Writing and Publishing News from

December 13, 2011

An Eclectic Collection of Holiday Gift Books

Filed under: Announcements,Books — Patricia @ 6:32 am

I’ve enjoyed giving some of my ebooks away as gifts this season. There’s still time to receive a copy of a select group of my ebooks—all designed to help you in your quest for publishing success. See the blog post for December 11, 2011. http://www.matilijapress.com/publishingblog

If you are an author at any stage of authorship or a freelance writer, you’ll also find useful and valuable books for sale at my website. Order your copies today: http://www.matilijapress.com

In the meantime, I’d like to tell you about some of my clients’ books in case you’d like to make a special purchase.

Container Zero Nine Eleven by Jim McDonald is the humorous, yet bittersweet story of one man’s middle-age meltdown that unexpectedly unfolds into a thrilling adventure at sea. I found this novel to be fascinating and full of unexpected adventure. Available at Amazon.com.

Chantal Kelly produced her dream book this year, Gelato Sisterhood on the Amalfi Shore. This is a must read for anyone who loves to travel or dreams of traveling to fascinating places. Chantal describes her book as a travelogue sprinkled with historical vignettes, humorous anecdotes, personal stories and recipes. http://www.feniciapress.com

Leon Cooper was in his eighties when he published his first book. He is over ninety now and is preparing to produce book number four. While he writes mostly about the war in the Pacific, his most recently book is a novel based on a true story. In Remembering Private Lamb, a WWII veteran visits Tokyo to investigate the mystery of a Japanese officer’s body discovered buried in a US Marine’s grave. Learn more about this book at Amazon or
http://www.90daywonder.net/rememberingprivatelamb

One of my most successful clients is Diana Zimmerman. Her young adult fantasy, Kandide, Veil of the Mists, is an amazingly popular book among middle grade students and others. If you want to thrill a young reader on your holiday list, check out this book. It’s at Amazon or here: http://www.kandide.com

I received a copy of a unique book yesterday. The author isn’t exactly a client, except that we spent time on the phone during the writing and production of this book discussing publishing procedure. The book is, A Drug Free Life and a Glass of PCP. This is the autobiography of Jerry Solomon who chose to stay drug-free. He had things he wanted to do with his life and dreams he wanted to experience. And then, when he was in his thirties, someone handed him a glass of water spiked with PCP. Unknowingly, Jerry drank it and his life changed forever. This is Jerry’s story. If you’d like to purchase this book, contact Jerry at POB 48131, Los Angeles, CA 90048 or go to http://www.lulu.com and click on “biographies and memoirs.”

What did I do for these authors? I did the editing for most of them and offered some guidance, where needed, to help them navigate the publishing arena.

December 8, 2011

Dana Lynn Smith Virtual Book Tour

Filed under: Announcements — Patricia @ 6:08 am

Many of you are familiar with my colleague, Dana Lynn Smith. She is a book marketing coach and author of The Savvy Book Marketer Guides. She blogs at http://www.thesavvybookmarketer.com. And she produces a newsletter. Of course, being the marketer that she is, she is also on Twitter, Google Plus, Facebook, LinkedIn, etc. You can learn more about her here:
http://bookmarketingmaven.typepad.com/book_marketing_maven/media-room.html
She contacted me yesterday to let me know she is doing a virtual book tour to promote her latest book, Virtual Book Tour Magic. Her tour started December 1 and continues through December 13. Learn more about Dana’s tour here: http://bit.ly/VBTtour #pubtip #VBT6 Order her book and you will learn more about how to conduct your own virtual book tour.

A virtual book tour is just one of many ways you can step outside the box and successfully promote your book. Read about over 250 others (both traditional and off-the-wall) in my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://www.matilijapress.com/PromoteYourBook.html It’s also available at Amazon.com as are Dana’s books.

November 27, 2011

Patricia Fry to Teach Article-Writing Workshop

Filed under: Announcements — Patricia @ 5:32 am

Next Saturday (December 3, 2011) I’m teaching a three hour workshop on article-writing. Writers are coming to the Ventura College to learn how to make money writing for magazines and online sites. While some students may want to earn a living writing articles (like I did for several years) or simply supplement their income, others may want to use article submissions to promote their books.

The process is the same. Basically, you want to submit appropriate article ideas to specific publications or epublications according to their guidelines and, when invited to do so, write an article to conform to their standards. Some editors want to see a query letter first. Others will take a look at your completed manuscript. The key to success as an article-writer is compliance. And in order to comply, you must understand the rules/policies/standards of each publication before submitting. You should also understand how to devise a query letter and know how to write a viable article.

I will be teaching all of the particulars of the article-writing business while offering up many tips and techniques you won’t find in the typical book on the topic.

If you live in the Ventura County area and want to add article-writing to your resume or to your array of book promotional activities, sign up for my class today. http://www.communityed.venturacollege.edu

I have quite a few articles at my site on article-writing. Check them out here:
http://www.matilijapress.com Click on “articles.”

Order my book, A Writer’s Guide to Article-Writing.
http://www.matilijapress.com/writingpage.html

And if you have a book to promote, my latest book is waiting patiently at Amazon.com for you to order either the print or Kindle version. Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author http://amzn.to/oe56Ia

November 2, 2011

Small Publishers, Artists and Writers Network

Filed under: Announcements,Resources — Patricia @ 5:19 am

A new issue of SPAWNews hits our subscribers email boxes this morning, as it does every first of the month. You don’t have to be a member of SPAWN (Small Publishers, Artists and Writers Network) in order to subscribe.

If you are a subscriber, and I know that many of you are, you’ve probably already read your copy and feel inspired and/or more well-informed. For those of you who do not subscribe, you can read the November issue here http://www.spawn.org Click on “SPAWNews.”

Click at the top left side of the page where it says “click here” and you will receive a subscription to the e-newsletter as well as a free ebooklet, “Promote Yourself, 25 Ways to Promote Your Work Whether You’re an Artist, Author or Small Publisher.”

In this month’s issue you’ll find information about writing the essay. Our editor, Sandra Murphy, interviewed the editor of the Christian Science Monitor about how to break into the magazine with an essay. It isn’t as difficult as you might think. Also in this issue, one of our esteemed members talks about how to write a personal essay and another one explains the difference between a personal essay and a memoir. Our resident Book Doctor answers more questions this week, including how to get involved writing a newspaper column. I offer a smorgasbord of mini-book reviews, including books on book marketing, self-publishing, writing children’s picture books, and making a living as a poet. And our president shares a few thoughts on whether or not you are thinking big enough about your book—beyond how much money you can make and more about what your book can bring into your life. Fascinating topic!

We always include member announcements, so you’ll get an idea about what some of our members are doing to promote their books, etc.

Are you interested in contests and various events occurring throughout the US? You’ll find several only a click away.

Each issue of SPAWNews (which is free to all subscribers) includes information about the SPAWN Market Update which is posted on the first of each month in the member area of the SPAWN website. This newsletter is available to members only and it is jam-packed with opportunities and resources for authors, artists, freelance writers. We also include information and resources for photographers, screenplay writers and other creatives. Herein you’ll find job directories, book marketing ideas and resources, current opportunities for authors seeking publishers or freelance writers with stories/articles to publish, for example.

The member area also includes dozens of interviews with publishing/book marketing professionals that you can download and listen to. Members can also participate in SPAWNDiscuss—our member online discussion group.

SPAWN will be going to the Los Angeles Times Festival of Books again this year. If you have a book you’d like to exhibit and/or sell from our booth, you’ll definitely want to become a member. Watch for news about this beginning in the December SPAWNews.

It’s $65 per year to join SPAWN. http://www.spawn.org Click on “join/renew.”

Questions? Patricia@spawn.org.

August 26, 2011

Meet the 2012 Writer’s Market

Filed under: Announcements,Resources — Patricia @ 6:14 am

I received my new 2012 Writer’s Market this week. It sure has a different look. There are a lot more pages of instruction and guidance, which is nice for many who will pick this book up. In fact, the help material would fill a regular size book. It encompasses over 200 pages.

There are new symbols to get used to—a plus sign instead of an N signifying new to this edition publishers and magazines, an arrow showing an online opportunity and a little comment balloon dealy that is supposed to indicate comments from the editor of Writer’s Market. At least some of these, however, actually note comments from the publisher or editor of the listing.

The print for magazine titles and publisher names is lighter and the format different than I am used to. I’m not sure I like it, but I will get used to it.

I soooo miss the Book Publishers Subject Index. Do you remember this in the 2010 and a few earlier editions of the Writer’s Market? I thought this was a most useful tool for authors who were seeking publishers of children’s books, mysteries, western stories, self-help and so forth.

It was also the 2010 edition whose page numbers were askew. The Subject Index listing might say the publisher was on page 285, but it was actually on 286. This was a problem throughout this section.

The Writer’s Market has been informing and guiding authors and writers for ninety-one years. I’ve been purchasing Writer’s Market for thirty-nine years. And boy do I use it. I used it probably daily when I was supporting myself through magazine article-writing, especially before the advent of the Internet, which didn’t come into my life until around 1996. And I use it still on behalf of clients and students who are seeking a publisher or an appropriate magazine to send something to. I use it as a research tool while compiling the SPAWN Market Update. I refer to it often when I am writing certain articles and books and I recommend it frequently to anyone who is seeking a publisher or an appropriate magazine.

For those of you who are new to the world of publishing and freelance article/story writing, Writer’s Market lists publishers who are seeking manuscripts. You’ll find contact information, the type of material they are looking for, tips for submitting to each particular publishing house and website listings where you can locate additional information. You’ll also find consumer and trade magazine listings in all categories—literary, juvenile, regional, business, fashion, association, management, health, auto, animals, general interest and so forth.

While there is a whole lot of information contained in each listing, I always recommend that you do not approach a publisher or a magazine editor until you have studied that particular publisher or magazine Submission Guidelines. Generally, you’ll find these at the publisher’s or magazine’s website. If they are not there, email the editor and ask for a copy.

Sometimes it is difficult to locate submission guidelines on a publisher’s website. In my book, The Right Way to Write, Publish and Sell Your Book, on page 24, I give fairly detailed instructions for locating submission guidelines when they are not obvious. And there are a whole lot of publishers who seem to do their best to conceal these guidelines. What are they thinking?

Order your copy of The Right Way to Write, Publish and Sell Your Book at a discount here: http://www.matilijapress.com/rightway.html

Get your copy of the 2012 Writer’s Market at http://www.writersmarket.com or at your local bookstore or through Amazon.com

August 24, 2011

Book Promotion Update

Filed under: Announcements,Book Promotion — Patricia @ 5:18 am

We’re up to around two dozen reviews of my new book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Seventeen of them (at last count) are at Amazon.com. Check out the book page at http://amzn.to/oe56Ia

If you have a book in the works or are struggling to promote one, this is the book for you. Not only is it brimming with book promotion ideas, you’ll find numerous resources to use and that will lead you to even more possibilities and opportunities.

Of course, you can’t do everything I’ve included in the book. But you can locate those ideas that work best for you and your book. You will learn more about why the author has to promote his or her own book and the basics of how to go about it. You can keep this book at your elbow to use when you are ready to add a new promotional activity or when you need a new resource or want a greater understanding of a particular activity, for example.

Still no Kindle. I don’t know when the book will go on Kindle. I am told by the publisher that it is in the queue. What does that mean? That it could go live tomorrow? A year from now?

I took time off yesterday—but not because I wanted to. I woke up very ill and just could not function. So I didn’t. That’s why there was no blog posting yesterday.

Oh, the book was featured at Jan Bear’s blog yesterday, August 23, 2011. Check it out at http://marketyourbookblog.com

It’s getting a lot of press, that’s for sure. But I have no idea how many books have sold. That’s one of the differences between self-publishing and going with a traditional publisher. When I am the publisher, I know about every sale made as it is made through Amazon, bookstores, individuals, etc. Although, I have the book for sale at my website, I am not advertising that fact too much right now. I’ve been advised to send customers to Amazon at this point and Amazon is ordering books from the publisher not from me. I will not have an accounting of books sold until my first royalty statement.

While I am pretty much out of the loop when it comes to book sales, I am certainly integral/essential in marketing the book. I continue to promote every day in some way. I am holding back some, however, until the book is on Kindle, Nook, etc.

Announcement:
Those of you living in the Ventura, Santa Barbara, Los Angeles County areas of California, might be interested in my next appearance. I’ll be offering my 10 favorite book marketing activities to authors on Saturday at the Oxnard Performing Arts Center at 800 Hobson Way in Oxnard. The workshop is August 27 at 2-4 pm. I’ll be speaking at 3. The fee is $29 per workshop. Send check to Embree Literary Services, P.O. Box 1341, Port Hueneme, CA 93044

For more information/reservations contact maryembree@gmail.com 805/985-1113

For more about me and my work: http://www.patriciafry.com
For more about my books: http://www.matiljapress.com

July 26, 2011

Memoir Writing Course Starts Today

Filed under: Announcements,Writing — Patricia @ 4:14 am

I am starting a new course today—my Memoir Writing Course. If you are interested in taking this 6-week online course for $200, you can learn more about it and sign up today here:
http://www.matilijapress.com/course_memoirwriting.htm

One advantage to taking my memoir course is that I have so much background in publishing as compared to other teachers who may be able to counsel you only in the writing aspect. Here’s what I will cover. You will learn how to:

• Gather pertinent information.
• Determine which information is relevant and which isn’t.
• Identify the appropriate audience for your memoir.
• Effectively interview significant relatives and others.
• Conduct research to locate and verify important details.
• Document the material.
• Decide what form to use in writing your memoir.
• Use emotions in your memoir.
• Ascertain whether this story is publishable.
• Explore publishing possibilities for your memoir.

Sign up today and you should be well on your way toward writing your memoir and have a more clear idea of your publishing path by Labor Day.

Be sure to visit my websites—get your free ebooklet, “50 Reasons Why You Should Write That Book,” at: http://www.patriciafry.com

Order “The Right Way to Write, Publish and Sell Your Book,” at a discount at:
http://www.matilijapress.com

July 20, 2011

New Book on Book Promotion

Filed under: Announcements,Book Promotion — Patricia @ 4:54 am

I called my publisher yesterday to order copies of my upcoming book, Promote Your Book. It’s scheduled to debut August 10 and I wanted to get my order in. I was surprised to learn that there are already copies in the warehouse. Skyhorse/Allworth can ship this week!

Then I got an email from one of the contributors to the book thanking me for the book and complimenting it. “It looks great,” she said. “I’ve already recommended it to someone.”

My book is out and I have not even seen it yet! But then I’m used to that. As a freelance article writer for years, I was often the last one to see a copy of the magazine with my article in it. Others would call, write or email with comments on an article that I had still not seen. Seems odd to me and frustrating for the author/writer because we’re eager to view the piece or see the completed book and begin the promotion process.

Since my new book is available, let me begin the ball rolling. Many of you, I’ll be contacting personally. But for those whose contact information I don’t have and who would like to take steps to begin or enhance your book promotion efforts, order this new book today.

Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.

There really are over 250 book promotion ideas, resources and tips. You’ll gain a greater understanding of the book promotion process and the author’s responsibility as a published author. And I think you’ll enjoy reading how twenty-four other authors promote their books successfully. It’s a good opportunity to learn how others do it!

This book is not just for nonfiction authors. I made a special effort to address fiction and children’s book authors, as well. But I’ve learned over the years that some writers of fiction just do not want to accept the marketing role and they discount any and all information and ideas related to book promotion. In fact, I’ve already had comments from a couple of novelists who were given the opportunity to review prepublication copies and they indicated that there were no ideas for them. On the contrary…the book is teaming with ideas for them, they just choose not to accept them. They are not of a mindset to recognize them and utilize them. Most authors of fiction need to be spoon-fed marketing strategy. But even when they “get” it, many will still resist it.

If you are promoting a book of fiction fairly successfully, I’d love to hear from you.

In the meantime, whether you are writing or have written fiction, nonfiction or a children’s book, order your copy of this brand new book on book promotion:

Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://www.allworth.com/Promote_Your_Book_p/1-58115-857-1.htm

Or order it at amazon.com in print or on Kindle. Type in my name, Patricia Fry or the book title.

March 29, 2011

NEW Book—FREE E-Booklets for Authors

Filed under: Announcements,E-Books — Patricia @ 6:10 am

There’s lots popping in the offices of Matilija Press and Patricia Fry.

New Book on Public Speaking for Authors
For those of you who don’t know, Matilija Press is my publishing company which I formed in 1983. I’m getting ready to add book number 34 to my list of published books. This one is going to be for authors who want to go out and speak as a way to promote their books. Is there anyone out there who would appreciate some friendly support along these lines? Do you want to know how to conduct yourself while speaking, how to find venues where you can speak on behalf of your nonfiction or even fiction book, how to conduct an in-person interview, how to get involved in appropriate conferences related to the topic or genre of your book, the best way to rehearse your speech, how to create more interesting presentations, etc? What else would you like help with related to public speaking for authors? Let me know so I can include it. PLFry620@yahoo.com.

This will be a rather compact, no hassle ebook. I’ll make an announcement when it is completed.

Kudos for Patricia Fry
While dining with authors Sunday, I sat next to someone who said, “I heard people talking about the presentation you gave at the library Tuesday.” Of course, this statement piqued my interest. I said, “Pray tell—what were they saying?” She said, “All good. They said they could have sat and listened to you for hours—you were such a wealth of information.”

Good to know. Good to hear. Isn’t it heartening to know that you are helping the very group of people you hope to influence with the information and perspective you share? This is satisfying.

If any of you will be near Wadesboro, NC Saturday, I will be speaking at the Carolina’s Writers’ Conference there that afternoon. http://www.ansoncountywritersclub.org
FREE Booklets for Authors
There has been a flurry of interest in my FREE ebooklet, 50 Reasons Why You Should Write That Book. If you’d like a copy, go to http://www.patriciafry.com and click on the link to this ebooklet.

Another FREE ebooklet you might appreciate comes FREE with your SPAWN enewsletter subscription (which is also FREE). Go to http://www.spawn.org and click where it says, “Click here.” You’ll get a FREE monthly enewsletter brimming with information for authors and freelance writers as well as a FREE ebooklet called, Promote Yourself: 25 Ways to Promote Your Work Whether You’re an Artist, Author or Small Publisher.

http://www.matilijapress.com
http://www.patriciafry.com

February 20, 2011

How to Design Your Author’s Platform

Filed under: Announcements,Authorship,Book Promotion — Patricia @ 5:58 am

I’ve added a new course to my repertoire!! And it’s one that countless authors can use.

You’ve heard the term “platform,” and you’ve heard that this is something authors need. But some of you are still wondering exactly what it is, why you need one and how to get one. Here’s the scoop:

In this highly competitive publishing arena, not only is it necessary for the author to adopt bookselling strategies, he must groom himself as a representative for his book. He must back up his book with the appropriate elements of influence. How? By establishing a platform and continuously building on it.

A large majority of traditional royalty publishers require that their authors have a platform—a following, connections, a sphere of influence and name recognition within the genre/topic of their book. A publisher wants to know that you can attract readers for your book—that you have a built-in audience or can easily generate one.

If you choose to self-publish (establish your own publishing company) or go with a pay-to-publish service, you will still need a platform in order to position yourself and your book in the marketplace. As you are aware, readers of fiction generally choose books based on author name recognition and consumers of nonfiction are more interested in the author’s level of expertise and/or experience.

Authors need to ask themselves, “Why will people be interested in my book?” “What will entice them to buy a book that I wrote?” Not only will this course help you respond to these questions, it will coach and support you in establishing your personalized author platform.

Through this course, you will learn:
• What a platform is and why it is so valuable.

• How to identify the elements of your current platform and use them to your benefit.

• How to add to your platform in order to position yourself as a trusted expert in your field or genre

• How to develop a following.

• How to more effectively represent yourself to publishers, the media and your potential customers.

Within the realm of bookselling, it isn’t about the book as much as much as it is about the author and his or her sphere of influence. Let us help you to design your author platform which is a major step toward creating a successful publishing experience.

Sign up for this one-of-a-kind course for personalized assistance with your all-important author’s platform today. While I teach all of my SEVEN courses on-demand (on your schedule), I am starting this 6-week course next Friday, February 25, 2011.

Be among the first to sign up. You won’t be disappointed!

http://www.matilijapress.com/course_platform.htm

Check out all of my courses here: http://www.matilijapress.com/courses.htm

Question? PLFry620@yahoo.com

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