Writing and Publishing News from

December 5, 2010

An Author’s Dilemma Resolved

Filed under: Writing — Patricia @ 7:37 am

I hope you enjoyed the assignment I gave you this weekend to observe people and see how you could use what you learn to enhance your writing. Let me know how it went.

I worked a yard sale, so had a lot of opportunity to observe people and talk to people. I actually walked away with some new article ideas. I’ll tell you about them once they have been accepted for publication.

My Holiday Gift to You
I am still accepting your requests for which of my online courses you would take if it was offered for FREE. Get the list here and check out what each course involves: http://www.matilijapress.com/courses.htm.

Numerals Versus Written Numbers
I made a discovery today that will most likely be of value to all of you who read this blog. Some years ago, my research led me to believe that, while most numbers under ninety-nine should be written out, those 100 and over should be in numerals. One exception, I was told (and my research backed this up) was age. Age, I learned, was to be represented in numerals—“He is 3-years-old,” “She turned 28 yesterday,” etc.

Over time, this “rule” of mine was questioned and I began to question it. I have both the Chicago Manual of Style on my desk and The Associated Press Stylebook and Libel Manual. Since I write mostly for publication, as opposed to journalistic style, I use the Chicago Manual for most of my research and referencing. And I could never find any mention in this book as to how age is represented in text. However, the AP book strictly says that age is represented by numerals. But what is the rule for books—publishing?

Recently, it became a controversial discussion in SPAWNDiscuss (the SPAWN discussion group). One member, a respected editor, said that if it is not among the exceptions listed over twenty pages in the Chicago Manual of Style, it is the rule. This means that age is represented by writing out the numbers up to ninety-nine. If someone is 103, you use numerals. Made sense to me.

Then this morning, I found an example and proof that this editor is correct and that I have been incorrect (except within the realm of journalistic style). I found, on page 464 of the newest edition of the Manual of Style (16th), this sentence: “Many people think that seventy is too young to retire.” There it is—age spelled out. How did I miss it before? Maybe it was not in the 15th edition and I can’t double check it because I sold that book at the yard sale yesterday.

What guide to you follow when you have questions such as this? Are you consistent in how you use numbers in your text? One of the most important rules of writing for publication is to be consistent. But it is also wise to be consistently correct.

For more information and resources for authors visit my websites:
http://www.matilijapress.com
http://www.patriciafry.com

December 4, 2010

Writers, Improve Your Observation Skills

Filed under: Writing — Patricia @ 4:29 am

I’ll be helping at a yard sale today, which will give me the opportunity to work on my observation skills. Observation is important to a writer. It helps us to understand more about other people so that we can more accurately and creatively capture personalities in our writing as well as write what others want to read.

I’d like to offer you an assignment. While you are out and about this weekend (and you should be if you’ve been holed up most of the week writing), pay attention to the people you encounter. Sit for a while and just watch people. How do they carry themselves and what does this demeanor seem to say about them? How do they express themselves? How do they handle small dilemmas (trying to cross a busy street, carrying something heavy or awkward, an unruly child, a pouty teenager, a rude clerk, and so forth)? What are people wearing? What accessories have they chosen? What are they eating? How do they approach their meals? How do people react to strangers in their midst? What are people talking about?

How can this help you in your writing? Here are some possibilities:

• You might use the habits, traits, attitude, expressions of various people to develop one of your characters.

• Overheard conversations might result in a good article idea or a chapter or scene in your book.

• The interaction of two lovers, the antics of a group of children or the movements of an older gentleman might help you in better describing an event or situation you’re writing about.

• If you are struggling with a scene at a bus station, busy deli or fishing pier, go to one near your home and watch the activity for a while. Take notes—photographs.

• Maybe you are writing a piece about America’s junk food-eating habits. What better place to get some feedback and insight than a fast-food restaurant.

• Perhaps one of your characters is a single working mom or a weekend dad. Spend time at a park and you’ll get a sense of how these parents interact with their children.

• If you’re working on a piece on dog, horse or cat shows, attend one. You’ll learn volumes about the process, the handlers and the industry.

• Watch people working out—running, walking, bicycling, playing Frisbee, tossing a ball or using the equipment at a gym. Perhaps you’ll see someone who fits the description of a character in your novel. What do you notice about him/her that can help in developing your character?

• If you are promoting a book, you might want to observe customers in a bookstore. Pay attention to how the clerks interact with customers, too. Do they actually recommend books they like?

I hope that you will take my challenge this weekend and spend some time just observing people doing what comes naturally. Let me know how this practice helps your writing project or perspective.

Be sure to visit my websites: http://www.patriciafry.com (Sign up for your free copy of The Successful Author’s Handbook!)

http://www.matilijapress.com (Check out my array of books for writers. Put one or two on your Christmas list.)

I added to my Catscapades blog yesterday. Check it out at http://www.matilijapress.com/catscapades

Also, go to this site and choose which of my online courses you would like to take for free if it was offered. http://www.matilijapress.com/courses.htm

December 3, 2010

Writers Are the New Storytellers

Filed under: Writing — Patricia @ 7:16 am

Once upon a time, children sat at grandpa’s knee and listened intently to the wonderful stories that had been creatively told through the generations. Children were also encouraged to tell their own stories. In fact, storytelling was a form of sharing, of communication, of entertainment and education. It was through oral family histories that children learned about their roots. When children know about their ancestors, they feel more connected—they have more of a sense of belonging. And when families share through story, their bonds grow deeper.

I grew up with radio. Families during the 1940s gathered around the RCA or the Motorola for their entertainment and their connection to the world and each other. In the early 1950s, many homes also had TVs. We no longer relied on one another for our entertainment; now we turned to the “set.” But TV programming was not a 24-hour-per-day 300-channel proposition. Families ate dinner together and then assembled around the TV for their favorite evening show.

Today, we have home entertainment centers, computers and other electronic gadgetry designed to separate family members in many creative ways for even longer periods of time. We come home only to go our separate ways in order to experience our individual mode of entertainment.

When traveling or even on short errand jaunts, each family member has his own electronic device designed to hold his attention. Mom is talking on her cell phone, sis is text messaging, brother is engrossed in sounds coming from his iPod and Dad is working on his laptop. Where have our need and our opportunity for personal communication gone? What has happened to our human (let alone family) togetherness? Is the lovely art and tradition of storytelling—the activity that once built strong bonds—a thing of the past? There were two guests to our home for Thanksgiving texting for most of the day while the rest of us visited.

I don’t think so. Although storytelling is fading as an oral tradition in households, it is alive and well among this country’s writers. Sure, establishing family togetherness is a challenge today, but I urge parents and kids to make family time a priority and to use that time to relate, support and share.

There is an enormous upsurge in the number of authors emerging in America today. Of course, part of the reason that so many more people are writing books is because they can—because technology has made it possible. But many of them are also writing because they have stories to tell—stories of their struggles, stories of their ancestors, stories they’ve made up in their heads. Storytelling is back, baby and in a big way.

Writing is the new storytelling. Since people no longer have the time to sit and listen to our stories, we are writing them down and seeking large audiences. We are disconnecting from people in order to write in solitary. Ironically, it is because we want to be heard. We want to make an impression—to make a difference. We want to touch people emotionally—to make them think, cry and laugh.

Yes, once upon a time, children and adults were treated to stories handed down through the generations and told by a beloved family member. Today, our stories come in book form. Writing is the new storytelling. And being a writer, I certainly support the buying of books. But maybe we should concentrate on sharing these stories. Let’s bring back a greater sense of family and make reading a togetherness activity. How?

• Parents read to your young children and read with your older kids.

• Grandparents, mentors, teachers and others, buy the children on your gift list interactive books and books with messages or educational themes. Take time to explore the books together.

• Start a book discussion group through your church, office, neighborhood or family, for example. Have everyone read good, controversial or thought-provoking books and then meet to discuss them.

• Act out a book. Bring readers together for an evening of fun reenacting a story theater style. Or have everyone come to a dinner party masquerading as a character from your book-of-the-month.

• Launch a mother-daughter, father-son or couples book discussion group.

• Form a club for readers. Invite authors to speak to the group once a month or so.

• Set up a circulating library related to your interests.

• Pool books with others who have the same reading, hobby or work interest. This could be a fiction library or a reference book library for folks who are interested in writing/publishing, crafts, gardening, marketing/promotion, mechanics, woodworking, photography or raising Abyssinian cats, for example.

• Challenge every family member to read a book each week and then have an informal gathering during which each reader must report on the book. Encourage creativity. This might be a good extended family activity.

• Volunteer as a family to read to kids in a homeless shelter or take books to a shelter and encourage the parents to read to their children.

• Likewise, read to a shut-in neighbor or someone who resides in a nursing home. Even older folks like to hear a good story.

While I am a strong advocate of the written word and I love it when people buy and read my books, I also believe deeply in the importance of togetherness. Use some of the ideas above to come up with creative ideas of your own to encourage and to initiate methods of using books and reading to connect with others. Reach out. Draw people in. The old tradition of storytelling may be lost in many families, but let writing be your new storytelling tradition. Use books to come back together in a meaningful way.

I’m thinking about offering one of my online courses FREE. I’d like to hear from you. Which of the courses would you like to participate in? http://www.matilijapress.com/courses.htm
http://www.patriciafry.com
http://www.matilijapress.com

December 2, 2010

Solicit Feedback For Your Writing

Filed under: Writing — Patricia @ 6:45 am

There’s nothing quite like positive feedback for your writing efforts. Whether it’s a complimentary letter-to-the-editor published in a magazine that ran your article, a supportive comment from a friend who read something you wrote or a good review of your book, praise is always welcome. Writers and authors thrive on accolades. Second to a desire to write, of course, is the need to be read. A close third is our longing to be understood and validated.

And it doesn’t take much to give us a thrill. Just this week, I received an update from an author who said that one of my books helped her to write a book proposal that sold a publisher on her book idea. A few weeks ago a gentleman contacted me with a question and he said that my book, The Right Way to Write, Publish and Sell Your Book, was incredibly helpful in his journey toward becoming published. And I frequently receive comments from authors who have read some of my articles.

How refreshing it is to know that you are being read. And why should we doubt it? I have thousands of copies of my books circulating among the public. My articles have appeared in hundreds of magazines and newsletters. My work is posted all over the Internet. Why should I doubt that it is being read? Of course, it’s being read. But, hearing directly from someone who tells me how they are using my suggestions or how a certain passage, a certain article or one of my books helped them gives me a glorious boost in confidence and validates my intended purpose.

I remember a while back when a good friend of mine told me that she was having a very prolific period. She is just bursting with article ideas and she said, “Part of the credit goes to you.” She explained. “I read what you wrote about doing a different activity to stir up the creativity in your brain. So I’ve been working on my beaded earrings and that really got me out of a stagnant spot.

It’s true, if you feel blocked—you can’t get an idea and when you do, you can’t drum up the enthusiasm to work on it, try doing something else for a while. I recommend pursuing a creative activity. For me, gardening works or working on a needlework project. Redecorating a room or just a portion of a room is the key for some people. There’s just something about shifting gears and actually experiencing success in another realm that helps to jumpstart the part of your brain that you need functioning in order to perform well when writing.

Of course, this is just one of thousands of useful tips I’ve offered through my articles and books. Now, how can you get feedback for your writing? Here are a few ideas:

• Build a website related to your book or your writing.
• Run a survey among your readers.
• Circulate your own newsletter, you’ll receive feedback from subscribers.
• Hire an editor or publishing professional to evaluate or edit your book.
• Send emails to customers who have bought your book and ask for comments.
• Start a blog.
• Ask friends and random readers to add reviews to your Amazon page.
• Send copies of your latest article to your email list and ask for comments.
• Send your almost finished manuscript to experts for back of book testimonials.
• Get your published book reviewed many times over.
• Join networking organizations related to publishing and/or the theme of your book.
• Participate in discussion groups.

Writers and authors work pretty much in solitude. We reach out through the written word. And we appreciate—in fact, need, feedback/validation. Positive comments encourage and drive us. If you feel all alone out there—as if no one is reading what you write, try some of the tips above to solicit feedback. The more you put yourself out there, the more you will be read and the more response you will receive.

http://www.matilijapress.com
http://www.patriciafry.com

December 1, 2010

How to Meet Your Writing/Publishing Goals Before the End of the Year

Filed under: Book Promotion,Writing — Patricia @ 7:40 am

I like to turn over the new page of a calendar. Maybe that’s why I enjoy my page-a-day calendar so much. Today, I got to turn the monthly calendar and the daily calendar.

What is it about the process of turning that page? I guess it has something to do with new beginnings—a fresh start. It’s another opportunity to turn over a new leaf. It comes with a sort of permission to make changes, try something new, flush the bad jujus from your mind and body— refresh and renew.

Of course when the month you are now facing is December, there’s also a bit of panic involved—Christmas is coming and there’s so much to do. I won’t even go into the terror some of us feel at the thought of another year ending without us, perhaps, having fulfilled all of our goals. But maybe now is the time to bring that offensive thought.

Surely you’re thinking about what you can do during these next 31 days in order to end the year closer to your desired goal. Have you been slacking when it comes to sending out query letters to magazines? Are book sales lagging? Have you burned out when it comes to promoting your book? Are you behind schedule in completing your book proposal? Have you neglected to keep up your push to get freelance work within your community? It’s not too late to play a little catch up.

All you have to do is revise your schedule. How?
• Log the number of hours left in each day this month during the time you are not working at your job.

• List your planned holiday activities: shopping, entertaining, food preparation, decorating, etc. Which ones can you streamline? Consider doing more shopping online and close to home, let the family help you prepare your favorite holiday food and freeze it, turn holiday traditions into family activities. Not only will you have much needed help, you’re creating important family time.

• How much time do you have left? My calculations show nearly seven hours per day (after work, sleep and holiday activities factored in), of which maybe four or five could be used toward your writing/publishing project. That’s a total of around 130 hours during the month of December that you could spend writing, promoting or soliciting writing work.

Think about what you could accomplish if you carved out just four hours per day every day of December. (Some of us have even more time to devote as we are retired or we work at home or only part-time.)

I once wrote a whole book in eight months while working full-time by carving out two extra hours each morning during which to write.

I established my freelance writing career by using those two early-morning hours each day for an
additional six or seven months. That’s when I quit the day job.

Keep in mind that what I am suggesting may require some sacrifices. It’s up to you to decide what is important in your life and make decisions accordingly. I would not slack on family time. And I would do what is necessary for my health. But I would urge you to look at your sleeping habits—sleeping until 9 or 10 is not necessary (unless you work until late into the night). Watching TV, clubbing and hanging out excessively are high on my list of things that could be sacrificed in order to make more time for what really matters—your writing.

What can you accomplish in an average of four hours per day for 31 days?
• You could complete that book proposal, have it edited and be sending it out to agents or publishers. By the end of January, you might have a contract.

• You could write twenty or thirty different article query letters and send them out to a couple of hundred publications.

• You could contact and interview with dozens of potential freelance clients and complete some work for several of them by the end of the month.

• You could promote your book through hundreds of channels—get it reviewed numerous times, arrange to have it featured on numbers of websites, sign up for book festivals and catalog entries, get press, build a website, start blogging, set up a book trailer…the list is endless.

• If you’re just starting out in publishing, you could spend some of your writing time studying the publishing industry—reading recommended books, attending online courses, researching websites and resources lists, subscribing to appropriate newsletters, etc. By January first, you will be much more well-prepared to enter into the highly competitive publishing world.

How do you feel after reading this blog post today? Are you fired up about increasing your productivity or are you more depressed than ever that your writing/publishing plan seems to be stalled? If you need additional, specific encouragement and ideas, contact me: PLFry620@yahool.com.

Visit my websites—sign up for a free book here:
http://www.patriciafry.com

Learn more about my books and courses here:
http://www.matilijapress.com

November 30, 2010

Identify Your Target Audience

Filed under: Target Audience — Patricia @ 5:22 am

I’ve had questions recently about the concept of identifying your target audience. Authors just starting out—that is, before they have a book to promote—typically become stuck in the belief that their book is for everyone. While in the process of writing your book, it’s easy to visualize everyone reading it. But when you begin to promote that book, reality sets in and you learn that not everyone is interested in purchasing and reading it.

You suddenly understand that, while it is possible that people from many cultural and social groups with varying interests might pick up your book, there are segments of people who are more likely than others to read it. And you are wasting time to try to write a book that will appeal to everyone and then try to promote it to everyone. “Everyone” includes people who don’t read, people who only read fiction, people with no interest in your book’s topic as well as those people who do—your true target audience. Doesn’t it make more sense to promote to those who want/need books in your book’s genre/topic?

If you were selling mittens, you wouldn’t make much headway promoting them to people living in the tropics. Mittens are not for everyone, just as your book on raising rabbits, astrology, curing relationship problems, successful public speaking or parenting isn’t for everyone. Books on some of these topics might have larger target audiences than some others. But they all fit into niches. It is the same for fiction. There are many avid readers of fiction. Some of them read books only by certain authors. Some read science fiction, romance novels, adventure stories or fantasy. Expecting an avid reader of romance novels to suddenly become interested in your western adventure is unrealistic.

Look at magazines and websites—most of them have themes designed to attract and serve a particular segment of society: children’s book writers, parents, motorcycle riders, pet owners, those who enjoy cooking and foods, photographers, hobbyists, quilters, people who like to travel, etc. Magazines and websites are designed with specific audiences in mind. Sure, they might attract an occasional visitor/reader who isn’t typically a part of this audience, but they target their promotion toward their most realistic audience and that’s what an author must do, as well.

Obviously, some target audiences are larger than others. Some have more layers than others. For example, my book on long-distance grandparenting is of interest only to grandparents who are dealing with the challenges of living a distance away from their grandchildren. The only other audience for this book consists of friends and family of these grandparents who purchase it as a gift. But is it realistic to spend time and energy pursuing everyone in case they know someone who could use this book? Not really. By targeting your primary audience, you will also pick up gift sales. But if you were promoting to everyone, you would seriously dilute your efforts and actually miss out on many sales opportunities.

The target audience for my book on the history of the Ojai Valley, California consists of locals who are interested in the history, residents and visitors with ties to the history of this area, visitors who want to know more about the valley, historians, librarians, genealogy buffs and local teachers. If I’d tried to promote this book nationally to everyone, I would have missed my opportunity to sell to my true target audience. If I’d been sending press releases nationwide and traveling all over the globe talking about Ojai, I would have wasted a lot of time and money, don’t you see? Instead, I spoke to local civic groups, presented programs through the museums, lead historical tours, got local newspaper publicity, wrote about Ojai history for local magazines and so forth. I also had my books in local bookstores, in museum and hotel gift shops and at the library, for example. I wrote the book for a specific target audience and I promoted it to that audience. Any other tactic with a book on local history would have made little sense.

I know that some of you are saying, “But my book is of universal interest.” That’s what I thought about my metaphysical memoir and my book on how to present a Hawaiian luau on the mainland. Why wouldn’t these books appeal to just about any audience? And my book on youth mentoring—certainly everyone wants to help our youth. But, while I found members of my audiences all over the place—widely spread—I still had fairly specific target audiences for each of these books and, when I pursued those avenues toward those audiences, I sold more books.

Sometimes, while you’re in the process of promoting your book, you discover an unexpected audience. This happened to me with my luau book. I expected to sell this book to tourists in Hawaii, which was definitely one of my true target audiences. But what I didn’t expect was such an interest from hog barbecuers in the south. This turned out to be a strong target audience, as well. When I discovered this, of course, I began aiming some of my promotional efforts in that direction.

How important is it that you key in on your book’s target audience? Maybe some of these examples will help you to understand the importance. If some of you have had experiences around identifying your target audience or you have learned the value of identifying your audience, we’d like to hear from you.

Be sure to get your free book at http://www.patriciafry.com

Would you like to work one-on-one with me on an aspect of your writing/publishing project? Check out my online courses at http://www.matilijapress.com/courses.htm

November 29, 2010

Book Promotion: When is it Overkill?

Filed under: Book Promotion — Patricia @ 6:11 am

I’ve been blogging here for exactly five years this month. This is post number 981. I should hit 1,000 before the end of December. Any ideas for how we should celebrate? Perhaps some discounts for all of you. Let me know your preferences among my services, classes and books.

Today, I’m sharing a rewrite of the post I presented on this day five years ago. While a lot has changed within and around the publishing industry since then, there are some things that have remained the same.

Many of you are published authors with books to promote. In the process of promoting your books, do you ever think about the various levels of promotion? Have you wondered when promotion becomes obnoxious? When is it promotion and when it is in-your-face-pushy, aggressive marketing?

We all complain about SPAM. But SPAM, after all, is often simply advertising. It’s junk mail. Only instead of coming in your tin mailbox, it lands in your bulk email box. SPAM is a nuisance, for sure. For those of us with very busy email boxes, it can interfere with real work and the receipt of real email.

SPAM is so annoying that those of us with books to promote hesitate using email to spread the word about our books. We wonder, is it appropriate to promote our books through email? Should you promote through email only to people you know? What about people you’ve met in passing—those whose business cards you’ve kept? Is it still considered SPAM when you send your message individually to one email box at a time? If you send to multiple email addresses, should you use the blind copy function or is it best to reveal the other recipients? How many people can you email your promotional material to before it is considered SPAM?

Is it cool to sign up for message boards and chat rooms in order to promote your books? Is it okay to send your book announcement to the people whose websites you visit?

What about promoting outside of the computer—the old-fashioned way? You’re told to talk about your book everywhere you go. But when is enough, enough? How much is too much promotion among your family, friends and acquaintances?

Just today, I decided to send my Christmas cards early along with a note suggesting some of my books as gifts. Is this overkill? Will my efforts be well received?

I believe that it depends on the individual. While some people will lambaste you for sending them an email announcing your book, others will warmly thank you. While some will be insulted to find an advertisement in their Christmas card, others will be thrilled that you made the suggestion.

There’s no pleasing everyone and it’s futile to try. I believe that it is more important that you find your comfort level with promotion than to worry about what others are going to think. Once you’ve established and implemented a promotional plan, stretch some and strive to expand your level of comfort. It’s a process of setting a goal, reaching the goal and then raising the bar. And
don’t try to second-guess potential customers to the point that you talk yourself out of some valuable promotion.

Last year, I received an email notice from a SPAWN member telling about her newly revised book. I placed an order that day. When the author received my order, she emailed me and said, “I almost didn’t send you my announcement because I knew that you were already aware of my book.” What she didn’t know was that the first time I heard about her book, it sparked an interest. I saw it at a book festival and made a mental note to purchase it sometime in the future. When I received her announcement, the timing was right.

As for my Christmas card promotion back in 2005, I actually did get some orders from friends and acquaintances. And there were no complaints—to my face, anyway.

What are you going to do this holiday season to promote your books?

I’d like to invite you to check out my array of books for your gift list and to put on your own wish list. In particular, you might ask for The Right Way to Write, Publish and Sell Your Book. Send Santa here: http://www.matilijapress.com/rightway.html.

If you want to start an article-writing business, ask Santa for a gift certificate for my article-writing course. http://www.matilijapress.com/course_magarticles.htm

(I also teach an online book promotion course, book proposal course and others.)

Here’s an idea: if you have a query letter, book proposal or manuscript ready to be edited, a gift certificate toward my services is the perfect present for you: http://www.patriciafry.com PLFry620@yahoo.com.

And for all of those animal-people on your gift list, they are going to love an autographed (and paw-graphed) copy of Catscapades, True Cat Tales, http://www.matilijapress.com/catscapades.html.

November 28, 2010

Get Your Self-Published Book Reviewed

Filed under: Book Promotion — Patricia @ 10:16 am

Are you one of many authors who claim there’s no one reviewing self-published and/or independently published books? Well, a member of SPAWN, Christy Pinheiro, has been busy compiling a list of over 100 book reviewers for all kinds of books, even ebooks. Check out her efforts at:
http://www.stepbystepselfpublishing.net/book-reviewer-list.html

I also urge authors to seek out magazines and newsletters (both print and electronic) that run book reviews. Look for literary publications that review wide varieties of books as well as theme and genre publications—mags and newsletters focusing on pets, home decorating, book promotion, parenting, business, religion, etc. Find appropriate magazines through Writer’s Market. You might also visit the Magazine Board. http://www.magazineboard.com or http://www.magazine-directory.com or http://www.offmag.com

Many magazines publish reviews. Some ask you to send them a copy of your book. They review it and post their review. I review books on writing, publishing and book promotion for SPAWNews, which is the free newsletter distributed by SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org. If you have a book related to publishing or selling your art, contact me at patricia@spawn.org.

Some magazine/ezine editors ask the author to send a review of their book. In this case, you might ask a friend or colleague to write and submit a review or get permission to submit a review from another reviewer. Make sure they follow the publication’s guidelines for writers and reviewers.

I edited SPAWNews this morning in preparation for its December 1st debut and was very pleased with the work our editor, Sandra Murphy, has done on this issue. The newsletter (FREE to everyone) just gets more and more valuable with each issue. For example, do you know what a blog carnival is? Do you need some ideas for promoting your blog? What are some of the top ranking blog directories and how can you get your blog listed? How can you monetize your blog? You’ll find answers to these questions in this one issue of SPAWNews. If you write poetry or if you simply love playing with words, you might be interested in the book review for PoemCrazy. Are you confused about using pet names and pronouns accurately in narrative Bobbie Christmas clarifies this in her column.

The SPAWN Market Update is also posted each first of the month at the SPAWN website. This meaty newsletter is a perk for members only. The December Market Update boasts 50 opportunities and resources which includes 13 high paying magazine markets for freelancers, 4 large job directories for artists and photographers, 10 traditional publishers seeking manuscripts and a variety of book promotion ideas and resources.

To gain access to the SPAWN Market Update, join SPAWN. It’s $65/year and you get a free book of your choice. http://www.spawn.org. Click on “Join SPAWN.” To learn more about SPAWN, subscribe to the FREE enewsletter, SPAWNews and receive a FREE copy of Promote Yourself: 25 Ways to Promote Your Work Whether You’re an Artist, Author or Small Publisher.

And be sure to visit my websites to see what I offer:
http://www.patriciafry.com
http://www.matilijapress.com

November 27, 2010

How to Test Your Great Book Idea

Filed under: Authorship — Patricia @ 6:17 am

So you have an idea and you want to write about it. Most of us immediately think, “book” when the light bulb goes off above our heads.

“Gosh, that would make a great book!” or “I’d like to write a book on that topic or concept.”

Sometimes, however, your idea isn’t worthy of an entire book on the subject. That’s why I advise writers to consider writing an article, instead. If it is a worthwhile topic, the writing is good and the audience is eager to get this information, you should be able to sell the article to a high-paying magazine market. If not, perhaps it isn’t a great idea, after all.

Sometimes articles evolve into books. I’ve had this happen a couple of times. After seeing the response to my article on long-distance grandparenting, I wrote a book on the topic. Likewise, there was an interest in my articles on youth mentoring, which encouraged me to reproduce them in book form.

Some of my book publishing/promotion articles also evolved into full-blown books. In fact, article-writing is a good way to test your potential book ideas.

Another option, especially if you want to distribute the material you’ve written on a particular topic, is the booklet. Professionals and experts often produce booklets to test a concept or to bring attention to their work or business, for example.

If you think you have a great idea for a book, here’s what I suggest:

• Write an outline in order to determine just how substantial this book might be.

• Consider writing an article for an appropriate publication to see what the level of interest is in this concept.

• Test the idea by producing a booklet to give away or sell at your website or hand out at trade shows, conferences, etc.

What can you expect from the process of testing the market? You might find that you have a strong niche market for a full-blown book on the subject. The feedback you receive might prompt you to alter your original idea to suit a larger or more targeted audience. You may discover that this isn’t such a good idea, after all and you’ll save yourself money and time.

Have you ever done a test market on a book idea? How did you proceed with that? How did it go? What did you learn from the process? Leave your comments here.

Visit my websites:
http://www.matilijapress.com
http://www.patriciafry.com

November 26, 2010

What’s in Your Author’s Bag?

Filed under: Writers' Conferences — Patricia @ 7:47 am

It used to be that writers’ conferences were primarily for writers who wanted help fleshing out their characters, needed advice for writing more meaningful dialog, wanted to know more about writing good poetry or needed assistance formulating nonfiction articles or memoirs. Now, many writers’ conferences have strong elements for authors who are writing and/or promoting books.

If you are or hope to be an author and you’ve never been to a writers’ conference, you really must allow yourself the experience. What can you learn at a conference? How to use social media to enhance your book sales; writing for the inspirational (pet, humor, history, young adult, childrens, etc.) market; how to use webcasting, podcasting, etc. to sell more books; should you produce ebooks; how to build promotion into your book before it’s a book; how to write the right book for the right audience; writing press releases and other promotional material; how to conduct a more effective interview; how to expand your writing horizons; testimonials for your book—what are they, how can they help and where can you get them; ghostwriting tips; how to set up and maintain an effective blog; how to choose the right editor; self-editing techniques; mystery-writing techniques; tips for promoting your book; writing a book proposal; how to establish your platform and so on.

While most conference leaders try to offer wide varieties of topics, some of them might lean more heavily toward book promotion, how to pitch your book to agents/editors, book-writing techniques, media exposure for authors or some other specific aspect of authorship.

When you come home from a conference (as I just did last week), you will typically carry with you a tote bag full of information, notes, presenter handouts, business cards, brochures and so forth. Here’s my advice with regard to this material:

• Note on business cards why you might want to follow-up with this person or company. Perhaps they mentioned knowing a good editor, they recommend their agent or they want you to submit something to their publication. It is easy to forget the particulars of an encounter when you return home with a pocket full of extraneous business cards and notes.

• Create clear notes while in sessions. This can be difficult when the information is coming at you like rapid gunfire. But do your best to keep up and clarify your chicken scratches so you’ll remember what the presenter intended when he talked about the author’s platform or when he mentioned how to use social media to promote your book.

• Take time after each session to flesh out your notes so that they will make sense to you when you return home and begin to act on some of the suggestions.

• When you return home, follow-up with the contacts you made, send thank you notes to the presenters who offered you the most value and ask any questions you might have at that time.

Writers’ or authors’ conferences are held each year throughout the United States. Most of them seem to occur in the spring, summer and fall. Locate conferences near you by doing an Internet search using “writers conference” + your city name. Or study the conferences listed at these sites:

http://www.allconferences.com
http://www.newpages.com/writing-conferences
http://www.writing.shawguides.com

I’d like to hear from those of you who have attended writers’ conferences—what did you like/dislike about them? Do you have questions about conferences? Leave your comment/question here.

And be sure to visit my websites to see what I offer:
http://www.patriciafry.com
http://www.matilijapress.com

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