Writing and Publishing News from

February 25, 2009

Don’t Let Your Editor Down

Filed under: Writing — Patricia @ 6:01 am

When you work with an editor, it is lovely when you sing her praises—tell others about her work, hand out her business cards and so forth. We editors really appreciate it. But please, please do not give your editor credit for work that she hasn’t done.

Here’s what I mean. Yesterday, a client showed me a package she had sent to an agent she met at a writer’s conference. She introduced me in her cover letter as her editor. Nice. I was pleased. That is, until I read her sample chapters.

She had written over me. In other words, after I did my preliminary editing on her first draft some months ago, she did a bunch of rewriting. Without having me look at it again, she sent it off to this agent. The agent marked all over the manuscript, pointing out misused apostrophes, typos, misspelled words, a missing dash (which I had edited in and she didn’t use) and all sorts of other problems. He even made a note on the cover letter next to my name, “Editor? How so?”

Needless to say, I was embarrassed and a bit miffed. I know that this author did not do this maliciously. In fact, she was trying to give me credit. But I had to tell her that you never, NEVER write over an editor in any large measure and then give your editor credit. Your editor doesn’t get credit until the manuscript is in its final stage and you have accepted most of her edits and suggestions. If you rewrite the manuscript or large portions of it, without running this by your editor, and then you credit your editor, you may not be doing her any favors. In fact, you might even put a black mark on her reputation.

Learn more about how to do self-editing and how to work with an editor in my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

February 24, 2009

The Stretch to Connect

Filed under: Publishing — Patricia @ 7:22 am

Kathleen Ewing is a writer living in Arizona. I met her in person when I spoke in her town last year. When I received my Writing For Dollars Newsletter this morning, I was surprised to find a very entertaining essay by Kathleen all about the “Big O”—no, not the one you’re thinking of—this “O” stands for “Organizing.” Whether you are strictly organized or a little off kilter when it comes to keeping your space straight, you will get a chuckle out of and maybe some comfort in reading Kathleen’s article.

Here’s the link: http://www.writingfordollars.com/2009/vol13num8.cfm

While you’re there, check out my article, “Do You Want to Write a Book? Test the Market, First.” Yes, we’re featured in the same issue of Writing For Dollars. And, if you want to write for money, consider subscribing to this newsletter.

As you can imagine, I get a variety of emails and an occasional letter with questions, requests and such. Hopeful authors want to know, “How can I get my book published?” “Would you do a quick evaluation of my manuscript?” (I still don’t know what a quick evaluation is—I guess they mean, “read it as fast as you can and tell me how good it is without charging me a whole lot of money.”) I get letters from prisoners who want some guidance in publishing their books. I also hear from some of our elderly who have no computer access and no energy or desire to promote a book, but they want to publish their memoirs or a novel. Yesterday, a gentleman sent me a check for $5 if I would list some publishers suitable for his book. I wrote him a 3-page letter with encouragement and information and included around 8 potential publishers he can approach.

I work with people from all over the U.S. and outside. Currently, I’m working with a client who lives in South Africa and another one who lives in Africa on a part-time basis. When I started writing for publication, who would have thought of the possibilities available now through the Internet. It was unheard of. In fact, I wrote my first articles in longhand and then typed them over and over and over on a manual typewriter. That was in 1973.

Do you remember the 1970s? Could you have even imagined that home computers would become as common as the landline telephone was then?

Yet, there are still people living in the dark ages without computer know-how or access and they want to enter into publishing—a world where practically everything is digital. It’s a real stretch for me to work with them. And I doubt that many of them, if any, ever get to the place where they realize their dreams of holding their published books in their hands, unless they have a family member or friend with some computer access and savvy.

Many publishers accept queries and manuscripts via email, only. They steer you to their website for their submission guidelines. Some have online forms to use in contacting them. Some even say they will NOT open any manuscripts they receive in the mail.

It does my heart good to see older folks stretch enough to get involved in computerland. My 97-year-old mom got a computer and uses it to stay in touch with family and friends (we email one another every day) and shop. She orders her groceries via the computer and many of her Christmas and birthday gifts. I know another woman in her 80s who doesn’t have a computer, yet, but she has a strong connection to her cell phone and she knows how to work a VCR, something that I haven’t mastered, yet.

Are you keeping up with technology and using it to follow your dreams and to conform to the expectations of publishers and magazine editors or are you still balking at taking the next step? If you are reading this online, you are probably well connected. If someone printed it out for you to read because you don’t have computer access, and you dream of publishing your work, you might consider becoming acquainted with modern technology—at least to the point where it will serve you and your publishing needs.

For additional information, tips, techniques and resources, read my book, The Right Way to Write, Publish and Sell Your Book. It is available in the library system. But you’ll want to keep it close throughout the writing, publishing and marketing processes, so you really should order it here: http://www.matilijapress.com/rightway.html

It’s nearly spring—a time of new beginnings. Now is a wonderful time to sign up for one of my on-demand, online courses. Prepare yourself for your career or to meet your publishing goals: http://www.matilijapress.com/courses.htm

February 23, 2009

What Goes Into Your Final Manuscript Edit?

Filed under: Writing — Patricia @ 7:26 am

I read someplace that you are not supposed to apologize for being lax in posting at your blogsite. I find this a difficult policy to follow as I have pretty much spoiled you with fresh postings daily over many months. Some of you have become accustomed to hopping over to my blog every day and checking out my offerings.

This week, however, I have been remiss in posting. Why? I’ve been singularly focused on editing a manuscript for a client. This was the final edit, mind you. For months, I’ve been editing this novel chapter-by-chapter, ever eager to see the entire manuscript as a whole. Finally, I got that opportunity, and I spent the next 45 hours in editor mode.

One evening, as I was going over printed pages for a different perspective, after spending the day looking at the manuscript on the monitor, it occurred to me that I was treating this project as if it was one of my own books. Editing is definitely a complex, involved process, but the final edit is incredibly more intense as you must consider so many aspects of the manuscript.

This is when you finalize the story, triple check for inconsistencies, decide which spellings to use, make sure that the story events are realistic and reasonable or, in the case of a nonfiction book, that the organization is right on and the instructions are clear.

Is the person and tense consistent throughout? Will you use Americanized or UK English spelling? Have you made your point? When you changed a character’s name, did you make the change throughout? (Often, I discover discrepancies in this area, particularly in novels.) Are the dates true and realistic? (If the child was born in 1907 and his father dies 5 years later, you can’t later say he was a teen when his father died.) Which terms in your story are two words and which are one? Is it wood stove or woodstove, stair case or staircase, pack horse or packhorse, hand gun or handgun? Find out and then be consistent.

And then there are, of course, grammatical considerations: Are the sentences complete? Are they clear and concise? Do your sentences flow into one another so that readers can follow your story or the information you offer?

It takes a great deal of concentration, focus, thought and time to do that last edit. You must pay attention to detail like never before. I told someone this week that, when editing, I feel like my daughter’s Beagle when he is on a scent—driven and all-consumed.

How do you go about that final edit (which I have to say isn’t always THE final one—as, often, you are drawn to go back to your manuscript again and again to check on various aspects that come to mind)? Here are some of my techniques and tactics:

• I study the entire manuscript and make corrections and notations on the computer.

• I print out sections of the manuscript as I’m working and look at it again on paper. You may be surprised at what you will catch—things you didn’t notice, when viewing it on the screen.

• When I find a word I’m unsure of or a discrepancy, I check the usage, spelling or whether it should be one or two words and fix it. Then I do a search for other instances of this word or term so I can make them conform.

• I double check dates and spellings of names. In the manuscript I just completed for a client, for example, he used a name that required an accent over the “e.” Yet, sometimes, the accent was missing. These had to be fixed.

• I watch for red flags indicating that the order of things may be incorrect. Is the character coming from or going to the coffee shop? Did she already have the bicycle in this scene or did she attain it later? If she poured herself a cup of coffee, she cannot be now sipping tea…

• I make sure that the content is easy to understand and follow.

• Is the formatting consistent and reasonable?

• What about punctuation?

• Is the numbering of the chapters correct? I have seen authors delete a chapter or combine chapters and forget to change the numbering. Likewise, do the chapter titles in the manuscript match the titles in the Table of Contents? (We’ve all been known to change titles of chapters midstream.

• If the author has established a style of beginning each chapter with a Biblical passage or ending each chapter with a riddle, has he done so throughout?

• Are the historical aspects of your historical novel realistic?

• Are your facts and statistics accurate?

Yes, there’s a lot to think about before you finalize your manuscript and start pitching it to a publisher or agent or before you self-publish it. And this is precisely why you need at least one additional pair of eyes—preferably eyes that are trained to spot problems—to review your book before you consider it finished.

Learn more about self-editing in my book, The Right Way to Write, Publish and Sell Your Book. You’ll also find valuable information about how to choose an editor and what to expect from him/her. http://www.matilijapress.com/rightway.html

For a quote on editing your book or article manuscript, contact me at: PLFry620@yahoo.com.

February 18, 2009

KUDOS for The Right Way to Write, Publish and Sell Your Book

Filed under: Book Promotion — Patricia @ 6:31 am

It’s wonderful to have your work appreciated by the very people you produced it for. But you don’t always have the privilege of positive feedback. Not everyone who is ecstatic over your self-help book, novel, book of poetry or children’s book, for example, will tell you so. But when they do, it’s a day-making experience.

I want to share with you a comment I received yesterday. Since I have not, yet, received permission to print this, I am going to share only parts of it and without attribution. When and if permission comes through, I will reveal the author to you and give her book a plug—a book I happen to have, by the way. Here’s what she says:

“I just returned home from a trip. I grabbed your book, The Right Way to Write, Publish and Sell Your Book, for the plane ride. I have had your book for a few years, but hadn’t read through it all, although I found a chapter or two highlighted

“My partner and I are thinking about writing another book and I knew I had to read your book before we progressed. And wow! I am sure glad I did!! I am embarrassed to say that I really thought this book was too late for us since we had already published a book via AuthorHouse. I assumed it was just for people thinking of writing a book. Once I read through the book on the plane ride home, I was both congratulating my partner and I on doing some things right, but also kicking myself for not reading this book full of great and critical ideas and suggestions we could have ALREADY used!!! Thank you for writing this book! I know that sounds kind of weird, but it is exactly what we needed to guide us through 2009!”

I love it!!! Yes, this book is for the first-time, hopeful author, who is thinking about writing a book. But it is also for the author who is struggling to promote a book, those authors who have made some mistakes already and those who have a second project in mind and want things to go more smoothly, for example.

What will you gain from studying The Right Way to Write, Publish and Sell Your Book? Here are a few things you’ll learn:

1: This book doesn’t make choices for you, it gives you the information and resources you need in order to make the most appropriate decisions for your particular project.

2: You’ll gain a much greater understanding of the publishing industry—how it works, what you need in order to successfully navigate within it and in order to succeed as a published author.

3: How to self-edit—what makes for good writing—and how to choose the right editor for your manuscript.

4: Your responsibilities as a published author.

5: How to write a book proposal and why do you need one, anyway?

6: How to establish your author’s platform.

7: How to plan for and approach the daunting, but necessary task of book promotion.

8: And everything in between—including many things you didn’t even know you needed to know.

In other words, this book prepares you for a successful publishing experience. And, if you own a copy rather than borrowing one from someone else or the library, for example, you will refer to it over and over and over again for as long as you are writing a book, seeking publication or involved in promotion, distribution, getting book reviews, etc.

For additional testimonials for this book, go to http://www.matilijapress.com/rightway.html.
Scroll down and look at the list of testimonials to the left. You can place your order from this page, as well.

Questions? Contact me at: PLFry620@yahoo.com.

February 16, 2009

Authors Must Embrace an Open Door Policy

Filed under: Publishing — Patricia @ 5:18 am

As you may know, I do book reviews for SPAWNews. I review only writing/publishing-related books and, of course, those of interest to screenwriters, artists, photographers, as well. (SPAWN is Small Publishers, Artists and Writers Network) http://www.spawn.org. Subscribe to SPAWNews FREE.

Well, yesterday, I was preparing to write a review for a new book for authors and needed to know the price of the book. I could see figures imbedded in the barcode indicating that the book might be either $90.00 or $9.00. But neither sounded right to me. I wanted to be sure.

I visited the publisher’s website and the author’s personal website and could not find a price for this book. In fact, the author’s website, while it heavily advertised and promoted this book, did not even have a way to purchase it. It advised those interested to go to Amazon and a whole list of other online bookstores. The publisher’s website did not even list this book.

So I decided to contact the author. I have her email address in a letter she included with the review copy of the book. Guess what? My email would not go through to her unless I clicked and went to another site where I had to fill out something. No thanks. I’m doing her a favor, why would I want to jump through hoops to do so? I saw a note embedded in this message, however, that said I could fill out the form at her website and my email would go directly to the author. So I went back to the website. I began to fill out the form. It wanted my email address twice, name, company name, address, phone number (phone number???) and on and on. I balked at the idea of including my address and phone number. There was no need for that. So I omitted it. Of course, my message did not go through.

What was the end result of this author’s desire/need to protect herself against unwanted emails? She is not getting a book review for her book. I started to go ahead with the review and just leave off the price—I wasn’t willing to do further research to locate it. But I realized that I was so irritated with this person for her paranoia and the “conditions” she has set up to screen her emails that I knew my frustration would show through in the review. So I shelved it.

Now, I am wondering, how is this person getting orders, how does she personally interact with her readers? I notice that she is promoting other things for sale at her site, how in the world is she making any sales?

I guess this is what would be considered in the corporate world as a “closed door policy.”

Do you have an open door or closed door policy when it comes to your books and services? Do you invite questions and inquiries and then make it easy for folks to reach you? Do you respond to those questions in a timely manner? Maybe this is something you need to evaluate. Most of my clients come to me as strangers. My first introduction to them is via random emails with a question. If I made it difficult for them to get to me, I would miss out, not only on work, but on meeting some wonderful people and being a part of some wonderful book projects.

And then there are people who can’t figure out how to find you. At a writers’ group meeting or workshop, for example, I might hand out a business card, a brochure and handouts with all of my contact information on them and someone will invariably ask, “How can I reach you if I want to discuss my book project?” Well, aside from the fact that each piece of material I give the attendee has my email address, mailing address, website address and, in some cases, my phone number, they can find me in the phone book and by doing a google search using my name, my company name, the titles of my book.

If you have something to sell or a service to provide, make sure that your potential clients and customers can easily locate you. And then pay attention to your spam email, as well as your regular email. Often, email from addresses not recognized by your spam filter will go into your spam box. And sometimes, you receive one from a potential client or customers. They don’t always use an appropriate message in the subject line, either. So don’t count on this being a clue as to whether it is important mail or not.

I’ve come to the place where I, at least occasionally, rely on intuition when I decide whether to delete or open email in my SPAM box. And most of the time, when I choose to open it, it is a question from a writer or hopeful author. And often, this individual becomes a client, student or customer.

Screening your emails to the degree that the author I mentioned earlier does, is like having a business along Main Street and neglecting to keep regular business hours. Don’t do this to your customers and don’t do this to your business. Open your door and keep it open.

Time for a commercial: Have you been to my website, lately? Are you aware that I have a bookstore there, displaying many of my published books? I also post lots of articles on a variety of topics. I offer on-demand, online courses for authors and freelance writers. Check em out at: http://www.matilijapress.com/courses.htm

I also work with clients in a variety of ways and on a variety of projects: http://www.matilijapress.com/consulting.html

February 15, 2009

Need an Article Idea? Draw From Your Own Life.

Filed under: Writing — Patricia @ 11:26 am

Are you trying to make ends meet by submitting articles to magazines? I think most of you, who read my blog regularly, know that I made my living writing articles for magazines for many years. Some of you do so occasionally. But, when times get financially difficult and you need extra money, you might decide to expand your article-submission activities.

Probably the number one problem facing article writers is, coming up with the article idea. And that’s why I blog about this from time to time. Today, I’m going to talk about discovering and creating article ideas when you’re not in work mode—sitting at your computer, brainstorming over your morning coffee or even meditating, for example.

Develop article ideas (and for that matter, story ideas, plots, subplots or even poetry) throughout the course of your daily life. Get out and mingle with people, visit over the fence with neighbors, exchange emails and phone calls, try new life experiences (take the train to the next town instead of driving, adopt a cat, tour open houses on Sunday, for example). And then observe, initiate conversation and become a good listener.

Just this morning, before I had my morning decaf—my eyes still a bit bleary from sleep—I read an email from a friend in St. Louis. Sandy wrote about one of her cats who seems to be under the weather. I know that she is in the middle of remodeling her home and I thought back to when we had some major work done around here and how much stress it seemed to put on a couple of our cats. Immediately, I decided to pitch an article to Cat Fancy Magazine on how to de-stress your cat or maybe how to keep your cat calm even when your household is chaotic. (I’ll do some research and see if this is something they’ve done recently or if there is an angle that hasn’t been covered, yet.)

I had a conversation with someone the other day about inside versus outside kitties. I won’t be suggesting that idea to the editors at Cat Fancy, unless the piece is totally pro inside cat, as this is what they advocate. Nor would I write a piece for them that would in any way upset cat breeders as these are Cat Fancy’s major supporters/advertisers .

What are you doing with the information, thoughts, points of view, observations, etc. that you come across throughout your day? Do you consider how you could develop an article from them or does the idea just dissipate as quickly as it appears? Think about some of the article ideas you missed just this week. For example:

1: Are you dealing with unusual weather for your area? How about an article for a regional magazine featuring some of the county’s worst weather over the years. Talk to local nursery-people about which plants/trees need to be protected from frost, wind, etc. and how to do so. What are some of your neighbors and friends doing to entertain themselves in the bad weather? Collect some warming, comforting recipes to share. Start a newspaper column designed to help residents of your town connect with people, services and situations they can use in dire weather conditions, disasters or life situaitons. For example, is there a group of high school students who are shoveling driveways for the elderly, folks who run errands for shut-ins, do people need nudging (through your article or column) to get out and check on their neighbors? What about keeping pets comfortable in extreme weather? Now there’s one or many more articles right there.

2: Get out and find some ideas. As I said, listen and observe. Strike up conversations with people. You never know when you’re going to hear a fresh point of view about the economy, for example. What about this: what’s going on in the economy is similar to a wildfire in the forest. While it is disastrous at the time, it is necessary in order to bring a natural balance back to the environment. (Let me know if you use this in an article or book.) I was talking to a former classmate at our Old Broads Luncheon last week and she told me that she really wanted to attend a mutual friend’s art show, but had another engagement that day. It occurred to me how important it is for friends to support friends in their endeavors, for writers to support other writers and artists to support other artists. How about a piece featuring the value in acknowledging the accomplishments and activities of others? I remember once, during one of my first book signings, someone I knew only slightly sent a fax to the bookstore congratulating me on my latest book. This was before the Internet and the fax were commonplace.

This week, Debbie and Karen emailed me with an opportunity to write a column. I emailed Karen back to say, “thank you” and to tell her that Debbie had already sent that to me. Karen wrote saying that she remembers meeting Debbie at a SPAWN function years ago and told me how much the talk Debbie gave that night helped inspire her move forward with her own writing career. I asked writer Karen if I could send her comments to Debbie. Of course, she agreed. Now, the Debbie is aware that she touched someone in a positive way and her day was made. Isn’t this a great reminder to all of us to tell others how their kindness or their message inspired, encouraged or taught us? And wouldn’t this make a good article?

3: Even if you’re stuck at home, you can come up ideas. Turn on the radio or TV, read the newspaper, dig out those magazines you haven’t had time to read, surf the net. Oh my gosh, you will be inundated with ideas for articles on many varieties of topics from walking dogs in the winter, to tips for creative ways to photograph babies, to what goes into making a baseball, to how to groom a Cairn terrier, to a philosophical perspective on any number of topics, to how to make sure your emails are read by what you type in the Subject Line, to how to appropriately clean a toilet.

I’ve been writing this blog for over 3 years and I’ve posted over 400 blog posts. If you’ve been reading my blog for any length of time or if you have visited my archives, you know that I write on a variety of topics in a variety of ways. And my ideas come from all over the place. You, too, can be a fountain of article/story ideas if you would only come out of your shell, listen and observe.

You’ll find more articles on this and other writing/publishing-related topics at my site: http://www.matilijapress.com

February 13, 2009

Successful Publishing–You Must Pay Your Dues

Filed under: Publishing — Patricia @ 6:26 am

Was yesterday’s blog post encouraging? Inspiring? You read about four people who are doing well with their books. Or maybe yesterday’s column was discouraging because you now feel that, in order to sell books—to succeed as a published author—you must be somebody, have a strong platform, be an expert, have money to spend. Certainly, all of the above helps immensely.

If you are writing a book and you don’t have a platform or any ideas for enticing readers, perhaps you should stop and think about that for a while. Can you achieve success without paying your dues? Probably not. Is it possible to succeed in some moderate or even major way without getting involved in all of the preliminary work related to marketing and developing a platform? Sure, it can happen. Statistics show, however, that it is mighty unlikely.

What if you want to change your crummy odds of achieving some level of success? Here’s how:

Your Platform
Begin taking steps designed to create or build upon your platform. Become known within your topic or genre. If you are writing a young adult fantasy, for example, start submitting articles related to writing fantasy, writing for young adults, reporting on various fairy events throughout the world, for example. Submit fantasy stories to numbers of appropriate magazines, newsletters and websites in order to become known in this genre. Start participating in forums and in other capacities at websites dedicated to writing for young adults, fantasy sites and so forth. Attend events, programs and places where your audience is. Establish your own website and make it interactive.

If you are writing a self-help, how-to or informational book, for example, you probably have some expertise in the topic. Flaunt it and build on it. Do whatever you can to become known as an expert and to discover more about your audience (what sites they visit, what they read, where they congregate, etc.) Again, write articles for appropriate magazines, newsletters and sites. There are websites soliciting experts to write columns and blogs on particular topics. Perhaps you could find your niche. There are magazines and newsletters on every topic imaginable. Go out and speak on your topic. I can’t stress enough the value in putting your name out there even before you have a book.

As you noticed when reading about my four clients yesterday, all of them entered into the publishing field with solid platforms. They worked for years to establish their platforms. Here’s an idea, if you have expertise in the area of finances, but you want to write a novel, create a story around a financial theme. OR write a book related to your expertise first—maybe just a little how-to. Once you’ve gotten your feet wet in this industry, then finish your novel.

I have a great article on why you should write a how-to first. Let me know if you’d like me to send it to you: PLFry620@yahoo.com.

The Cost of Publishing Success
Yes, sometimes you have to spend money in order to make money. While I have a book featuring over 75 no and low-cost ideas for book promotion ( http://www.matilijapress.com), there are times when it is appropriate and necessary to spend money on your book project. Here are the areas where I think your money is best spent:

• Have your book professionally edited before you publish it. (From $300 to $3,000, depending on the size of the book and the quality of your original work. Most of my clients pay between $500 and $1,500.)
• Hire a good cover designer. (Anywhere from around $500 to $1,500.)
• Hire a publicist. (?)

I wish I could give you a ballpark figure that you might pay a publicist. My gosh, there are a lot of them and I couldn’t find one who publish their fees. I can tell you that a few years ago, a good publicist would cost you around $3,000/month and you really need to hire a publicist for at least one and preferably three months for the best results. And then, if it is a good publicist, expect to be kept very busy.

I couldn’t believe it when I visited the website of one publicist this morning. The print on her site was so small and so light (a light gray tone) AND it was in script—very difficult to read. If I was looking for a publicist for my book, I would immediately discount this one. If she can’t even effectively promote herself to her potential clients, how in the world is she going to be able to promote you and your book?
I intended writing a simple, quick, brief post this morning as I have tons of other work to do. But here I am rambling, again…doing my best to provide you with information you can use in hopes of steering you in the best direction for you to achieve the success you desire as a published author.

And this is why I wrote my book, The Right Way to Write, Publish and Sell Your Book. It is going to be a rainy weekend in Southern California and it is down-right cold in other parts of the US. It’s a long weekend for many. How about using this time to plan your publishing strategy? First on your agenda—sit down at your computer and read through my blog archives. You’ll learn a lot. Read some of the articles at my website. Then order my book: http://www.matilijapress.com/rightway.html
You’ll have it by the end of the week. You’ll keep it close by for as long as you are writing, publishing and promoting your book.

And start NOW writing articles and stories in your book’s topic/genre and submit them to appropriate venues. This book, which you will be ordering this weekend, will help you to get started. (See pages 267-270.)

February 12, 2009

How to Achieve Publishing Success

Filed under: Book Promotion — Patricia @ 11:02 am

Some of you may be curious as to the authors I work with and the types of books I edit. Let me start by saying that I see promise in every project. Of course, not every book is destined to achieve bestseller status. Some authors simply want to share the book they’ve been carrying around inside them with even a small segment of society. Others hope that a book on an aspect of their expertise will help to give them more credibility in their field. Then there are those who come to me with the desire to amass a fortune through the sale of their book on how to raise baby bunnies, their dull homemaker’s memoir or their collection of aviation poetry, for example.

Sure, I will help them to prepare their books for publication, if that’s what they still want to do once they’ve followed my recommendations to educate themselves about the publishing industry. I aim to instill in my clients the most realistic expectations for their projects while encouraging them to build on their qualifications and abilities.

One thing that a publishing coach and editorial assistant (editor) loves to receive is news that a client is succeeding, whatever success happens to mean to that individual. Some authors excel in the area of book promotion. Today, I’d like to introduce you to four of my clients and share with you some of their tremendous successes.

An Example of a Successful Inspirational Author
Yesterday, I received a packet of clips from my client, Constance D’Angelis, representing some of her recent promotional activities. Constance, an attorney and a resident of Florida, is the author of a lovely little chunky 4 x 6 book, encompassing 148 pages called The 7 Laws of Inner Peace. And she is really doing her homework as far as promoting this book. Every few months, she writes to me with news of a series of book signing events she is participating in or workshops she is conducting. Yesterday, I received a whole packet of clips representing her presentations and advertisements. Yes, she is sticking her neck out and advertising herself as an inspirational speaker in appropriate classified ads sections. She also promotes herself through a newsletter and some classy, professional promo pieces and flyers. She has a great website. She’s even on UTube.

What makes Constance’s book unique and powerful is the personal touch, which I strongly advised her to include. How she came upon the 7 Laws in her own life is a fascinating story and really gives her process of study greater impact. Visit her website for more information about Constance and her growing 7 Laws book series. http://www.the7lawsofinnerpeace.com

This Author is Succeeding With a How-To Book
Another client, Lydia Silvestry, is the designer of the famous Infinite Dress. She is also a strong proponent of natural health and body care. You must visit her website and see for yourself how her natural beauty regime, which she has practiced practically all of her life, has served her skin and body. This grandmother glows with good health. A few years ago, she decided to let others know about her beauty secrets, which include the use of almond and olive oil instead of expensive body oils and creams and even in place of nail polish; baking soda instead of deodorant and so forth. Lydia was accustomed to appearing on TV and radio, traveling the world introducing her Infinite Dress, so she was prepared for her book promotion journey. Like Constance, Lydia, too, is selling large numbers of books due to her extraordinary efforts.

I helped Lydia, a native of Puerto Rico, Americanize her writing—remove the accent, so to speak. Check out her gorgeous hardcover book, Lydia Silvestry’s Beauty Secrets at: http://www.lydiasilvestry.com

The Psychic Author
Gary Spivey is a psychic who has been presenting workshops throughout the world for many years. He also does regular radio shows. Maybe you’ve heard of him. When he decided that he wanted a book that summed up his work, that provided some keys for people to use in their own lives and that he could promote along with his workshops, he came to us at Matilija Press. We edited his book and did the page layout, as well. Gary’s book was an interesting project for me. It required very basic editing. It was already well-written. It was up to me to correct some grammatical and punctuation errors and enhance the readability of the text.

Your Keys to Heaven, Secrets From God is a lovely hardcover book available at: http://www.garyspivey.com Check it out. After only a few months of book sales, we got word that this book was going into a second printing. Obviously, Gary’s already established platform and connections are paying off big time.

Her YA Fantasy Books Sell Like Magic
Diana Zimmerman is also accustomed to being in the public eye. She was once billed as the world’s foremost lady magician. Now she is a high-powered businesswoman with a desire to write young adult fantasy. We edited and designed the inside of her first book in the series, Kandide and the Secret of the Mists. Books two and three are in the works. Diana is an amazing marketer. She was able to hire a publicist and this has been an incredibly wise decision. Diana travels all over the US presenting programs for young and old alike and doing book signings. She participates in fairy (and faery) events nationwide. And I can tell you that, when Diana has an event, it is spectacular, with magicians, games, refreshments and more. I attended her first one in Santa Monica, California. What fun. She also has an amazing website with games for kids, ideas for how teachers can use this book with their students and more. This book is in perfect bound (soft cover) and in hardcover.

The editorial work I did with Diana on this book and more recently with a business book she is co-authoring, amounted to pretty basic editing. Every author needs an editor and a proof-reader (these are two different tasks and require two different experts.) Take a look at how Diana Zimmerman is promoting this book at: http://www.kandide.com

These four authors are excelling in the book selling arena. Why? What does it take? Here it is, folks. It takes:

• A good idea.
• A platform (your following—your way of attracting readers—your connections).
• A keen marketing sense.
• The willingness to take advantage of promotional opportunities.
• The ability to create promotional opportunities.

And it all boils down to being a savvy author instead of a timid, clueless author. It’s not enough to have a good idea. It’s the whole package that makes for a successful publishing venture.
By the way, I earned a spot in the Acknowledgements Pages in each of these books as editor. How neat is that?

Learn more about my editorial services at: http://www.matilijapress.com/consulting.html

February 11, 2009

Writers and Writing

Filed under: Writing — Patricia @ 9:28 am

It seems that most people I meet at writers’ group meetings and those I hear from through my blog, my website and SPAWN (Small Publishers, Artists and Writers Network), have more reasons why they do not write than hours they put in actually writing. While many of them definitely have legitimate excuses for not writing, even though they say they truly want to, some just can’t seem to pull their lives together enough to write on a regular basis.

When you have to work full-time, devote you days to caretaking a loved one or have preschoolers in the home, you don’t have much time to spend capturing your thoughts on paper, writing your memoir or a how-to book or penning a novel. (However, I certainly know people who do this.) In fact, I work with a few clients who are living full lives AND writing a book.

There are hopeful authors who don’t have regimented and complex lives, yet who still can’t make themselves sit down and write the book that’s in their hearts. Is this you?

Whether you are wildly busy and over-committed; disorganized and lack a schedule; desirous of writing, but can’t seem to get started, there is hope. But you have to really want it and you have to be motivated.

Dedicated, committed writers all have one thing in common. They are all motivated to write. There is something that motivates, drives them, spurs them on. These people write and they actually produce written material even though it is difficult or even inconvenient.

What is the impetus or incentive that prompts some to write? That varies. For some it is the story. They have lived with a story inside long enough and they are ready to get it out. It’s almost a compulsion. Others become addicted to the process of writing. They can’t not write. Not all of these people are self-directed, though. For some of them, just the act of writing is enough. They desire only to create lovely prose or stories without any need to share them. They write in the closet. But others, of course, write primarily to be read. This is their motivation—to be published.

In this economic climate, more and more wannabe writers are becoming writers for the purpose of supplementing their income. The world will be graced with some wonderful, new writings because of it and, at the same time, tainted by many less than literary or even cohesive works.

I’ve learned that just because we want to write, doesn’t mean we have something to say or that we can say it in any sort of meaningful or eloquent way.

If you are new to writing, be sure to seek the right kind of guidance in your pursuit. Sign up for a well-recommended writing course. Join a writers’ critique group and listen carefully to what your peers say. Before deciding to go down the publishing road, study the publishing industry. And hire an editor.

In times like these, editorial assistants, book shepherds, publishing consultants, writing teachers and others are hanging out their shingles, perhaps, for the first time. When you decide it’s time to consult an expert, do your homework.

Check this person’s background.
• Study their websites/brochures to find out what they claim and what they offer.
• Read the testimonials on their website/in their brochures.
• Ask for references and then follow-up with them.
• Offer to pay an editor for a sample edit. (Some editors offer this for free.)

For additional help in the form of books, online courses and articles for hopeful and struggling authors and freelance writers, spend some time at http://www.matilijapress.com

February 10, 2009

How to Make Your Writers’ Club Work For You

Filed under: Writing — Patricia @ 10:43 am

Last night I was the speaker at the Women’s Artistic Network in Simi Valley, California. This is a group who welcomes writers, poets, artists, composers, speakers and journalists to their fold. They meet on the second Monday of the month at 7 p.m. September through June. And their members come from both Ventura and Los Angeles Counties. If you live in these counties, you are artistically inclined in any area of the arts and you desire an encouraging environment of support for your work, contact president, Margaret Brownley at mbrownley@womensartisticnetwork.org. Visit their website at: http://www.womensartisticnetwork.org
Annual dues are only $35.00.

Do you belong to a writers support group or critique group? How’s it going for you? Is it providing the networking opportunities, education and help you envisioned? What would make your experience better?

I can tell you that, while some clubs or organizations lack appropriate leadership or guidance, usually, when the member is less than satisfied it is for one or more of the following reasons:

• The member doesn’t participate to a great enough degree in order to benefit.
• The member has unreasonable expectations.
• The member tends to take more than she gives.

A club or organization is only as strong as its membership. It works best when each member uses his or her voice and when each voice is heard. Where there are discrepancies in members’ goals and visions for the club, sometimes it is necessary to create two entities from the original. Better still, when you are shopping for a club or organization, join one that meets your particular needs. Don’t join a writers group that focuses on education, professional presentations and fund-raising, if your interest is strictly in a critique group. Don’t join a nonfiction critique group if you write only fiction.

I know people who shop constantly for a writers group that suits them. They ask me where they can find a particular type of writers group. Here are my suggestions:

• Ask at your local library.
• Check with your arts council and senior center.
• Watch the calendar section of your local newspaper for writers’ events.
• Do a Google search to locate writers groups in your area.
Attend writers’ events/book fairs and ask other writers about local groups.

But some writers visit other groups and can’t find one that suits them. In this case, why not start your own? How?

• Contact writers that you know.
• Get names of other writers through your local librarian and arts council.
• Plan a meeting and put up flyers inviting other writers.
• Outline your goals for a club at your meeting and see if yours match those of others.

It’s not that hard to locate or to create a suitable writers group. It just takes a desire on your part and a little effort.

Do you have some of your own ideas about starting a writers group or maintaining a membership in one? We would like to hear about it.

I consider The Right Way to Write, Publish and Sell Your Book like a writers group in paper form. Herein, you can learn, have your questions answered and acquire the resources and information you need in order to successfully write, produce and market your book. http://www.matilijapress.com/rightway.html

You have only 4 days to take advantage of the Valentine’s Day offer on Catscapades, Tales of Ordinary and Extraordinary Cats. Order your copy by February 14, 2009 and receive a dollar back with each book you order. http://www.matilijapress.com/catscapades.html

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