buy a book they don’t know about. And with so much competition for book sales today, it’s even more important that authors reach their readers and the more personal the approach, in many cases, the better.

As you know, I’m just starting my journey in promoting a novel—something new to me. I’ll try to keep you apprised of the process. I know that some of you are writing novels and you might find my path helpful. My book is a cozy mystery involving cats: Catnapped, A Klepto Cat Mystery. So far, I have done the following:

• I’ve set up an email program where I’ve input the nearly 2,000 email addresses I’ve collected over the years. I sent an email blast announcing my new book to this list and to my friends and family. I’ve had a bit of a setback with the program and have had to take time out to get that taken care of. My technology coach is out of commission this week, so I’m behind schedule with this task. But priority number one for me right now is getting that list in shape for future use. I think some of you can relate when I say I am technologically-challenged and need to be walked through the steps to a new system as if I was in preschool learning the alphabet. And in the midst of this learning curve, Yahoo decided to make some changes. I was typing an email when the new format came into being and I thought I’d clicked on something to make the window change. I spent an afternoon trying to figure that out. Book promotion can take many twists and turns which often distracts us from the task at hand. But some of the distractions are necessary to handle in order to streamline things for future success.

• I’ve been talking about Catnapped here in this blog and at Twitter.

• I had some charming little temporary promo pieces created and I’ve been handing them out at meetings, in line at the post office, while shopping for a water fountain for my cat, while visiting a doctor’s office, etc.

• I have approached a couple of reviewers of cozy mysteries—they were most interested in the theme of my book. One liked the cover so much, she put it at one of her cozy mystery sites. (It’s an original painting that artist Bernadette Kazmarski did.) Don’t you love it when you get an added bonus like this one from your promotional efforts? A few friends and colleagues I sent the announcement to have offered to review the book or post it at their site. All good. But it wouldn’t have happened if I hadn’t reached out.

• Today I plan to check the SPAWN Market Update archives for reviewer directories. I compile the Market Update (posted in the member’s only area of the SPAWN website) and I often provide directories of reviewers (as well as publishers, agents, publicists, libraries, newspapers, writing jobs, etc…) I mean why do a simple search for a single reviewer at a time when you have access to directories of reviewers? Moving right along.

• Today I am also trying to discover how to help reviewers get free copies of my Kindle novel, Catnapped. I understand there’s a program where reviewers can get Kindle books free. I haven’t had that confirmed, yet. Anyone out there know about this?

• Yes, that’s another thing I’m doing at this point, reaching out to other novelists and to reviewers and colleagues for guidance and with questions since this road is a little less familiar than the one I’ve taken for the last 40 years.

The ranking is still excellent for >Catnapped: A Klepto Cat Mystery. Check it out here: http://amzn.to/14OCk0W

June 13, 2013

How to Get the Most From Your Website Research Efforts

Filed under: Authorship,Research — Patricia @ 5:18 am

Do you get everything you could out of the Internet searches you conduct or do you limit your potential for information, understanding, resources and perspective?

If you’re an author, you conduct research. Even novelists need to know whether camellias grow in Alaska before putting their main character in a charming home in Anchorage surrounded by lush camellia bushes. If it is 1997 and you say that Sunday falls on September 7, you better make sure that is correct. How? Through research. Maybe you want a character to suffer from a certain illness. What are the symptoms? Sure you may be writing fiction, but you’d better base the trackable details on fact. What? “trackable” isn’t a word? According to my spellcheck, no. But research shows that it is. So it stays in today’s post. Yes, even fiction needs to be believable—at least fiction that’s based on reality as we know and live it.

This post is dedicated to website research. So often, we only skim the surface of the websites we visit for research purposes. We stop at the home page and maybe click on “about us” and then leave. And often, in so doing, you’ve missed some valuable leads to other sites on the topic. Many serious sites have resource pages, for example. And if you are researching a particular topic, you could be remiss by not checking and printing out some of these pages. These pages found, sometimes, deep within the recesses of a website could be a goldmine to your research efforts. You might find directories of sites related to your topic, lists of recommended reading material (articles, books, reports…), etc. But if you neglect to dig, you won’t discover the pearls you are seeking.

Some websites are easier to navigate than others—that’s for sure. While some are a bit lame—they aren’t designed to do much other than promote a product or idea—others are absolutely rich in materials and information. But you have to be willing to search for them. Get used to searching beyond the obvious. You could be rewarded many fold.

Tomorrow we will talk about using Internet search tools to conduct research

Personal from Patricia
I continue to watch the Amazon ranking for my new novel, Catnapped, a Klepto Cat Mystery, rise, rise and rise. This book is on Kindle only. If you don’t own a Kindle, you can download a program (FREE) from amazon to your iPad, iPhone, computer or Android that allows you to read a Kindle book. Check out my new cozy mystery novel here: http://amzn.to/14OCk0W

If you are ready to publish your own book, but you have not had it edited yet, contact me here: plfry620@yahoo.com

June 12, 2013

How to Promote Your Novel Through Your Connections

Filed under: Book Promotion,Fiction — Patricia @ 6:06 am

This is day four of being a novelist. Are we having fun yet? Actually, the fun part, as most of you know, was writing it. Now I’m learning new programs, I’m exploring new ways of doing things and I’m outside my comfort zone. I’ve been promoting nonfiction for a long time. And here I am trying to get my footing within the realm of fiction. Who is my audience and where are they hiding?

Actually, they aren’t hiding. They’re out there in plain sight providing all kinds of clues as to their locations, how to discover them and how to reach them. So I’ll be following their trails.

So far I have done a big mailing. My first mass emailing through a program. What an experience. I have a lot to learn about that program. I can tell you, though, that the results were phenomenal. My book, Catnapped, went from a ranking of over 600,000 to 350,000 and then to 62,000. Today it is hovering right around the 50,000 mark. For those of you who don’t know, lower is better. You want to be number 1.

Now I often talk to you about the importance of making contacts and having connections way before you ever publish your novel, children’s book or nonfiction book. And I have experienced the validity of that advice already this week. Editors of newsletters and enewsletters, leaders of organizations, authors with followings and others, when they learned of my latest project, have offered to spread the word. I have supported them in the past by showing up at their book signings, providing publicity for them through my blog, recommending their books in my books, joining their organizations, and so forth. So some of them are stepping up and offering to give my new novel a shout out to their readers/members/colleagues/friends/subscribers. Way cool.

I’m telling you this to reinforce the advice I provide—to make connections with the right people and to offer a helping hand when and where you can. If you promote someone else’s book at your blogsite, perhaps they’ll reciprocate when the time comes. If you inspire people to join an organization, the leaders may be willing to promote your book to their members. If you belong to clubs and organizations, you can most likely spread the news about your book through their newsletters, discussion groups, etc. If you’ve been a loyal subscriber and/or submitter to a particular newsletter or magazine, the editors will surely honor your request for a review. If you volunteer to work with an organizer of an event related to the topic or theme of your nonfiction book or novel, that organizer will most likely find a way to help you in your promotional efforts—give you a break on a booth at a book festival, offer you a speaking slot, etc.

It is heartening to have colleagues offer their help and influence when you are faced with the daunting task of promoting a new book—especially if it is your first book ever or your first in that genre. Please believe me and take steps now to prepare for your book’s debut.

In the meantime, please check out my latest book— Catnapped, A Klepto Cat Mystery. It’s at: http://amzn.to/14OCk0W It’s on Kindle only at present for $2.99. If you don’t have a Kindle, you can download the Kindle program on your Android, iPad or iPhone. And if you like this book, there are more to come—I have 2 more Klepto Cat Mysteries in the pipeline. Both will most likely launch sometime this year.

June 11, 2013

Words from a Newly Published Novelist

Filed under: Announcements,Writing — Patricia @ 4:44 am

It’s been a busy few days since I’m now a published novelist. While it appears that promotion will be the same, I will be approaching a whole different audience with my promotional ploys and material. Tonight, I’m attending a writers’ club meeting to hear a friend of mine, author, Wendy Dager, speak. I have some charming promotional handouts I plan to take with me—just in case I have the opportunity to talk about Catnapped, the first in my Klepto Cat Mystery.

In case you missed the big announcement, it’s at Amazon for Kindle and sells for only $2.99. Here’s the link: http://amzn.to/14OCk0W There is one review already and another reader told me she posted a review.

Yesterday Hope Clark wrote about me and my novel at her blogsite. Check it out: http://chopeclark.com/blog It’s her June 10, 2013 post.

For those of you who follow my work for authors—be sure to check out my article in the June 10, edition of Brian Jud’s Book Marketing Matters on Before the Book Promotion Can Begin. I’m guest columnist.

Speaking of Brian Jud, did you know that he took over leadership of SPAN—Small Publishers Association of North America? He and the board have changed the name of the organization to The Association of Publishers For Special Sales (APSS).

Well, I’m off to send my first email blast using my new email program. You could be getting an email from me today announcing my new novel, Catnapped: A Klepto Cat Mystery . If you read mysteries and you like cats, intrigue and a little romance, I think you’ll enjoy my book. Buy it at Amazon.com—review it at my Amazon page.

June 10, 2013

Patricia’s First Mystery Novel Published

Filed under: Announcements,Fiction — Patricia @ 4:04 am

Okay, here it is: Catnapped, A Klepto Cat Mystery. It’s live at Amazon.com ready for you to download onto your Kindle. We’ve priced it at just $2.99 for your summer reading pleasure.

Here’s a description of the story: “When Savannah Jordan agrees to help her aunt while she recovers from a broken foot, she doesn’t expect to walk into a mystery, become part of a not-quite-legal surveillance team, be kidnapped by a deranged stranger and meet a steaming hot veterinarian.

“Beloved neighborhood cats are missing—the community can only guess at their fate—and Aunt Margaret’s life is being threatened. Is it because she has a clue to the missing cats or is it something more sinister?

“If you like light mysteries with only a little terror, if you’re infatuated by interesting cats and if you love a love story, you must read this book.” http://amzn.to/14OCk0W

Let me know if you like this one because there are two more to follow—“Cat-Eye Witness,” and “Sleight of Paw.” I’m working on a fourth as we speak. In each story, Rags, a traditional grey and white cat, has a paw in solving the crime. But don’t worry, he and his furry friends are all regular animals—no talking cats in these stories.

If you don’t have a Kindle, let me know—within a week or so I will have the ebook up at my website and can send it to you as a PDF. But do click on the link above, visit the Amazon book page and check out the great cover artist Bernadette Kazmarski created for the book.

At $2.99, this ebook is affordable for any Kindle owner and it’s a great story for anyone who likes cats, enjoys a good mystery and can’t resist a love story. Catnapped, A Klepto Cat Mystery by Patricia Fry
http://amzn.to/14OCk0W

June 9, 2013

Authors, Save Money, Time, Failure—Educate Yourself

Filed under: Authorship,Publishing — Patricia @ 4:25 am

It’s tough to be a self-starter and to work independently when your efforts seem to be for naught.

Don’t you feel more like working when you’re actually experiencing positive feedback—when your articles are being accepted, your books are selling well and/or your clients are thanking you profusely for your good work? Ah, yes. And isn’t it annoying when you are ignored and rejected? It’s not easy to get back on that bucking horse. But successful writers and authors have done so many times. They’ve licked their wounds, tended to their bruises and climbed back up into the saddle. It’s the only way to succeed.

If you want writing/publishing success, giving up is not an option. If things aren’t going your way, find another way. And don’t look for the easy way out. One of the easy options offered to hopeful authors today is the pay-to-publish service option. These companies may call themselves self-publishing companies. They may seem like the answer to a struggling or hopeful author’s dreams. In reality, these publishing services may actually be stifling your dreams of success.

They don’t do anything to help you grow as a writer or as an author. They take more away from you than just your money. They give you an easy way out of the frustrating, difficult process of authorship. They publish your book for a fee and then toss you to the wolves. In the process, you have not been encouraged or guided in how to make your book the best that it can be. You know nothing or little about the publishing industry and how you fit into it. You are not prepared for the reality of your promotional responsibilities. And you are trying to sell a book that may not be ready for an audience and that is often too high priced to sell.

If you are contemplating turning your book over to a fee-based publishing service, PLEASE read my book first. The most valuable gift you can give yourself is knowledge. Educate yourself about the publishing industry—learn about your choices and the ramifications of those choices. Don’t spoil your chance for publishing success. Arm yourself with knowledge and make educated decisions.

Order your copy of “Publish Your Book” today. It’s in print, Kindle and audio at Amazon.com. It’s filled with information, resources and inspiration from my forty years in the business and provides perspective and guidance from an additional two dozen professionals and others who have experienced some measure of publishing success.

Note: This message was first posted here in June of 2006—only the book title I recommend has changed. “Publish Your Book” is the revised, updated version of another book I wrote for you—“The Right Way to Write, Publish and Sell Your Book.”

June 7, 2013

Write For Your Readers

Filed under: Writing — Patricia @ 4:16 am

Are you writing your memoir, a children’s book, a how-to or a young adult fantasy? When is the last time you read a book in this category? Many of you can only answer that question with—“never” or “a long time ago.” And, in case you’re wondering, this is the wrong answer.

You need to read what you write. Why?
• In order to see what’s out there in this category, topic, genre.
• To understand all you can about the genre.
• So that you are more apt to write the right book for your readers.

What elements are a must in a children’s adventure book? What should you avoid? What type of memoir is most popular? What makes a memoir interesting to read? What techniques turn readers off? How is a successful how-to or self-help book organized?

Yes, you want to be creative. You don’t want to copy other writers. However, neither do you want to confuse or turn off readers.

Before you launch out to write your memoir or your first children’s book, study books in this genre or topic—lots and lots of them. Get a feel for what works, what’s appropriate and what readers want/need and will accept. And then you will be more apt to write the right book for the right audience.

For more about writing and publishing your book, read my book, “Publish Your Book.” It’s at Amazon.com and most other online and downtown bookstores. You’ll find it in print, Kindle and audio. Or purchase your print copy here: http://www.matilijapress.com

June 6, 2013

A Successful Writing Career Hinges on What Your Audience Wants

Filed under: Writing — Patricia @ 3:03 am

Yesterday, I shared three tips for jumpstarting your writing career. Here are three more. I can’t tell you how many people I meet every year who ask me how I organize my time so that I can write. Well, for me, writing is my full-time work. It’s what I do and what I’ve been doing for forty years. It’s a lifestyle that I take for granted now. But in the beginning, I had some of the same challenges you have when it comes to finding time to write, disciplining yourself to write and so forth.

I once worked at a regular job outside the home, for example, but I still found time to write. Here are three more tips for you:

4: Use your time wisely. Becoming a successful freelance writer or to write a book takes discipline and realistic scheduling. Failure comes to those who procrastinate, who have trouble prioritizing tasks and who are easily distracted. Those who succeed in this business have found a way to organize their lives and discipline themselves.

5: Just start. It isn’t easy to transition from full-time office worker to full-time writer. Most of us don’t have the funds to support us while we build a new business. I didn’t always have 12 or even 8 hours each day to spend working my freelance writing business. I built it over time. For any of you who are interested, here is my story:

I started writing articles for magazines from a corner of my bedroom using a manual typewriter in 1973. Thirteen years later, however, it became necessary for me to take a full-time job. I’d just spent 5 years researching and writing a comprehensive local history book and self-publishing it. So funds were low and my lifestyle was in transition.

How I missed writing. While I had a good job with lovely people around me, I disliked working for someone else—on someone else’s agenda. And it looked as if this would be my future. I became despondent. That’s when I realized that I had to find a way to write no matter what else was going on in my life.

I started getting up at 4 every morning and writing before I went to work. Then I would write on weekends. I completed an entire book in 8 months on that schedule. I can’t even begin to describe how happy and fulfilled I felt. But I wanted more. I wanted to come home and establish a writing business that supported me spiritually as well as financially. So I began using that time in the wee hours of the morning to submit articles to magazines—remember, this was before the ease of the Internet. Within a year, I was able to quit my job and come home to write. And I’ve never looked back.

6: Write what they want. You have to go where the paying work is and accept the jobs that are available. While I never compromised my values in order to get paying work, I have certainly had to take some challenging and sometimes not very interesting jobs in order to keep the flow of money coming my way.

I’ve seen too many writers so bent on making their own personal statement or doing things their way that they get nowhere in this business. If you want to make a living or even earn some part-time money as a writer, you have to go where the work is and write what is needed/wanted. Write about things that are current, popular or even a bit provocative or controversial.

It takes more to become a full-time writer than just dreaming about it. If writing full-time is your dream, read and reread the above six points and use them to finally fulfill your passion.

June 5, 2013

6 Tips That Will Jumpstart Your Writing Career

Filed under: Writing — Patricia @ 4:51 am

Would you like to establish a career as a freelance writer? Do you dream of writing full-time? Follow the suggestions below and your dream could become a reality.

1: Spend time writing whether it’s convenient to do so or not. Your routine is important to you. In fact, it probably represents your comfort zone. To step outside of this zone, even to pursue something you want to do, often causes some discomfort. You have choices. You can give up your dream of writing or try easing into the writing realm. How? Make writing a priority and you will find the time.

2: Make time to write. Usually this means making some sacrifices. What are you willing to give up in order to write? Sleep, TV, Internet surfing or perhaps overtime at work?
Get up an hour earlier or stay up an hour later and spend this time writing. Turn off the TV more often. What may feel like a sacrifice at first, will become part of your new writing routine. If writing is your passion, you will soon feel blessed to have the time to write rather than feeling deprived of time in front of the TV.

3: Be realistic about your writing choices. Perhaps your true dream is to support yourself by writing stories for your favorite romance magazines. Or maybe you’d like to become a novelist. It is extremely difficult to break in as a career writer of fiction. If fiction is your writing bag, I strongly urge you to set that dream aside for now and pursue a mode of writing that is more likely to produce the monetary results you are seeking.

Here’s what I recommend: start writing articles for magazines, seek freelance writing work in corporate offices or on the Internet or produce some how-to booklets on topics related to your expertise, for example.

If, however, you are submitting fiction in order to support your upcoming novel or the novel you are currently promoting, by all means stay on this task. If you need some resources listing fiction markets, let me know and I’ll send those to you.

Tomorrow, I will provide the additional three tips for freelance writers.

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