Writing and Publishing News from

March 12, 2007

Publishing is Not an Extension of Your Writing

Filed under: Publishing — Patricia @ 9:27 am

Most of us, when we decide to write for publication, don’t differentiate between writing and publishing. When we cease writing—when we’ve finished our amazing manuscript—the logical next step is publishing. In theory, publishing follows writing like parenting follows child birth.

But just think about the differences between child birth and parenting. Child rearing requires a different modality than does giving birth (or conceiving, for that matter). And publishing, whether you want to believe it or not, requires very different skills, activities and mindset than does writing.

For publishing, one must rely on a business head rather than a writer’s heart. Publishing involves reaching out rather than looking within. Publishing means planning and calculating rather than simply listening to one’s muse.

There are definite differences between the way you would approach writing and the way you should tackle publishing. Those who are successful as published authors understand and embrace the differences.

During my presentation tomorrow night at the Ventura County Writers Club meeting in Thousand Oaks I’ll be sharing two—only two—things an author must do in order to achieve publishing success. It sounds easy, right? But it is not easy. Experiencing a measure of success as a published author is time-consuming, energy-draining and often involves aspects of business that we never expected to pursue.

Contrary to what some hopeful authors believe, there is no magic. No one can give you publishing success. It’s something you must work toward and earn.

Sure there are fast food publishers who will take your money and promise you a nutritious meal. But, before you eat it, you really must dissect the ingredients, study the recipe and question others who have been served by this establishment.

So what are the two things that every hopeful author must do before they consider entering into the huge world of publishing? You’ve heard me say it before:

1. Study the publishing industry.
2. Write a book proposal.

It’s that simple and that complex. Those of you who are in the Thousand Oaks area, be sure to attend the Ventura County Writers Club meeting Tuesday March 13 at 7:00 at Borders in TO. Those who are out of the area, if you have already bought my book, The Right Way to Write, Publish and Sell Your Book, read it. If you have not purchased it, do so today. Let me know if you’d like a copy of my speech and I’ll email it to you. plfry620@yahoo.com. Order your copy of my book at: http://www.matiliajpress.com/rightway.html

Special Notice: My online Article-Writing course starts April 10, 2007. It’s $125 for the 6-week course. This is a great opportunity to learn how to earn extra money or even support yourself by writing magazine articles, how to establish your platform through article-writing and how to promote your book by writing articles. If you write fiction, this course will also help you to learn about the submission process ropes. Sign up at: http://www.matilijapress.com/course_magarticles.htm

March 1, 2007

Are You an Altruistic Writer or Author?

Filed under: Writing — Patricia @ 1:36 pm

We all give on occasion. Sometimes we recognize an unexpected opportunity and we give joyously. Other times, we feel uncomfortably coerced into giving up some of our time or belongings.

This has been a period of “giving” opportunities for me. In some instances, I’ve felt pressured to give and in others, I’ve felt moved to do so.

I learned the joy of giving very early in life. It is still a high for me when I offer something from the heart and it brings a smile to someone’s face. The simple phrase, “thank you” is music to my ears. But I have also discovered, with time, that one must establish a balance between giving and withholding. During the first few months of this year, maintaining this balance has been a challenge.

Because I’m constantly putting myself out there, freelance writers and authors have no trouble finding me. Some email me through the SPAWN Web site and others locate me through my Web site, my writing-related books or as a result of one of my workshops or articles. Most of them want my help. Some of them want a resource recommendation, others want information or guidance and still others are seeking financial help. I respond to them all.

Just as I can’t “not write,” I can’t seem to avoid responding to freelance writers and hopeful authors. Sometimes I get a “thanks” in return and sometimes not. Sometimes, the author wants to argue with me or pick my brain beyond what I believe is a fair limit. Occasionally, they seem to feel that I don’t give enough. I guess it’s all relative.

A friend of mine experienced a disturbing incident in a local yarn shop this week. Marilyn walked in with her knitting project and asked for a little help. The owner said, “I can see that you bought your materials elsewhere, so that will cost you $8.00.”

While it is certainly important for professionals to set limits, they must be realistic. In my opinion, this proprietor turned down a wonderful opportunity. She chose quick money instead of a chance to develop a happy new customer. And she lost all the way around. My friend did not pay for her services and she will not be back.

And then there is the other end of the spectrum—this is where balance comes in. When do you stop giving? I’ve learned to speak up when a particularly needy writer, after four or five detailed emails back and forth, wants even more from me. Some of these folks, when I say that I have given all that I can and that I will have to charge for additional time, leave in a huff. Some promise never to bother me again! It’s no bother, people. It’s just that this is how I make my living—and I can do only so much work for free.

These past few weeks, I’ve had a real variety of emails to answer and decisions to make. One gentleman wants me to read his 75,000-word manuscript out of the goodness of my heart because his book is that good and I will surely want to become a publishing partner. I spent about 30 minutes discussing publishing options with him and trying to steer him in a direction that would likely benefit his project.

Another man contacted me about a book that is “so unique that it will sell itself.” All he needs is financial backing. When I found out that he knew nothing about the publishing industry, I spent nearly an hour with him attempting to educate him and help him to engage in further educational opportunities.

A woman emailed me to ask a whole list of questions, only some of which I could answer off the top of my head. I responded to those that I could and provided resources for the others.

Another woman called me asking for help in writing a memoir. If I go along with what she wants, I could make around $100,000. But, when we meet next week, I will advise her that this is not a viable project. If she really wants the book written, I will suggest that she write it just for family and friends. I can help her with the organization and editing of the book, if she wants. She’ll have her book and she will have saved about $99,000.

I met with a lovely trio of women this week who hired me to help them promote a local history book which they spent eight years producing from an old manuscript that a husband wrote before his death. I’m convinced that I can save them the money that they planned to spend on advertising while helping them to focus on promotional efforts that will actually result in sales. And so I hired on.

I also met recently with a mentally handicapped poet I’ve known for years. She teaches poetry at a mental health facility and takes her teaching and her poetry very seriously. Every once in a while she talks to me about publishing her poetry. The closest she has come to this on her own is to type up copies of her poetry (yes on a typewriter) and put them in manila folders. She sells these as books.

Recently, she spent a few months saving up money until she could afford a consulting session with me. (Of course, I gave her a discount.) Again, she discussed someday having her poetry published in a real book. When I got home, I decided to publish her book of poetry. I will ask her if she would like to give $25 toward the project and then I will do the rest. I’ll prepare the pages, create a cover (hopefully from her own artwork) and have 25 or 30 books comb-bound for her. I hope she is as thrilled as I am to be able to offer her this gift.

While the reason that I work with clients is to earn a living doing something I enjoy, I certainly do some giving along the way, as well. My clients may not even know it, but I will sometimes go off the clock to discuss something with them or respond to a question. My clients are a gift to me and I often find ways to give back.

Of course, this blog is also one of my gifts—it’s free for anyone who wants to take the time to learn and to grow as a writer or an author. Some of my most valuable altruistic efforts come in book form. Be sure to order your copy of The Right Way to Write, Publish and Sell Your Book. Check out all of my other books at my Web site. http://www.matilijapress.com Contact me at plfry620@yahoo.com

February 19, 2007

What Can Your Writing Do For You?

Filed under: Writing — Patricia @ 8:14 am

I’ve discovered over the years that writing is more than just a hobby or a craft. In fact, it has become my mode of earning a living, my passion, a way to gain credibility in my field and my favorite promotional outlet. But it is so much more. Writing has brought me some fabulous opportunities.

I’ve discovered that unusual, and often marvelous, things happen when I put myself out there through my writing.

1: I meet interesting people. Both in person and over the Internet, I’ve met many high profile movers and shakers in the world of independent publishing as well as some extremely talented and successful authors. One can never have too many friends and business associates. Personal and professional connections are vital to establishing a successful writing/publishing career.

2: I get some lucrative writing assignments. After writing articles for The Toastmaster Magazine for about six or seven years, they rewarded my loyalty and reliability with a new job offer. For a tidy sum, I rewrote several of their member manuals.

We complain when we find our articles or stories posted on the Internet. But wait, sometimes this can be a good thing. A member of a school district in Arkansas saw my article, “The Rewards of Exercise” on the Internet and contacted me for permission to make 1,000 copies to distribute at an upcoming event. Next, he wanted to know how much I would charge him to do this. I suggested $1,000. He agreed, without hesitation.

Here’s a bit of that article’s history: I had already sold first rights for $300. Later, another organization came along and purchased reprint rights for $350. When I wrote that article, I knew it was a good one, so I am pleased that it has earned $1,650 so far.

See this article posted at my Web site: http://www.matilijapress.com/articles/rewardsofexercise.htm

3: I receive interesting invitations. Last year, Scott Flora, Executive Director of SPAN noticed my byline on writing and publishing-related articles in a multitude of magazines and ezines such as: Writer’s Digest, Writers World, Writer’s Weekly, SPAWNews, PMA Independent, Fiction Factor, Dabbling Mum, Author Me, RJ Publications, Book Promotion Newsletter and so forth. He figured that I had something of value to say, so he invited me to be the lead speaker at their annual marketing conference in San Francisco that fall.

Last year, something really remarkable happened to me and this, too, was a result of my writing. Because I’m known as a regular contributor for The Toastmaster Magazine, I’ve been invited to many Toastmasters events as a speaker or a workshop leader. Toastmasters is an international organization. And it was because of my writing history with this magazine that I traveled, all expenses paid, to Dubai—yes, in the Middle East—where I was the first woman ever to present a keynote speech before 800 people at their annual Toastmasters convention.

4: I attract some fascinating clients. A few years ago, I conducted a publishing workshop for a group of home-schooled students as a SPAWN project. (That’s Small Publishers, Artists and Writers Network) http://www.spawn.org We actually produced a perfect-bound book of the students’ work—a book that they also designed. The local publicity for this volunteer project, landed me two wonderful new clients.

A search for people to interview for an article on learning public speaking when English is your second language, resulted in my meeting a lovely woman living in Florida. She just happened to be finishing up a book and needed some help. I am currently editing her book.

5: I do a lot of networking. This is a marvelous practice for anyone who needs people. And don’t all authors and editorial consultants need people? I make important connections anytime I attend a gathering of writers/authors/publishers. It is through networking that I discover new writing organizations, potential clients and customers, new distribution programs and conferences where I can present workshops.

6: I stay connected. I don’t consider any of my customers to be former customers. They are all current customers who, if ever they need a question answered or a few words of support, I’m there to offer it up. Twice a year or so, I contact my customers to ask how they’re doing with their writing or publishing projects. Not only is it enjoyable to get to know some of these talented writers, it is a pleasure to help them. And some of them will hire me to help them move their project forward in some manner. Sometimes they need an editor or help writing a book proposal. Maybe they need counseling with regard to their marketing plan. As you can see, some of my good customers also become treasured clients.

Writing is not just about writing what you wish at a particular moment in time. It’s not only about developing characters and writing clear instructions. If you aspire to earn a living as a freelance writer or succeed as a published author, keep putting yourself out there in a positive, professional way. Become active in your field or genre. Seek constant exposure in the ways I’ve mentioned above. And you, too, will experience greater success and some marvelous opportunities.

The Right Way to Write, Publish and Sell Your Book is continuing to help authors wade their way through the myriad of options available today. Authors contact me every week to tell me how much more well-prepared they were when it came time to enter into the world of publishing only AFTER reading this book. Purchase your copy today at: http://www.matilijapress.com/rightway.htm And contact me with your questions and concerns at plfry620@yahoo.com

February 13, 2007

My Writing Life in a Nutshell

Filed under: Writing — Patricia @ 7:28 am

I knew the day would come when I am too busy to add to my blog and too scattered to be able to pull together a cohesive message. Yet it has been weeks since I have posted something and I feel that I must. I guess that’s coming from two things: my tremendous sense of responsibility and my overbearing and ongoing desire to communicate.

So what is keeping me so busy? I’m writing the monthly SPAWN Market Update for the member area of the SPAWN Web site. I am also teaching an 8-week online self-publishing class. Each Tuesday morning, I send students a new lecture and assignment. I just completed the editing on a manuscript for a new client. The day that I finished it, another client sent me her manuscript for a second look-over. My book promotion column for SPAWNews is due soon. And it’s tax time, you know. I’ve been adding and subtracting figures related to my business over the last few days.

On Saturday, I drove two hours to Orange County where I spoke at a writers’ group luncheon. What an absolute delight. Everyone was so nice and so inspired and excited about their craft. It was a great day. Sunday, I sent personal thank yous to all 35 (or so) people I met at the event. That’s also the day I started working on the SPAWN Market Update. It is quite a project. I generally try to provide around 11 pages of information, opportunities, industry news and resources for freelance writers and authors. This means conducting a lot of research.

I often receive emails from colleagues wanting me to respond to someone who contacted them or from individuals who discovered my Web site or the SPAWN site. Over the last few days, I’ve received two such emails requesting benefit of my experience. A grandmother wrote asking how to go about publishing a stream of consciousness poem she wrote reflecting her near-death experience. She wanted to produce it as a children’s book, but I think it is a bit deep and heavy to be promoted as such. Her idea was to buy a blank journal book, write the words on one page and have her illustrator do some drawings on the opposite page. Then she would present this to a publisher.

I spent a good 30 minutes counseling her.

Then I received an email from a woman who mentors a teen who is an amazing poet. She wanted guidance in how to share her poetry with others. The girl wants to help other teens who feel as she does. My response to the mentor and the young poet took a lot of thought and time. I just hope that the people for whom I spend this time actually benefit from what I offer.

The trick is to speak at their level of understanding about the publishing industry and to offer suggestions that aren’t too far out of their grasp. It’s a matter of teaching without overwhelming.

Sunday, I awoke to a black monitor. Yes, overnight, my computer monitor died. It had a one-year warranty and we bought it one year and 5 days earlier. I am actually glad to have this new monitor—it is really sharp!!

So that is my life in a nutshell. I always enjoy hearing from those of you who find and read my blog. I’ve closed my blog to comments because of the tremendous number of spam coming in. Even with the comments feature off, I still get lots of spam. I deleted 93 spam comments this morning from my blog. Those of you who are legitimately reading my blog can contact me directly at plfry620@yahoo.com.

January 31, 2007

How to Experience Fulfillment at a Writers’ Conference

Filed under: Writing — Patricia @ 9:16 am

Last weekend, I participated in the 23rd San Diego State University Writers Conference as a presenter. I taught three classes related to freelance magazine article writing. There were around 500 attendees and 67 leaders including self-publishing guru, Dan Poynter; award-winning poet and editor of ONTHEBUS, Jack Grapes; publicist, Milton Kahn; Jonathan Eskenas, president of Orly Adelson Productions (a leading television and film production company) as well as numerous literary agents and editors straight from New York publishing houses such as William Morrow, Viking Penguin, John Wiley and Random House. Yes, it was a big deal and it was a well-organized, smoothly-running, extremely rich conference.

Not only were attendees offered choices from over 80 classes throughout the weekend and numerous opportunities to network, they could meet with agents and editors one-on-one and pitch their book manuscripts. I’m sure there were some deals made as a result of these meetings. And there were many other opportunities as well—some that the attending writers and authors didn’t even notice. And this is true at any conference. Next time you attend a writers’ conference get full benefit of the offerings by considering the following:

1: Participate, participate, participate. I am always surprised at the writers who pay the fee and then spend their mornings sleeping in and their evenings touring the city. Get the most out of your conference by showing up at all events. Take advantage of every opportunity because you just never know where, when or from whom that priceless gem of information will come.

2: Purchase pertinent CDs. Some conference organizers arrange for every session to be recorded. This means that if there are eight sessions held every hour, you can receive benefit of five of them, if you wish. Attend one and purchase the other four on CDs.

3: Purchase books by some of the leaders and learn volumes more about their topics. Most conferences run alongside book fairs. Some organizers commission bookstores to come in and sell writing/publishing-related books—including those produced by the lecturers and presenters.

4: Take advantage of the free (or even fee-based) meetings with agents and editors and truly listen to what they say. If they don’t issue you a contract on the spot—if they seem less than thrilled about your manuscript—don’t rush off in a huff or go hide and lick your wounds. Listen carefully. If the editor or agent tells you that you have a good topic, but your manuscript needs professional editing, start looking for a good editor. If they say, “Your characters need more depth,” take a class in character development and read books and articles on the subject. A criticism isn’t necessarily a death sentence for your manuscript. But it could be if you don’t heed good advice.

5: Ask your burning questions. If your question isn’t covered throughout the talk, take advantage of the Q and A session. If there isn’t time or you are overlooked, stop the leader after the lecture and ask if this is a good time to discuss the issue. If not, ask when it would be. Sit at his or her table at lunch, if possible. Ask for his or her business card and, with permission, contact them via email after the conference.

6: Network with attendees as well as leaders. Everyone has had experiences different from yours and some may know of resources that you’re not aware of. Listen and learn. Likewise, share what you have experienced and what you know if you believe it will benefit a fellow writer.

7: Even if you don’t feel that you have “arrived” as a writer or an author, carry business cards and hand them out freely. If you have already been published, carry bookmarks or postcards (nothing larger) representing your book. Hand them out. Leave them in strategic places for others to discover—the restrooms, for example.

8: Talk about your book or your book-in-progress every chance you get. This is not to suggest that you bore everyone at your table throughout the entire networking or lunch time talking about your story. Use common sense and etiquette while taking every opportunity to mention your project. And remember, others will more readily honor your promotional spiel if you’ve paid attention to theirs.

9: Welcome a challenge. If your topic is a little (or a lot) controversial, be prepared for an occasional debate. While at the conference, I observed a rather emotional debate between a Ph.D. with a book featuring how to discipline your children without spanking and a mother of eight who believes in spanking. The result: she stomped back to her seat and he got up and quickly left the room. How unfortunate that the author couldn’t discuss his book without emotion. This was actually a wonderful opportunity for him. This mom’s viewpoint would make a great anecdote for his book. And he could have learned volumes about how to debate the issues. Certainly, he will need this skill when he starts pitching it to publishers and promoting it to readers.

Writers’ conferences provide many lessons, enormous amounts of information and advice that you would normally pay dearly for. You might as well get the most out of those you attend by following these nine suggestions.

To learn more about locating and attending writers’ conferences and to find out how to write the right book for the right audience, order The Right Way to Write, Publish and Sell Your Book now. http://www.matilijapress.com/rightway.html

Do you know enough about the publishing industry? Are you aware of your publishing choices and the possible consequences of your decisions? Do you have a platform? Do you even know what that means? Are you familiar with the parts of a book proposal? Are you prepared to promote your book? If you answered “no” to even one of these questions, you aren’t ready to even think about writing a book. In fact, I wrote my book for you. Read The Right Way to Write, Publish and Sell Your Book and you will experience greater success as a published author. http://www.matilijapress.com/rightway.html. Contact me at plfry620@yahoo.com

January 24, 2007

Self-Publishing Course Reminder

Filed under: Publishing — Patricia @ 8:10 am

Just a quick reminder that I will be teaching an 8-week online Self-Publishing course starting February 6, 2007. Whether you are considering self-publishing or just want to become more well-educated and well-informed about the whole publishing scene, this course is for you.

Learn more at http://www.matilijapress.com/courses.htm.

Or contact me at plfry620@yahoo.com.

January 21, 2007

Let’s Examine Your Platform

Filed under: Book Promotion,Publishing — Patricia @ 6:16 am

In my recent article, Hurry Up and Fail (currently posted at http://www.matilijapress.com/articles/publish_hurryfail.htm, I urge self-publishing authors to make sure their book is ready for publication before they send it to the printer or to the fee-based POD publishing service. Unfortunately, it’s all too obvious that many authors neglect this important step. There’s another consideration that too many authors don’t take into account when they are in a hurry to produce a book. And that is Platform

We are so eager to get our wonderful, useful, delightful, entertaining, educational, informational, life-changing book out there that we sometimes rush the process when we really should be putting on the brakes. Why would you stop the forward motion of a book that’s ready to go? To make sure the author is also ready.

Your book has a dynamite cover, the text is perfect, the design is magnificent, but what about you? Are you ready to promote it? What will entice people to buy this book? Why will they buy a book that you wrote?

Sure you can figure out ways to get the word out. If you’ve been hanging around this publishing blog for any length of time and if you’ve been reading my books and articles on book promotion, you know some of the publishing ropes. You know about press releases, making news, getting out and speaking, showing up at bookstores to hand deliver books, writing articles for appropriate magazines and sites, getting book reviews. But again I ask, why will the consumer buy YOUR book?

With competition so extreme, it is even more vital that you have a platform before you produce a book for publication to a large segment of the population. Think about it, when you are shopping for a nonfiction book, you want to know that the author is credible. You wouldn’t buy a book on how to fly a plane by an author who had never flown. You might purchase the book if you’d heard this author speak at an amateur aviators convention, for example, or if you’d read about him heading up a flight academy for kids.

Novel readers typically purchase books by their favorite authors. They might even buy your novel, but you’re going to have to provide compelling reasons why they should. People who have enjoyed reading your stories in magazines, would surely be interested in your book. Maybe you happen to be the mayor of the town where your mystery story takes place or you have been teaching character development workshops at writers’ conferences for years or you have a high profile Web site where visitors can win prizes by solving mysteries.

Your platform is your following. It’s your way of attracting readers. My platform for my writing/publishing related books includes the fact that I have 8 books on these topics and I travel about half dozen or more times each year to various cities and present workshops and give keynote speeches at writers/marketing conferences. I have been writing for publication for 34 years and my publishing company is 24 years old. If I’m pitching a book related to article-writing, my background as a freelance article writer would be useful and impressive. Readers would want to know that I earned my living writing for magazines for many years—having contributed hundreds of articles to about 260 different magazines including Writer’s Digest, The World and I Magazine, Pages, Woman’s Own, Cat Fancy, Entrepreneur and many others.

If the book I was marketing had to do with authorship, my history as an author would become my platform; including the fact that I have 25 published books, that I am president of SPAWN (Small Publishers, Artists and Writers Network, write the monthly SPAWN Market Update and frequently speak and give workshops on publishing and authorship topics.

Of course, these facts would have no or little interest to someone who is contemplating purchasing my book on youth mentoring. I present a totally different set of qualifications and credibility factors when I am promoting or pitching my book, Youth Mentoring, Sharing Your Gifts With the Future.

Many authors enter into the world of publishing with a solid platform. You write the book because you have the qualifications to do so. When you have qualifications, you generally also have a following. But what if you don’t? I meet a lot of authors and hopeful authors who write books because—well, because technologically, they can. They have a theory, a measure of expertise or a story to tell. What they don’t consider is that their story might not be of interest to the general public. And, as indicated above, if they aren’t widely known—if they have no following—they will struggle to sell this book.

What’s the answer? If you don’t have a solid platform, establish one. I often recommend to my clients and other hopeful authors to hold off producing their books until they have established a platform.

One of my clients came to me with a book proposal for a unique and really marvelous book idea. I was convinced that she could land a major publisher. She had produced an excellent book proposal. I particularly liked the marketing section where she described the seminars she would set up in large cities throughout the world. She named specific celebrities who would be working the seminars with her and said that they would draw around 3,000 people each and sell probably 1,000 books. Wow, was I impressed! And I suggested to my client that she provide information in her book proposal about the success of seminars she has conducted in the past.

This is when she told me that she had not conducted any seminars—not yet.

I was disappointed, but I said, “Well, let’s get some quotes from some of the women you have coached related to the process in your book.” She said, “I haven’t taught this to anyone.” I asked if she had ever spoken before an audience or taught classes of any kind—she had not. As a last ditch effort, I begged her to tell me that she had a connection to some of the celebrities she mentions in her book proposal. Unfortunately, her response was, “No.”

After heaving a big sigh, I said to my client, “I suggest that you stop forward motion on your book and spend the next several months establishing your platform. I want you to set up a seminar in the largest city near you.” I told her that a successful seminar would go a long way toward establishing a following and building credibility in her field. I did my best to convince my client that she wasn’t quite ready to start pitching her book to publishers or, for that matter, to promote it to the public.

She fired me.

I strongly urge anyone reading this today to seriously consider his or her platform before ever writing a book and definitely before sending the book to the printer or submitting it to a publisher.

Let’s say that you have a historical fiction. How can you establish a platform for this book? If you’ve been doing research and writing the book, you’ve probably already become somewhat of an expert on the period, the events occurring in this time-frame and the place where the story takes place. To add to your perceived expertise:
• Join the historical society in that place.
• Make contacts with people there who can help you get speaking gigs.
• Join Toastmasters and do some public speaking.
• Produce a few booklets in house on the topic, place, costumes and/or people from that period. Circulate them.
• Submit stories to magazines and Web sites to help create credibility as a writer of fiction and to establish a following.

Some people have an impressive platform in place, but don’t realize it. Let’s say that you wrote a book on dog care, yet you’re not a veterinarian, breeder or groomer. You’re simply a dog lover. What is your platform? Here are some ideas:
• Point up the fact that you have fostered dogs for a local humane organization all of your adult life.
• Explain that you volunteer at the humane society.
• Tell the publisher/public that you teach dog care to the children at the local recreation department, Boys and Girls Club, 4-H, for example.
• And reveal that you arrange for pet care classes at a large pet store chain in your county.
• Point out that you also travel to other cities and present seminars at pet shops and humane societies.
• Show some of the informational and educational leaflets or booklets on dog care that you distribute free through your Web site.
• Play up your strong connection with breeders, groomers and veterinarians related to specific dog rescue or protection projects.

(Note: Most people take for granted their own skills, talents and accomplishments. But if you are producing a book, this is no time to be modest. Of course, state only what is absolutely true—but there are definitely ways to embellish those truths for the sake of your platform. You may consider yourself just a regular mom who has written a book to help other mom’s deal with their autistic children. Dig deep into your pool of qualifications, however, and you may come up with some strong supports for your platform. You have two autistic teenagers, for example. You foster autistic toddlers. You are the president of a regional group for parents of autistic children. You organized a local program for educating autistic children. You were selected mother of the year last May in a community-wide competition.)

How can you establish a platform for a children’s book? This is a little tougher. Why? One reason is because of the competition. Every former teacher, retired policeman, mother and Sunday school teacher is writing a children’s book these days. Many of them do not have a background in writing and/or children’s literature. If you are a children’s book author without a platform, here are some ideas that might help you build one:
• Connect with public and private preschools and grammar schools and offer to read your books and other books to children.
• Start a library reading program for kids.
• Take a prestigious course for children’s writers.
• Submit stories to children’s magazines—a lot of them!
• Establish a Web site for children who like to read and their parents.
• Enter your stories in contests. Prizes help to establish credibility and notoriety.
• Launch a newsletter or magazine related to children’s reading material and circulate it far and wide.
• Set up a mother/daughter and/or father/son book club in your area and offer a template for others to do the same.

As you can see, all is not lost if you happen to read this blog after you’ve produced your book. Hopefully, it will help you to recognize elements of the platform you already have and it will give you some ideas for establishing a solid platform that will carry you through to riches.

Once you have that all important platform, don’t just keep things status quo. Use it, flaunt it, build on it and incorporate it into your promotional plan.

For more on how to establish your platform and for oodles of book promotion ideas, be sure to order your copy of The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html And be sure to sign up for my online self-publishing workshop starting February 6, 2007. Sign up at my site. click on Appearances and then Courses.

January 13, 2007

Don’t Expect to Get Published With That Attitude

Filed under: Publishing — Patricia @ 6:16 am

I spoke to the San Luis Obispo (CA) NightWriters earlier this week—what a delight. I love visiting writers’ groups. I always learn so much.

You might say, “But, aren’t you the teacher? They’re the ones who are supposed to learn.” I trust that all 30 members and guests took home with them numerous tidbits of information, some resources they can use and even a new way of looking at the world of writing and publishing. But I, too, picked up some new information and several ideas for future articles, talks and maybe even books.

I’ve learned over the years that every experience provides an educational opportunity for everyone involved. Ten years ago, SPAWN (Small Publishers, Artists and Writers Network) had three chapters in three different counties and each chapter met once a month. I attended all of the meetings for nearly five years (around 180 meetings) and I came away with something of value from each and every meeting. All of these years later, I continue to learn and gather resources from seasoned as well as newby writers at every writers’ group meeting, conference, book festival and online forum that I visit.

Not everyone can say this and do you know why? Some writers are unable to recognize useful information and accept new ideas if it doesn’t fit nicely within their self-imposed comfort zone. These people attend writers/authors events focused on one thing. It may be, “I want someone to recommend a publisher and guarantee that he will publish my book.” Or “I want to hear the easy version of how to get published.” Or “I need someone to tell me how to sell 100,000 copies of my book this year.” These authors bring their own agendas which have nothing to do with being open, seeking out wisdom or learning the reality of publishing. It has to do with ego and well-developed unrealistic expectations: These writers want to experience instant success without taking the time to learn the process. These are the same people who would cheat on tests because they believe it is more important to pass than to learn.

I have to say that most of the authors and hopeful authors I meet every year are humble and eager to learn everything they need to know in order to succeed in the publishing world. Those others come in four categories. See if you recognize someone you know here or, horror of horrors, yourself.

• The Unconventional Author. He has many preconceived ideas about the publishing industry and the process of publishing a book. And he will attempt to bypass the conventional procedure because HIS book is different. HIS book is special and so is he. He doesn’t need to study the publishing industry, become aware of his publishing choices or understand his responsibility as a published author. All he wants is for someone to tell him he’s on the right track and introduce him to the acquisitions editor at a major publishing house.

You’ll notice this gentleman asking the same questions at every event he attends in hopes of one day finally getting the answers he desires.

I met this author stereotype at a book festival a few years ago. He wanted those of us who were womaning the SPAWN booth to tell him how to land a publisher for his novel. I spent some time with him—offering up some suggestions. And he said, “Oh, I’ve had publishers express an interest in my manuscript, but they want me to cut it in half. Several large publishers tell me that they won’t publish manuscripts this long by new authors. But I refuse to cut the story. I won’t, I won’t, I won’t!! So how can I find a publisher?”

Can you believe this? Here’s a guy who wants to be published, but not badly enough to actually do what is necessary to get published. He is certainly an unconventional author.

• The Author in Denial. She has a well-developed mindset about the publishing options and opportunities that should be available to her. When she hears something that goes against her belief system, she covers her ears, closes her eyes and chants, “La La La La.” She shows up at writing/publishing-related events and she says she wants to learn. But even her body language counters this claim. She sits near the exit, her body actually leaning in that direction. This author is, in essence and in truth, facing away from reality.

• The Conference Groupie/Information Junky. She attends every conference and buys writing/publishing books by the carload. But she can’t seem to get it together. Every year, she comes up with different questions for the many presenters and workshop leaders she encounters, but she never acts on any of the responses. She has several book manuscripts, but has yet to complete any of them. She continually coerces other writers and editors into reading her work and then she spends months and sometimes years making the changes they suggest. When she finishes with the manuscript, she hands it to another editor and repeats the process.

Is it lack of confidence that keeps her from finalizing her works? Or does she simply love the process and the attention?

• The Rigid Author. His mantra is, “Tell me it ain’t so.” This man wants to change minds with his book. He has his mind made up about the way he’ll write this book. He refuses to write a book proposal. He knows who his target audience is and he is hell bent on ramming his beliefs down their throats—“for their own good.” After doing it his way, he wonders why he can’t sell his book. Now he’s attending publishing and marketing workshops and conferences. He’s joining writers groups and publishing organizations. Now he understands that he may have made some mistakes. Will he go out on a limb and rectify them or will he bow out of the publishing field quietly and quickly? Most Rigid Authors follow the latter route.

I met a woman recently who asked me a question and when I attempted to respond, she said, “Oh, I know that. I have all of the books at home.” But I have to wonder, has she read them? Has she really taken the information to heart (and head)?

It certainly isn’t necessary that we each follow the same model. We should explore and experiment. But, in order to achieve a measure of success as a published author, we must do our part. And a good way to start is to consider the reality of the established process.

If you need information, facts, resources and lessons to guide you through the writing and publishing process, read, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html
And check out the articles and resource pages at my site. I’ve added a bunch of new ones for your information and enjoyment. http://www.matilijapress.com

January 2, 2007

Patricia Fry to Teach Self-publishing Workshop

Filed under: Publishing — Patricia @ 7:44 am

Patricia Fry will teach an 8-week online “Self-publishing Workshop” starting February 6, 2007. $160. Sign up now at http://www.matilijapress.com/courses.htm

Questions? plfry620@yahoo.com

Get Published in 2007

Filed under: Publishing — Patricia @ 7:32 am

Is this the year that you’ll finally hold your finished book in your hands? What steps are you taking toward this goal?

For many, the hardest part of the publishing process is finding a publisher. If publishing is in your thoughts this year, you are probably asking:

* How do I go about finding a publisher?
* How do I approach a publisher?
* Do I need an agent?
* How many rejections are enough?
* At what point should I consider self-publishing?

If you haven’t had any of these questions rolling around in your mind, you aren’t ready to publish your book. The rest of you are probably eagerly awaiting my responses to one or more of these questions. If you’ve already read my book, The Right Way to Write, Publish and Sell Your Book, you are way ahead of the game. But don’t leave the blog, yet. There’s always more to learn.

1: How does one find an appropriate publisher? Note: The word appropriate, in this sentence, is important because publishers are not one-size-fits-all propositions, these days. Most of them specialize. It’s necessary that you can identify the genre of your book before you start a publisher search. Pages 24-28 in my book, The Right Way to Write, Publish and Sell Your Book, will help you to determine the genre of your book.

A: Find the appropriate publisher for your genre and your topic listed in Writer’s Market (available in the reference section of most libraries and in most bookstores for around $30). Or use their database at http://www.writersmarket.com for a nominal fee. There are also other publisher reference guides you can use.

B: Visit your nearest mega bookstore. Look at books similar to yours and note the authors of those books. Locate contact information and submission guidelines for those publishers (tips for doing this in Q #2).

C: Do a Google search to find publishers in your genre.

2: Approach the publisher in the way he or she requires. First, always request (or locate online) their submission guidelines. Study them. Make sure that your project fits this publisher’s requirements. Submit the materials that particular publisher asks for and in the way that he requests it. Address your query letter or book proposal cover letter to the appropriate individual (by name).

Likewise, if the publisher accepts only manuscripts of 80,000 words, don’t send him a 20,000 word novella or a 150,000 word book. If he requires a book proposal first, don’t send the complete manuscript.

3: Do you need an agent? It depends. While some publishers require that you approach them only through an agent, others prefer working directly with an author. Finding an agent can be as daunting and frustrating as finding a publisher. And landing an agent does not mean that you will automatically get published.

Note: Choose an agent appropriate for your particular book who is a member of Association of Authors’ Representatives (AAR). http://www.aar-online.org

4: If you get rejected—and you probably will—then you have a decision to make. The thing that most authors don’t realize is that there are hundreds of publishers out there—large, medium and small. Writer’s Market lists over 150 publishers of educational material, for example. There are at least 60 publishers for creative nonfiction. Do you write mysteries? In Writer’s Market you’ll find over 100 publishers of mysteries seeking good books. And there are around 100 publishers for juvenile books. Writer’s Market has an extensive list of publishers, but this volume does not include all of them.

Rejection is pretty much inevitable. As you may know if you’ve been studying the publishing industry, some best selling books were rejected numbers of times before they were either accepted or the author self-published and brought them to notice. There’s one thing for sure, if you give up after 3 or 103 rejections, the book will never be published.

A general rule of thumb for many is that if a book is rejected across the board by, say 10 or more appropriate publishers, maybe you need to take another look at your book. Perhaps the focus isn’t quite right. Maybe it needs editing. Did any of the publishers critique the book—give you advice or suggestions? If so, this could be a sign that it has promise. Most publishes will reject a bad idea or a poorly written book with no comment.

So how many rejections is enough? You could land a contract the first time out or it may take 120 rejections before the time is right, the circumstance is right and the right publisher comes along. Or you might decide to bypass the traditional royalty publisher all together and self-publish. If this is your decision, be prepared to promote hard and hardy to make your book a success. Better yet, be sure that your book is truly a good idea and not just wishful thinking.

Throughout my book, The Right Way to Write, Publish and Sell Your Book, you’ll read stories about authors who pushed ahead with their books and paid to have them published only to learn later that their manuscripts weren’t ready for publication. They just hadn’t taken enough time to truly understand something about the publishing industry and their responsibilities within this competitive field. Most hurry-up authors neglect to even consider their target audience—the audience who would truly want to read this book. Many don’t take into consideration the competition for their book.

Those of you who are in a hurry to complete your book and get it on the market, I urge you to slow down. Mistakes are made when you are in a hurry. Stop for a minute and read my article, Hurry Up and Fail. http://www.matilijapress.com/articles/publish_hurryfail.htm

5: When should one consider self-publishing? For some, self-publishing is the answer. Don’t waste your time seeking out a traditional royalty publisher. An example would be a local history book, a memoir about someone who isn’t known. For others, self-publishing is never the right answer. How’s that for confusing the issue?

Truly, if you have a great idea, you present it in a timely manner, it is an extremely well-written book, there is an audience who is hungry for this book and you have the time, ideas, money, energy and willingness for promoting this book, then go ahead and consider self-publishing.

For the rest of you, once you have exhausted all avenues to getting your book published, you have examined your book to make sure it is a viable product, you’ve written a complete book proposal and have honestly responded to all parts of it, then self-publishing may be for you.

I generally suggest self-publishing (establishing your own publishing company) rather than going with a POD publishing service. But if you want to go that route, please, please, please, study your options. In his new book, The Fine Print of Self-publishing, Mark Levine compares many of these companies to make it easy to choose the one that’s right for you.

Again, don’t be in so much of a hurry to publish that you start making costly mistakes.

And before you even enter into the publishing field with your amazing book, read my book, The Right Way to Write, Publish and Sell Your Book.

Order your copy of The Right Way to Write, Publish and Sell Your Book today. http://www.matilijapress.com/rightway.html

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