Writing and Publishing News from

June 29, 2008

Do You Have a Story to Tell?

Filed under: Book Promotion,Publishing — Patricia @ 6:42 am

They say that we each have a story inside us. A life is compiled of many stories. But how many of them are actually worth telling?

More and more people are writing and publishing their life stories. Memoirs of all types are flooding the bookstores and the internet. Authors are sharing their stories of abuse, terror, military action, spiritual awakening, personal struggles, illness, recovery, amazing experiences, travel, special relationships, close calls, loss and more. While some authors turn their personal experiences into self-help or how-to books, most of them just tell a story. Many authors hope to make a difference for others by revealing what happened to them. Others simply hope to entertain, make someone smile, or give them a really good read. And many, of course, achieve their goals. But getting someone to read their books is becoming harder and harder for the author of a memoir.

I am one of those authors. I wrote a memoir involving my experiences working with a hypnotherapist who used past life regression therapy. I was commissioned to work with Don Clark on his book about his hypnotherapy work in 1980. I spent hours and hours interviewing him and sitting in on sessions with some of his clients. And I succumbed to hypnosis myself. Don also taught me how to do self-hypnosis&#8212a tool that changed my life immediately and forever.

I took copious notes, detailing everything I heard, saw and experienced. Eight months later, while vacationing in Colorado, I received word that Don Clark had died. It was sudden and it was predicted. Yes, Don, at the age of 57, confided in one of his students that he thought the end was near for his life on earth&#8212at least this time around (if you believe in reincarnation). With no reason, now, to write Don’s book, I filed away my notes.

Eight years later, when I realized how much my life had changed because of my association with Don Clark and what he had taught me, I decided to write my own book&#8212from my point of view. I spent 8 months writing the book. When I couldn’t find a publisher, again, I set the book aside. Its time had not come.

Another eight years had gone by when I decided to self-publish this memoir, which I call Quest For Truth, A Journey of the Soul. And I came out with it in 1996 through my publishing company, Matilija Press.

Although, anyone who reads this book, finds it absolutely fascinating, it has been a very hard sell. Even with this book in a dozen bookstores throughout the U.S. with special orders coming through Borders and Barnes and Noble stores from six states, a page on Amazon and 5 distributors working with me, the book has not done well. Memoirs by unknown authors on any topic are hard to sell. But then, my attention soon became divided when I went on to write other books on other topics. Who knows how many copies I could have sold if I’d concentrated on the promotion of this book for a while longer.

If you have a story in you and you are itching to tell it and to sell it, I strongly recommend that you study the publishing industry, first. Find out what else is out there like your book idea and how those books are doing. You can learn about books carried in the Ingram database by calling 615-213-6803. You’ll need the ISBN.

Contact authors with books similar to yours and have a heart-to-heart talk with them. Most authors are accessible and amiable. Connect with distributors, booksellers, book reviewers, etc. Find out how they feel about helping you to promote your book. Seek out sites, bookstores, distributors, magazines, blogs, etc. related to the topic of your book. This might be cooking/foods, pets/animals, military, disabilities/handicaps, nostalgia, loss and grief or addiction, for example. Check out their list of books, books they have reviewed in the past, etc. Does yours fit in? Is there room for another memoir in this category?

And always, always write a book proposal before putting pen to paper or fingers to keyboard toward the composition of your memoir.

If you’re interested in reading my memoir of reincarnation, hypnosis, past-life regression therapy, death experiences and so much more, you can order it from the Matilija Press showcase of books: http://www.matilijapress.com Or go directly to the Quest For Truth page at: http://www.matilijapress.com/questpage.html

June 3, 2008

How to Get Multiple Book Reviews

Filed under: Book Promotion — Patricia @ 4:55 am

Do you have a book to promote? Have you found someone to review it, yet? Or are you still trying to figure out how to get a book review?

Some authors wait around for someone to offer to review their books. I know, because I have people say to me, “Wow, I saw your great book review in such and such magazine or at so and so’s site. How did they find you?”

Well, in most cases, they didn’t find me, at all. I went in search of them. I research magazines, newsletters, blogs and sites related to the topic of my newly published books. I contact those that post or publish reviews and offer to send them a review copy of my book. Nine times out of 10, my book gets reviewed.

Sometimes I have to send a follow-up email or make a follow-up phone call. But, sooner or later, the review generally comes through. When it does, I always heartily thank the reviewer and ask them if they would please post the review on my page at Amazon.com. This is a plus for me and added exposure for the reviewer. So reviewers rarely, if ever, say, “No.”

Where can you get your book reviewed? Aside from sites, newsletters and magazines related to your book’s topic or genre, there are dozens and dozens of general book review sites. GetBookReviews.com, for example, dannyreviews.com, bookreporter.com.

“The Directory of Audiobook and Book Reviews” lists dozens of book reviewers in many categories. I counted 58 for fiction and 42 for nonfiction titles. http://www.ebookcrossroads.com/book-reviewers.html

The host at “Slippery Book Review Blog” is interviewing book reviewers throughout the month of June. In the blog posted May 31, 2008, they list the 16 reviewers they will be interviewing. They include, James Cox at Midwest Book Review, Rachel Durfor at Rebecca’s Reads, Alex Moore at Foreword Magazine and Hilary Williamson at Book Loons. Visit this blog at http://slipperybookreview.wordpress.com

For more information and tips about landing book reviews, read pages 229-234 in my book, The Right Way to Write, Publish and Sell Your Book. I include a list of a dozen magazine reviewers in several categories, including Christian, historicals, parenting, romance and more. Order your copy of this MUST-HAVE book for authors at http://www.matilijapress.com/rightway.html

What good is a book review? Think of it this way—you can scream your book’s virtues from the highest tower in the largest town until you’re blue in the face, but your praise won’t hold nearly as much value as will the tributes of others.

As soon as your book is a book start contacting reviewers. Your primary reviewers should be those who review books on your topic or in your genre. Once you’ve exhausted this category of reviewers, move on to more general reviewers.

Even if your book is a year or more old, it might not be too late to get reviews. Many reviewers welcome good books of any vintage. It doesn’t hurt to ask.

Don’t sit back and wait for reviewers to find your marvelous book. Be proactive. Locate appropriate book reviewers and contact them with your best pitch. Most of them will request a copy of your book and write an honest review.

April 28, 2008

Promote Your Book at Book Festivals

Filed under: Book Promotion — Patricia @ 4:24 am

I’m back from the big Los Angeles Times Festival of Books. SPAWN had a large booth where some of our members displayed and sold their books to a crowd of around 150,000. (SPAWN is Small Publishers, Artists and Writers Network) http://www.spawn.org

People came out to the festival, which was held at UCLA, despite the fact that temps were in the 90s. They came to buy books and to meet their favorite authors and other celebs such as Valerie Bertinelli, Mary Higgins Clark, Michael Connolley, Sandra Dijkstra (literary agent), Maxine Hong Kingston, Dr. Laura Schlesinger, Jonathon Kirsch and Tommy Lasorda.

Is a book festival a good place for an author to sell books? Well, yes and no—sometimes and sometimes not so much. Some books sell and others just sit there. Your book will do better at some festivals than at others. Some festivals attract serious readers/book buyers and some draw lookiloos with nothing else to do on a sunny Sunday afternoon; and many of whom left their wallets at home.

I attend several book festivals each year and I’m always experimenting with booth design and sales approach. I observe other authors and I attempt to discover their secrets to bookselling success. Here’s what I’ve learned:

• You really must have an appealing and/or interesting cover. This weekend, the favored book was one that pictured dolphins swimming in vivid blue ocean water.
• A title can be a draw for some people. The book most picked up in our booth without solicitation was one containing the word “Halloween” in the title.
• Your booth should have a theme. I sell many more copies of my books on writing and publishing from the SPAWN booth than I do if I join others in a generic, no-theme booth. People come to the SPAWN booth looking for help, advice, information, etc. about writing and publishing.
• People will gravitate toward an attractively designed booth. Large interesting posters, a generous bouquet of flowers and tasteful decorations related to the theme of your book, etc. will definitely catch people’s eyes.
• Personality plays an important part in book festival success. Genuinely likable authors who reach out to people sell more books than those who just sit back and wait for the sale.
• Freebies and samples can raise your sales quota. Authors who offer something for free or who serve food treats, for example, can attract a crowd and sometimes sell more books.

If you’re an author with one or more books to sell, try setting up a booth (or share a booth) at a local book festival or flea market. Watch the calendar section in the county newspaper to find such events. Contact the Chamber of Commerce in other cities to see if they have book festivals scheduled during the year. Go to the Directory of Book Fairs at http://www.lights.com/publisher/bookfairs.html

Check out my article on “How to Work a Book Festival so it Works for You,” at http://www.matilijapress.com/articles/promo_bookFestival.htm

If you have a stalled or failing book and you feel like giving up the whole authorship thing, stop—read my new ebook, first. Let The Author’s Repair Kit breathe new life into your book.
http://www.matilijapress.com/author_repairkit.html

Promote Your Book at Book Festivals

Filed under: Book Promotion — Patricia @ 4:15 am

I’m back from the big Los Angeles Times Festival of Books. SPAWN had a large booth where some of our members displayed and sold their books to a crowd of around 150,000. (SPAWN is Small Publishers, Artists and Writers Network) http://www.spawn.org

People came out to the festival, which was held at UCLA, despite the fact that temps were in the 90s. They came to buy books and to meet their favorite authors and other celebs such as Valerie Bertinelli, Mary Higgins Clark, Michael Connolley, Sandra Dijkstra (literary agent), Maxine Hong Kingston, Dr. Laura Schlesinger, Jonathon Kirsch and Tommy Lasorda.

Is a book festival a good place for an author to sell books? Well, yes and no—sometimes and sometimes not so much. Some books sell and others just sit there. Your book will do better at some festivals than at others. Some festivals attract serious readers/book buyers and some draw lookiloos with nothing else to do on a sunny Sunday afternoon; and many of whom left their wallets at home.

I attend several book festivals each year and I’m always experimenting with booth design and sales approach. I observe other authors and I attempt to discover their secrets to bookselling success. Here’s what I’ve learned:

• You really must have an appealing and/or interesting cover. This weekend, the favored book was one that pictured dolphins swimming in vivid blue ocean water.
• A title can be a draw for some people. The book most picked up in our booth without solicitation was one containing the word “Halloween” in the title.
• Your booth should have a theme. I sell many more copies of my books on writing and publishing from the SPAWN booth than I do if I join others in a generic, no-theme booth. People come to the SPAWN booth looking for help, advice, information, etc. about writing and publishing.
• People will gravitate toward an attractively designed booth. Large interesting posters, a generous bouquet of flowers and tasteful decorations related to the theme of your book, etc. will definitely catch people’s eyes.
• Personality plays an important part in book festival success. Genuinely likable authors who reach out to people sell more books than those who just sit back and wait for the sale.
• Freebies and samples can raise your sales quota. Authors who offer something for free or who serve food treats, for example, can attract a crowd and sometimes sell more books.

If you’re an author with one or more books to sell, try setting up a booth (or share a booth) at a local book festival or flea market. Watch the calendar section in the county newspaper to find such events. Contact the Chamber of Commerce in other cities to see if they have book festivals scheduled during the year. Go to the Directory of Book Fairs at http://www.lights.com/publisher/bookfairs.html

Check out my article on “How to Work a Book Festival so it Works for You,” at http://www.matilijapress.com/articles/promo_bookFestival.htm

If you have a stalled or failing book and you feel like giving up the whole authorship thing, stop—read my new ebook, first. Let The Author’s Repair Kit breathe new life into your book.
http://www.matilijapress.com/author_repairkit.html

April 21, 2008

How Do You Sell Books Through a Spam Filter?

Filed under: Book Promotion — Patricia @ 5:27 am

Those Annoying Spam Filters
Don’t spam filters drive you batty? I think I dislike spam filters more than I dislike spam—and that’s a lot. No, I’m not a spammer. The reason why I hate the filter programs is because they interfere with the transmission of legitimate email. Because you don’t want to bother with deleting unwanted email, I must take the time to jump through your hoops in order to communicate with you EVEN WHEN YOU INITIATED THE CONNECTION.

It happened again this morning, a customer placed an order for my ebook, The Author’s Repair Kit at Matilija Press (thank you very much). When I attempted to send the ebook, however, I immediately received a response stating that I had to click on a link, sign up and copy some silly letters and numbers before this person would agree to accept my email—which included the PDF file for the ebook that he ordered!!!

Folks, even when you expect a message, it sometimes comes from an email address that your system is not familiar with.

When I see an author or hopeful author use this sort of system, I cringe. Why? Because the chances are that they will miss some great opportunities. For example,

• Someone reads about your book and wants to review it.
• An events organizer wants to invite you to speak about your book.
• A bookseller wants to order books.
• A potential customer has a question.
• An editor or blogger wants to interview you.

How many of these people might decide not to click on that link and go through the extra trouble to reach you?

What’s the alternative? Allow spam to collect in your spam box and delete those that you can identify as spam.

When to and When Not to Delete
Some authors delete everything that lands in their spam box. This is not a good idea either. Sometimes I find a real gem among the stones of spam—a treasured new client, a friend or colleague I often communicate with via email (how they land in the spam box, I’ll never know), an author seeking information or a potential customer with a question.

Because of this, I look at the name and subject line of each of the 150 or 200 emails I receive in my spam box every day before deleting them. And every day, I find something of value there. This is where Angela Hoy’s Writer’s Weekly Newsletter lands, for some reason. This is where I’ve found some of my favorite clients. This is where I’ve discovered some marvelous opportunities related to my career.

So my message today is, if you want your book to be noticed or if you are trying to establish a business,

• Don’t chase away a percentage of your potential customers/clients through an unfriendly spam filter. Make it easy for these people to get to you.

• Don’t indiscriminately delete, delete, delete that spam.

The All Important Subject Line
And, while we’re on the subject, pay attention to the subject line. Keeping in mind that everyone receives a lot of spam every day, when you contact someone who doesn’t know you, make sure that your subject line message is crystal clear—or it just flat might be deleted.

Let’s say that you are emailing me for the first time (I don’t know who you are) with a question about getting your book reviewed. If you type the following in your subject line, it is likely that I will overlook it: “Question.” “Please Help me.” “Review?” or, heaven forbid, you leave the subject line blank.

On the other hand, if you type, “Question about getting my book reviewed,” “How can I get book reviews,” “Author with a question,” or “Book review question,” for example, I will open your email, and I’ll respond to your question.

I’d love to hear your opinion on email spam blockers. Do you use them? Why? Do you avoid the process of getting approved by someone else’s spam blocker? I’m taking a poll. Talk to me. PLFry620@yahoo.com. (No spam blocker here.)

And if you like this blog, you will definitely LOVE my book, The Right Way to Write, Publish and Sell Your Book. Order your copy now at http://www.matilijapress.com/rightway.html

April 20, 2008

Successful Book Launch

Filed under: Book Promotion — Patricia @ 4:47 am

Well, I witnessed it with my own eyes—what appears, from every angle, to have been a successful book launch.

Virginia Lawrence, Executive Director of SPAWN, and I attended Diana Zimmerman’s book launch event at Storyopolis, yesterday. Storyopolis is a magnificent store filled with books and art projects for kids. If you live in Southern California and have children or a book for the young set, you must check this place out.

And if you want to have a successful book launch, you really ought to do what Diana Zimmerman did. First, she wrote an amazing fantasy book, Kandide and the Secret of the Mists; The Calabiyau Chronicles. Maxine Gadd of Australia did the beautiful artwork and Lance Burton, Internationally acclaimed magician, along with S. Earl Statler, critic correspondent for The Los Angeles Newspaper Group wrote glowing testimonials. Burton says, “Kandide is pure magic” and, according to Statler, “Kandide gives its readers one captivating, enthralling adventure after another.” Sigfried, Las Vegas Magic Superstar says, “Kandide is a magical journey into a world full of wonder, suspense and hope.” Learn more about the book at http://www.noesispublishing.com or http://www.kandide.com

Diana made another good move by hiring a book editor. Guess who? That’s right, I had the privilege of editing this wonderful juvenile fantasy. And then Diana hired a public relations company, Bruce Merrin Public Relations, http://www.celebrityspeakersentertainment.com

I venture to guess that between Merrin’s promotional efforts and Diana’s connections, creativity and hard work, they drew around 50 people to the debut of Kandide and the Secret of the Mists. And since many people were purchasing multiple copies, they could have conceivably sold 50 books or more. Our group of four went home with 7 copies of Kandide.

So how did Diana and her PR company pull off such a successful book launch? First, I’m certain that they issued invitations to everyone in Diana’s email list, Rolodex, personal address book and Christmas card list. And their invitation was quite intriguing. Here’s what they promised: Meet the author for a lively presentation and book signing, be mystified by Magic Castle Magicians, win Brunch for 4 at the Magic Castle, participate with actors in live performance, join composer/singer, Jeannie Cunningham in a rollicking great song performing the national anthem for the story’s imaginary city, view a screening of the Kandide book trailer, Play Kandide’s “Attack of the Garglans” video game, see Kandide’s original illustrations by Maxine Gadd, take home a “Vanishing Garglan” magic trick.

Now does that sound like fun for kids and adults or what? And it was!! Magicians were wandering through the store performing some of the most amazing tricks. We watched a super creative trailer (video) depicting the story. We enjoyed a reading by 3 entertaining actors, including one of the book’s junior editors. We were tapping our toes and clapping our hands as Jeannie belted out the Calabiyau National Anthem, which she also wrote. And Diana made each person, especially the children, feel special, indeed, as she chatted with them while signing their copies of her book.

Hopefully, this will give you some ideas for your book launch. Here are my suggestions in a nutshell:

• Hire the best PR company or book publicist you can afford.

• Create the atmosphere and bring in entertainment that relate to the theme of your book.

• Hold your event where there is plenty of room and parking.

• Solicit the help of several friends, colleagues, family, etc. Assign them tasks such as, MC for the evening, entertainment, refreshments and valet parking (if the event is held in someone’s home, for example).

• Hold a raffle and/or promise give-aways.

And don’t stop with just one book launch or book signing. Move from city to city and county to county spreading the word about your magnificent book and inviting the community to come celebrate with you.

For more on book signings, including a timeline, as well as many other book promotion ideas, order your copy of The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

And be sure to sign up NOW for my online Article-Writing course which starts Tuesday, April 22, 2008. http://www.matilijapress.com/courses.htm

April 19, 2008

Free Books For Authors Galore

Filed under: Book Promotion — Patricia @ 4:58 am

This is the next to last day of my free ebook offer. Contact me at PLFry620@yahoo.com today (April 19, 2008) or by midnight tomorrow (April 20, 2008) and I will send you a free copy of my new ebook, The Author’s Repair Kit. This book features the Post-Publication Book Proposal. It is designed to help authors breathe new life into their books that may be faltering or struggling in the marketplace.

I’m off to support a client/colleague today. Yup, I’m driving to the big city (Los Angeles) to attend the launching of the first in Diana Zimmerman’s Kandide fantasy book series.

Do you attend book signings, readings and book launch events of your peers, writing club members, colleagues, friends, acquaintances? It’s good practice to support other authors when they do a book signing at a local bookstore, have their books for sale at a flea market, appear at an author event at the library, participate in a poetry slam or present a demonstration at a local store, for example. As an author, you appreciate the support. Offer it to other authors, as well.

If you purchase their books, send them comments after you finish reading them. This could be their first testimonial and they may want to publish it at their website and ask you to post it at their Amazon book page. They may also attend your book signing or reading and bring along some friends.

We’ll all agree that writing is solitary, but what comes after publication is anything and everything but solitary. Once you have a book in hand, you must become visible. You have to go out of your way to get exposure, solicit interest in your book and get the sales. It’s hard work and believe me, as an author, you can use all the help and support you can get. If you make a habit of supporting other authors, they are bound to appreciate it so much that, when it is your turn to produce a book, you’ll be able to count on them for their help and support.

It’s good for authors and it’s a good for humanity.

Keep Writing. Keep Promoting. In fact, I challenge you to try a new promotional idea this weekend. It’s Saturday. I’d like to hear from you Monday morning with a report on your success with a new idea. It might be walking door to door with a wagon-load of books, putting up posters or point of purchase displays at several local businesses, calling people you haven’t talked to in years and telling them about your book, wearing a tee shirt with a pix of your book cover to a large weekend event or using Google to find at least 2 dozen new sites related to the topic or genre of your book and contacting them about a review.

Report back to me Monday and let’s discuss your efforts and your success. PLFry620@yahoo.com. And don’t forget to purchase your copy of The Right Way to Write, Publish and Sell Your Book. If you order the book before May 1, 2008, I’ll throw in a free copy of The Author’s Workbook. http://www.matilijapress.com/rightway.html

April 18, 2008

Write Articles for Income, Platform and/or Book Promotion

Filed under: Book Promotion,Writing — Patricia @ 4:10 am

For those of you who missed my original announcement, I’m starting a 6-week Freelance Article-Writing Course Tuesday, April 22, 2008.

Jump on the bandwagon and establish a freelance career or a way to supplement your income in these lean times. Article-writing is also an excellent way to establish your platform and promote your book. Learn more about the course and sign up at http://www.matilijapress.com/course_magarticles.htm

As for me—the teacher—I’ve been writing articles for magazines since 1973. In fact, this is how I supported myself for many years. My articles have appeared in Writer’s Digest, Entrepreneur, Your Health, Cat Fancy, Woman’s Own, Country Journal, Western Horse, Los Angeles Times, Christian Parenting Today, Technology and Learning, North Georgia Journal, The Artist’s Magazine, Mature Outlook and many, many others.

My article work for The Toastmaster Magazine over the years, brought me additional rewards—I was chosen to rewrite the Toastmaster manuals and was paid well. I was also invited to speak at the Toastmasters’ Annual Convention, a few years ago, in Dubai (all expenses paid).

If you want to open up your world to new possibilities such as these, earn a living writing articles, build your platform or promote your book through article-writing, sign up for my article-writing course TODAY. http://www.matilijapress.com/course_magarticles.htm

As some of you know, I charge $50/hour to work with writers and authors. By signing up for my course, you are getting the equivalent of $500 or $1,000 in value for a fee of just $125.

http://www.matilijapress.com/course_magarticles.htm

Questions? PLFry620@yahoo.com

April 17, 2008

Common Mistakes for Writers

Filed under: Book Promotion,Writing — Patricia @ 6:53 am

I just completed another interview. Kerri Fivecoat-Campbell at WriteForYou.Biz sent me nine questions via email this morning and I spent a good hour and a half responding. I’m just not one to allow a task to wait—to put off doing something that can be done now. Of course, something has to go on the back burner, doesn’t it?

In my business world, there are two basic types of tasks: those short-term tasks that come in rather randomly and ongoing work. I will generally interrupt ongoing work (editing, speech work, article-writing, etc.) in order to handle questions that come in, interviews, book orders and so forth. It does my heart (and nervous system) good to take care of projects in a timely manner rather than allow them to stack up around me.

This is not to say that I don’t have stacks and stacks of paper representing projects all over this office. There are those lower priority things that may or may not get accomplished. There are ideas, projects and research I might pursue. And some of the stuff in these stacks eventually go in the round file. Sigh.

How mundane and depressing. Instead of carrying on about those ever-growing stacks, I’d like to share with you something I wrote in the interview with Kerri Fivecoat-Campbell this morning.

She asked:
“In your opinion, what is the most common mistake that writers make when starting out?”

My answer:
I assume you are talking about writers who want to be published. In this case, the most common and most disastrous mistake they make is not studying the industry—not taking time to become somewhat knowledgeable in the area of their publishing interest. Freelance article or story writers need to learn something about the submission process, they need to study the magazines for which they want to write and, despite what their hearts tells them, they really must listen to their heads. When Submission Guidelines say “We want factual articles on the positive aspects of adoption—no more than 1,500 words,” don’t send a 3,000-word fiction piece focusing on an adoption gone bad.

Hopeful authors are even more vulnerable than freelance writers because they have more at stake—more emotion, more money and more time invested. It is crucial that authors study the publishing industry before getting involved. I tell audiences that publishing is not an extension of your writing. Writing is a craft, a creative endeavor, a heart-thing. Publishing is a business and must be approached as such.

I tell audiences that there are two secrets to publishing success. First, study the publishing industry so that you know your options, the possible consequences of your choices and your responsibility as a published author. Second, write a book proposal. A book proposal is your business plan and you need this whether you are writing a novel, a nonfiction book, a children’s book or even a book or poetry. Most traditional royalty publishers request some form of a book proposal for manuscripts of every type, these days.

But there’s an even more important reason for writing a book proposal—for you! Even before you start writing that book, you need to know whether or not this is a viable product. Is there a market for this book? What is your competition? What makes your book different, better—more desirable than what’s out there on your topic or in your genre? You must define your target audience and determine where they are and how to approach them. And you really must develop a platform.

These are all necessary to authorship success and they can all be accomplished through the diligent and thoughtful execution of a book proposal.

Learn more about writing a book proposal by signing up for Patricia Fry’s Book Proposal Course at http://www.matilijapress.com/bookproposal.htm
And order your copy of “The Right Way to Write, Publish and Sell Your Book” today.
http://www.matilijapress.com/rightway.html

Questions/comments? PLFry620@yahoo.com

In the meantime, I am starting up a 6-week Freelance Article-Writing course April 22, 2008. Learn more about this course at http://www.matilijapress.com/course_magarticles.htm And sign up TODAY!

April 16, 2008

The Author Interview Continued/Freelance Article-Writing Course

Filed under: Book Promotion,Writing — Patricia @ 5:33 am

Yesterday we spoke about the author interview. I gave some tips for more successful interviews. But what I didn’t mention is how to promote your book through interviews.

The reason why you, the author of one or more books, wants to be interviewed in the first place is to gain exposure for yourself and your book. Of course, what you really want are sales. Exposure can lead to sales. People won’t buy your book if they don’t know about it. And they may not buy it upon hearing about it once or even twice. They may see it at the bookstore, at your website or in a catalog and not pay much attention to it. But when they see you speaking at their organization meeting, read or hear your interview in a blog, at a website or in a podcast, they might be more apt to pay attention.

It is during an interview that you have the opportunity to answer your potential readers’ burning questions. “Why should I read your book?” “What’s in it for me?” “Will I enjoy or learn from this book?” “Are you credible in this field?”

So while you’re responding to the interviewer’s questions, imagine that you are speaking to your audience.

By the way, those of you who may have tried to read my interview posted at Mary Lewis’s site, I had the address wrong. It is corrected now in my April 15th blog.

Dawn Copeman’s review of my book, The Right Way to Write, Publish and Sell Your Book, is up at http://www.newbie-writers.com/resources.htm Check it out! This is the sort of promo you want to get for your book—a positive review by a known professional in the writing/publishing world. And how did I get it? I asked for it. I contacted Dawn and asked if I could send her a copy of my book for review. She liked it and she reviewed it. Thank you, Dawn.

I’ll be starting an online Freelance Article-Writing Course probably the first of next week (April 21 or 22). I have a couple of students and would like to include more. This is a 6-week course during which you will actually produce at least one article and have every opportunity to get it published. Read about this course at http://www.matilijapress.com/course_magarticles.htm And sign up at this site. Your credit card will not be charged automatically—I will do it manually after I receive the order. It’s only $125 for the course and you will be learning from someone who has been writing articles for publication for over 30 years (and still does). Your teacher is also someone who supported herself through article-writing for many years.

Don’t miss this opportunity to learn how to supplement your income through article-writing. Contact me NOW with your questions. PLFry620@yahoo.com

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