Writing and Publishing News from

May 25, 2008

Learning Trough Editing

Filed under: Writing — Patricia @ 11:51 am

All writers are editors. In fact, to write is to edit. Most of us edit from the moment the paragraph, sentence or even word appears on the screen or note pad. We typically look at the phrase we have produced, and immediately begin to scrutinize it. We make changes—try writing from a different angle or using a different combination of words.

I don’t know about you, but I edit as I go. I try not to—and sometimes I can write several lines before I decide to change or correct something. But my writing process is a mix of writing and editing, writing and editing.

If you’re like me, once you’ve completed an article, story, blog post, email or book manuscript, you go back to the beginning and read it through with an editorial eye. You may do this once, twice or dozens of times before you consider it finished. And this is a good thing.

It’s also highly important that you invite one or more additional sets of eyes to scrutinize your work once you feel it’s finished. You may be surprised at what an editor and, in some cases, an untrained eye, will discover, especially in your book manuscript.

There are things that the author just can’t see because he or she is much to close to the project. It’s a fluke of nature—if we scrutinize something too many times, we begin to miss the obvious. Over time, our eyes and our brains are tricked into seeing what we think we should see and they miss seeing what is actually there.

Here are some of the problems I find in the nonfiction and fiction book manuscripts I edit:

1: Punctuation mistakes—backwards quotation marks, two-spaces between sentences, errors in the way the em-dash is formed, missing or misplaced commas, errors in punctuating dialogue, misuse of apostrophes in plurals/possessives and numerals, etc.

2: Grammatical mistakes—misuse of words (your and you’re, who’s and whose, too and to, than and then, its and it’s), misspelled words, capitalization errors, using passive instead of active sentences, word repetition and so forth.

3: Content problems—muddy writing, discrepancies in the storyline, overuse of clichés, lack of clarity, lack of continuity, overuse of qualifier words (very and really), difficulty in using and maintaining the right tense and person and so on.

Of course, you, the author, should be watching for all of these things as you write your book and you must go through and edit many times over. But it’s the trained eye and the fresh eye that’s going to notice that you’re still referring to Don Blake as Ron Blake in the 3rd chapter. You might never notice the discrepancy in the timeline in Chapter Eight. But a good editor will. The multitude of repeated words might not bother you at all, but it won’t escape a good editor’s field of vision.

I can’t tell you how many manuscripts I see whose authors tell me, “It’s completely edited. I just need you to double check the grammar and punctuation.” What I find, when I open the file, however, may be a big can of worms. If you don’t know that fathers’ is a plural possessive and father’s is a singular possessive, you will undoubtedly make mistakes in your manuscript. If you aren’t aware that it is 1890s and not 1890’s, your work may be riddled with errors. If you haven’t learned that you start a new paragraph for each new speaker when your characters are involved in dialogue, you may grossly err in formatting your manuscript. And if you aren’t bothered by repetition—you don’t have a clue that the redundancy makes for uninteresting reading—you may inadvertently create a manuscript monster.

Let a good editor tame your monster. You’ll have a much better chance at the brass ring of publishing.

And be sure to read The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html Order the companion Author’s Workbook and get a discount.

If you’re interested in my editorial or consulting services, contact me at PLFry620@yahoo.com. Learn more about me and my work at http://www.matilijapress.com/consulting.html

May 23, 2008

Publishing is a Puzzle

Filed under: Publishing — Patricia @ 8:17 am

I like to tell new and hopeful authors, who are overwhelmed by the scope and breadth of publishing, to look at it as if it is a giant puzzle. There are puzzles pieces designed just for you and that, when used, will fit perfectly to form your ideal publishing needs and requirements.

Most people enter into the world of publishing without enough of the puzzle pieces. They have a minimum of (or no) knowledge about the publishing industry. They don’t know that there are options in publishing and that not all options are right for every author and every project. They don’t understand that there are many decisions to be made on behalf of their book projects and that it is up to the author to make the right ones. They don’t know what their responsibilities and their obligations as a published author are.

New authors see books in bookstores. They buy books and see other people buying books. They watch interviews on TV with authors and they read book reviews in magazines and at websites.

They hear terms such as, Best Seller and Award Winning. They are fully aware of the books that are bringing in large royalty checks and they think this is the norm. Many of them believe that all you have to do is write the book. It will be published and then you become rich. Oh yes, and the author lives happily ever after in his luxury home office writing sequel after sequel. Wouldn’t it be nice to have all of the correct puzzle pieces handed to you the minute you decide you want to publish your great works?

Sure some authors land sweet publishing deals. Some of their books get Best Seller and Award Winning status. A few of them even receive large royalty checks. But this is NOT the norm. The majority of authors today must work very hard to produce and promote their books. Most of those who do, are barely making it. Those who neglect to search for the right puzzle pieces—make the right decisions on behalf of their books—are losing ground and will, most likely fail.

I look at SPAWN as the keeper of (or dispenser of) the puzzle pieces you need in order to experience success as a published author. SPAWN is Small Publishers, Artists and Writers Network. http://www.spawn.org.

My book, The Right Way to Write, Publish and Sell Your Book is also jam-packed with pieces to the publishing puzzle. http://www.matilijapress.com/rightway.html.

So what do these puzzle pieces consist of?
• Knowledge of the publishing industry.
• Available publishing and marketing options.
• Clues and solid information to help you make the right decisions.
• Guidelines to lead you along well-mapped routes.
• Resources of every kind.
• Tools to help you use what’s available in order to reach your publishing goals.

Have you located the pieces to your publishing puzzle? Or are you still struggling to find a publisher, to self-publish your book, to get book reviews, to locate speaking engagements to promote your book or to sell copies of your book? If you feel that you’re missing pieces to your publishing puzzle, consider joining SPAWN. Read The Right Way to Write, Publish and Sell Your Book. And order my new ebook, The Author’s Repair Kit. http://www.matilijapress.com/author_repairkit.html.

May 21, 2008

Some of the BEST for Writers

Filed under: Publishing — Patricia @ 3:59 am

Writer’s Digest has announced this year’s 101 best sites for writers. I hope you get over to their site and look at the list. I was disappointed not to find SPAWN listed. That’s Small Publishers, Artists and Writers Network. http://www.spawn.org. We were among the top 101 in 1999, 2004 and 2006. But it is a popularity contest, after all. The other 101 sites got more people emailing their votes to Writer’s Digest. Besides, the competition is enormous. Brian Klems, over at WD says that when they did a Google search to locate writer’s sites, 243 million of them come up.

Well, any of you who conduct research, and this should be all writers and authors, this doesn’t actually mean there are 243 million writer’s sites, does it? This means that there are 243 million different links to writer’s sites and there may be numerous links to most of the sites. So we’re probably counting links instead of actual sites.

Nonetheless, there are many, many sites for writers and authors and that’s a good thing for us, isn’t it? Klems says that there were more than 2,100 nominees for the 101 best this year. And they’ve broken their list down into sections: general resources, creativity, publishing resources, jobs, writing groups and communities, genre/niches, agent blogs, protect yourself and just for fun.

Here are a few of the winning sites that you may want to visit:

Book-in-a-week.com. Have you ever attempted this Book in a Week challenge? I have friends who participate every year. Sounds like fun to me. http://www.book-in-a-week.com

Cool Stuff for Writers has… well, cool stuff for writers. Evidently, they now offer interviews and articles, as well. http://www.coolstuff4writers.com

Here’s a winning blog site maintained by agent, Janet Reid. http://www.jetreidliterary.blogspot.com

If you want to write for kids, go on over to the Kid Magazine Writers site at: http://www.kidmagwriters.com

I’ll bring more sites to your attention with time. Let me know if you visit any of these and what you got out of them. Also, be sure to visit us at SPAWN (Small Publishers, Artists and Writers Network). http://www.spawn.org

SPAWN is a networking organization and resource center for anyone who is interested in publishing. We provide the information and resources so that you can make the best decisions on behalf of your project.

Contact me with your questions and comments: PLFry620@yahoo.com.

May 20, 2008

You CAN Write This Summer

Filed under: Writing — Patricia @ 5:18 am

So what are you working on this week? The weather is changing. You’re either being lured out-of-doors by warm breezes and sunny skies or you’re being forced indoors by the heat. School is out or almost out for the summer, so some of you will have young kids home with you all day. Many of you have summer travel plans, although, with the price of gas, you may not travel far.

What are you doing to maintain your writing schedule—to stay on track with your book or to keep up with your freelance writing obligations? Do you have tricks and ploys in place so you won’t fall behind on your projects? Or do you just totally give your writing power over to the summer and coast until the weather cools and the activitys subside?

I’ve always managed to write no matter what. I disciplined myself to do this when my life circumstances dictated that I get a job outside the home. I knew, then, that I had to find a way to write no matter what else was going on in my life. If I didn’t, I would lose a very important—actually vital—part of myself. Writing feeds my heart and soul.

Here are some tips for managing your writing amidst the hustle bustle of summer activity:

• Purchase or borrow a laptop computer that you can use anywhere and anytime. Or carry around a steno tablet or legal pad and pen—in your purse, car, totebag, briefcase…

• Try a little organization. Write while the kids are involved in quiet time—reading books for the library summer reading competition, watching a Disney movie or coloring, for example. Either orchestrate the quiet time or wait until it happens naturally.

• Trade kids with another writer. Write when your kids are at his/her house.

• Get your kids involved in activities such as church school, events at the recreation center, art/music/craft classes, etc. Write while they are engaged.

• Get up an hour earlier or stay up an hour later and write.

• If Grandma comes to visit, send her off with the kids for an ice cream treat or to feed the ducks at the pond for an hour. Write while they’re gone. Grandparents love spending time one-on-one with their grandkids.

• Assign chores for the summer. Devise a game or system to make it work without all the typical complaining and arguing. If you want to know about a system that can end chore day squabbles, email me at PLFry620@yahoo.com. I know just the item and it really does work.

In order to survive the summer and still accomplish your writing goals, I suggest working on your mindset. Learn to write no matter what is going on around you, what is scheduled to occur or what might be happening soon. Take your writing seriously—make it a priority. But also be flexible. If your child needs you, he needs you. If your husband comes home from work early and wants to take the family to the beach, stop what you’re doing and go. If your mother-in-law is visiting, enjoy the visit. But stay true to your writing passion. You can often manipulate the circumstances around you. Create activities to keep children safely engaged for periods of time once a day. When the mother-in-law is chatting with her son or busy playing with the children, slip away and write a chapter. Take a tablet to the beach with you, in case you have time to jot down a few ideas or flesh out a character.

Successful writers weren’t all afforded lovely offices surrounded by beauty, peace, quiet and endless hours to write. Many of them wrote amidst chaos and less than desirable conditions. Look at Anne Frank and Jack London, for example. Who else—come on, there were countless authors who wrote while suffering hardships.

If you’re struggling to sell your book, don’t forget to order my new ebook, The Author’s Repair Kit. It will help you to breathe new life into your stalled book. http://www.matilijapress.com/author_repairkit.html

So, what are you working on? And how do you plan to continue your writing momentum during the summer months? I’d love to hear from you. PLFry620@yahoo.com.

May 19, 2008

Handle Your Books With Care

Filed under: Publishing — Patricia @ 5:15 am

If you’re like most authors, the first time you hold your newly published book, you are as gentle as a kitten. You touch it, gaze upon it with pride, clutch it to your chest in disbelief and pretty much handle it as though it’s a rich treasure.

And, if you prepared it with care, it is a treasure of story, of information and/or help. It is appealing, useful and maybe even entertaining. It encapsulates your hard work, your imagination or your heartfelt story. Now, you’re ready to share your book with the world.

You have your book for sale at Amazon.com. You’ve talked a local bookseller into carrying a few copies. You’ve created a showcase website. And you’re schlepping your book around to various civic organization meetings, book fairs and flea markets to sell.

Are you still treating your book as if it’s your finest treasure? I can tell you that many authors have to say, “No,” to that question.

Our books certainly go through a lot. We lug them around in the back of our cars and allow them to do the boot-scootin-boogie. We ship them long distances without appropriate packing materials. We leave them on display in the hot sun or moist air at book fairs. We stand by while others break down the spine as they peruse a book or while they use your new book as a hard surface on which to write a check or sign a credit card slip.

You leave your books in the hot trunk of your car, in boxes along the non-insulated walls of your garage and, heaven forbid, on display in coffee shops where they become soiled from sticky-bun fingers.

How many times have you pulled a book because of damage? Just this morning, I realized that I cut into one of my new books while opening a case with a knife. Oops. I’ll add that book to my donation stack.

One SPAWN member lost several books this year while displaying them in the SPAWN booth at the Los Angeles Times Festival of Books. There was obviously something wrong with the glue the bindery used and it melted in the sun, allowing the pages of his books to start falling out.

I received a shipment of books from another author recently and several of them were warped, probably due to having spent time in dampness—perhaps en route. Another shipment of books I received were badly scuffed because they were loosely packed and allowed to scoot back and forth across one another.

Authors, your books are your livelihood. Each one represents a potential sale or, in the case of review books, many sales. Treat your books kindly so they make a good impression wherever they go. Here’s what I suggest:

• Store books, preferably in their original crates in a cool, dry place. (Some authors transfer their books to air-tight plastic containers.
• Ship books tightly packed in appropriate-size boxes. I use bubble wrap or newspaper for packing material. Before taping the flaps shut, pick up the box and shake it in all directions. If anything thumps or thuds, you need more packing material.
• When you’re out in public with your books, try to use one book for display and handling purposes.
• If you carry books around in your car (and you should), pack them as you would for shipping so they don’t scoot and slide. Bring books inside during rainy or hot spells.
• Use caution when opening a fresh box of books with a sharp object. Not every shipping department places pieces of cardboard between the box and the books to protect them.

Read more about shipping books, finding and working with distributors and wholesalers, book promotion, bookkeeping for authors, getting books into bookstores, self-editing, self-publishing, POD publishing, working with a printer, writing a press release and so much more in my lovingly handled book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

There are benefits to treating your books well. A pristine book brings in more money than a scuffed, bent, dirty, crumpled, dinged one. If your books arrive at the bookstore, Amazon.com, the reviewer, etc. in good shape, you’re less likely to get returns and more likely to make a good impression.

Make the extra effort to handle and ship your books with care and they will speak well of you for many years to come.

May 18, 2008

How to Successfully Tell Your Story

Filed under: Publishing,Writing — Patricia @ 5:22 am

Good Sweltering Morning,

At least we are sweltering here in California (inland valley) in triple digit temps. In May? Typically, we’re experiencing May gray now. Next, we go into June gloom. And then we start heating up. It could be a very long summer.

It is hot, but I continue to write. We have the swamp cooler and numerous fans set up to keep us and the two cats relatively comfortable.

Are you writing? Many people I encounter are writing their own stories. I wonder, after you’ve done the writing and you read your story for the first time, what do you feel? If what you’re reading doesn’t move you in some way—if it doesn’t evoke an emotion or an image—you may be writing too much from outside of yourself. Unfortunately, this is all too common. And this is also one excellent reason why you should have someone else (or many someone elses) read your story before sending it off to the publisher or printer.

It’s easy to write from outside oneself—to simply point to the activity, action, events and tell the story. But what will your reader get out of it? He or she will say, “Okay, that happened, so what?” If all the reader knows about the scene is that the woman is in the stagecoach as it rounds the bend, she’s not going to care too much about the woman or the story. The writer of this passage is, for all practical purposes, pointing to the action. She is not drawing you into it. And readers want to be drawn into the activity, action and emotion. The reader doesn’t want to watch a couple make passionate love, she wants to be a part of that scene. She doesn’t want to be told that there’s a woman sitting inside the stagecoach, she wants to be in there with her. She wants to see what it’s like inside the coach and experience it. She wants to know the woman, feel her pain or her joy and understand why she is in the situation and a particular emotional place.

I tell my clients, avoid pointing out the story—actually lead the reader by the hand into the story.

Have you read my book, The Right Way to Write, Publish and Sell Your Book? If you have any aspirations at all toward becoming published, this is an absolute must read. Dozens of industry professionals can’t be wrong. This book has received numerous 5-star reviews. And readers also sing its praises. If you are new to publishing or you are struggling within it—no matter where you are in the process—I wrote this book for you.

Don’t arrive at the publishing gates without arming yourself for what’s ahead. This book is designed to provide you with the ammunition you need in the form of information, education and resources. Order it at http://www.matilijapress.com/rightway.html And check out the companion Author’s Workbook. http://www.matilijapress.com/workbook.html

I just learned that there were 400,000 new books produced in 2007. If this is true, book production is up by over 100,000 titles since 2006. And we thought the competition was stiff then.

Folks, publishing is not kids play. It’s not an activity born of writing. It’s a fiercely competitive business and you must prepare yourself to enter it or you will be one of the millions of authors who fail every year. Prepare yourself for success. Read my book before you start writing yours and then keep it close at hand to use as a reference guide.

May 13, 2008

Rejection Tips for Writers and Authors

Filed under: Publishing,Writing — Patricia @ 9:16 am

I think I mentioned that I attended a blogging workshop while at the Maryland Writers’ Conference a few weeks ago. One thing I learned was never, never apologize for not blogging as often as you’d like. So I won’t. Hopefully, though, you’ve noticed my absence and have been eagerly awaiting my return.

Where have I been? I took a road trip to Las Vegas to watch my granddaughter compete in the Regional College Rodeo Finals. She did extremely well, but still placed out of the money. It seems that authors and freelance writers aren’t the only ones experiencing rejection and losses.

How often have you had your book or article queries, proposals or manuscripts rejected? Have you lost out to others when entering your work in contests? How does it make you feel when this happens? The way I see it, there are two typical reactions to rejection. You can either give up, call it quits, vow to never write again or you can recover, regroup and try again.

Quitting is not an option for those of you who want to establish a writing career or produce the book of your dreams. But what if you keep getting rejected time and time again?

If you constantly and consistently receive rejection letters instead of contracts, maybe something needs to change—and I don’t necessarily mean your publishing dreams or career choice. Here’s a list of considerations for those of you with more rejection in your lives than acceptances. Before calling it quits, try this:

• Scrutinize your idea. Is it truly a good one? Are you targeting the right audience? How large is your audience? Maybe this is not a viable idea.
• Consider the scope of your book or article. Perhaps you need to pare it down or bulk it up. Maybe your focus is too broad or too narrow.
• Evaluate the quality of your writing. Study other books like yours and/or other articles on this topic and in this style. Does your writing ability match up or do you need help in getting your point across? If you aren’t sure if your writing is good or you decide it doesn’t measure up, hire an editor to help you more effectively convey your message. Take writing courses.
• Reconsider your target publisher or magazine editor. Maybe you are aiming too high or you’ve contacted the wrong publisher/editor.
• Reassess your message. Is it old news, a passé subject or something that has been overdone over the years?
• Solicit the assistance of a good writing/publishing consultant or editor to determine if you’ve made any of the mistakes above and for help in rectifying them.

If you want to know more about handling rejection as well as any and all facets of writing, publishing and marketing a book (no matter your publishing choices), read my book, The Right Way to Write, Publish and Sell Your Book. This is a must-read and a definite elbow book for anyone who wants to enter into the world of publishing. What is an “elbow” book? One that you keep near you at all times to be used as a reference tool. http://www.matilijapress.com/rightway.html

Rejection is a fact of life for writers and authors. It’s a wise one who can put rejection in perspective and move on in a better direction. Learn to accept rejection. Discover how to use it to your advantage—to improve as a writer and to make better decisions. Pay attention to this message and you will experience the success that you desire.

May 8, 2008

Don’t Add Writing to Your Life: Make Writing Your Life

Filed under: Writing — Patricia @ 5:05 am

Can you shift easily into writing mode when you sit down at your computer? Or do you find it difficult to concentrate—to produce the quality and volume of work that you desire? Perhaps you need to change your mindset. Maybe there’s something wrong with the atmosphere in your writing room.

We each need certain conditions present in order to create. While some writers thrive and excel in a busy, noisy space, others can write only where it’s quiet and calm. Some writers can shut out the world and concentrate on their work practically anywhere and others are easily distracted by thoughts, worries and their surroundings.

If you’re not producing the writing work that you desire, if you find it difficult to sit down and write, examine your writing requirements. What is distracting you? What do you need in your life or your space in order to create? What excuses are you currently using for not writing? Here are 3 common scenarios—which one describes you?

#1: You want to write—you really, really do—but you just can’t seem to find the time.

Individuals in this category have decided to add writing to their life rather than making writing their life. Writing takes thought, concentration and time. Rather than finding the time, you must make the time. Instead of waiting for the mood to strike, you need to create the appropriate mindset. If writing is important to you—if you want to finally write that book or establish a freelance writing career, no matter your current daily routine, you’re going to have to rearrange your life.

#2: You have the space to write and the time, but you can’t settle down and actually write something.

You’re distracted. Remove or learn to work around those things that keep you from writing. Write after the children go to bed at night. Hire a reliable teen to take the kids to the park for a couple of hours in the afternoon. Look at email only once or twice per day. Learn to ignore the dishes in the sink and the laundry. Turn off the phone. Train friends and relatives to respect your writing hours. If you can’t turn off your mind—you keep thinking about what’s for supper, whether to buy new patio furniture, the leaky kitchen faucet and getting the carpet cleaned—learn to relax. Do a relaxation technique before entering your writing room. Meditate, do yoga or sit quietly for a few minutes in prayer. Do your best to eliminate all of your worries. You might even consider a ritual such as purposefully hanging your worries and burdens on a hook outside your writing room door as you enter. You might be surprised how much more productive you’ll be simply by changing your mindset.

#3: Your writing space isn’t conducive to creativity.

If you are still using the family computer which is set up in the busiest spot in the house, stop it! Get your own computer and set it up in a quiet room. Some writers even create a cubical in their garages so they have more privacy. Bring into your office space everything you need for the type of writing you do, so that you don’t have to sprint to other parts of the house to conduct research or find a file folder. Decorate your space in a style that suits your needs and comfort level. Some of us enjoy calming shades, lovely scents and our favorite art. Others strive for simplicity. Most of us like having reminders that we are loved—pictures of our families, pets and friends enjoying good times. And don’t forget to display your feel-good stuff—awards you’ve won, letters of recognition, etc.

If you’re not doing the writing you want to do, look around you. What is it about your writing space that’s distracting you? Are you mentally blocked? What can you change to help you to be more disciplined—more creative? If you truly want to write and you’re not writing, maybe it’s time to figure out why and do something about it.

May 7, 2008

Emotions in Publishing

Filed under: Publishing — Patricia @ 9:12 am

Before we get into today’s subject, I’d like to share with you a link to my most recent podcast. As I understand it, this link will take you directly to my podcast and you can listen to me talk about publishing. I haven’t heard it yet. Let me know what you think. PLFry620@yahoo.com.

http://www.authorsonthenet.com/component/option,com_jd-wp/Itemid,84/p,59

I’d also like to remind you that if you are at any stage of writing or publishing, you will have a better chance at the success you desire if you will educate yourself. Read The Right Way to Write, Publish and Sell Your Book—a 360-page print book filled with information, tools, instruction and resources for the author no matter what type of book he is writing, where he or she is in the process, which publishing option he hopes to pursue or how masterful he or she is at marketing and promotion. http://www.matilijapress.com/rightway.html

If you are a published author and your book sales are less than brisk, order my brand new ebook, The Author’s Repair Kit http://www.matilijapress.com/author_repairkit.html

I chose to talk about emotions in publishing today—a topic that many authors struggle with on a daily basis. You’ve heard me and other professionals say it many times: “Publishing is a Business.” And, if you’ve been an author for any length of time, you are a believer. Then why are your emotions so often involved in the course of the publishing process?

The truth is that there are emotions in business. We’re human, after all. We are made up of emotions and we can’t shut those emotions off when we enter into the realm of business. We gleefully celebrate our successes and we mourn our losses and disappointments. This is natural/normal. Where emotions can trip us up is when we go into publishing with a writer’s heart.

You pour your heart into your book during the writing phase. Once your manuscript is ready to show around or to publish—you have put the finishing touches on it, all of the facts and stats are correct and you’ve had it professionally edited—it’s time to start thinking with your brain. How can emotions interfere with your success as an author?

• You balk when an editor you trust suggests that you change your story from second person to first person and create a more dynamic opening.
• You fire your book proposal coach when she recommends that you put your book on hold and start building a platform before submitting it to a publisher or agent.
• You’re so attached to your project that you reject a contract with a valid publisher when he wants to change your title and pare your manuscript down to 225 pages.
• You have such faith in your book that you believe it will sell itself. You see no need to learn how to promote your book.
• You become despondent after half dozen publishers reject your manuscript and give up altogether.

Emotions are useful and even necessary. They can even be involuntary. But when you decide that you want to be a published author—when you want to share your words with a portion of the world—some emotions are best set aside. Write from the heart, if you must. But, don’t complete your manuscript until you’ve viewed it from a place of knowledge. Look at it from a consumer’s point of view. Understand what publishers want and conform. Cross the threshold into the publishing realm with a clear idea of the business and what is expected of you. Make sure you have realistic expectations. Approach publishing with a businessperson’s mind, not a writer’s heart.

May 6, 2008

Putting the Book Proposal First

Filed under: Publishing,Writing — Patricia @ 9:20 am

More and more publishing professionals agree with me that the first step in producing a successful book project is writing a book proposal. Writing a book without a book proposal is like starting a business without a business plan. People do it, but their potential success is usually compromised.

You wouldn’t construct a building without a plan, sew a dress without a pattern or develop a new automobile design without detailed diagrams and carefully developed specs. Why would anyone write a book for commercial distribution (they want it to sell by the thousands) without first devising a plan to determine:

• Is this a viable product?
• Is there a market for this book?
• What else is out there like my proposed book?
• How will I get this book published?
• What are my publishing options and which one is best for my book?
• Who is the target audience and where are they?
• How will I get the attention of my target audience?
• Why will anyone purchase a book by me on this topic?
• What is my marketing plan?
• What can I do to develop a platform?

I guess there are many people who don’t think ahead—who don’t do their homework—who make decisions by the seat of their pants. Just look at the horrendous mistakes made in recent years with regard to housing mortgages. Thousands of people are losing their homes because they didn’t look ahead. They didn’t study their options and the possible consequences of their decisions.

Publishing isn’t a whole lot different from other aspects of our lives. Here are some hard truths:

• Writing is a craft and publishing is a business. You must approach these two activities in very different ways.
• Knowledge should be your number one priority when entering into the world of publishing.
• The more popular writing and publishing becomes, the more options and opportunities will be available.
• While there are some worthwhile and credible publishers, agents, etc. eager to work with new and seasoned authors, there are also more sharks.
• Competition in the publishing industry is over the top fierce.
• Your best chance at success depends on a well-researched book proposal.
• The best time to write a book proposal is before you start writing the book.

If the idea of writing a book proposal is scaring you half to death, you might consider taking my online, on demand 6-week book proposal course. Check it out at http://www.matilijapress.com/bookproposal.htm

My latest pod cast has gone live. If you’d like to hear me talk with Phil Davis about the things you keep reading about here in my blog, check it out at http://www.authorsonthenet.com

And remember, any day that includes writing is a good day. If becoming a published author is your ultimate goal, concentrate your writing efforts on the revered, highly important book proposal.

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