Writing and Publishing News from

December 25, 2006

Meet Your Writing/Publishing Goals in 2007

Filed under: Writing — Patricia @ 2:53 pm

What are your writing/publishing expectations for 2007? Will you finally write that novel, start your freelance writing career, find a publisher for your memoirs, organize the self-help book that’s been nagging to be written or launch a serious promotional plan for the book you produced last year?

Do you envision yourself meeting a long-held writing or publishing goal in 2007? Then start now taking the necessary steps toward your dream. How?

Make a commitment. Promise yourself that you will accomplish your goal no matter what. Of course, it won’t be easy. In fact, you should expect to make some sacrifices.

Devise a plan. Outline the steps necessary to complete a book, find a publisher, sell 5,000 copies of your book or establish yourself as a freelance writer, for example.

Create a schedule. If you write for two hours every weekday and five hours on weekends, you could conceivably finish a book within twelve months time. Make 25 contacts per week and you might get enough freelance work to support you this year or meet your goal of 5,000 copies of your books sold in 2007.

Take action. The last step toward meeting your goal is to follow through and actually take the action necessary to accomplish it.

Let’s say that you want to write a book. What are the logical steps? If you have to ask, you really need to read my book, The Right Way to Write, Publish and Sell Your Book. This 312-page book will guide you through the entire process of writing, publishing and promoting your book. The first 60 pages are designed to help you understand the publishing industry—a must, if you want to succeed in this competitive field. You’ll become aware of your publishing choices and the consequences of those choices. You’ll learn how to choose, approach and work with a publisher or an agent; self-publish your book and write a book proposal. This book also covers everything you need to know about distribution, book promotion and so much more. If you buy just one writing/publishing-related book this year, make it The Right Way to Write, Publish and Sell Your Book. You won’t be disappointed. http://matilijapress.com/rightway.html. Over a dozen reviewers have given this book 5-stars. Read the reviews at http://www.matilijapress.com/mediacoverage.html

Maybe you plan to start a freelance writing business this year. If so, let me offer my book, The Successful Writer’s Handbook. You can order it from me or get it free when you join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org. This book offers numerous articles to help you determine the type of freelance writing work you want to do (for businesses and individual clients or writing magazine articles, for example.) This 180-page book is designed to help you find the time to write, write more successful query letters, sell more articles, find more clients, successfully network with other writers, find your writing niche, develop a writers’ Web site, recession-proof your writing business and much more. http://www.matilijapress.com/writershandbookpage.html .

If you dream of supporting yourself or at least supplementing your income though magazine articles, you must read, A Writer’s Guide to Magazine Articles., by Patricia Fry. I started my writing career writing articles for magazines and supported myself this way for dozens of years. I wrote this book in order to give a leg-up and encouragement to other writers who would like to be more successful in the world of article-writing. http://www.matilijapress.com/writingpage.html

Whatever your writing/publishing goals for 2007, education is key. You cannot expect to shift from creative writing mode into the competitive world of publishing without a shift in awareness. Folks, writing is a craft, but publishing is a business. In order to succeed in publishing, you must have the right information and the appropriate tools.

I started my writing career over 30 years ago writing articles for magazines. I eased into the world of publishing during the 1970s and have since produced 25 books. I’m dedicating the fourth decade of my career to you—hopeful and struggling authors and freelance writers. How? Most of my time these days is spent teaching through my writing/publishing-related books, seminars and workshops presented throughout the U.S. and beyond and the hundreds of articles published in writing/publishing-related magazines, newsletters and Web sites all over the world. My writing/publishing-related articles have appeared in Writer’s Digest Magazine, PMA Independent, SPAN Connection, Freelance Writers Report, Writers Journal, Writers Weekly, Absolute Write, Publishing Basics, Fiction Fix, Forward Motion for Writers, Writing-World, Author-Me, Writing for Dollars, Authorship, Christian Writers Fellowship Newsletter, Byline and others.

Further, I add information and resources to this blog almost weekly. I frequently update the massive articles and resource lists at my Web site http://www.matilijapress.com. And I write the meaty monthly SPAWN Market Update (posted in the member area of the SPAWN Web site). http://www.spawn.org

If you want to succeed in the world of writing and/or publishing in 2007, don’t go it alone. Reach out and grasp the hand that is extended in your direction. Purchase and read my books. Study the articles published on my Web site. Join SPAWN for added camaraderie, information and resources. Attend my workshops and seminars. (Keep up with my schedule at my Web site.) Or contact me to help you complete your project. Plfry620@yahoo.com.

December 19, 2006

A Writer’s Christmas Countdown

Filed under: Writing — Patricia @ 7:22 am

It’s a week before Christmas and I’m ready. I really am ready and I’m still enjoying the preparation process. I’m also staying caught up on my client work, article writing, book promotion and shipping.

If you read my December 6, 2006 blog entry, you know that I tried a new tactic this year in order to create a more joyful holiday experience for myself. And guess what? It is working!! I am doing all of those Christmassy domestic things I used to enjoy, my house looks adorable and festive all lighted and decorated up and I am actually feeling a part of this most joyous season. I’m convinced that my attitude has made the real difference in my experience. But I had to purposefully slow down and smell the pumpkin pie.

I guess I’m not the only writer who has been writing through the holidays instead of participating in the festivities and fun. Several colleagues contacted me after reading that early December blog entry to say that they, too, have been holiday drop-outs. Like me, these writers have come to resent the intrusion of the holidays while also mourning the loss of old traditions. Like me, some of them planned to take a week off from writing this year and immerse themselves in the warmth and wonderment of the season.

You might be happy to know that I accomplished a lot during my week off and that, because of that week spent mostly away from my writing and editing work, I have adopted a greater sense of joy that is carrying me entirely through the Christmas season. Yes, I am a walking/talking, one-woman advertorial for Christmas this year.

This morning I was waiting in line at the downtown post office when the woman behind me started grumbling, “This is the busiest mailing day of the year, so I got here when they opened and here I am standing in line. They really should have more than three clerks—people really do need to be more prepared when they arrive at the post office…Grumble, Grumble.” Do you know what I told her? “You know, the fact that you’re standing in line at this moment might be saving your life. Because you’re here, you may be avoiding a horrific accident that’s happening right where you would be otherwise.”

I say that often while waiting in line with grumblers. Some people will look at me as if I am crazy and sometimes even move to another line or simply leave. Others will think about it for a few moments and then say, “Gosh, I never thought about it that way.” And I can actually see them start to relax a bit.

Sometimes I mention to impatient grumblers that it helps to think of waiting as an opportunity to meet people, to learn something new or to just be quiet and meditate. Of course, many people make waiting an opportunity to complain.

Speaking of complaining, you hear folks say that Christmas is too commercial—that all of the mystery and magic is gone. And I say to these people, “Christmas hasn’t changed as much as your approach to Christmas has changed.”

People say that kids don’t appreciate the simple things about the season. They’re too greedy and want all of these expensive things. And whose fault is that?

Just as you can learn to once again enjoy the magic of Christmases past, you can teach your children to appreciate the sweet and charming things about the holiday. I hope I have helped families to put more joy into their Christmas celebrations through the articles I’ve written over the years on this subject. Here are a few of my ideas:

1: Don’t cave in to your children’s demands for expensive electronic gadgets throughout the year and they won’t have such high expectations during the holidays.

2: Limit TV watching so they aren’t as likely to get caught up in the commercial hype.

3: Arrange for your kids to buy or make gifts of their own to give. One year, I took a 9-year-old neighbor boy shopping at the 99 cent store with a $20 bill and a list of about 11 family members he wanted to buy for. He spent over an hour carefully choosing just the right gift for each member of his family. Back home, we sipped hot cider while wrapping each item. Boy was he proud. He’d never had the experience of giving before. Later, when we talked about his Christmas day, he didn’t even mention what he received. But he shared with delight, stories about his family members’ responses to the gifts he handed out. He told me that day, “This was my best Christmas ever.”

4: Plan quiet moments during your busy holiday weeks. Take your children to see a Christmas pageant, attend a church program, walk along candy cane lane or drive around looking at the decorations in your community. When you return home, gather around the fireplace or the Christmas tree and sip hot chocolate with peppermint sticks and marshmallows to warm up.

5: Invite a few special neighbors in for refreshments. Take turns reading Twas Night Before Christmas or another holiday classic. Or organize a neighborhood caroling stroll.

6: Adopt a less fortunate family for Christmas. Encourage your children to help choose gifts, box up the food and deliver the package.

7: Visit a nursing home with the children and hand out candy canes or homemade holiday cards.

8: Invite someone who will be alone to join your family for Christmas dinner.

9: Take a plate of food to a shut in on Christmas day.

10: Let the kids participate in the tasks related to Christmas preparation. Explain the reason for the various traditions—putting up the nativity scene, for example. As you decorate the tree together, share stories of some of the special ornaments you’ve collected over the years.

11: Recapture some of the old family traditions that make sense and embrace new ones that come of necessity because of divorce and other creative family situations.

12: Make some of your holiday gifts and encourage your children to do the same. Watch for gift ideas throughout the year. Maybe you can learn how to knit or crochet scarves, make living wreaths, do quilting or arrange dried flowers attractively. Help the kids decorate little boxes with seashells, make note cards, make pot holders from rags, cook doggie treats or bake cookies, for example.

13: Keep writing throughout the season even if you are spending your allotted time journaling, writing personalized Christmas cards or Christmas letters. Log your holiday experiences, thoughts and especially your realizations, insights and awarenesses. This material could develop into articles or even a book.

14. And don’t forget to promote your book everywhere you go. Carry at least one copy of your book with you. Show it to the owner of the new gift shop in town. Mention it to someone you meet while waiting in the long line at the post office. Talk about it to the old friend or colleague you run into downtown. Take a stack of books with you to meetings and other gatherings. I placed copies of my local history book with a new tourist store this month and I’ve sold about a dozen copies of my writing books, local history books and my newest book on my adventures in Dubai, just by having them with me when I happen to run into someone.

Will you enjoy the holidays this year? You can approach the many tasks begrudgingly and with resentment. Or you can choose to enjoy every moment of the season. Remember, the joy is not in the day, it is in your heart. And it is up to you to find it and embrace it.

Happy Holidays everyone.

If you are thinking about writing a book or you are at any stage of the process, be sure to consult my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

December 6, 2006

Does Christmas Interrupt Your Writing?

Filed under: Writing — Patricia @ 7:28 am

How do you handle Christmas now that writing is your life? Do you write right through the holidays? Or can you easily tear yourself away from work in order to participate in the season?

I’m celebrating one year of blogging. Last year at this time, my entries related to my struggles, my failings and my few successes with regard to juggling my work and holiday tasks. Each year, I seem to adopt a different approach to Christmas. BFTW (Before Full-Time Writing), I sewed, I knitted and I did needlepoint projects for Christmas giving. I made ornaments for our tree and advent calendars of felt, beads and sequins for all of the children that I knew. I wrote poems and designed my own Christmas cards. I baked. I entertained. And each shopping trip was an event. I loved the holiday season—in fact, you might say that I made love to the holiday season or let it make love to me.

And then I became a serious writer and established a full-time writing, publishing and editorial business. The month of December suddenly shifted from joyful to stressful. How would I get it all done?

Every year, as December approaches I contemplate the challenges of working full-time while doing it all. I fret. I try bargaining for extra time. I’ve attempted all sorts of creative maneuvers in order to find that loving feeling for the holidays once again. It seems that no matter what I do, the whole Christmas season is a blur. I feel deprived either because I don’t get to do everything or because I try to do everything. It is a lose/lose situation for me.

Last year, as you may recall, my strategy was to do something related to Christmas every day during the last few weeks of countdown. And I attempted to focus totally on that task—to be in the moment with that task—because that is the only way you can truly enjoy what you’re doing. This was fairly successful.

This year, however, I’ve become even more brazen. I have taken an entire week off. This IS bold, considering there’s writing work to be done and when I don’t do it, there’s no money coming in to pay for all of that shopping, creating and entertaining I want to do. Sigh.

This is my week off. It’s Wednesday and things are going well. I am enjoying the season. So what am I doing at the keyboard? Well, it’s only 7: a.m. I’m still working in my office during the early morning hours because I have clients to take care of and article ideas that must be jotted down, lest I lose my edge. So far this week, I’ve put up our tree—an artificial one so I don’t have to worry about it drying out by Christmas. I have decorated the house and I’ve started addressing our Christmas cards. Yahoo.

I have most of my shopping done, but will go out one day this week to pick up a few things, but mostly to enjoy the ambiance in the mall.

I’m doing some bead work, which I love. I’m making felt stockings for the two new babies in the family. I’m taking it slow and easy so that each task is enjoyable—so that I’m feeling fulfilled rather than rushed. And I’m getting enough work done in my office each day to quell any random stress/pressure. Life is good.

Today, I’m wrapping gifts. Among the gifts, this year, are copies of my latest book, Adventures in Dubai and a book I published through Matilija Press this year for another author, Johanna’s Journey. I will also give a few copies of a book I edited earlier this year for Gary Spivey, Keys to Heaven.

And once I’ve immersed myself in those Christmas dreams of sleigh bells, sugarplums and Bing Crosby’s Christmas carols, I will resume my writing/editing and promotion work with a joyful heart and many wonderful holiday memories.

What’s on your heart this month? Are you finding ways to enjoy the season while continuing the flow of writing? I’d love to hear how you do this. Plfry620@yahoo.com

Do you need some good books for holiday giving, order Adventures in Dubai (the story of my visit in this fascinating Middle Eastern emirate in May of 2006), Johanna’s Journey (the true story of love and loss. This book also includes my story of inheriting four adult cats and how God orchestrated their purrfect placement), The Right Way to Write, Publish and Sell Your Book (for anyone who is thinking about writing a book or who is in the process of writing a book). http://www.matilijapress.com.com

November 29, 2006

Have You Googled Your Name, Lately?

Filed under: Book Promotion — Patricia @ 7:42 am

How many times does your name come up in a Google Search? 20,000? 10,000, 75 or just a handful? If you are an author promoting one or more books or if you are in the process of pitching a manuscript to publishers, you’d better get those numbers up! How? Exposure, exposure, exposure.

I recommend to my clients that they start, even before writing their book proposal, taking the action steps necessary to get their Google numbers up. Why?

• Before a publisher invests in you, he wants to know that you have a following—that you are known and that you can and do promote yourself and your products or services.
• In the process of gaining that exposure, you will stumble across new promotional opportunities and ideas to use when your book is published (and to include in the marketing section of your book proposal).

So how does one go about getting that revered exposure? Let me count the ways. Actually, the numbers are too high for me to list in this article, but here are some ideas to get you started:

1: Write articles and/or short stories related to your nonfiction topic or the setting or theme of your novel. Submit them to appropriate print and online publications and Web sites.

2: Participate in appropriate online forums and become known at key Websites. Locate forums related to your subject through a search engine by typing in “forum tattoo art” “organic gardening forum” or “pet disease forum,” for example. Spend time each week searching out new Websites.

3: Build a Website reflecting your topic. To get noticed, make sure you’re listed on several search engines and add information and resources to your site often.

4: Start a blog on this subject and post interesting, informative, inspirational, educational and/or entertaining articles to it regularly.

5: Leave comments at similar blogs—always linking back to your blog and/or Website.

6: Write letters-to-the-editor of newsletters, newspapers and magazines on your topic. If you see an interesting article published in a magazine related to your topic, comment to the editor and be sure to sign your name and give whatever contact information is allowed.

7: Make news. Do something newsworthy related to your book topic and send out press releases. I send press releases to newsletters, magazines and Web sites world-wide when I come out with a new book, plan to speak internationally, etc.

8: Run a contest or start a charity and advertise it widely for free in relating magazines, newsletters and Web sites. I know a teen writer who collects books for less fortunate kids around the holidays. Editors of publications or sites focusing on books and writing are always eager to mention her project.

9: Locate the sites of high profile people in your field (for fiction—other authors in your genre) and find out where they’re getting publicity. Most of them will have a publicity or promotions page. What radio/TV stations/talk show hosts/magazines are interested in this person? Perhaps you can get a gig on the same shows once your book is produced. Also include these possibilities in the promotions section of your book proposal.

10: Get out and speak. Public speaking experience looks good on any resume and it’s an excellent opportunity to gain exposure and credibility in your field or interest. Speak to large groups and small ones. Speak locally and travel to speak.

11: Participate in conferences related to your topic. Get to know the organizers even before your book is a book. If you can impress them with your knowledge and expertise—they may ask you to speak at their next event. And this is another great opportunity for exposure. It will look good on your book proposal, too. Be sure to provide a sign-up sheet so you can notify conference attendees about your book once it’s published.

12: Whenever you do any speaking, teaching or writing, always submit announcements to newspapers and appropriate newsletters for additional exposure.

Seriously consider all twelve of these activities and just watch your Google numbers rise. Not only could this ultimately increase your bottom line, but it will surely help in landing a publisher for your latest book.

FYI, test your exposure level by doing a Google search. Use quotation marks around your name for a targeted search. When I do a targeted search using “Patricia Fry” I come up with 17,500 listings. If I type in “Patricia L. Fry” it is 11,800. Play around with your name and your topic to see how you rate.

Why am I listed so often? Because I’ve had hundreds of articles published in around 200 different magazines over the years. I have a Web site and a blog. I have 25 published books and they are listed on numerous sites. I solicit many book reviews for each book. I am affiliated with SPAWN, so my name comes up in association with this organization. I speak publicly many times each year. And, because I want to be known in the writing/publishing community, I frequently submit articles to writing-related newsletters, magazines and Web sites; I participate in writers’ forums, solicit interviews at writing sites, leave blog comments and place announcements whenever I plan to speak someplace.

For more great ideas about how to promote your book and how to gain exposure, read The Right Way to Write, Publish and Sell Your Book . http://www.matilijapress.com/rightway.html

November 18, 2006

My New Book on Dubai

Filed under: New Books — Patricia @ 6:18 am

Just in time for Christmas giving:

Once in a Lifetime, Adventures in Dubai by Patricia L. Fry.

Read about my impressions and my experiences in the amazing Dubai emirate in the Middle East as well as benefit of my research into the culture, the history and the people.

34 pages–over 30 color photographs.
Only $10.

Order at:
http://www.matilijapress.com/dubai.html

Writing for Fun and Money

Filed under: New Books,Writing — Patricia @ 6:10 am

There aren’t many careers that allow you to follow your passion while earning a living. And there aren’t many people who can establish the balance one needs in order to create a business around their passion.

Would you like to establish a career as a freelance writer? Do you dream of writing full-time? Follow the suggestions below and your dream could become a reality.

1: Spend time writing whether it is convenient to do so or not. Perhaps you have a full life—you work eight or ten hours a day outside the home, you do a lot of charity work and/or you enjoy an active social life. We each establish lifestyles that suit our needs and desires. Our routines are important to us. In fact, it represents our comfort zone. To step outside of this zone, even to pursue something we think we want to do, often causes some discomfort. What to do? You have choices. You can give up your dream of writing or try easing into the writing realm. When people say, “I want to write, but I just don’t have time,” what they mean is, “Writing is not one of my priorities right now.”

Make writing a priority and you will find the time.

2: Make time to write. Usually this means making some sacrifices. What are you willing to give up in order to write? Sleep, TV, Internet surfing or perhaps overtime at work? If your life is filled during all of your waking hours with specific activities and rituals, then something will have to change in order to accommodate your desire to write. And the change won’t occur just by wishing or hoping. It will take your concerted effort.

Get up an hour earlier or stay up an hour later and spend this time writing. Turn off the TV more often—much more often. Say “no” to every other social invitation. What may feel like a sacrifice at first, will become part of your new writing routine. If writing is your passion, you will soon feel blessed to have the time to write rather than feeling deprived of time in front of the TV.

3: Be realistic about your writing choices. Perhaps your true dream is to support yourself by writing stories for your favorite romance magazines. Or maybe you’d like to become a novelist. It is extremely difficult to break in as a career writer of fiction. If fiction is your writing bag, I strongly urge you to set that dream aside for now and pursue a mode of writing that is more likely to produce the monetary results you are seeking. If you’re planning to earn a living through writing, nonfiction is easier to sell and a more reasonable medium to engage in. Establish yourself as a nonfiction writer, first—start the flow of work and the flow of money. Then, add to your writing repertoire in order to facilitate your love of fiction.

Here’s what I suggest: start writing articles for magazines, seek freelance writing work in corporate offices or on the Internet or produce some how-to booklets on topics related to your expertise, for example.

Now there’s a creative and viable idea. Whether you give horseback riding lessons, make beaded jewelry, are a whiz at finances, raise poodles, do nails or grow herbs, create booklets on various aspects of your knowledge and distribute them for sale to clients, appropriate specialty stores, from your Web site and so forth.

Let’s take the subject of manicures as an example. You could write booklets on the care of your nails, cuticle health, how to give yourself and others a professional quality pedicure, manicure styles over the years, what your nail color choice reveals about your personality, how to decorate your nails for the holidays, recommended products, old-wives tales about nails and so forth. And you can submit articles on these topics to magazines at the same time.

Here are a few good books to help you get started as a freelance writer or author:
The Successful Writer’s Handbook by Patricia Fry
A Writer’s Guide to Magazine Articles by Patricia Fry
The Right Way to Write, Publish and Sell Your Book by Patricia Fry
Six-Figure Freelancing by Kelly James-Enger
The Self-Publishing Manual by Dan Poynter

4: Use your time wisely. Becoming a successful freelance writer takes discipline and realistic scheduling. Failure comes to those who procrastinate, who have trouble prioritizing tasks and who are easily distracted. Those who succeed in this business have found a way to organize and discipline themselves.

While some freelance writers schedule certain hours each day to work no matter what, others work around family and professional obligations. The important thing is that you spend enough time in work mode and that you work smart enough to actually accomplish something each and every day. I work best with a schedule. Each evening, I evaluate that day’s work. I consider upcoming deadlines and the volume of work that needs my attention. Then I create a schedule by prioritizing tasks.

In a typical week, I might respond to writers’/authors’ questions via email, revise an article for a magazine, write a few articles to promote my latest book, submit several reprints, spend a few hours promoting one of my books online, package and ship anywhere from one to four dozen books, deliver books locally, catch up on bookwork tasks, rehearse a speech for a conference, be interviewed on the radio, write a book review for SPAWNews, conduct a little research for the monthly SPAWN Market Update and spend time on the clock editing a manuscript for a client, for example. I put in full days. In order to pay the bills, I must be productive and in order to be productive, I must be organized. Yes, I typically put in more than the usual 8-hours each day. (Note, SPAWN is Small Publishers, Artists and Writers Network) http://www.spawn.org

5: Just start. It isn’t easy to transition from full-time office worker to full-time writer. Most of us don’t have the funds to support us while we build a new business. I didn’t always have 12 or even 8 hours each day to spend working my freelance writing business. I built it over time. For any of you who are interested, here is my story:

I started writing articles for magazines from a corner of my bedroom using a manual typewriter in 1973. I was selling quite a few articles and I even had a book published through a traditional royalty publisher during those first several years. I was fortunate to be a homemaker and stay home mom. I waited to start my career until my three daughters were in junior high and high school, so my transition into the world of writing was fairly easy. Frankly, while I was serious about my writing, I was under no pressure to earn a certain amount of money.

In 1986, however, it became necessary for me to take a full-time job. I’d just spent 5 years researching and writing a comprehensive local history book and self-publishing it. So funds were low and my lifestyle was in transition.

How I missed writing. While I had a good job with lovely people around me, I hated working for someone else—on someone else’s agenda. And it looked as if this would be my future. I became despondent. That’s when I realized that I had to find a way to write no matter what else was going on in my life.

I started getting up at 4 every morning and writing before I went to work. Then I would write on weekends. I wrote my book, Quest For Truth, a true metaphysical adventure, in 8 months on that schedule. I can’t even begin to describe how happy and fulfilled I was. But I wanted more. I wanted to come home and establish a writing business that supported me spiritually as well as financially. So I began using that time in the wee hours of the morning to submit articles to magazines—remember, this was before the ease of the Internet. Within a year, I was able to quit my job and come home to write. And I’ve never looked back.

6: Write what they want. You have to go where the paying work is and accept the jobs that are available. While I never compromised my values in order to get paying work, I have certainly had to take some challenging and sometimes not very interesting jobs in order to keep the flow of money coming my way.

I prefer writing books, editing interesting manuscripts for clients and presenting workshops. But, in order to pay the bills, I’ve also written copy for local water companies, I’ve written articles on boring topics and I once wrote a 16-chapter book in 3 weeks for a client.

I’ve seen too many writers so bent on making their own personal statement or doing things their way that they get nowhere in this business. If you want to make a living or even earn some part-time money as a writer, you have to go where the work is and write what is needed/wanted. Write about things that are current, popular or even a bit provocative or controversial. My book, A Writer’s Guide to Magazine Articles is an excellent guide to article writing and includes numerous ideas for finding appropriate topics and outlets for those topics.

It takes more to become a full-time writer than just dreaming about it. If writing full-time is your dream, read and reread the above six points and use them to finally fulfill your passion. And purchase these books to help you get started and offer support along the way.

A Writer’s Guide to Magzine Articles
The Right Way to Write, Publish and Sell Your Books
The Successful Writer’s Handbook
By Patricia Fry. Available at: http://www.matilijapress.com

Bonus: Some of you have enjoyed my blog entries related to my Dubai trip. You may be interested to know that I have produced a 34-page, plastic comb-bound book about my experiences, my impressions and other for $10 each at http://www.matilijapress.com/dubai.html

November 7, 2006

So You Want to Write a Book…

Filed under: Publishing,Writing — Patricia @ 6:47 am

Thousands of people each year stop what they’re doing and sit down to write a book. Many of them believe that they have something new and important to say and they focus only on getting their message down on paper. But many of these hopeful authors fail in their attempt to spread their words. Why? Because they don’t take their audience or their competition into account.

You wouldn’t open a store in your community without knowing something about the residents—do they need or want the type of products you sell? Who are your primary customers and how will you reach them? Who are your competitors and what products or services can you offer that they don’t?

These are just some of the questions you must answer before you open a business. And let me say it again, publishing is a business and your book is a product.

If you are thinking about writing a book or even if you have already started writing it, and if you dream of distributing it far and wide, this could be your lucky year. You found my blog just in time to stop the forward motion in, possibly, the wrong direction. Why do I and other professionals keep harping at you to make the right decisions related to your publishing project and ragging on you when you don’t? Let me count the reasons. Following are three real-life, slightly camouflaged, case scenarios revealing what happens when an author takes the wrong path:

Case Study #1: Cecilia spent her life dieting and binging, dieting and binging. She kept two closets—one with clothes to accommodate her size 16 frame and the other holding outfits for when she was her slimmest self. Around age 47, she came to terms with her bizarre eating habits and discovered a way to maintain a size 12 body. A much happier Cecilia decided, about five years later, that she wanted to tell the world how to achieve dieting success. And she wrote a book.

Unfortunately, there was really nothing special or different about her weight-loss plan. While her story was unique to her, it was simply a rehash of many of the other diet books on the market. If Cecilia had written a book proposal, which requires that she take a close look at the competition, she may have changed the focus of her book and she may have actually experienced some publishing success.

Case study #2: Reginald was a reformed gambler. Gambling had seriously damaged his marriage and his relationship with his grown children before he got help and finally stopped. It was during his recovery period that he decided to write a book aimed at deterring other gamblers. Like Cecilia, he just sat down and started writing. His desire was to reach hardcore gamblers who really couldn’t afford to play the game and those who were on their way to becoming addicted. And he attempted to do so by preaching and teaching. In fact, he called his book, Stop Betting and Start Living.

This hopeful author had checked to find out if there were other books like his. The fact that there were a few and that none of those he found were written by a reformed gambler, encouraged him to continue. What Reginald didn’t take into consideration was his audience. Sure there are a lot of gamblers out there, but how many of them are actually trying to quit gambling? How many of them would buy a book telling them how to quit doing something they don’t want to stop?

If Reginald had truly considered his audience when he planned his book, he may have approached his subject from an angle that would entice the readers he wanted rather than turning them off.

I meet a lot of authors each year who are attempting to promote self-help or how-to books to a virtually blind and deaf audience. They’re trying to force their beliefs on others in a way that actually repels the very audience they hope to attract. I suggest getting that book out of your system. Go ahead and write it and then trash it and write a book that your audience will accept.

Case study #3: Suzanne loved to write. She dreamed of penning a best selling novel and she worked hard at it. When she couldn’t land a publisher after the first few attempts, she opted for the fee-based POD publishing service that she’d seen advertised most often. She even saw their ads on reputable writing Web sites, so she was convinced that they were reputable, as well.

This writer, too, had dreams. Hers was to spend as much time writing as possible—to produce novels one right after another while collecting payment for the novels that were being circulated. What she didn’t understand was that no one would buy books that they didn’t know about and that no one would know about them unless she got the word out.

The concept of build it and they will come does not work in the world of publishing. What you must build is a platform and a marketing plan in order to attract your particular audience. You can also build promotion into your nonfiction book or novel, but this has to be considered BEFORE you write the book, not as an afterthought.

For example, if Suzanne had turned her romance novels into historical romance novels, she would be adding another dimension that would intrigue another segment of novel readers. She could also give a character Parkinson’s disease, MS or diabetes, for example, and, perhaps, involve a major health organization in the distribution and sales of the book. Add a horse, newborn twins, or a character who restores old cars, collects vintage clothes or designs skyscrapers in the Middle East and you have expanded your audience base.

If Suzanne had studied the publishing industry before getting involved, she would have understood her options and her responsibilites as an author. And if she had considered her audience and how to reach them before writing the book, she might have written a book with greater marketing potential.

If you plan to write a book, STOP. There’s much to be done BEFORE you ever start writing that book. Here’s your homework:

1: Order and read The Right Way to Write, Publish and Sell Your Book. Amazon.com or http://www.matilijapress.com/rightway.html

2: Study the publishing industry. (The Right Way to Write, Publish and Sell Your Book includes over 60 pages to help you to better understand the publishing industry.)

3: Write a book proposal. (There are four chapters in The Right Way to Write, Publish and Sell Your Book devoted to how to write a successful book proposal. For additional help, order How to Write a Successful Book Proposal in 8 Days or Less.)

4: Start writing.

And be sure to order your copy of The Right Way to Write, Publish and Sell Your Book. This is your complete guide to authorship and beyond. Order through Amazon.com or http://www.matilijapress.com/rightway.html

October 30, 2006

Are You Blocking Your Publishing Success?

Filed under: Publishing — Patricia @ 6:46 am

I spoke at the SPAN Marketing Conference and Trade Show this weekend in San Francisco. The weather was lovely, the conference was extremely well-organized, the caliber of speakers was highly impressive and so was the level of professionalism among attendees. The majority of authors were open and eager to receive the generous helping of information that was so expertly communicated. There were also people in attendance who closed their minds to the possibilities which lie outside their realm of understanding, who blocked concepts that didn’t fit within their comfort zones, who refused to consider some ideas that might actually increase their opportunity for publishing success.

I frequently meet authors who take this stance. There are usually a few in attendance at the seminars, conferences and book festivals I attend. I occasionally receive phone calls and emails from authors in this category. They come for help and information and then they argue with everything I suggest.

Is this you? Have you developed such a strict agenda that, even though you show up at conferences and seminars and read books by professionals in the field, you aren’t open to new, pertinent information? Do you just want to be validated? Do you want others to say that you have an excellent book that will sell well and that you’re making all of the right decisions, even though:

• you claim that you are writing a book for wide distribution, but refuse to consider your audience?
• your approach to your subject is likely to turn off the very readers you hope to reach?
• your topic is unpopular, outdated or will appeal to only a very small segment of people?
• you don’t have a promotional plan?
• you haven’t bothered to research your publishing options?
• you have entered into publishing with a writer’s heart rather than a business head?

I can only hope that my presentation, my books and my consultations will open minds and save at least a few rigid authors from making these mistakes. If you’re in the process of writing a book or you are just thinking about doing so, here’s what you need to know:

1: Publishing is a business and must be approached as such. Once you decide to publish your book for wide distribution to the masses, you really must stop thinking of it as your baby or as your amazing contribution to the world. Once you decide to publish your book, it becomes a product and you are its business manager.

2: Is there a market for your book? Is it a viable product? Is it a genre that is popular and/or a topic that is current? Before writing that book, make sure that it is needed/desired. If it is a subject that has been overdone, can you come up with a fresh twist, a new angle or a different solution to an old problem? Study the market for books like yours. Check out the competition. And the time to do this is BEFORE you start writing it.

I met Nancy at a writers’ conference earlier this year. She had spent a year writing the book of her dreams and she quickly signed a contract with AuthorHouse to produce it. Her book focused on a rather obscure controversial concept.

When her promotional efforts seemed to fall flat, she began seeking help through publishing/writing organizations. It took Nancy a while to accept the fact that she had made some poor choices along the publishing path. If she had studied the publishing industry, the competition for her book and the potential for a book on her topic before writing it, she might have written a more reader-friendly book. She might have discovered a way to make her point without turning her intended audience off.

3: Who is your audience and how extensive is it? Authors like Nancy hope to change minds with their books. They envision their audience as folks who need to be educated or informed for their own good. These authors believe that smokers will embrace their stop smoking book, that junk food junkies want to learn healthy eating habits, that Christians will eagerly read their book on atheism. But there is a difference between a self-help or how-to approach and cramming an unpopular topic down someone’s throat.

The audience for Nancy’s book, for example, did not include the reader she wanted to target with her message. Her audience was probably comprised of people with the same theories, perspectives and beliefs as hers. So watch out that you have a realistic grasp of your true target audience. Consider, “Who WILL read this book,” not “Who SHOULD read this book?”

4: How will you locate your audience? As I pointed out in my presentation to SPAN Conference attendees, most first-time authors plan to sell their books by the truckloads through bookstores. I did. This was my expectation the first time I produced a book for distribution to a national audience (as opposed to a regional audience). While bookstores might comprise a small piece of your distribution puzzle, they probably won’t provide your bread and butter—not in the beginning—not until your book has proven itself.

You’ve heard it before—the author must promote his/her book. But this is impossible unless you know who your audience is and where they are. In the case of Nancy’s book, her audience comprises people like herself and she is going to find them at the Web sites she frequents, attending the same lectures and meeting as she does and reading the same magazines, newsletters and books.

I met a man at one conference I attended this year who is planning a series of books on gardening. Where is his audience? At bookstores, of course, but also garden shops, nurseries, flower shops and shows and gardening Web sites. They read gardening magazines and newsletters, watch gardening channels on TV and participate in internet gardening forums and discussion groups. You will also find gardeners attending flea markets, visiting botanical gardens, shopping at grocery stores, picking up supplies in garden centers and so forth. If you have the heart for your topic, you already know exactly where your audience is—so avoid limiting your thinking when it comes to locating them.

5: What is your platform? What can you contribute to making your book a success? Platform means your following—your reach—your way of attracting your audience. What are your credentials, what’s your expertise? Do you have experience in this field?

The gentleman with the gardening books is a professional gardener. He has lived and worked in several areas of the U.S., so he understands the various climates and other gardening challenges in these places. He took master gardening courses to enhance the training he received working for a large nursery in Atlanta. He also teaches gardening techniques at a local college. He has a Web site and a popular newsletter that goes out to 3,000 gardening enthusiasts. Obviously, he already has a following which means he has a pretty good platform.

Nancy, on the other hand, was not affiliated with any organizations that backed her perspective. She had not actually done any public speaking, nor did she have a newsletter or any other way of reaching people. She had always been a rather private person who spent a lot of time being introspective. She wrote this book to make a difference, but had absolutely no interest in making connections. She wanted to remain private and expected her audience to find her book on their own.

6: What promotional opportunities can you build into your book? Here’s another good reason to stop, look and listen before you plan your book. If you just play on through and write it without considering the previous five points, you will miss out on the opportunity to build promotion into your book. What does this mean? How can an author build promotion into his/her book? Here are some examples of how I built promotion into my local history book, “The Ojai Valley, An Illustrated History” (a 360-page comprehensive history of the area where I live in California).

• I interviewed about 100 people for this project and listed them in the book. Don’t you know that most of them bought at least one copy of the book?
• I profiled many early pioneer families and included as much statistical information as I could find—birth and death dates, number of children, when they arrived in the village, etc. This made the book valuable to descendants of these folks as well as genealogists and other researchers.
• I featured interesting sites, annual events and businesses. This made the book appealing to tourists and locals with some connection to or interest in these places and activities.
• I created a massive index and a bibliography. Thus, the book is convenient for librarians and other researchers.

For a novel, you can build promotion into your book by giving a character a disease such as diabetes. Show this character in a positive light and you might be able to get the American Diabetes Association (for example) to finance the publication, to promote your book or to purchase thousands of copies to use as premiums. Widen your audience base by giving your heroine a horse, twins, a motorcycle or lupus, for example.

Go ahead and write a book your way and hold to your outdated, unrealistic belief system and you may soon find yourself stuck with a book that nobody will buy. Or seriously consider the 6 points I’ve outlined here—really do your homework like any professional would do—and you have a much greater chance of experiencing the success that is possible as a published author.

For more detailed information, instructions and resources, please read The Right Way to Write, Publish and Sell Your Book. Even if you have Poynter’s Self-Publishing Manual, Bowerman’s Well-Fed series and Jud’s Beyond the Bookstore, reviewers agree with me that you also need this book in your reference library. http://www.matilijapress.com.

October 14, 2006

Writers/Authors, Let’s Review and Regroup

Filed under: Writing — Patricia @ 7:04 am

October is waning fast and the busiest month of the year is on the horizon. Soon we will be facing a new year, new challenges and looking forward to new successes. Have you met all of your 2006 goals or are you scrambling to accomplish everything? Are you prepared to set goals for the new year?

Maybe this year you wanted to write a book, try a new book promotion activity, sell a certain number of books or start a freelance writing business, for example.

Here are some tips for those of you who haven’t accomplished all that you hoped so far this year.

1: Rethink your goals. It’s not too late to alter them. If the pressure to achieve is hampering your performance, revise your goals. Once the pressure is off, you might be surprised at what you will accomplish.

2: Set new goals. It’s possible that your original goals were unrealistic. It’s okay to review and regroup. I review my status and goals every few months and adjust my expectations and my plan accordingly. Let’s say that you are writing a book and you wanted to give it as gifts this Christmas. Yet, you are only half-way finished with the writing and it has taken you eighteen months to reach this point. You have a few choices: Either extend your completion date or step up the amount of time you spend on this project each week.

What can you sacrifice on behalf of this project? Are you using your time wisely? If you really look at your life, you might discover that you could devote ten to 25 more hours per week to the book if you’d only write instead of watching TV, write during your lunch hour at work, stay home rather than going clubbing on Friday nights and put in more writing hours on weekends.

If you really must present this book as gifts this holiday season, you may want to reorganize your life for the next few months. Take a leave from your clubs and organizations, turn down overtime at work, use your accumulation of vacation time in order to write, do your Christmas shopping online and by catalog this year and avoid offering your home for holiday festivities.

3: Be kind to yourself. Often, when we don’t meet our goals, we are disappointed in ourselves. We feel as though we have failed. If you haven’t lived up to your own expectations, don’t beat yourself up. But do reexamine life circumstances and your expectations.

Let’s say that you planned to be earning a living through your freelance writing business by now, but you’re still relying on a wages from a part-time job to keep you financially afloat. You can consider yourself a failure or you can celebrate what you have achieved so far. Maybe last year, you were working full-time earning $40,000/year and you were yearning to earn this much as a freelance writer by now. Why didn’t this happen the way you wanted it to and within your time schedule?

I’d say that the fact that you are managing a part-time freelance writing business by now is an amazing accomplishment. It’s not easy to shift from a good corporate job to an at-home business built on nothing more than your ingenuity, talent, creativity and assertiveness.

In order to turn this part-time business into full-time, you can do one of two things: You can lower your salary standards at least temporarily, take the leap and go into your business full-time. In other words, take off the training wheels. Or you can step up the promotion of your business. Depending on the type of freelance work you’re doing (articles, editing, corporate writing, etc.) it’s probably not realistic to expect to match your former salary at first—or maybe ever.

4: Become more organized. Maybe being more organized was actually one of your yearly goals, but you aren’t accomplishing more and you still feel scattered and disorganized. Here are some tips to help you to at least end the year feeling more together and orderly.

• Make lists. Each evening sit down with your day planner, appointment calendar, job ledger and/or journal and note the tasks that need to be done the next day and throughout the week. Note any looming deadlines, scheduled appointments and pending details that need to be taken care of. I even go so far as to set time goals in the order that I want to achieve these tasks on my nightly list. Amidst my list of appointments, errands, writing projects and so forth, I also schedule time for a walk each day. I find that, if it’s on my written schedule, I will probably do it.
• Clean up your office space. If your area is orderly, you’re more apt to function in a more organized manner. Plus, you’ll be able to find the files you need when you need them.
• Invest in filing cabinets, bins, shelving and other organizing apparatus and use them to stay physically organized. Make a place for everything and keep everything in its place.
• Take on only what you can handle. If you get rattled when you have more than a couple of clients at a time or you have too many articles to write at once, learn to say no. If your publisher’s deadline is interfering with your ability to perform, negotiate a new one. If freelance writing is your dream life, however, you really do need to figure out how to manage the pressure of multi-tasking and numerous and varied projects.
• Handle research like a pro. The process of research is necessary in almost any writing project. Yet, it can be an overwhelming, time-consuming activity which generates volumes and volumes of material. Stay organized during the research process by having a plan:

Schedule time for research or you may get carried away with it and get nothing else accomplished. On a major project, set aside two days a week for research so you don’t burn out or two hours each day, for example. This helps alleviate the tendency to procrastinate, too.

Know what information you need and, unless it is going to enhance your book or article, don’t go outside these parameters.

Create file folders for the information you find. File it separately by subject. If you’re writing a book featuring gifts from the garden, you might separate the research material in folders labeled, edible gifts, decorative gifts, living gifts, gifts to plant and grow and dried plant gifts.

Make sure the information you collect is correct. In the case of a reference, or how-to book, for example, where you are gathering facts and figures, double and triple check everything to make sure you are passing along the correct data to your readers. When I was doing the research for the history of the Ojai Valley (1983 and 1999), I had to search for the same material in several different places numbers of times because of discrepancies. In some cases, I was unable to find a definitive fact and I had to use qualifiers in the book such as, “According to so and so,” or “As far as anyone knows,” etc.

Keep track of where each piece of information came from and the creator’s name. This will help you in case you have to go back in search of additional facts and in case you want to contact the author for an interview, for example. But, also, you will need this information should you decide to use it in your book or article.

Know when to stop the research. It is easy to get carried away in the world of facts, figures and statistics. I spent five years researching for the first edition of The Ojai Valley, An Illustrated History. But I was doing the research at the library, in the homes of pioneer descendants and at the museum, for example. And I was doing it part-time while involved in life and living.

• Take time away from work regularly to play, exercise, engage in spiritual pursuits and to enjoy your family and friends. A balanced lifestyle fosters productivity.

If you’re a goal setter or even if you have an informal timeline in the back of your mind, the month of October is a good time to take inventory and, perhaps, to review and regroup. In looking over the work I’ve done so far this year and after examining my accomplishments, I’ve decided two things: I’d like to write another book and I need to get out and play more often. I’ve met my year-end goal already with 2.5 months to spare. I spent most of the year working on workshop and conference presentations and on other people’s books. It looks like it’s time for me to set a new schedule. Maybe I’ll set a goal to continue the work on one of my own books or start a new one before the end of the year. And I think I’ll take some time off during December to enjoy the season.

What’s on your agenda? If it doesn’t make your heart sing and your pocketbook grow, maybe it’s time to review and regroup.

Patricia Fry is the author of 24 books including The Right Way to Write, Publish and Sell Your Book. Order your copy NOW at: http://www.matilijapress.com/rightway.html

October 1, 2006

Writers Are The New Storytellers

Filed under: Writing — Patricia @ 1:58 pm

Once upon a time, children sat at grandpa’s knee and listened intently to the wonderful stories that had been creatively told through the generations. Children were also encouraged to tell their own stories. In fact, storytelling was a form of sharing, of communication, of entertainment and education. It was through oral family histories that children learned about their roots. When children know about their ancestors, they feel more connected—they have more of a sense of belonging. And when families share through story, their bonds grow deeper.

I grew up with radio. Families during the 1940s gathered around the RCA or the Motorola for their entertainment and their connection to the world and each other. In the early 1950s, many homes also had TVs. We no longer relied on one another for our entertainment; now we turned to the “set.” But TV programming was not a 24-hour-per-day 300-channel proposition. Families ate dinner together and then assembled around the TV for their favorite evening show.

Today, we have home entertainment centers, computers and other electronic gadgetry designed to separate family members in many creative ways for even longer periods of time. We come home only to go our separate ways in order to experience our individual mode of entertainment. When traveling or even on short errand jaunts, each family member has his own electronic device designed to hold his attention. Mom is talking on her cell phone, sis is text messaging, brother is engrossed in sounds coming from his iPod and Dad is working on his laptop. Where has our need and our opportunity for personal communication gone? What has happened to our human (let alone family) togetherness? Is the lovely art and tradition of storytelling—the activity that once built strong bonds—a thing of the past?

I don’t think so. Although storytelling is fading as an oral tradition in households, it is alive and well among this country’s writers. Sure, establishing family togetherness is a challenge today, but I urge parents and kids to make family time a priority and to use that time to relate, support and share.

There is an enormous upsurge in the number of authors emerging in America today.
Of course, part of the reason that so many more people are writing books is because they can—because technology has made it possible. But many of them are also writing because they have stories to tell—stories of their struggles, stories of their ancestors, stories they’ve made up in their heads. Storytelling is back, baby and in a big way.

Writing is the new storytelling. Since people no longer have the time to sit and listen to our stories, we are writing them down and seeking large audiences. We are disconnecting from people in order to write in solitary. Ironically, it is because we want to be heard. We want to make an impression—to make a difference. We want to touch people emotionally—to make them think, cry and laugh.

Yes, once upon a time, children and adults were treated to stories handed down through the generations and told by a beloved family member. Today, our stories come in book form. Writing is the new storytelling. And being a writer, I certainly support the buying of books. But maybe we should concentrate on sharing these stories. Let’s bring back a greater sense of family and make reading a togetherness activity. How?

• Parents read to your young children and read with your older kids.
• Grandparents, mentors, teachers and others, buy the children on your gift list interactive books and books with messages or educational themes. Take time to explore the books together.
• Start a book discussion group through your church, office, neighborhood or family, for example. Have everyone read good, controversial or thought-provoking books and then meet to discuss them.
• Act out a book. Bring readers together for an evening of fun reenacting a story theater style. Or have everyone come to a dinner party masquerading as a character from your book-of-the-month.
• Launch a mother-daughter, father-son or couples book discussion group.
• Form a club for readers. Invite authors to speak to the group once a month or so.
• Set up a circulating library related to your interests. Pool books with others who have the same reading, hobby or work interest. This could be a fiction library or a reference book library for folks who are interested in writing/publishing, crafts, gardening, marketing/promotion, mechanics, woodworking, photography or raising Abyssinian cats, for example.
• Challenge every family member to read a book each week and then have an informal gathering during which each reader must report on the book. Encourage creativity. This might be a good extended family activity.
• Volunteer as a family to read to kids in a homeless shelter or take books to a shelter and encourage the parents to read to their children.
• Likewise, read to a shut-in neighbor or someone who resides in a nursing home. Even older folks like to hear a good story.

While I am a strong advocate of the written word and I love it when people buy and read my books, I also believe deeply in the importance of togetherness. Use some of the ideas above to come up with creative ideas of your own to encourage and to initiate methods of using books and reading to connect with others. Reach out. Draw people in. The old tradition of storytelling may be lost in many families, but let writing be your new storytelling tradition. Use books to come back together in a meaningful way.

If you are planning to write a book or you are in the process of writing a book, you really should read my latest book, The Right Way to Write, Publish and Sell Your Book. I sat at a book festival yesterday among several authors who had purchased and read this book and who found it to be extremely valuable in their understanding of the publishing industry and the options available to them. Most said they only wish they had read this book earlier in the process of producing their books. They are convinced that they would not have made some rather expensive mistakes, had they studied this book first. Other authors say this book has been a huge help in their promotional efforts and in setting up distribution and so forth.

Order your copy at http://www.matilijapress.com/rightway.html

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