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Yesterday, we talked about where to find book reviewers. If you missed that post, go back and take a look because I gave you links to book review directories. You will want to access those directories and contact some of those reviewers.

The next obvious question is how do you approach book reviewers?

Some of them have submission guidelines at their websites/blogsites. Check them out and follow them. What genres does the reviewer accept? Does he/she review self-published/independent published books? How do they prefer to be approached—via a contact form at their site or by email? Will they review ebooks? In which formats? Some will accept PDF files. Others use only Kindle or Nook readers. Of course, there are those who read only print books.

Unless the particular reviewer requests otherwise, I generally email a request for a review. I put “Request for Review” or “Request for Review—Cat-related mystery” or “Review Request for Mystery Involving Cats” in the subject line. I start out with the title of the book, what format it is in (print, Kindle, etc.) and publication date. I may say, “Please consider reviewing Cat-Eye Witness, the 2nd in my Klepto Cat Mystery series.”

Then I will provide a brief synopsis of the book and I offer a shortened Amazon link to the book (or you could give the link to the book page at your website), so the reviewer can see your amazing cover. You could post the cover in your email if you want, thus saving the reviewer a step.

It is customary to send a free copy of your book to reviewers. My novels are both in Kindle, so I offer to send them a gift copy. Sometimes reviewers want the print copy and some will agree to take a look at the PDF version.

Make a note of the reviewers as you contact them and then write down their responses. Some won’t respond at all. Others are very friendly and like to communicate with authors.

Most reviewers keep pretty busy reading and reviewing. So don’t expect to see your review posted for several weeks—in some cases, months.

And you can’t always expect a good review, either. Remember, you are asking for a personal opinion. Some reviewers are bound to find fault with your writing, something they dislike about your story or your characters. Some of the bestselling books get mixed reviews. Just look at the blockbuster “50 Shades of Grey.” Book one garnered 21,807 reviews and only 9,575 are 5-star reviews. “The Hunger Games” has a better overall rating with 17,684 reviews. 1,393 are only one, two or three-stars. My various books have received a one or two-star review in the same week they got one or two rave 5-star reviews.

Why solicit reviews? It’s another way to get exposure for your book. Reviews stacking up at Amazon give your book more credibility. Many of those reviewers also post your reviews at their websites or blogsites. They may use Twitter and/or Facebook to bring attention to your book. And so can you. When your book gets a new review, you should go into action Tweeting, blogging, posting it at Facebook and so forth.

Yesterday was a day filled with trouble-shooting tasks. In fact, it took such a strange series of turns and twists that I left this blog post unfinished around 6am, and never found my way back to it. In the midst of the hassles, problems and annoyances, my computer shut off without warning. Wasn’t my fault. But I still got the message admonishing me for turning it off improperly.

But there were some positives in the day. One was, I got to spend time downloading my photographs and enjoying my creations shown on the computer. I photographed a lot of birds this year—in particular, hummingbirds. Interesting little critters.

Also, I got another great review posted at Amazon for Cat-Eye Witness. This is my latest Klepto Cat Mystery novel. Check it out and order the Kindle book here: http://amzn.to/1bJiq0x

How does one get reviews? You can wait and hope that people will read your book and leave reviews at Amazon.com. You can promote like crazy and hope that some of those who buy the book will like it enough to post a nice review. Or you can contact reviewers of books like yours and suggest that they read and review yours. Actually, you should do all 3—leaning more heavily toward numbers 2 and 3, of course.

I also recommend that you study publications related to the genre or theme of your book and contact the editors of those that publish reviews.

Did you know that there are book review directories? Here are a few:
http://acqweb.org/bookrev.html
http://dir.yahoo.com/arts/humanities/literature/reviws
http://www.stepbystepselfpublishing.net-free-book-reviews.html

Or purchase The Book Reviewer Yellow Pages, a Promotional Reference Guide for Authors and Small Publishers. It has 777 pages, is well-organized and easy-to-use and sells for around $20.

You can also run Internet searches for reviewers in your category: mystery book reviewer, for example.

For more about how to locate and approach book reviewers, read my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. It’s at Amazon in print, Kindle and audio and at most other online and downtown bookstores. I saw it in Barnes and Noble in Ventura, CA just the other day. Yay!!

So far this week, we’ve talked about your book promotion mindset and I tried to drive home the importance of actively promoting your book. But what are some of the activities you can pursue and which ones are best?

I’ll give you an idea of the scope of activities in a moment. First, let me respond to the all-important second question: What is the best way to promote a book?

Here’s my standard response: “It depends on you—the author—and it depends on your book.” There is no plan or program, no specific activity or pursuit that is right for every author. Remember, you are the CEO of your book. You and your book are unique. You have a unique set of skills and contacts. You have a unique audience. It is up to you to determine the following:

• Who is your audience?
• Where are they? Where do they learn about the books they want to read? Where do they buy books?
• What is the best way to approach your audience?

I can and will make this strong suggestion: Do not purchase a marketing package from your self-publishing company. Instead, use your head. Get creative. And come up with a marketing plan that will reach and address your particular audience in a way that is suited to your personality and skill level. Individualize your plan. You’ll have much greater success.

Another blanket tip involves exposure—while you believe the majority of your potential readers are not computer literate, for example, don’t discount opportunities to promote your book using social media, by having a website and so forth. Exposure is the name of the book promotion game. You want your book mentioned and showcased as many places as is at all logical or possible. While you’ll most likely put most of your energy in activities you believe will reach the largest numbers of your audience, it is still wise to take advantage of many other opportunities to get exposure for your book.

Okay, so what are some of the ideas most authors should take advantage of when promoting their books? Here they are in no particular order: (Note: I might recommend a certain order for specific authors. The order can differ from author to author.)

1: Build your own website. Even if your book is showcased at your publisher’s website or at your self-publishing service’s website, you need your own website with clear, easy-to-locate contact information.

2: Get involved with social media. Have a blog and post often. Sign up for Twitter, Facebook, LinkedIn and/or any of the other social media sites where it makes sense to do so and participate.

3: Go out and speak to your audience. For an enormous amount of information about locating venues, preparing presentations, handling potential problems, being interviewed, speaking at conferences, doing podcasts and MUCH more, read by book, Talk Up Your Book. http://www.matilijapress.com/TalkUpYourBook.html

4: Get your book reviewed many times over. (You’ll find blog posts here with links to review directories. Type in “book review directories.”) Make sure reviewers post their reviews at all of the most appropriate sites, including your book page at Amazon.com (see below). Post excerpts from the reviews at your website.

5: Secure booths at book festivals. This is a great way to introduce your book to the general public—some of those people who might not find you through your more targeted venues. Some of them would buy the book as a gift, they might want to interview you for a radio show, etc. Some books sell very well at book festivals.

6: Make sure your book is at Amazon.com. Most people may see the book someplace else, but they buy it from Amazon.com.

7: Set up signings and presentations at bookstores and appropriate specialty stores related to the theme or topic of your book. And then publicize the event widely and with enthusiasm.

8: Contact other bloggers and set up a blog tour or simply ask to be a guest blogger at sites related to the theme or genre of your book and that get a lot of traffic.

9: Locate websites related to the theme/genre of your book and ask to have your book featured or recommended there.

10: Develop a massive email list by collecting names of interested customers and potential customers at book festivals, presentations, signings and at your website. Include neighbors, friends, colleagues, customers, coworkers and so forth. Use the list to announce new books, awards won, special pricing, etc. Where appropriate, you might want to establish a newsletter.

Obviously, there are hundreds more book promotion ideas out there and you will most likely devise some of your own as you practice promotion techniques. You might find that giveaways with the book’s title and your website result in sales. So have magnets, pens, bookmarks, etc. made and be generous in handing them out.

If your book relates to something such as travel, parenting, senior living, pets and so forth, you would have a good chance of having it mentioned or reviewed in newspaper, magazine and newsletter columns related to this topic.

If your novel features a particular venue such as a botanical garden, zoo, race track (cars/horses, etc.), movie set or airport, for example, you can promote to readers within these areas of interest and, perhaps sell your book in botanical gardens, zoos, airports, etc.

For over 250 book promotion ideas, tips, techniques and more, be sure to order your copy of Promote Your Book today. It’s available in print, Kindle and audio at Amazon.com and at most other online and downtown bookstores.

Book promotion is a lot of things. Let’s see how many descriptive words I can come up with: It is hard work, energy-draining, time-consuming, on-going and it takes some level of creativity. There’s a lot of competition out there for authors who are marketing books.

Different authors view book promotion from a variety of perspectives, including unnecessary, intimidating, confusing, fun (but only for a while), overwhelming, all-consuming, too darn much work, and/or a big waste of time.

Some authors roll up their sleeves and get busy promoting once their books are published. They may even devise a long-range marketing plan. Others jump in with both feet, engaging in a few ambitious promotional activities right away and then go back to whatever they were doing before they became an author. Still others never even devise a plan or launch any activities to speak of. They just sit back and watch their books die, along with approximately 78 percent of all other new books.

What is your attitude about book promotion? What is your mindset? Have you done enough studying to understand how successful books become successful? Are you open to learning, not only how to write a book and how to get one published, but also how to introduce it to the public, how to elicit sales—in other words, how to promote your book to your particular audience?

Beware. If you haven’t written the best book you can, if you haven’t hired a good book editor and become educated about the business of publishing and marketing, your publishing experience may not be as exciting as you hoped. You must also be willing to give your book the push it needs in order to be noticed.

Book promotion is not an option for authors who want a successful publishing experience. It is a necessity. And the earlier you start your education, the more potential you’ll have for success.

So start your training today, no matter where you are in the writing, publishing or book promotion process.

If you were to start a new job in an industry you weren’t familiar with, the first course of action would be training, right? You would be trained to understand the scope of the job and to handle the various tasks involved. Well, authorship is a business. Think of it any other way and you are doing yourself a huge disservice. I often tell authors they should consider themselves the CEO of their book from day one.

There are many places where you can get an education in book promotion. Most professionals recommend that authors learn from several teachers and train in a variety of arenas. Here are a couple of places to start. Read these books:

Publish Your Book, Proven Strategies and Resources for the Enterprising Author
Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.

All of these books by Patricia Fry (Allworth Press) are available at Amazon.com in print, Kindle and audio as well as at my website: http://www.matilijapress.com

As you put the final touches on your book manuscript, you may be planning your marketing strategy. If you’ve been following along with this blog these past few days, you know that I’d prefer you start that activity as early as possible.

However, few authors do. They make sure their wonderful manuscript is carefully put to bed (in other words published) and then they begin thinking about the marketing aspect. Hundreds, if not thousands, of authors engage in just a few promotional activities and then stop. They might set up a book signing at a local independent bookstore, speak to a group at the church, build a website and maybe even write a few articles or stories designed to promote their book. They put it at Amazon, tell a few people about it and then get caught up in their former lifestyle and leave the book to fend for itself. You wouldn’t treat a kitten or a puppy that way. Believe me, a book destined for success needs at least as much care and consideration.

There are hundreds of ways to promote a book. I write about over 250 of them in my book, Promote Your Book. John Kremer lists 1001 book promotion activities. The Internet is brimming with ideas, companies, sites, services and more designed to help you promote your book. All you have to do is understand who your audience is, where they are, how best to approach them and then devise a logical plan.

Let these two books help: Publish Your Book, Proven Strategies and Resources for the Enterprising Author
Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

These books by Patricia Fry (Allworth Press) are available at Amazon.com in print, Kindle and audio as well as at my website: http://www.matilijapress.com

It’s been a busy week. I took on an editing job and it has consumed me. I do enjoy editing a good book. But it’s hard to keep up with my everyday commitments, such as this blog, when I’m editing. I don’t like to make authors wait for their edited manuscripts for more than a week if possible and I don’t like to have something hanging around in my office for long. So I generally start soon after I receive a project and complete it within three to seven days—depending on the magnitude of the job.

While I’m editing, I typically set aside my blogs, my social media accounts, my email, book promotion and many of the requests and other materials that come across my desk. I finished a 34-hour editing job yesterday. So today, I’m playing catch-up.

Many of you work full-time or part-time jobs or have a full life of volunteering, family obligations and so forth. You write a book as an aside from your lifestyle. And then you try to promote it within the same brief time allotments you devoted to writing the book. It might be just a few hours a day or a week. My life is organized the other way around. Writing, editing and book promotion are my life. I work-in social and family obligations. And still I find book promotion overwhelmingly taxing, time-consuming and energy-draining.

There are a variety of aspects to the process of book promotion. There is the mindset/attitude, activity options, level of motivation and the action element. I think plan to create blog posts these next few days exploring each of these aspects. Stay tuned. Tomorrow, we’ll go into the attitude and mindset of the author facing book promotion.

I’ve been in a position to observe many authors over time and I can tell you that there is a wide array of thought processes when it comes to promoting their books. The two extremes might be: the author who reads everything he can get his hands on about book promotion even before he writes the book. He attends lectures, joins clubs and organizations where he learns from other authors. He actually begins his marketing program before he produces that book.

At the other end of the spectrum are authors who stay confined to their writing room throughout the writing process and emerge one day with a book and not one iota of knowledge as to the market or the concept of bookselling. Some go so far as to believe their books will sell themselves—all they have to do is write it and produce it.

Two extremes, indeed. Visit this site over the next several days for discussions on book promotion for the bold and the bashful, the informed and the clueless, the energetic and the homebound. In the meantime, learn more about publishing and book promotion through the following books:

Publish Your Book, Proven Strategies and Resources for the Enterprising Author
Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.

All of these books by Patricia Fry (Allworth Press) are available at Amazon.com in print, Kindle and audio as well as at my website: http://www.matilijapress.com

I’ve enjoyed introducing some of my clients’ publishing projects through this blog over these past several days. There will be more of them featured in coming weeks.

I’ve worked with a variety of authors on an assortment of projects from young adult fantasy to recovery memoirs; from historical adventure stories to books on how-to enhance your relationships; from serious travel books to fun fiction. Writing has been a fascinating, exciting journey for me and my clients have made it even more interesting.

Some of my authors have done well with their books and others have not quite got it together, yet. Some never actually publish their books. Some find a way to publish, but then get bogged down in life and don’t have time or energy to do the promotion necessary. And believe me, promotion IS necessary.

What is promotion, anyway?

1: It’s knowing who your potential readers are—your target audience…Who did you write this book for? Who did you have in mind throughout the writing process?

2: It’s knowing where your potential readers buy books, learn about the books they choose to read—where they hang out?

3: It’s knowing how to approach your readers—what prompts or entices them to consider your book over all the others? What can you do to get their attention?

A key to book promotion is exposure. So many authors, when I quiz them about their promotional attempts, say, “I have a website,” but I’m not selling many books there. Or they say, “Yes, I’m promoting my book on Facebook.” Or “I paid for a press release service to do a mailing.” And they believe that’s all they need to do. If only it were that easy…

It takes being everywhere your potential readers are and not just once. We’re all being constantly bombarded by strong marketing campaigns on TV, on the Internet, in our email, on the radio, in our mailboxes. We have so much coming at us all the time that we tend to tune a lot of it out. Sometimes we notice a product we want to try or a book that sounds interesting, but we don’t act on it because we’re distracted or busy or not feeling financially flush at the time. You know from experience that you might not make a purchase until you’ve seen the item advertised or mentioned or recommended three, five or more times. Isn’t that right?

Successful book promotion is not a one-shot deal. You cannot expect to sell numbers of books by simply building a website. You must promote that website far and wide, have a presence at some of the social media sites, go out and mingle with—even speak before—your audience, reserve booths at book festivals and other events conducive to books or the particular theme of your book, for example.

Some authors believe that they will sell books to a high percentage of the people who are aware of it. Not necessarily. You can usually sell more copies of your book in person. Let’s say that your book is a guide to hiking trails throughout a particular region and you speak before a group of 100 hikers living in that area. If you come across as credible in your presentation, you may sell as many as 15 or 20 books. The percentage of books sold will go down considerably when you speak to the Rotary Club or Kiwanis, for example, where only 5 of the 30 people are even remotely interested in hiking. So what percentage of books will you sell through your website, press releases and social media sites? You may actually reach thousands of people and sell just a handful of books. It takes a lot more to sell books when your personality isn’t involved.

Keep promoting through these means, however and come up with additional methods of getting exposure through online and downtown bookstores, other hiking/travel websites, your blog, other blogs, an informational newsletter, spin-off booklets focusing on other aspects of hiking, etc. and your sales will increase.

• Book promotion is ongoing for as long as you want to sell your book.
• Books need exposure—lots of it.

For additional information about book promotion, be sure to order my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. To discover methods of locating and creating speaking opportunities and for tips on how to enhance your presentations, order Talk Up Your Book, How to Sell Your Book Through Public, Speaking, Interviews, Signings, Festivals, Conferences and More. Both books are at Amazon in print, Kindle and audio as well as at most other online and downtown bookstores.

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