Writing and Publishing News from

October 19, 2013

“Is my book good enough?”

Filed under: Book Promotion,Bookselling,Writing — Patricia @ 3:47 am

This is a question I sometimes get from new authors. “Is it publishable?” I sometimes wonder if they actually mean, “can I make a lot of money selling this book?” Or do they simply want to know if they’d be embarrassing themselves if they publish this book?

When an author asks this, he or she usually doesn’t have a particular audience in mind. He hasn’t read other books like his in order to become familiar with the style, writing, etc. He has simply written a story or a nonfiction book that pleases him and hopes others will find it interesting or informative.

If you have a book in mind or in the works, do your homework:
• Find out if there is an audience for your book. How many people read poetry books, are passionate about their exotic fish, collect buttons or enjoy an entertaining Gothic novel, for example?

• How many books are already out there like yours? Is there room for another one? How can you make yours stand out and still keep the aspects that people want in a book of this type?

• How will you promote this book? What do you know about book promotion? Are you willing to study the process of book promotion and prepare yourself for this activity way before your book is a book?

• What do you know about your audience? What books do they want/need at this time? Where do they learn about the books they buy? Where do they buy books of this type? How do you approach this audience?

Successful authorship does not mean writing the book of your dreams and publishing it hoping someone will buy it. It means considering the points above and more. It also means opening yourself up to criticism. Sure, if you’ve done the necessary research and have produced the right book for the right audience, you’ll receive accolades. But also expect rejection and negativity from some.

All you can do is the best that you can do. But do so with knowledge and understanding. Read Publish Your Book and Promote Your Book. Available at Amazon.com in print, Kindle and audio, as well as most other online and downtown bookstores.

For an enjoyable read, order Cat-Eye Witness, the 2nd in my Klepto Cat Mystery series. http://amzn.to/1bJiq0x

October 12, 2013

Canadian Author Says Giving is the Key to More Satisfying Relationships

Filed under: Guest Blogger,Writing — Patricia @ 4:26 am

Roger Ellerton PhD, CMC is the author of Win-Win Influence: How to Enhance Your Personal and Business Relationships. He describes his book by first quoting Zig Zigler: “You can get anything in the world that you want, if you help somebody else get something they want.”

Roger explains, “Whether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.”

He says, “Influence is critical in leadership, negotiation, teamwork and getting others to buy into your ideas. Follow and practice the concepts, tips and processes described in this book and improve your influence results with anyone in a manner that achieves a win-win outcome. The emphasis is on expanding your influence skills and results in everyday situations.”

Here are Roger’s responses to my interview questions:
Patricia: What is your background as an author/writer and in the field of your book?

Roger: In my youth, I never thought being an author was possible. In high school, I dreaded any assignment that involved writing. I barely passed high school English and was fortunate to gain admission to university. At university, I gravitated to the pure sciences to avoid having to write anything substantial. After graduation (with a PhD), I was a tenured University Professor (in Statistics). So all I had to do was put a few words between mathematical formulae.

I moved on from academia and became a certified management consultant. The firm that I joined insisted that all new staff take an in-house course on business writing. This gave me a whole different perspective on how to clearly present my ideas and it has served me very well ever since.

My books are in the area of personal growth and inter- and intrapersonal communication. Growing up and as a young adult, I never felt comfortable in my own skin. It was not until I was in my forties that I started exploring personal development methodologies. One in particular (neurolinguistic programming or NLP) had the most positive impact on me and how I interacted with others. I pursued this discipline and eventually became a certified trainer. I had read a number of books on NLP and, although I recommended several to clients/students, I felt the available books did not clearly present the information in a way that was readily accessible to the beginner. So I wrote my own book, which turned out to be very successful and now I have a total of seven books that are published as paperbacks or ebooks.

Patricia: Why this book at this time?

Roger: My book, Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP) is, as the title suggests, about influencing yourself and others in a respectful manner. NLP is one of the best, if not the best, model for understanding and improving your communication with yourself and others. Some authors have written influence/persuasion books, based on NLP, that illustrate processes you can use to take unfair advantage of others. Hence I saw an opportunity to give readers another choice.

As I say in the Preface of my book, “If you are looking for tips and techniques to persuade others to your way of thinking or to buy your idea, product or service without regard for their needs or aspirations, then please look elsewhere.”

Patricia: Tell us a little about your process of writing this book.

Roger: Writing this book was fairly straightforward. To influence someone, it is really about changing their belief about your product, service or idea. Belief-change is a four-step process: Understand their current choice (belief), Raise doubt about current choice, Explore alternatives, Confirm new choice. With this as an outline, I simply added useful techniques, processes and personal experiences to illustrate how to move through the four-step process while respecting and honoring the other person’s needs and values.

Patricia: Who is your audience for this book?

Roger: My audience is fairly diverse. For example, managers, coworkers, job applicants, family members, teachers, coaches, consultants, sales staff who wish to engage others in a respectful win-win manner, and of course NLP students and practitioners who wish to expand their knowledge and use of NLP in a mutually respectful manner.

Patricia: What are you doing to promote this book? Anything interesting?

Roger: I continually have my antennae up for potential book promotion opportunities. For example, earlier this week you sent an email inviting authors/clients to promote their books through your blog. I have no idea of the audience you have or if many are interested in my genre, however it only took me a couple of minutes to reply—well worth my time investment compared to the big $ and time activities some authors get involved with to promote their books.

Blogger’s note: Roger has made two important points here. Authors MUST have a website where they can be contacted to participate in opportunities such as this one. And authors MUST become accustomed to saying, “yes.” You never know what might develop from your participation in even the simplest of activities.

With regard to other promotional activities, my business is multi-dimensional—public speaker, trainer, management consultant, personal and business coach. Hence each activity supports and enhances the other. For example, I have over 500 visitors per day to my main website. http://www.renewal.ca

One activity that has helped book sales at sites such as Amazon is to include keywords in the title and subtitle.

Patricia: Share with us some of your most exciting experiences as the author of this book.

Roger: I have received many positive emails from readers who have said my book has changed how they interact with others. As well, my book has lead to speaking/training/facilitation engagements, which have resulted in increased exposure for all of my books.

Excerpts from my book have been published in a number of magazines. For example, the following http://www.renewal.ca/MPA13%207_RogerEllerton_Client%20Perspective.pdf was published in the Mortgage Professional Australia magazine.

Patricia: Any other books in the pipeline?

Roger: I have two other books in the pipeline. I recently published two ebooks NLP and Personal Growth Thoughts: A Series of Articles by Roger Ellerton Volumes 1 and 2. Each is a collection of fifteen articles that I have written and published in various online and paper-based magazines. A third volume of fifteen articles is in the works, with publication scheduled in early 2014.

As I said earlier, my first book was written to make NLP more accessible to the NLP novice. I now see how the material in my first book can be made even more accessible. This new book will not be another edition nor a competitor to my first book. It will be a complete rewrite with the layperson in mind. I expect to have this completed by mid-2014 and will contact you, Patricia to work your magic with your editing skills.

You’ll find Roger Ellerton’s book, Win-Win Influence: How to Enhance Your Personal and Business Relationships at Amazon, Barnes and Noble, Kobo, Apple’s iTunes, etc. For additional ordering information, visit the author’s website: http://www.renewal.ca/product.htm

Paperback: $12.99
Ebook: $3.99

October 7, 2013

Write a More Powerful Speech

Filed under: Public Speaking,Writing — Patricia @ 4:36 am

When you write a speech, do you have a theme? Is there a point you hope to make through examples, anecdotes and facts?

I think that most speeches start out with an underlying or even a blatant message. You may want your audience to believe, adopt, understand, accept or even embrace a concept, position, truth or ideal. You share information, statistics and facts in order to educate your audience and then you present them with the mechanics of how they can change, adapt or adjust their lifestyle or their belief system accordingly.

When I speak on book promotion, I generally attempt to create a rapport with the audience—“We all find book promotion challenging.” I throw in a shocker—“But it’s necessary. If you don’t promote your book, you’ll likely be one of the nearly 78 percent of authors who fail.” And then I spend the majority of my time allotment outlining how to successfully promote your book.

Most authors already know that when they promote, they sell books. When they don’t, they don’t. And many of them are timid about putting themselves out there. They may start out promoting like gangbusters and then run out of gumption and ideas. My job is to give them hope and ideas. But I feel it is also important to help authors gain a level of understanding about the nature of the publishing industry and how they can be a significant part of it.

If you would like to learn more about writing speeches, locating and arranging for presentations, how to tame your noodle knees, how to give a great interview, how to develop better communication skills and much more, read my book, “Talk Up Your Book, How to Sell Books Through Public Speaking, Interviews, singings, Festivals, Conferences and More.” It’s at Amazon in print, Kindle and audio. It’s also at most other online and downtown bookstores. Or order it here: http://www.matilijapress.com/TalkUpYourBook

September 23, 2013

How to Write “The End” and Mean it

Filed under: Writing — Patricia @ 4:27 am

Authors sometimes ask me, “How do you know when your book is finished?” I’ve known authors who couldn’t let go. They just kept rewriting and revising. Some continue on for years making changes to their stories or their nonfiction books. Ebook publishing is great for these authors as they can rewrite, revise and resubmit their books for publication in ebook form over and over again. I’ve done it once with my first in the Klepto Cat Mystery series, Catnapped. I pulled the original version, rewrote it and ultimately published the revised book just this month.

So when is your book finished? When you can walk away from it with a sense of satisfaction and pride—when you can concentrate on a new project—a sequel, perhaps.

How does it feel to finish a book? I’ve been writing for publication for forty years. I experienced the writing of my first book in 1978. And I can tell you it was exhilarating when I dotted my final i and crossed my final t. Until June of last year, I have always written nonfiction. I have had no problem finishing a book and being confident that it was complete. After having written and published 38 nonfiction books, I can tell you that the experience is always the same—I complete the book and never look back. For me, writing nonfiction is almost a science. You write what you know, you do tons of research, you organize the material logically and you present it so it is easily understood.

Fiction, however, is more art than science. There are more possibilities and options. You have more liberties with characters, the storyline, the tone of the story, the backdrop and every action that moves the story along. Sometimes the story writes itself. Sometimes you write yourself into a dead end, you decide to add a major new element to your story or you change the entire direction and theme of your story. Other times the story seems etched in stone—a done deal—unmovable. Right or wrong, you’re finished.

I finished Catnapped and Cat-Eye Witness—both part of my Klepto Cat Mystery Series several times. And that’s the beauty of the ebook. You can do a revision and resubmit it fairly easily. Just double check to make sure the new version is the one being sold to customers. I can tell you from experience, it is awfully embarrassing when you find out that you are promoting and selling the old version, after spending weeks doing a revision.

Read my first novel Catnapped. It’s on Kindle for $2.99 here: http://amzn.to/14OCk0W

Watch for Cat-Eye Witness soon.

September 22, 2013

Story Critique—The Blessings and the Curses

Filed under: Writing — Patricia @ 4:20 am

I’ve been putting the finishing touches on Cat-Eye Witness—the 2nd in the Klepto Cat Mystery series for a few months now. I announce to friends and family that it’s done. Then I find myself editing it again—doing more minor revisions.

I’ve incorporated suggestions from seven readers and a proofreader into the final manuscript. I’ve read it through and did more editing at least two dozen times. I am ready to publish it—as soon as the cover art is completed.

Is it a good idea to farm your novel out to readers before publication? Many novelists like to (and probably should) invite people to read their stories before they are deemed finished. The benefits can be many—you receive validation, serious problems with the story or the characters may be identified, punctuation errors and typos will be caught. However, you might also receive some negative feedback—“your characters are not likable,” “they’re shallow” or “your story isn’t believable,” for example. The level of your attachment to your story and your characters will determine whether you can accept truly constructive criticism or not.

But what about the criticism that seems to be based on the other author’s or reader’s own vision?

There are hundreds—maybe thousands/millions—of ways to write a single story. And I’ve seen authors allow the opinions of others to interfere with the story they want to tell in the way they want to tell it. The thing is, every author and even many readers have an opinion about how they would engineer a story. Seldom are the visions of others relevant to your story—your way of telling your story. It’s a fine line between staying true to your story and listening to/accepting the valid suggestions of others.

An author who farms his/her manuscript out to be critiqued before publication must prepare on many levels. He needs a thick skin. He must detach enough from his project so he can view it without emotion. He must also be able to separate useful suggestions and critique from emotion-driven opinions.

Read my first attempt at a novel—Catnapped, a Klepto Cat Mystery. It has been revised for your Kindle. It’s just $2.99 at http://amzn.to/14OCk0W

September 4, 2013

Repeated Words Versus Habit Words

Filed under: Writing — Patricia @ 2:46 am

Yesterday, we talked about using habit words and phrases—those comfortable, familiar terms we depend on to move our stories forward. This is not the same as repeating words in your text or stories. Habits phrase might be, “he looked over at her and said,” “and then,” (one of the habits I’m trying to break), “she shook her head back and forth,” “he watched her for a moment before speaking,” “she glanced in his direction,” and so forth. You may not even notice you’re using the same transition words and phrases over and over again, for example, until an editor or proofreader points it out or until you go through your manuscript with a fine-tooth comb.

Oops, there’s another no-no in writing—using clichés, when you should be coming up with fresh words, terms and phrases for your audiences. It’s okay to have your characters use clichés, if that’s the way they typically speak.

Repeating words is another issue. When editing, I often suggest to the author that he find new words to use in place of those he uses over and over again. Instead of saying, “I took my dog to a dog show during the dog days of summer and he had a blast watching the other dogs perform,” how about, “It was a sultry day in August when I took Ruff, my beagle mix, to a dog show. He had a blast watching all the different breeds perform.”

Instead of, “I went camping last week. I really enjoy camping. I can relax in camp. I enjoy getting out and hiking, but always look forward to coming back to camp every afternoon,” try, “I’m an avid camper. I went up to Pyramid Lake just last week and pitched my tent. What a great way to relax and enjoy nature.”

There are many, many things you have to watch for in your writing—the right tense and person, meaningful transitions, that your story flows nicely, grammar, punctuation and more. But, once you’ve put your story or information on paper or in the computer, also be sure to go back and check for those annoying habit words and phrases. While you’re at it, make sure your writing is interesting by expanding your vocabulary within your story or text.

September 3, 2013

What Are Your “Go-To” Words

Filed under: Writing — Patricia @ 4:41 am

Do you use certain words and phrases over and over in your writing? Do you have pet expressions that you use when writing fiction or nonfiction? Have you checked your finished manuscripts—even blog posts—for repeats? You should do it. You might be surprised.

You know that you probably shouldn’t use an interesting and unusual string of words more than once in a manuscript—unless it is the way of talking for a character, for example. But what about those connecting words we use—words we choose to move our story along or to create transitions? Are you overusing some of them?

My proofreader for the second in my Klepto Cat Mystery series suggested I reconsider my use of “and then.” When I began paying attention, I was astounded at how often I used this duo of words in my manuscript. They were invisible to me until my proofreader pointed them out. Now they stick out like–well, you know–a sore thumb. The last time I read through the manuscript, I wrote down other words, terms and phrases that appeared often. Yesterday, I searched for these to make sure I wasn’t overdoing it with some of them. What a wake-up call! I had no idea that I had these habit terms—phrases and words—that I clung to as a way to hold my story together—to move it along. This week, I will be working to eliminate and change them, thus, to streamline the story.

I challenge you to do a search on your current project. Are there words you use over and over again? How do you introduce characters? Introduce their next line? Set up a scene? Give a character personality? Give a character an action? Transition from one scene to the next? Are you using fresh words and terms or is your manuscript filled with the same, tired phrases?

When I write nonfiction, I tend to use, “of course” too often. I remember deleting dozens of instance of “of course” from one of my most recent book manuscripts. What are your habit words–your go-to phrases?

August 9, 2013

Catnapped—Patricia’s Cozy Mystery

Filed under: Announcements,Writing — Patricia @ 3:24 am

As many of you know, I came out with my first novel—my first work of fiction—in June. It’s Catnapped, a Klepto Cat Mystery and it’s on Kindle. After two months, BRISK sales, good Amazon rankings and some great and critical feedback, I decided to pull the original version, hire a proofreader and do a rewrite. The new, improved Catnapped is live at http://amzn.to/14OCk0W It’s $2.99 and only on Kindle. Soon to be in print.

Here’s the storyline: When Savannah Jordan agrees to help her aunt while she recovers from a broken foot, she doesn’t expect to walk into a mystery, become part of a not-quite-legal surveillance team, be kidnapped by a deranged stranger and meet a steaming hot veterinarian. Beloved neighborhood cats are missing—the community can only guess at their fate—and Aunt Margaret’s life is being threatened. Is it because she has a clue to the missing cats or is it something more sinister?

If you like light mysteries with only a little terror, if you’re infatuated by interesting cats and if you love a love story, you must read this book.

This story of neighborhood cats disappearing is loosely based on a true story. Cats were going missing in a California neighborhood. Just this week, I heard from a friend in Arizona who said neighborhood cats were disappearing. She later let me know that most of them returned home after a few days. Very strange. Perhaps the Arizona cats were being taken by aliens—you know, little green men. They were implanted with super intelligence genes and will soon be running the country OR they’ve been programmed to murder their families in their sleep. Maybe they’ll spawn litters of little green kittens. Well, that’s for another story—and maybe a science fiction author. For now, I love the cozy mystery.

In fact, book two, Cat-Eye Witness will be released probably mid October. Some people say that cats would make great witnesses in court. Well, in this story, the main cat character, Rags, actually participates in a line-up and he does a pretty good job of pawing the bad guy.

Intrigued? Buy your copy of Catnapped, a Klepto Cat Mystery for your Kindle this afternoon for your weekend reading pleasure. http://amzn.to/14OCk0W

June 25, 2013

Blog Post Ideas Galore

Filed under: Publishing,Writing — Patricia @ 5:02 am

Someone posed the question to me again the other day, “How do you come up with so many blog topics?”

I blog almost daily. This is blog number 1,849 for this publishing blog. I guess I am what you call prolific. But remember, I cut my teeth in this business as an article-writer. That’s how I made my living for many years. So I’m sort of self-trained in turning every idea, thought, occurrence, experience, etc. into a story, tip or essay.

My blog (and article) ideas come from the authors I meet, clients, friends, strangers, articles/book titles, comments I hear, interviews, my audiences/readers and colleagues. They emerge through questions from non-writers and sometimes from what isn’t said. I write from my experiences, my perceptions and my own curiosity. And using these prompts, I try to share, teach, preach and inform other authors who are just launching out with their first book-writing experience. Why? Because there’s a lot to know and to beware of and because I have a lot of information and resources you can use.

My NEW Newsletter for Authors
I’m currently working on an enewsletter for authors. I plan to circulate it once a month starting in July. If you’d like to receive the premiere issue next month, send me your email address and I’ll put you on the list. plfry620@yahoo.com

If you need help coming up with ideas for your blog posts or for magazine articles, I can send you my piece, “Where Oh Where Are All the Good Article Ideas.” Just send your request to the email address above.

The Birth of a Book Cover
All authors are interested in, if not intrigued by, book covers—or you should be. Here’s something you don’t see very often—the step-by-step process, with artists sketches, showing the development of the book cover for my new novel, Catnapped, A Klepto Cat Mystery. Visit Bernadette Kazmarsky’s website to see how this cover morphed from an idea to a beautiful and intriguing work of art. http://thecreativecat.net/featured-artwork-catnapped-book-cover/#.UcisJpzKSb4

Order Catnapped–a cozy mystery–at Amazon.com. It is a Kindle book.

June 11, 2013

Words from a Newly Published Novelist

Filed under: Announcements,Writing — Patricia @ 4:44 am

It’s been a busy few days since I’m now a published novelist. While it appears that promotion will be the same, I will be approaching a whole different audience with my promotional ploys and material. Tonight, I’m attending a writers’ club meeting to hear a friend of mine, author, Wendy Dager, speak. I have some charming promotional handouts I plan to take with me—just in case I have the opportunity to talk about Catnapped, the first in my Klepto Cat Mystery.

In case you missed the big announcement, it’s at Amazon for Kindle and sells for only $2.99. Here’s the link: http://amzn.to/14OCk0W There is one review already and another reader told me she posted a review.

Yesterday Hope Clark wrote about me and my novel at her blogsite. Check it out: http://chopeclark.com/blog It’s her June 10, 2013 post.

For those of you who follow my work for authors—be sure to check out my article in the June 10, edition of Brian Jud’s Book Marketing Matters on Before the Book Promotion Can Begin. I’m guest columnist.

Speaking of Brian Jud, did you know that he took over leadership of SPAN—Small Publishers Association of North America? He and the board have changed the name of the organization to The Association of Publishers For Special Sales (APSS).

Well, I’m off to send my first email blast using my new email program. You could be getting an email from me today announcing my new novel, Catnapped: A Klepto Cat Mystery . If you read mysteries and you like cats, intrigue and a little romance, I think you’ll enjoy my book. Buy it at Amazon.com—review it at my Amazon page.

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