Writing and Publishing News from

June 2, 2006

What Can a Fee-Based Publishing Service Do For You?

Filed under: Publishing — Patricia @ 6:52 am

It’s tough to be a self-starter and to work independently when your efforts seem to be for naught.

Don’t you feel more like working when you’re actually experiencing positive feedback—when your articles are being accepted, your books are selling well and/or your clients are thanking you profusely for your good work? Ah, yes. And isn’t it annoying when you are ignored and rejected? It’s not easy to get back on that bucking horse. But successful writers and authors have done so many times. They’ve licked their wounds, tended to their bruises and climbed back up into the saddle. It’s the only way to succeed.

If you want writing/publishing success, giving up is not an option. If things aren’t going your way, find another way. And don’t look for the easy way out. One of the easy options offered to hopeful authors today is the fee-based publishing service option. These companies may call themselves “publishers” or “self-publishing companies.” They may seem like the answer to a struggling or hopeful author’s dreams. In reality, these publishing services may actually be stifling your dreams of success.

They don’t do anything to help you grow as a writer or as an author. They take more away from you than just your money. They give you an easy way out of the frustrating, difficult process of authorship. They publish your book for a fee and then toss you to the wolves. In the process, you have not been encouraged or guided in how to make your book the best that it can be. You know nothing or little about the publishing industry and how you fit into it. You are not prepared for the reality of your promotional responsibilities. And you are trying to sell a book that may not be ready for an audience and that is often too high priced to sell.

If you are contemplating turning your book over to a fee-based publishing service, PLEASE read my book first. The most valuable gift you can give yourself is knowledge. Educate yourself about the publishing industry—learn about your choices and the ramifications of those choices. Don’t spoil your chance for publishing success. Arm yourself with knowledge and make educated decisions.

In my book, The Right Way to Write, Publish and Sell Your Book, I don’t tell authors not to use fee-based publishing services. What I do is to provide the information you need and outline your choices so that you can make a more informed decision about your future as an author.

Remember, that while writing is often from the heart—publishing is a business. Use your head. Read The Right Way to Write, Publish and Sell Your Book and make the right decisions for your particular project. http://www.matilijapress.com

May 20, 2006

Good Bye to Dubai

Filed under: Book Promotion — Patricia @ 6:40 am

I’m back home again after a week of travel to the far off land of Dubai in the United Arab Emirates—yes, in the Middle East. And what a trip it was. Even the thirty hours in travel mode at both ends of the trip were an adventure, beings that I made the seventeen-hour flight each way in Business Class. What a treat! I didn’t even suffer a minute of jetlag and I’m sure that it was because I was able to get plenty of sleep in a plush seat that tipped back flat into a bed. What luxury. I don’t know what the difference is between First and Business Class. I can’t imagine First Class being any finer. You have all of the privacy you want in the First and Business Class sections on British Airways 747 planes. From my seat, I could not see the face of a single passenger. I had my own individual TV set with a nice selection of movies and programs. And I had more legroom than I needed.

I received a toiletries kit upon boarding that included slipper socks and a sleeping mask. Hot, moist clothes were distributed periodically for freshening up. Drinks and food were served FREE nonstop on the plane and in the First Class airport lounges. The food was served in courses on real dishes and we were given real silverware and cloth napkins. I particularly enjoyed the cream puff and shortbread cookie we got with our coffee just before landing for a stopover in London.

I had a four-day stay in a 5-star hotel in Dubai. Why was I there? I was invited to give the keynote address at a Toastmasters Conference for District 79. This included about 800 Toastmasters from the UAE as well as Kuwait, Behrain, Saudi Arabia, Jordan, Oman and Qatar. And I was invited because of my writing. The Toastmasters there had become accustomed to seeing my articles published in The Toastmaster Magazine. Freelance writers and authors, do not underestimate the power and the scope of your writing.

What an experience. I thoroughly enjoyed the people. They are warm and gracious. They treated me like a celebrity. I went there expecting to speak in front of strangers. By the time I spoke—on my third day there—I felt as though I was speaking to friends. My topic, How to Present a More Creative Speech.

This was my first trip to the Middle East. The most exotic place I’d ever been before this was the Caribbean. What struck me most about the people is the diversity and the acceptance. I saw people of all cultures interacting most warmly with one another. One of the most surprising things I witnessed was a young woman in a burqa (covered in black from head to toe with just her eyes visible between a full head covering and a heavy veil) participating in a humorous speech contest. Her subject was, Men are from Mars and Women are From Venus.

I had time for a little touring and I saw the famous 7-star hotel, the Burj al Arab. I saw the outline of the manmade Palm Island in progress and photographed the twenty-four 5-star hotels that are under construction there. I saw the site of the tallest hotel in the world and I shopped in the largest shopping mall in the world. I saw the outside and the inside of the amazing indoor ski slope. Much of the city is currently under construction on land and at sea. Yes, they have an underwater hotel in the works. I understand that one-third of the world’s cranes are in Dubai because they currently have the largest area of construction anywhere in the world. They are also building the world’s largest manmade harbor.

They certainly do things up bigger and better in Dubai. They even have what I would consider the largest creek in the world. They call it a creek, but it is so wide that they have a fleet of boats to get people from one side to the other. And crime is practically non-existent there, according to anyone you talk to. The people there don’t even know what graffiti is, for example.

What an experience! I got a henna tattoo—the women there like to elaborately decorate their hands and sometimes their feet with henna. The design lasts for about two weeks. I went on a desert safari. And I even danced a little with the people of the Middle East.

I met several authors in Dubai. I took copies of my book, The Right Way to Write, Publish and Sell Your Book and sold out within minutes of putting them on display. I gave away about 150 brochures. And I had the most interesting conversation with a librarian who approached me to say she was glad to finally meet me. She said that she has been checking my books into the local library for years. What? My books are in a library in a foreign country? Who knew? I can tell you that I will be reaching out to the foreign market from now on, especially to those areas that are predominantly English-speaking.

Well, I’m back home in California pursuing my life with fond memories of a travel adventure like no other. For more about my journey, read the June edition of SPAWNews at www.spawn.org. The June issue will be posted June 1.

In the meantime, if you are an author or you are thinking about writing a book, don’t forget to order your copy of The Right Way to Write, Publish and Sell Your Book. This book is for you no matter what stage of authorship you are currently in. It is for you whether you hope to land a traditional royalty publisher, are contemplating going with a fee-based publishing service or you want to self-publish (establish your own publishing company). http://www.matilijapress.com/rightway.html

And don’t forget to sign up for my Focus on the Masters Workshop in Ventura, CA. This is a series of 3 workshops on June 3, 10 and 17. http://www.focusonthemasters.com

May 8, 2006

A Writer’s Adventure

Filed under: Writing — Patricia @ 8:09 am

Today seems surreal. I’ve been telling people for months that I’m going to Dubai. I’ve been preparing and planning for the trip. I’ve been excited about the adventure. Yet, it’s hard to believe that I actually fly out of LAX to London and then on to Dubai TODAY. You can probably tell that I’m not a world traveler. I’ve never been much of a traveler until the last few years, when I started giving writing/publishing workshops throughout the U.S.

A few days ago, a friend called to say that Dubai is featured in the June issue of Vanity Fair. I ran right out and bought it, and just in time. At that point, my excitement was starting to wane and I was becoming nervous—not about the speech, but about the trip. After all, Dubai is a far off, foreign land. But, after reading the article and marveling over the photos of this amazing city, my excitement was renewed, and I went out and bought extra batteries for my digital camera. These batteries are to back up the back-up batteries. I don’t want to miss a photo opportunity.

I have packed a journal so I don’t chance forgetting anything about this amazing adventure. And what will I do with my journal notes? I have many things in mind. I will, of course, write about the experience—maybe an article for The Toastmaster Magazine. It was because of my articles in this magazine that I received this invitation, after all. And this is a good lesson for all of us. You see, you just never know what rewards your writing efforts might bring and when. The Toastmaster Magazine might be interested in a piece featuring tips for speaking out of the country, for example.

I may contact local newspapers to see if they’d like a story about my trip. This would also provide an opportunity to remind locals about my books for sale and my editorial services. I might come up with some angles that would appeal to travel magazines. Since I am the first woman to ever deliver the keynote address at a Toastmasters’ conference in this district, a woman’s magazine might be interested in a story.

I might even come up with some book ideas based on my experiences in Dubai.

But for now, it is bon voyage or whatever you say when someone is flying thousands and thousands of miles toward a wonderful adventure.

Keep writing and keep seeking out the adventures in life.

Patricia Fry is the author of 24 books, including her latest, The Right Way to Write, Publish and Sell Your Book. Order it at http://matilijapress.com/rightway.html

May 5, 2006

Soliciting Feedback for Your Writing

Filed under: Writing — Patricia @ 6:50 am

There’s nothing quite like positive feedback for your writing efforts. Whether it’s a complimentary letter-to-the-editor published in a magazine that ran your article, a supportive comment from a friend who read something you wrote or a good review of your book, praise is always welcome. Writers and authors thrive on accolades. Second to a desire to write, of course, is the need to be read. A close third is our longing to be understood and validated.

And it doesn’t take much to give us a thrill. Two SPAWN members who shared our SPAWN booth at the recent Los Angeles Festival of Books told me that they had followed some of my advice from one of my articles and it helped them to sell more books. I had mentioned the concept of giving something more than the consumer expects. One member brought his lovely books of poetry and small boxes of chocolates tied together with pretty pieces of pink ribbon. What lovely Mother’s Day gifts these will make. Another member used raffia to combine his book on grammar with a binder and a pencil. Both members thanked me for making this suggestion.

How refreshing it is to know that you are being read. And why should we doubt it? I have thousands of copies of my books circulating among the public. My articles have appeared in hundreds of magazines and newsletters. My work is posted all over the Internet. Why should I doubt that it is being read? Of course, it’s being read. But, hearing directly from someone who tells me how they are using my suggestions or how a certain passage, a certain article or one of my books helped them gives me a glorious boost in confidence and validates my intended purpose.

A good friend of mine told me just yesterday that she is having a very prolific period. She is just bursting with article ideas and she said, “Part of the credit goes to you.” She explained. “I read what you wrote about doing a different activity to stir up the creativity in your brain. So I’ve been working on my beaded earrings and that really got me out of a stagnant spot.”

It’s true, if you feel blocked—you can’t get an idea and when you do, you can’t drum up the enthusiasm to work on it, try doing something else for a while. I recommend pursuing a creative activity. For me, gardening works or working on a needlework project. Redecorating a room or just a portion of a room is the key for some people. There’s just something about shifting gears and actually experiencing success in another realm that helps to jumpstart the part of your brain that you need functioning in order to perform well when writing.

Of course, this is just one of thousands of useful tips I’ve offered through my articles and books. Read The Right Way to Write, Publish and Sell Your Book for many, many additional tips and techniques. If you want to write a book or if you have a manuscript in the works, I have just one piece of advice—educate yourself. Become informed about the publishing industry, your options and the possible consequences of your decisions. Ideally, you will spend several months studying the industry. Hopefully, you will read books and articles written by many experts in the field. In so doing, you will learn who to trust and who to believe. Among your reading materials, please read my book, The Right Way to Write, Publish and Sell Your Book. And if you want my list of recommended experts and professionals, please contact me through my Web site or through this blog.

Now, how can you get feedback for your writing? Here are a few ideas:

• Build a Web site related to your book or your writing.
• Run a survey among your readers.
• Circulate your own newsletter, you’ll receive feedback from subscribers.
• Send emails to customers who have bought your book and ask for comments.
• Start a blog.
• Ask friends and random readers to add reviews to your Amazon page.
• Teach a course related to your book topic.
• Send copies of your latest article to your email list and ask for comments.
• Send your almost finished manuscript to experts for back of book testimonials.
• Get your book reviewed many times over.

I’m heading off to Dubai next week to speak before a group of Toastmasters. I’m packing my camera, of course, and a journal. I’ll also have my laptop in case anyone would like to communicate with me while I’m there. Just comment to this blog or contact me through my Web site.

In the meantime, if you haven’t purchased The Right Way to Write, Publish and Sell Your Book, this would be a good time. It really is important that you understand the publishing industry, your choices and the ramification of your decisions BEFORE you even start writing that book. If the manuscript is completed, then you still have time to do the right thing—to make the right decisions—if you read this book BEFORE you start scurrying around trying to find someone to publish your book. You do NOT have to pay someone to publish your book. There are thousands of publishers out there looking for a good book. If this is news to you, you MUST read my book.
http://www.matilijapress.com/rightway.html

April 26, 2006

How to Put More Creativity in Your Writing and Your Life

Filed under: Writing — Patricia @ 7:00 am

I have many different thoughts going in many different directions these days, what with my business becoming increasingly busy and fulfilling and my business-related activities so varied and interesting. My mind is on my upcoming trip to the Middle East—to the magnificent city of Dubai. I’ll be giving the keynote address before a group of 1,000 Toastmasters. My subject: How to Present a More Creative Speech.

I’ve been asked to speak for a solid hour. It’s difficult to imagine myself being able to hold an audience’s attention for that long. But part of my work these next few weeks, before I make the 17-hour flight, is to continually reaffirm my abilities, skills and talents in this area. I’m also doing visualization exercises imagining myself performing successfully.

I have little time to keep up with my blog entries, but a need to do so—in order to stay clear and focused. Otherwise, my mind is a tangled mass of writing projects, client work, several upcoming speech topics and all of the other things that make up our lives. On blue-sky days I spend a few hours gardening. Between projects I make packing lists or shop for travel items. And I’m always in book promotion mode so that I can take advantage of precious snippets of time that become available to promote The Right Way to Write, Publish and Sell Your Book.

As you know, my Dubai speech theme is creativity. I realize that not all people (and this goes for writers, too) are or feel they are creative and I’ve provided some special help for them. The right-brain/left-brain theory teaches that, those of us who rely on intuition and who seem naturally creative, are right-brain thinkers. Those who are more analytical and logical, have a more well-developed left brain. For my audience in Dubai, I’ve designed the following guide offering some activities that will help them to become more creative. I thought that you might like to try some of the activities on this list. In fact, if you feel that you are not naturally creative and you would like to loosen up a bit and feel a little freer, I suggest that you pursue all 6 of these activities often.

1: Go out and play. Join in with a group of kids who are playing a game, jump rope, play with a puppy or a baby or go out dancing.
2: Get involved in an art project. Work on a paint-by-number kit, do mosaic or weaving, pursue creative gardening, a needlework project or a craft, for example.
3: Read a children’s story out loud to a child. Exaggerate the voices of the characters. You’ll have fun and the child will love it.
4: Enjoy something without analyzing it. Oooh, this is a hard one for left-brain thinkers.
5: Solve a problem using intuition rather than logic. Here’s another difficult challenge. But you can do it—I know you can.
6: Find a role model/mentor. This might be someone who you feel is creative—observe this person, copy him/her and ask them to help you to become more creative.

Here’s a quote by artist Mary Lou Cook. I think it really sums up the definition of creativity. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun.”

Patricia Fry is a full-time freelance writer, workshop leader, lecturer and the author of 24 books. To learn more about creating and producing a book, order her latest book,
The Right Way to Write, Publish and Sell Your Book
http://www.matilijapress.com

April 15, 2006

Why Do We Write?

Filed under: Writing — Patricia @ 5:51 am

While attending a Pen Women’s Writers’ Conference in Honolulu a few weeks ago as a workshop leader, I had the pleasure of meeting women and a few men from all walks of writing life. I listened to women describe their passion for writing. I read some of the words that came from their hearts. And I discovered something about myself: I’ve forgotten the joy of writing just for me. I’ve been a hardcore career writer for so many years that I can scarcely recall the process of writing from the heart and the feelings that this activity evokes.

I must admit that, when I first heard these women talking about the little ditties they had written or expressing delight because the local newspaper had published their poems, I was less than impressed. But the more I listened, the more I came to understand. They are not writing to make a name for themselves or to pen a bestselling novel. They are writing to fill their souls, to renew their spirits. These women are inspired, but not by fame and fortune; not by a desire to sell their work. No, it would be like selling their soul. These women are me thirty years ago.

After finishing my humble pie, I began tuning into each of the women I had the pleasure of meeting at the conference. I listened, I learned and I felt. I met women who write as part of their healing process. One dear lady—a grieving widow—began to emerge into the daylight only after picking up her pen and pad again. Other women were writing as therapy for their physical illnesses. Some of the women I met wrote in hopes of helping others in some basic or deep manner. And one woman wrote solely to spread peace. I even met women who don’t do much writing. They just love being around writers.

On my way home on the plane the night after the conference (I accidentally booked myself a night flight), I thought about the women I’d met at the conference. I recalled being aware of their demeanor when they spoke of their latest writing project or the inspirational poem they wrote five years ago. What was it that I detected? Oh yes, now I know—it was joy. I tried to relate to them. I had to dig deep in order to locate that young, eager writer who experienced such joy even when writing something as mundane as a grocery list. Yes, she is still there waiting to feel from the writing again. I’ve located her and I’ve begun to nurture her. I want to be that writer again.

Is there any reason why we cannot write professionally and joyfully at the same time? I hope to find out. I’ve devised a list of activities and ideas that I believe will help me to recapture my ability to write at a soul level—to write for spirit.

If you’re a writer who is searching for his or her writer’s spirit—who can no longer find that original in your writing—here are some steps that might help:

1: Keep a journal even if it is a public journal (blog). Focus on your feelings and your more gentle thoughts. Experiment with poetry and other literary styles in order to draw out some of your long-hidden feelings. And then read your journal often for insight and to monitor your progress.

2: Write letters to your former self. By addressing that vulnerable, joyful writer, you will soon begin to understand her and emulate her.

3: Get creative with letters to friends and family. Rather than shooting off those quick cookie-cutter emails and handwritten notes to loved ones, take just a little extra time to compose them using some literary flair. Strive to paint pictures with your words rather than just stating facts. Have fun. Your friends and family will love it and so will you.

4: Write something just for fun. Forget about deadlines and other writing obligations. Pen a poem. Compose a story for your children or grandchildren. Try your hand at a piece of flash fiction or a sci fi story. Or just write something from the heart.

5: Write something from the heart for publication in a smaller magazine or Web site. You may be accustomed to writing major pieces on complicated issues. How about stirring up your creative juices by writing something highly inspirational?

6: Make cards and give them for special occasions. You can either purchase blank cards or make them yourself using any number of methods. Write personal poems for each recipient.

7: Go out and play. Don’t neglect your playful self. That child still exists within you or he/she should.

8: Meditate/pray. There is no better way to tune into yourself than through prayer or meditation.

9: Do something creative. Get involved in gardening, needlework, painting, sketching, photography or something that will fulfill your innate desire to be creative and pursue this activity at least a couple of times each week.

10: Either locate or establish a writers group. This group should have no purpose other than to provide encouragement and praise. This group should not be about publishing or critiquing, but only about fun, joy and the process of healing through writing.

I would love to hear from writers who have recaptured their joy as a writer or who have some additional ideas designed to get to that place.

Learn more about Patricia Fry’s writing, consulting work and books. Patricia is the author of 24 published books including, Quest For Truth, A Journey of the Soul and The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com

March 29, 2006

Promote Your Book by Talking About it

Filed under: Book Promotion — Patricia @ 7:05 am

I’m traveling a lot this year. And everywhere I go, I’m required to “speak for my supper.” I’m leaving for soggy Honolulu this week to give a workshop at the Pen Women Conference there. They want to know how to prepare a book proposal. April 6, I’ll give a brief talk at the Book Publicists of Southern California monthly meeting on how to work a book festival so it works for you. April 29/30 is the huge Los Angeles Times Book Festival at UCLA. I’ll be there in the SPAWN booth. That’s Small Publishers, Artists and Writers Network). In June, I’m doing a 3-week workshop in Ventura, CA for Focus on the Masters. I might also do a writing workshop for a group of local home-schooled kids. In July, I’m scheduled to give a presentation at a writers’ event in Seattle. I’ll be in Wisconsin talking to writers in September and I am hoping to be invited back to St. Louis in October.

My biggest gig this year is in May. I’ve been invited to give the keynote speech before a group of 1,000 Toastmasters in Dubai. Yes, that magnificent city in the Middle East.

Do speaking engagements sell books? Absolutely. And I encourage you to hone your speaking skills, boost your courage and get out there and speak for your supper, too.
You get to experience new places and meet lovely new people. I love collecting memories from the various places where I’ve presented workshops. I was wined and dined quite extravagantly in Jacksonville, Florida a few years ago. I had a great time meeting women writers in Arlington, TX when I spoke before the National Association of Women Writers. I have made some wonderful friends in St. Louis, MO. In fact, it’s almost too much fun to be considered work.

Today, I’d like to offer you some suggestions for honing your speaking skills so you will feel more comfortable applying for the many speaking gigs there are out there, accepting those that come your way and creating new opportunities to speak in public as a way to promote your book.

If public speaking gives you noodle knees and sweaty palms, I recommend:

• Join a Toastmasters Club. Go to www.toastmasters.org or call, 800-993-7732 for the one nearest you.
• Join an organization of your choice and gain speaking experience by participating in meetings.
• Get involved with a storytelling group.
• Hire a voice coach. (Generally listed under music teachers)
• Observe other speakers. Note what techniques work and which ones don’t.
• Take on leadership roles at work.
• Find a mentor—someone who’s speaking abilities you admire.

Here are some specific tips to get your started:

Be prepared. You will be more at ease if you know what to expect. Find out if there will be a podium or microphone, for example. How many people do they expect? How will the room be set up? Also, have your props or notes organized so there will be no annoying fumbling during your presentation.

Know your audience. Gear your speech to the needs and interests of this particular audience.

Speak out. Many inexperienced orators speak too softly or they allow their voices to drop toward the end of their sentences. Practice speaking up and speaking out. Whether addressing a large audience or a small group, always speak so that you can be heard even in the back of the room.

Make eye contact. Move your attention around the room as you speak, making eye contact with each person

Use vocal variety. Make your talks more enjoyable by using an assortment of vocal tones and pitches rather than speaking in monotone. If you need help developing vocal variety, practice reading to children.

Eliminate non-words. Inexperienced speakers generally use filler words such as ah, er, um, and (where unnecessary), and so forth. Practice speaking without filler words.

Don’t apologize. Avoid sabotaging your presentation by making excuses for not being well prepared or for poor speaking skills. Stand tall, appear self-assured and you will gain the confidence of the audience.

Eliminate poor speaking habits. Rid your vocabulary of stagnant verbiage. Break yourself of those mundane phrases you like to repeat, such as, “yada, yada, yada” or “know what I mean?” Likewise, watch the overuse of words such as “really.”

Don’t apologize. Avoid sabotaging your presentation by making excuses for not being well prepared or for poor speaking skills. Stand tall, appear self-assured and you will gain the confidence of the audience.

Repeat audience questions. When someone asks a question during your presentation, always repeat it before answering it. This ensures that everyone hears i

Anyone can get up in front of an audience and speak. How well you do it is what counts.
You can’t sell a book that no one knows about. You won’t get writing jobs unless people are aware of your writing skills and services. One way to spread the word is to go out and talk about it.

Find additional tips such as these in my books, The Right Way to Write, Publish and Sell Your Book, The Successful Writer’s Handbook, Over 75 Good Ideas for Promoting Your Book, How to Write a Successful Book Proposal in 8 Days or Less.
http://www.matilijapress.com

March 19, 2006

Just Say, Yes and Sell More Books

Filed under: Book Promotion — Patricia @ 9:28 am

It used to be that when someone called and invited me to talk about my latest book at their club meeting I would think about it for only a few seconds before responding. And, usually, I would say, “No.” Well, it was a safe answer. I wasn’t comfortable speaking in public. What if I messed up? Yes, it was the right answer. However, later, I often regretted my snap decision.

So I started handling things differently. Now, when someone called and asked me to do something that was outside of my comfort zone, I’d say, “I’ll think about it and call you back.” Invariably, I’d talk myself out of it and end up missing a worthwhile activity or an interesting event. Obviously, that wasn’t the solution to my decision-making problem, either. So, I developed a new tactic.

The next time someone called to ask me to speak or to attend a writers’ group meeting or to help organize a group, I said, “Yes.” Then I figured out a way to do it. Instead of focusing on the negative possibilities and my perceived short-comings—rather than dreading failure—I began a self-improvement regimen. I started meditating and using positive self-talk. I joined Toastmasters and improved my public-speaking skills.

Now, when I say, “Yes,” to a speaking invitation, I spend my days preparing for a positive outcome rather than dreading failure. Consequently, book sales are up, I’m getting more client work and I’m having a lot of fun traveling all over the place. April 1, I’ll be in Honolulu presenting a workshop on how to create a book proposal for the Pen Women’s Conference. I’ll be speaking before the Book Publicists of Southern California in Studio City, CA April 6 and I just accepted a gig for May 10 as the keynote speaker for the area Toastmasters conference in Dubai—yes, that amazing city in the Middle East.

I learned my lesson: Make snap decisions based on your fears and insecurities and you could miss out on some exciting adventures and great book-selling opportunities. Just say, YES.

And don’t forget to say YES to my suggestion that you purchase and study my latest book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

For suggestions on how to find speaking engagements through which you can promote your book, read the previous entry posted in this blog.

March 12, 2006

How Do You Get All of Those Speaking Gigs?

Filed under: Book Promotion — Patricia @ 2:42 pm

I do quite a bit of public speaking. I present writing/publishing-related workshops at writers’ conferences and book festivals throughout the U.S. And I’m frequently asked, “How did they find out about you?” or “How did you find out about them?”

While some authors sit back and wait for opportunities for book promotion and exposure to present themselves, I go out in search of those opportunities. Of course, my expertise is in the area of authorship, freelance writing and publishing. So I read writers’ magazines and newsletters in hopes of finding out about upcoming events. I do a Google Search in order to locate pending events for freelance writers and authors. If I want to locate an event in a certain area, I might type in, “book festival” or “writers’ conference” and “Arizona” or “California” or “Seattle.”

I study the information related to this event and, if it seems appropriate, I’ll email the director and ask how to apply to be a speaker or workshop leader. I have a resume already prepared listing my qualifications as an industry professional as well as a speaker and I’m always ready to make workshop or speech topic suggestions.

Sometimes I fall into a sweet speaking deal with little effort on my part. Someone reads one of my articles somewhere, they’ve heard me speak, they stumble across my Web site or they read a review of one of my books and they contact me with an invitation to speak before their group. Sometimes they contact me because of my affiliation with SPAWN (Small Publishers, Artists and Writers Network).

So you see, there are two main ways to get speaking gigs: you can go out in search of an opportunity or you can grab the opportunity that unexpectedly comes your way. If opportunities are not knocking at your door, perhaps you aren’t getting out enough. Still, I meet authors who prefer to hole-up in their offices; never venturing out where they will be noticed.

What are the benefits of speaking in public? I think they are many and far-reaching. It’s an opportunity to sell books on the spot. If your message is clear, concise and useful, members of your audience will buy books. It is good exposure for you as a professional in your field and for future sales of your book(s). Also, not only will you be in front of an audience of, presumably, anywhere from two people to 200, you potentially reach thousands more by placing announcements about your presentation in newspapers, magazines, newsletters, your blog, on related Web sites and so forth.

Where do you find speaking opportunities for books like yours? Just about any author, who has some public speaking skill, can land speaking engagements at local civic club meetings, in bookstores and libraries and venues related to your book. If your book is a how-to on making living wreaths, for example, you could probably arrange to give demonstrations at nurseries throughout your state and beyond.

Maybe you’ve written a book on animal behavior. I’d suggest that you contact pet stores, animal shelters, veterinarians’ offices and breed clubs everywhere and offer to speak.

If you have written a historical novel based in early Pennsylvania, for example, contact the various Chambers of Commerce in that state as well as libraries, museums, schools, civic organizations and historical societies and volunteer to come and tell your story.

Once you’ve landed some engagements, be sure to alert local newspapers of the event so you’ll have good coverage and draw a large audience. And be prepared to sell books on the spot. Bring change and open a merchant account so you can take credit cards or you may lose potential sales.

We’re marching toward spring. If you start now contacting appropriate venues for your speeches, you’ll begin the new season with plenty of reason to celebrate: sales and exposure.

If you are not comfortable speaking in public and you would like some motivation, guidance and skills, join a local Toastmasters Club. Find a club near you by visiting: http://www.toastmasters.org Or look in your phone book or contact your Chamber of Commerce to locate a local club.

I’d love to hear from those of you who are actively speaking on behalf of your books or who are motivated by this blog entry and are taking the steps necessary to start seeking appropriate speaking venues for your book topics.

SPAWN had a booth at the first Ventura Book Festival in Ventura, CA yesterday and it was a big success. I gave a workshop on book promotion while there. Why? Because they offered this opportunity and I took advantage of it. They had readers and workshop leaders. I met one exhibitor who was disgruntled when he didn’t see his name listed as a reader. He wondered why. I asked if he had signed up to do a reading. He said, “No. I didn’t know we could.”

About two dozen others knew that they could because they read the application and the exhibitor information. This is another good lesson for authors—search hard for those opportunities; don’t just assume they don’t exist.

My latest book, The Right Way to Write, Publish and Sell Your Book is getting excellent reviews. Look at the new ones that are posted at my listing at Amazon.com. Readers are also taking the time to compliment me on behalf of and thank me for writing this book.

Be sure to order your copy at http://www.matilijapress.com/rightway.html

March 2, 2006

7 Habits of Highly Successful Writers

Filed under: Writing — Patricia @ 6:03 am

What distracts you from writing? Do you have cats wandering in and out of your office while you write? Are there children in the house? Maybe your spouse is retired and at home a lot. Perhaps you’re distracted by something as simple as a sunny day or friends going out to lunch or for a round of golf.

Do you allow temptations to lure you away from your writing? Or do you stand strong against the call to go read a novel, watch a cooking show or mow the lawn? How do you handle the lure that threatens to take you away from your writing? If your writing is suffering, your earnings are down and you’re missing deadlines, you probably tend to cave in the face of distraction. On the other hand, if you collect enough money each month to pay the bills and add to your nest egg, you’ve probably established some excellent work habits.

What are some of the habits of highly successful writers? Read on.

1: Establish a schedule and stick to it.
Hobby writers write when they feel like it—when inspiration strikes. Most successful career writers write according to a schedule. At least they begin their career by adhering to a strict schedule. After time and practice, for most professional freelance writers and authors, writing is so much a part of their life that it has become second nature. They write according to the needs and expectations of their publishers, agents, readers and themselves.

2: Say “No” to distractions.
Most people find it difficult to write amidst activity. Barking dogs, a blaring TV, frolicking children, constant interruptions are not conducive to the process of writing. Choose your writing time and place carefully. Be prepared for invitations that you can’t always accept—learn to say no to lunch dates, shopping trips and those other luxury outings you enjoyed before you decided to become a career writer

3: Set rules.
Retrain your friends, family and neighbors to respect your writing time without totally alienating these people. I recommend that writers give when they take away. When you decline an invitation to lunch on Thursday, offer, instead, a jog together with your sister Saturday morning or offer a Sunday afternoon trip to the swap meet with your neighbor.

4: Look at rejection as an opportunity.
Rejection is often difficult for a writer at any stage of his/her profession to accept. But it is part of the career package. I met a writer once who said that he had never received a rejection letter. I say that he either lied or he wasn’t a career freelance writer–he only submitted a story now and again to a targeted magazine. Rejection is part of this profession and a writer or author must learn to accept this fact. Now, how can you turn a rejection into an opportunity? By not giving up. If your article or short story is rejected, send it to another similar magazine or change it to fit a different niche magazine. If your book proposal is rejected, look it over carefully–have a professional take a look at it and, when you are sure it is perfect, send it to some of the thousands of other publishers out there.

5: Say “Yes” to unexpected opportunities.
Sometimes we shine-on opportunities. We are quick to decline an invitation that might ultimately move our career forward. Sometimes we don’t recognize an opportunity when it kisses us on the cheek. I’ve learned to say ‘YES’ to most opportunities even when I’m unsure about the situation at first. For example, let’s say you get an invitation to speak on the topic of your book in another state. Here’s what you might temporarily perceive as obstacles:

* I don’t know how to get there.
* Travel is expensive.
* I don’t know the people there.
* I’m not a good speaker.
* What if someone in the audience knows more about the subject than I do?

Instead of running these negative tapes, say, “yes” and then figure out the rest. List the positives:

* I might sell books.
* I might have fun.
* I might meet new people and make important contacts.

An editor sometimes contacts me and asks me to write an article on a topic that I don’t know much about. I am often invited to give workshops or give speeches in places that are unfamiliar to me. I might get more editing work than I can comfortably handle. Most of the time I say “yes” and most of the time things work out. Sure there are some challenges along the way, but, for me, once I’ve committed to something, I can usually find a way to make it happen.

6: Take risks.
Writing for publication involves constant risk-taking. You’re always trying to write what the editors and the public wants—what publishers want. You do your research to find out what they want, but its still a constant process of second guessing them. What if you fail? There are risks in public speaking, in traveling and in investing in your book or a travel opportunity to promote that book. You could fail–or you could perceive that you failed. (And that’s another blog topic). But one thing is for sure, if you don’t take those risks, you won’t succeed.

7: Promote, promote, promote. Whether you are a freelance writer or an author, you must constantly promote yourself, your work and/or your products. Highly successful writers/authors, do not sit around waiting for success to happen to them, they are out there making it happen.

If you want success as an author, you really need to read and study my latest book, The Right Way to Write, Publish and Sell Your Book. Order it at:
http://www.matilijapress.com/rightway.html

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