Writing and Publishing News from

March 7, 2009

The Proper Care and Feeding of Your Muse

Filed under: Writing — Patricia @ 10:55 am

I’m now the proud blogger at two very different types of sites. I will continue to post at this blog site daily (or as close to daily as I can manage). And I will establish a rhythm for the second blog in time.

With the advent of my new illustrated version of Catscapades, Tales of Ordinary and Extraordinary Cats, I’ve also established a blog for those who enjoy, adore and, perhaps, spend their days with one or more cats. Hop on over to the new blog site and see what you think. Remember, this is just the beginning. I plan to learn how to post photographs at the blog and will share some of those that are in the book as well as new ones I come across and even photos of your cats, if you wish to send me some. The most recent blog post includes one short story from the book. Actually, it’s one of the many vignettes that accompany the 36 true stories. http://www.matilijapress.com/catscapades.

Why promote a cat blog at a writing/publishing blog? Because I can. It’s my blog and I can post anything I want to, just as you can and should post entries at your blog site of your choosing. And I am promoting the Catscapades blog and book here because many writers live with one or more cats. Isn’t that right? I’d like to hear from those of you who write with cats lounging nearby on your desk, in your out bin, on your lap, or in a basket you have provided for him away from your keyboard and paperwork. Tell us about your cat, why you have one (or more), how you acquired them, how you named them, how they help you in your writing life or??

Your Muse
I was at the casino on our nearby Indian reservation recently and I noticed that a lot of gamblers have good luck charms or rituals they perform while playing the slot machines. I know that many writers rely on their “muse” to help them create. What, exactly, is a muse? According to my old Webster’s, the word comes from one of the nine Greek goddesses who presided over the arts. We use the term to indicate the inspiration that motivates us to create.

What is your inspiration—not your motivation (that might be money, seeking credibility in your field, etc.) But what inspires you to create—what helps you to create? What do you consider your muse?

Is it something or someone that you value in your life? Is it your value system? Or does she come from within?

Where is your muse? Where do you find her—in your meditation or quiet times, in nature, in that furry critter who lives in your home and heart?

How do you feed your muse? Do you graciously invite her in or do you block her entrance? Do you give her opportunities to find you and inspire you by actually sitting down to write?

Over the years, people have asked me how I overcome writer’s block. I always told them that I do not experience writer’s block. But I realize that’s not true. I am sometimes faced with it, I just don’t allow it to interfere with my writing. I’ve always had a sort of automatic method of overcoming writer’s block and now I believe it is with the help of my muse. Yes, when faced with a blank page or I’m stuck between sentences, I call on my muse. I’ve been doing this for a long time, I just recently figured out what I was doing. Here’s how it works:

When I’m faced with what some call writer’s block, I stop trying. Now that sounds peculiar, doesn’t it? But that is what I do. I get out of the way and open myself up to the creativity inside. Inevitably, I start writing. I can recall times when I was sitting at my computer typing 90 miles an hour (well, maybe 60 words per minutes) and I felt as though I had absolutely no control over what was being typed. During these times, I am aware that my mind is not generating the text. It is something within me that is creating the material which is appearing before me on the screen. There are times when I realize this and just sit there laughing at the process that is being administered through me without benefit of my own brainpower—or seemingly so. After years of experiencing this, I have decided that this is my muse. My muse lives within me. It is a part of my subconscious. She may be triggered by outside influences like one of my cats or a friend, I guess, but she only comes to help me when I allow it. And I allow it by moving out of the way and giving her space.

Is this a similar scenario for any of you? I would love to hear your story related to your muse. You can leave your comment right here—just click on the “comment” link.

March 6, 2009

All in a Day’s Work For a Writer

Filed under: Publishing,Writing — Patricia @ 7:49 am

People often ask me what my work day is like. I don’t think that the working writer concept is as foreign as it used to be. Entrepreneurism is more commonplace even within the realm of the arts (graphic art, writing, etc). But some non-writers are curious about just what the creatives do all day. Even writers want to know how other writers manage their work. With this in mind, I thought I’d share a little about one of my typical busy days in the office.

While I started out writing 36 years ago in a corner of my bedroom with a kitchen chair, small desk and borrowed manual typewriter comprising my “cubicle,” I now have a full-blown office with way too much paper. And I come to work here, along with my two cats, Max and Sophie, daily. A lot happens in this office. This is where we get creative and where the business decisions are made. This is my writing room, meeting place, warehouse and shipping department. So what goes on here on a typical day?

Yesterday I handled the following:

• Wrote a new post for this blog.
• Fielded three SPAWN member’s questions—two membership questions and one about distribution.
• Arranged meetings with two clients, which included several email discussions about the topics we would discuss, etc.
• Sent announcements to my addressbook regarding the new illustrated version of Catscapades, Tales of Ordinary and Extraordinary Cats.
• Negotiated with an editor regarding an article to be published soon.
• Sent a job opportunity that I happened across to a writer friend in St. Louis.
• Talked to a local writer about an upcoming writer’s workshop.
• Talked to a potential client on the phone for about 30 minutes.
• Evaluated two book projects for authors and wrote detailed recommendations for each.
• Sent two clients new information I happened across regarding publishers for their work.
• Went into the shipping department and prepared about a dozen books for shipping.
• Did a little bookwork with regard to the books sold.
• Drove to the post office and shipped books.
• Picked up a few supplies downtown.
• Cleaned house in preparation for a client meeting.
• Logged a check that came in the mail.
• Retrieved more computer-generated book orders.
• Contacted one customer to clarify her order.

Yup, I’m a writer, but this day left no time for any kind of creative writing and this is common for me now that I am working with other writers. My writing consists of responses to questions, evaluation reports, promo material for my books, a few articles here and there and my blog posts. Oh how I love this blog. It keeps me writing while still, hopefully, helping other freelance writers and authors succeed.

Are you a fulltime writer or a serious author? How do you spend your days? We’d all like to
know.

Be sure to visit my website. There’s a magnificent resource list available there and dozens of articles you can learn from. You’ll find valuable books to purchase on aspects of writing and
publishing. If you are a writer or hopeful author and you want to be published, you will find my books extremely useful. Check them out at: http://www.matilijapress.com

March 5, 2009

Putting a Price on Your Book

Filed under: Publishing — Patricia @ 5:47 am

“Yes You Can Make Money Writing Fiction!” That’s the title of my article that appears in Writing-World Newsletter this week (March 5, 2009). It features over 50 tips and resources for those who want to make money writing fiction. Check it out at http://www.writing-world.com

But I’m not the only one in the family getting press this week. Max, our handsome 11-year-old formerly feral cat has joined Terzo’s MewSical Society in Canada. You can see him straining to hit a high note at Barbara Florio Graham’s website: http://www.simonteakettle.com/musical.society.htm
This news will also appear in my new Catscapades Blog http://www.matilijapress.com/catscapades.

I’m still getting used to the brand new, foreign format of the new blog. Hop on over there and see what we’re doing. And be sure to visit regularly to read the stories we’ll be sharing and view the cat photos we’ll be adding regularly. Order your copy of the book that started it all, Catscapades, Tales of Ordinary and Extraordinary Cats. Both the ebook and the print (comb-bound) book feature over 30 true cat stories and NOW they include 80 photos of gorgeous, silly, impish, funny and simply delightful cats and kittens. Order your copy not at http://www.matilijapress.com/catscapades.html.

While the value of the books has increased considerably since we added photos of around 40 cats (and a few dogs), the prices are still the same: $10 for the ebook and $14 for the print book.

Have you ever thought about how authors/publishers determine the prices of their books? Almost every client I’ve worked with over the years who has self-published (established his or her own publishing company) struggled with this issue. And most will ask me, “What shall I sell my book for?” Here’s what I tell them:

• Figure out how much the book costs you to produce.
• Check prices on books similar to yours.

Some professionals say that the price should reflect the cost times 5 or 8. In many cases, that would be one expensive book. Can you imagine trying to sell a 250 page paperback novel for $45.00?

It makes more sense to me to price your book so that you are making a profit, but also according to what the market will bear. This is why you should spend some time at Amazon.com and local bookstores reviewing the prices on similar books. In fact, I recommend that you do this BEFORE producing the book. This might help you to make better, more reasonable decisions when choosing a cover designer, selecting paper quality, going with hardcover or soft, for example.

If your book is a one-of-a-kind local history, however, the only book featuring the life and times of a well-known celebrity or a collection of poetry or photos from the archives of a famous poet/photographer, you may be able to price your book above those you find in the sections where these books will be stocked. I sold the first edition (1983) of my 300-page local history book for $15.95. I sold the revision (1999) for $19.95. I may have been able to sell that book for as much as $25, however, because it is a comprehensive history of our community and there is no other book like it. Those who have purchased it over the years either want it or they don’t. And the price probably isn’t going to entice or deter sales.

A novel, on the other hand, probably would not sell at a higher price than the other novels on the shelf unless it has been receiving extreme acclaim. But, without this, your novel won’t necessarily sell at a lower price, either, if the author’s name and the title are not familiar to the customer, the cover isn’t absolutely stunning and enticing and so forth.

Again, it is brought to our attention that it takes more to sell a book than simply the desire to share your story. If you are writing in hopes of someday publishing a book, do yourself a huge favor and read The Right Way to Write, Publish and Sell Your Book. Let some of my customers tell you how valuable this book is to them. Read the customer comments at: http://www.matilijapress.com/rightway.html
This is the same link for ordering the book.

March 4, 2009

Writing: Is it a Hobby or Career?

Filed under: Writing — Patricia @ 8:01 am

Why do you write? Do you write for the pure pleasure of it or is money and/or recognition your motivation? Let me ask this a different way: Do you claim “writer” on your income tax form? If so, then you either are a career writer or you’re attempting to establish yourself as such. Of course, you probably still enjoy the process of writing and all of the challenges that go with it—otherwise, what’s the point of making it such a major part of your life?

If you are considering becoming a career writer, there are some things that you should know. Writing as a career is way different from writing only for pleasure. For example:

• You can no longer write only when inspiration moves you. The business of writing requires discipline and commitment.

• As a career writer, you must also become a marketer. No matter what form your writing business takes, you must promote yourself and/or pitch your work.

• When you go professional with your writing, you will be required to keep excellent records, save pertinent receipts and file income taxes.

• For some who establish careers in the writing/publishing field, the process of writing often becomes secondary to the other tasks involved in operating the business. This is why it is imperative that you have not only writing ability, but the skills and willingness to transition from creative writer to a business savvy writer.

What type of business can you create from your writing hobby? Here are a few ideas:

• Freelance magazine article writer.

• Freelance writer of ad copy, newsletters, brochures, etc. for businesses and organizations.

• Hire on at a radio or TV station to write their commentary/ad copy, etc.

• Ghostwriter—help others write their memoirs, for example.

• Teach writing through a local college or art center or design and present writing workshops.

• Editing and/or consulting services.

• Book shepherd—walk hopeful authors through the process of publishing their books.

• Hire on as a writer for a company or organization.

• Establish a publishing company and produce books for others.

• Produce your own series of books, promote and sell them. (I suggest a series or multiple books because it is rare that you can create a business from one book. However, if you have produced a book and you are selling it, you are in business and must claim your earnings. You can also deduct your expenses.)

• Write a book or series of books designed to promote and enhance your credibility in your field.

There are certainly some innovative businesses cropping up all the time related to writing and publishing. We writers are becoming even more creative in our attempt to ride this economic wave without drowning. I’d like to hear about your writing or publishing business.

As for me, I have been writing articles for magazines for over 35 years and claiming “writer” on my income tax form for all of those years. However, it took me maybe five years before I was actually making a profit. Throughout my long career, I have written and published (through my own publishing company and through traditional royalty publishers) 29 books. About 15 years ago, I began teaching and conducting workshops for other writers and around 2000, I actually hung out my shingle and started accepting clients. Currently, I consult with authors and freelance writers with regard to their publishing projects, I edit manuscripts, I teach courses and speak on topics related to writing and publishing and I still write articles for magazines and newsletters and an occasional book. And this is how I earn my living. Way back in 1973, when I was a young mom and homemaker, I parlayed my love for writing into a business and it has changed and grown over the years—always presenting me with surprises and lots and lots of challenges. And I wouldn’t change it for any other type of work.

For more about me and my work—also a partial list of my books—visit my website at: http://www.matilijapress.com

March 3, 2009

The Learning Curve for Authors

Filed under: Book Promotion — Patricia @ 5:57 am

I’m experiencing the learning curve again with my new Catscapades Blog, which is very different than the mechanics of this blog site. I hope to get the thing figured out within the next few days.

Does facing the learning curve make you cringe or want to retreat into your comfort zone? It does me.

But for me, rejection used to feel like a kick in the stomach. There was even a time when the idea of speaking in public felt overwhelmingly uncomfortable.

But, when I made the decision to become a freelance writer, I had to learn to accept rejection. When I decided to become an author, I vowed to meet the challenges necessary to accommodate the success I desired. Thus, I joined a Toastmasters Club and became more at ease with speaking in public. Most of you know the rest of my story. It includes the fact that I was invited to travel to Dubai, all expenses paid, as the keynote speaker for their Toastmaster convention in 2006. For one hour, I stood alone on a stage before 800 people for whom English is their second language and spoke about creativity in speaking. Read about my experiences in Dubai and view photos of the place in my book, Dubai. http://www.matilijapress.com

Are you a new or struggling author who is experiencing the discomfort and uncertainties of the learning curve? Maybe you are writing your first book proposal or trying to devise a query letter and it seems so foreign and awkward to you. Many authors with published books go gung ho into book promotion right out of the gate and then, when book sales slow down, their ideas and energy wanes and they simply stop their forward motion.

While every facet of writing, producing and marketing a book creates challenges for most authors, probably the most difficult period starts around 6 months to a year after they have published. Does this ring true for you? You eagerly awaited publication of your book. You thrilled at holding it in your hands. You send out press releases to key players, deliver and ship copies to several reviewers, show your book around the office and speak about it to your women’s club. You visit independent bookstores around your neighborhood, do a book signing and then quit. Maybe you sold a box or two of books, but sales are dwindling and you are out of ideas and steam.

Guess what? It may be time to approach the learning curve again. And I suggest that you do so through the book that I wrote expressly for struggling authors, The Author’s Repair Kit. This book is designed to breathe new life into your book. It’s in ebook form, only—check it out at http://www.matilijapress.com/author-repairkit.html

Is there hope for a book that seems to have run its course? Absolutely. And is there hope for an author who hates facing the learning curve? Certainly. Hey, if I, a web-challenged person, can purposely jump into the middle of a foreign blog site and attempt to unravel its mysteries, you can turn your failing book around. And you have help—The Author’s Repair Kit.

Good luck!

March 2, 2009

A Writers/Authors Kick in the Pants

Filed under: Publishing,Writing — Patricia @ 7:50 am

Announcement
I’m now a dual blogger. Yup, my Catscapades blog is up. I hope to post my first entry later today and it will probably include an announcement featuring the revised edition of the book, Catscapades, Tales of Ordinary and Extraordinary Cats. You’ve “read” me talk about the fact that we are adding photos to the cat stories book. Yup, we have added over 80 photos involving over 40 cats. I’ve included cats with attitudes, dress-up cats, lazy cats, cats at play, cats of color, curious cats, clever cats, busy cats, helpful cats, formerly feral cats and cats that are simply hanging out waiting to be admired. Come on over and see what we’re doing at the new blog. Visit often and join in on the fun. http://www.matilijapress.com/catscapades

On the Writing and Publishing Front
Have you been living up to your expectations so far this year? Are you meeting your writing/publishing goals? You know, we’ve already burned two months of this year. What do you have to show for those 59 days in January and February? Are you making progress on your book manuscript? Have you discovered new outlets for selling or promoting your already published book? Have you submitted the number of articles you hoped to by this time? If you can say, “Yes,” to any of these questions, CONGRATULATIONS! We’d all love to hear how you did it. Details please. (Just leave your comment at the bottom of this blog post.)

If, on the other hand, you have to respond negatively to these questions, what is your Plan B? Will you recover and move forward so that you can meet your goals this month? You still have 30 days to accomplish something on your list in March.

For those of you who need guidance or motivation, consider this your kick in the pants. If you are at a loss as to how to achieve your lofty (or even miniscule) writing or publishing goals, maybe the following will help.

If your goal relates to writing:
• Set a strict schedule. Figure out when you have or can set aside an hour or more during your day—everyday—and make writing your priority during this time.
• “Ink” in this activity and honor it as important.
• Learn to say “no” to anything that threatens to interfere with your writing schedule.
• Set yourself up for success rather than failure.

If you are promoting a book:
• Study everything you can find on book promotion. Read books by Patricia Fry, Brian Jud and other industry experts.
• Subscribe to pertinent newsletters: “Book Promotion Newsletter,” “Book Marketing Matters,” “Publishing Basics…”
• Join appropriate organizations: SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org. And read the monthly SPAWN Market Update from cover to cover every month! This newsletter is for members only. (Membership $45/year.) Also consider joining IBPA and SPAN.
• Devise a promotional plan that is reasonable for your particular book.
• Begin implementing your plan little by little and continue in this vein—contacting book reviewers, sending press releases, setting up live presentations, blogging, etc. throughout the year and beyond.

If you are trying to create a freelance article-writing business:
• Study the process of submitting articles to magazines. Read my book, A Writer’s Guide to Magazine Articles. http://www.matilijapress.com. Subscribe to “Wooden Horse Publications Newsletter,” “Writer’s Weekly” and “Freelance Writer’s Report.”
• Join SPAWN in order to have access to the “SPAWN Market Update,” which includes markets and opportunities for freelance writers each month. http://www.spawn.org
• Set aside time every day or one or two days each week and focus on your freelance writing career. Don’t skimp on time. It takes time to research markets, research and write the article and involve yourself in the submission process.

You cannot succeed in this field if you remain on the sidelines looking in. The writing/publishing business requires high participation throughout the writing, publishing and marketing processes.

For more guidance and guidelines, read The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

For a personal consultation contact me at: PLFry620@yahoo.com.

March 1, 2009

Build Your Platform Through Magazine Articles/Stories

Filed under: Book Promotion — Patricia @ 7:19 am

Yesterday, I received a copy of FellowScript, the official magazine of the Canadian organization, Inscribe, the Christian Writers’ Fellowship. They published my piece called “Are You Writing For the Right Reasons?”Learn more about this print magazine at http://www.inscribe.org

Also arriving in the mail yesterday was a copy of Working Writer with my article, “Do You Engage in Book Promo Babble?” Maggie Frisch produces Working Writer from Illinois in the US and promotes it as a newsletter that offers solid information and a sense of humor. To learn more about this publication, go to http://www.workingwriter1.com

That makes around four or five of my writing/publishing-related articles published in various periodicals this week. That’s pretty good coverage. Why do I bother to submit articles to magazines and newsletters? For the same reason that I spend an hour or so every day writing this blog, take time out to prepare and present programs at various venues throughout the US, visit blogs related to writing and publishing to leave my comment and so forth. And I do this for the same reasons that those of you with published books or books pending should be doing the same thing: To continue building on my platform.

When I help hopeful authors write their book proposals, they always promise the publisher that they will write articles to promote their nonfiction book or memoir and submit stories to promote their novel or children’s book. Most of these authors promise me (and themselves) that they will start this process even before their book is published. But, alas, very few of the dozens and dozens of hopeful authors and published authors I’ve worked with do so. And I can tell you that those who are writing articles for publication and submitting stories for publication are selling books.

Think about it, when your articles or stories teach, inspire, inform, entertain or touch someone, you’ve made an impression. Your name enters into the conscious and subconscious minds of hundreds or even thousands of readers, most of whom are interested in your topic or genre. Multiply the effect of one story or article by six, twelve or 100 and you’ve reached portions of your audience multiple times and, perhaps, tens of thousands of new readers. Your name is becoming a household name—or at least a respected name among your peers and those who crave and/or need the information or entertainment you offer in your book. The more well-known you are, the more generous you are with your knowledge or skills, the more front and center you are, the more books you will sell. How could this not be true?

Sure, there are times when it seems as though you are talking to a wall—that there’s no one paying attention to the enormous amount of effort you expend in order to share your expertise and/or entertain your audience. You reach out and it’s silent on the other end. No one emails you notes of thanks. No one but spammers comment at your blogsite. There may be people learning, growing and succeeding at least partially because of what you share and you aren’t aware of it. Yes, it can get lonely and you might sometimes wonder why you are giving so much when, seemingly, you are getting nothing back.

Sure you are selling a book now and then—sometimes you even have a flurry of sales. But was that actually because of your efforts or a fluke, you wonder?

And then you attend a conference in another state related to your field and strangers come up to you to shake your hand and tell you how much your work has influenced their success. Or you receive an email from someone who says that you were a huge part of their decision to enter into your field, for example. And where there is one who approaches you, there may be hundreds of others who are functioning or succeeding under your direct influence.

So my message here this morning is don’t give up even when you feel as though you are all alone. Keep giving. Continue putting your name out there through articles in appropriate magazines, regular blog entries and so forth. Imagine your audience eager to receive your message and benefit of your expertise in your field. Know that you are making a difference.

I’ve been working on the new version of Catscapades, Tales of Ordinary and Extraordinary Cats this weekend. We’re almost ready to launch the revamped edition which includes photos—over 80 photos of cute, silly, gorgeous, funny, lazy, energetic, loving and crazy cats and kittens. I am having so much fun!

My webmaster should have my cat blog up one day soon, in the meantime, I’ll share tidbits about cats and the cat book here. For all of you who appreciate cats—I added this story to the new book: Pebbles is a pampered pet who lives in a home, has plenty of attention and food lavished on her by night. But by day, she lives a very different life. She hangs out with a managed colony of cats behind a 7-11 store in a drainage ditch. Pebbles is now missing. I’m trying to chase down the colony manager to see if they trapped her, of course, thinking she is a feral cat, and are attempting to place her in a home somewhere. The big-hearted colony manager doesn’t know that Pebbles hangs out with the stray cats only to get the free handouts and to counsel them. She’s their mentor—their link to a better life for each of them.

I will let you know if we locate Pebbles.

In the meantime, I would like you to let me know if you have done the right and smart thing on behalf of your pending or already published book by writing and submitting articles or stories for your target audience. If you’re already doing it, how’s it going? If you are not sure how to start, order my little $6.50 book, A Writer’s Guide to Magazine Articles for Book Promotion or Profit. http://www.matilijapress.com

While you’re at my website, check out the gorgeous cover on Catscapades, Tales of Ordinary and Extraordinary Cats. This won’t change, but the inside will change enormously, as we will soon present this fascinating book of cat stories with pictures!!!

February 28, 2009

Editorial Mistakes by Professionals Revealed

Filed under: Writing — Patricia @ 7:29 am

In a recent post, I suggested that you should take advantage of those articles that contain information and resources that you might be able to use in writing, publishing and promoting your book. Well, I followed my own suggestion this week and studied a few articles on subjects that attracted my attention. (Of course, I do this probably more than the ordinary writer because of my work as a teacher, editor/consultant and organization leader.) But I was shocked by some of the mistakes that I discovered in the writings that I studied. Here are a few problems I found in these articles written by writers and professionals in the publishing field:

• Two spaces between sentences. Some writers obviously haven’t learned the one-space rule. Yup, there are some out there who have not stopped to notice, nor have they taken the time to learn, that it is now one space after all punctuation. I’ve noticed that, in some cases, writers and authors have no desire to change their out-dated ways, even when their error is pointed out to them.

• The article was not proofed. A couple of the articles I read had not been proofed before being submitted. How do I know? From the number of errors throughout. Most of the mistakes had to do with the nature of the word processor and the fact that we can replace words so easily. These writers neglected to remove the words they replaced. We’ve all done it—but it’s important to catch the mistakes before submitting your piece for publication. If you continually miss seeing the mistakes in your work, hire someone with a keen set of eyes to check it over for you.

• Incomplete sentences. This seems to be commonplace today. We speak in incomplete sentences. We write dialog using incomplete sentences. But when you are teaching or providing information or resources, for example, complete sentences are a better avenue for presenting your material or message.

• Nonconforming items in a “list.” One writer did a poor job of listing a group of items. Most of them did not match her introduction. As an example, if the introduction or lead-in states: “When you fly to Honolulu, be sure to,” the items in the list should be written to follow. A correct item might be, “visit the zoo,” or “take a beach tour.” An incorrect item would be, “why not enjoy a sauna at the XXX Hotel?” or “how about attending a luau?” There’s nothing wrong with the ideas, it’s the way the ideas are written. When added to the introduction, they do not create a logical sentence.

• The tense and person was not consistent. One writer changed person and tense abruptly and often—sometimes within the same sentence—throughout his article. Boy was that distracting and unprofessional.

• Unnecessary and distracting sentence lead-ins. Here’s a style that really bothers me. Is it personal with me or is it universal? One author whose work I read yesterday used phrases such as the following to start his sentences: “What I recommend is,” instead of simply, “I recommend.” This is another one of those bad habits that needs to be broken.

• Sentences that are too cumbersome. Everywhere I go in search of articles and books for research purposes, I still find complex, complicated, over-the-top sentences that are too long, too confusing and lack clarity. My experiences this week were no different. (Note: my second sentence here is long, isn’t it? But it stays on track and successfully makes my point, don’t you think?)

I recommend that you print out this list and check it against your current writing project. Practice breaking any of these bad habits you might have. Also study Chapter Nine of my book The Right Way to Write, Publish and Sell Your Book to discover other chronic errors you may be guilty of so that you can begin changing your ways immediately. http://www.matilijapress.com/rightway.html

Announcements
I was most pleased to open my email this morning and find one from a client whom I haven’t heard from in several weeks. She wrote to announce that her book, The News From the Master has won third place in the Xulon Press Winter 2009 Christian Choice Book Awards in the Christian Living category. The author is Virji Angelo. You can learn more about her book—a fascinating Christian Memoir—at http://www.xulonpress.com/book_detail.php?id=6420

Also, my formerly feral cat, and office manager, Max has joined Barbara Florio Graham’s cat Terzo’s MEWSical Society. I’m not sure which section he’ll be put in, but I’m leaning toward tenor. As you will see in the photo, he is certainly straining to hit those high notes. I imagine his photo will be among the rest of the chorus within a few days. So check it out at http://www.SimonTeakettle/Musical.Society.htm

February 27, 2009

How to Keep Your Authoring Dreams Alive

Filed under: Book Promotion,Writing — Patricia @ 7:39 am

Check out my article in the February 2009 edition of Publishing Basics. This one features “What You Need to Know About Publishing BEFORE Getting Involved.” http://www.publishingbasics.com

There are several additional articles that might be of interest to you, including: “Publishing Industry – Change or be Damned” by Mick Rooney; “8 Questions to Ask Yourself in a Recession” by Wendy Weiss; “Turning a Book Into a Movie” by Jeffrey Taylor; “How to Sell Your Own Self-Published Books” by C.F. Jackson and “What are the Realistic Chances of a Memoir Being Successful?” by Paul J. Krupin.

Do you take the time to seek out and read articles in your area of interest? You really should. Articles don’t take much time to read. They put information, stats, facts and ideas in a nutshell for you. They update you on what’s happening in your genre or topic or in publishing in general. They give you the opportunity to explore different perspectives related to your genre, theme or the whole writing, publishing and/or book marketing scene.

The question is, can you afford not to read those pertinent newsletters you subscribe to? Can you risk not seeking out and reading articles and other material in your area of interest? In this competitive world of publishing, I’d say you cannot. You must not.

You probably often hear of informative blogs in your area of interest—in your book’s topic and/or genre. But do you visit them? You are aware of and maybe even receive a variety of related newsletters. But do you take the time to read them?

Sure you’re busy. I’m busy. We’re all busy. But it doesn’t make sense to be too busy to take the steps necessary to realize your dream of publishing success. If you truly want to help or entertain the masses through your self-help book or your novel you must stay informed about your field and publishing in general. If you are not selling the number of books you had envisioned—if you are at a loss as to how to complete your book and become published, you can’t afford to remain uninformed.

So how does a busy author or hopeful author choose which articles and blogs are important to his or her success? That’s a sort of hit and miss, trial and error situation. I quickly check titles and authors and select those pieces I want to study based on the topic and the expertise of the author.

And where does one find time to read them? I print out those that I think (or know) I want to read, stack them up and read them in the evening in front of the TV while keeping one eye on the news. Or I might set aside time a few days a week in the quiet of the early morning and read them over coffee. Some authors I know carry articles and newsletters in their purses or briefcases and read them while on the bus, waiting for their kids at school, sitting in the doctor’s office, etc. Many frequent travelers, read these on the plane and in airports.

I often hear from authors who are at a real loss for how to improve their book sales. They feel stumped/blocked. Invariably, these authors are not taking time to study the opportunities within their fields or industries. They do not seek material that will give them the ideas and resources they need in order to better promote their books.

Here’s your assignment this weekend:

• Visit those blogs and sites you are aware of related to your book’s theme or genre or, if you are in the process of publishing, visit blogs and sites related to writing and publishing. Print out any material that might be useful in your situation. Subscribe to any available newsletters that address your needs. (You can always cancel later if the newsletter isn’t to your liking.)

• Seek out new blogs and sites related to the theme or genre of your book or the process of writing or publishing. Follow the same procedure as above.

• Take time to review all of the material you have printed out. Note or bookmark those sites and blogs you want to visit again, those newsletters you found useful and those authors you like. And then do so once a week, for example.

• Highlight those items, resources and ideas you found valuable and follow up on them.

• Comment here at this blog letting us know what you got out of this activity.

If you do a thorough and pointed search and study, I can almost guarantee you that you will locate some vital information you can use toward the promotion or publishing of your book, that you will find some good resources you were not aware of and that your effort will result in greater success, whatever success means to you.

Let me tell you about a resource that provides enormous opportunities for publishing or promoting your book, placing your screenplay or enhancing your freelance writing career, for example. The SPAWN Market Update is a newsletter for SPAWN members only. As a member of SPAWN (Small Publishers, Artists and Writers Network), you have access to the member only area where each month, you will be treated to a fresh edition of the SPAWN Market Update. This 9 to 12 pages newsletter is jam-packed, each month, with opportunities and resources for those seeking publication of a book, screenplay, art, photography or articles/stories, for example. We often provide lists of directories which offer hundreds of book review opportunities, agent listings, publishers, book festivals, writer’s conferences, etc. We give you the information and the tools so that you can conduct your own such searches.

We also provide years of SPAWN Market Update archives and a handy search feature so you can seek the exact information you desire.

Join SPAWN at http://www.spawn.org. It’s $45/year. If you want to know more about SPAWN, which is a 12-year-old networking organization, before you join, sign up for our FREE enewsletter, SPAWNews. Yes, we have two (2) newsletters. While SPAWNews is valuable on many levels, the one we keep secured in the member only area, the SPAWN Market Update, is the unlike any other out there when it comes to value to the author, artists, photographer, screenplay writer, poet or freelance writer.

February 26, 2009

Treat Your Readers With Respect

Filed under: Writing — Patricia @ 11:46 am

Do you think of your reader while writing your article or book? As you’re writing, do you look at your message, story or instructions from their point of view? Or are you all caught up in how your words make you look?

These are important questions that many writers and authors neglect to consider. And this is the theme of my blog this morning.

Don’t lie to your readers.
We’re all familiar with recent incidents of fabrication by authors who claimed their stories were factual. Poor Oprah has been duped a couple of times by authors who wrote stories that seemed too good to be true. Come to find out, they weren’t true. These authors flat out lied, as I’m sure countless others, who have not reached any measure of fame, have also done. These authors tell stories that are larger than life, I presume, because they feel the truth is not as interesting. So why don’t they treat their stories as fiction? This, I do not understand.

This week, a client asked me if I thought it was okay to lie a little in order to, hopefully, attract a publisher’s attention. She wanted to strongly suggest, in her book proposal, that something she was struggling with was a result of foul play—that someone had put her in this precarious position. In reality, she was there by choice. She thought it would be okay to lead the publisher astray just a little since she planned to explain the truth in Chapter Ten.

What was my response? “NO! Absolutely not!” I believe that the true story is more interesting, anyway, and it goes right along with the whole theme of the book.

Before you “lie” to your readers, consider whether this will confuse them or damage your sense of integrity or even spoil your story.

Don’t tell the whole truth.
Okay, what does this mean? I don’t want you to lie to your readers, but I don’t want you to tell them the whole truth, either.

How important is it that your reader knows the character used his left hand to lift off his shoe? Does it really matter that each of the colors in the multi-hued plaid scarf is listed? Must you mention in your narrative that you stopped at the grocery store for tampons before arriving at the important meeting or the funeral? It is not always necessary to include every detail, and it’s sometimes downright distracting and annoying. So I suggest weeding out all of the distracting details and pumping up those that are important to the story.

Don’t try too hard to impress your readers.
We’ve talked about this before in this blog and in my book, The Right Way to Write, Publish and Sell Your Book. Don’t purposely look up and try to use complicated, obscure words in your manuscript or your book proposal. Often, the words you find in your computer thesaurus are not absolute replacements for the word you are substituting.

But the main reason for avoiding those big words in a book or article designed for members of a general audience is that it confuses and bewilders your readers. It also tends to make you appear to be pompous and arrogant. In most cases, when you are not accustomed to using this sort of language, it comes across as forced and stiff—manufactured, if you will.

Be true to your readers and to yourself when you are drafting an article or a book manuscript. If you do, publication and a level of acclaim are much more likely.

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