Writing and Publishing News from

December 22, 2007

The Joy of Being Published

Filed under: Book Promotion,Publishing,Writing — Patricia @ 6:16 am

I love it when I receive a magazine/ezine with one of my articles or visit a website and see my article posted. After all of these 30+ years, I still appreciate the thrill of it all.

Article-writing was my mainstay for many years—I earned my living by writing articles for magazines. I guess you’d consider me a commercial writer. I wrote what was needed/wanted—what would sell. There were times when I would have rather written a piece on how to participate in the effort to save feral kittens, but the editor needed something on alternative medicine for cats. I remember a time when I wanted to write an article on this country’s wild horse controversy. But editors were more interested in human politics, at the time.

Now most of the articles I write are designed to promote my books and to provide the information and resources authors and freelance writers need and, hopefully, want.

Yesterday, I received my copy of Freelance Writer’s Report featuring my article, “Money-Making Tips for Freelance Writers.” Writer’s Weekly ran my piece, “Do You Have a Purpose and a Platform?” in their December 19th edition. The most recent edition of Publishing Basics published my piece on “What’s in Your Subject Line?” And, while doing a Google search, I discovered that Tamara Sellman wrote a recent blog about my blog—urging writers and authors to visit often. < href=http://tamarasellman.blogspot.com> http://tamarasellman.blogspot.com

So how many people do you think saw these most recent publications and posts? How many people just within the last few weeks have learned about me, my books, my online courses for authors, SPAWN and my editorial consultation business? How many authors learned something they can use from one of my articles or blog entries this month alone? One hundred? Three thousand? Thirty thousand? A million? The possibilities are mind boggling.

Are you writing articles to promote your book? Are you making opportunities for exposure or are you still sitting back waiting for the right opportunity to come along? When you Google your name, how many hits do you get? When I type in my name with quotation marks around it, I get 980 hits for “Patricia L. Fry” and 11,600 hits for “Patricia Fry.” Matilija Press (no quotation marks) gets over 10,000.

If you want to sell books or gain credibility in your field or genre, take every advantage. How? I’ve written so many articles on this topic that I am at a loss to recommend just one or two. Every article listed under Book Promotion at my site http://www.matilijapress.com/articles.htm , will show you the way. If you still need help, consider enrolling in my NEW online, on-demand book promotion course. For more information contact me at plfry620@yahoo.com.

December 21, 2007

Have You Inspired a Writer, Lately?

Filed under: Writing — Patricia @ 6:32 am

Speaking of giving thanks (as I did in my most recent blog entry), yesterday I attended a very special “thank you” luncheon. I joined about two dozen other women at a restaurant housed in a quaint old home. Everyone there knew some of the guests and all of us knew the hostess. Glenda and I attended school together from 3rd grade all the way through high school. Gathered inside while a light mist dampened everything outside, were other former classmates, women from Glenda’s church, her neighbors and friends. Over the last 3 years, she has been battling cancer and she invited all of us to lunch as a way to say “Thank you for your support and prayers.”

This was a festive group. Glenda is doing well at the moment, which fills us with joy. It’s holiday time, so many of us were adorned in the red sequined Santa sweaters and jingle bell jewelry we wear only once a year. And we had assigned seating. Glenda told me that she had “fun” designing the seating arrangements and was confident that each guest would enjoy getting to know their tablemates. This was certainly true in my case. In fact, I thanked Glenda for following her great instincts.

None of the women, as far as I know, were writers, but I imagine that all of them had something to write about. The average age of attendees was probably around 70, so most have lived through seven decades. And based just on the events and activities reported by my tablemates, I knew that there were many more fascinating stories that would never be told outside of casual conversation.

During the first decade or so that I wrote for publication, I never met another writer. Today, everyone is writing. So it seemed odd to be with so many non-writers. Oh wait, there were a few writers in the group. One woman told me that her son had just had a screenplay accepted in Sundance. Another one said her husband is thinking about writing a book. Two women admitted that they have books in mind. Hmm, I wonder if the connections made yesterday in that turn-of-the-century home will result in any new books in the future.

Have you inspired someone, lately, to follow their passion or their dream of writing? What do you say to people who tell you they’d like to write a book or who ask you how to get published? Here’s an excellent response: “Check out Patricia Fry’s books at http://www.matilijapress.com In particular, you’ll want to read her newly revised book, The Right Way to Write, Publish and Sell Your Book because it will definitely prepare you for the highly competitive business of publishing.” And then suggest that they contact me at PLFry620@yahoo.com.

December 20, 2007

A Holiday Gift From One Writer to Another

Filed under: Writing — Patricia @ 6:25 am

Have you given thanks, lately? Yes, Thanksgiving is over and we’re deeply imbedded in the Christmas/Hanukkah/Kwanza season, which makes it a lovely time of year to thank someone.

Sure, you say, “Thank you,” when a gentleman opens the post office door so you can get through with an armload of packages. You thank the clerk who takes extra time to triple wrap your fragile purchase. And you wave a quick thank you to the motorist who gives you room to move into your turn lane on a busy freeway.

You may drop off thank you gifts for your hairdresser, your favorite printing professional and, of course, your editor. But what about some of those people in the past who gave you a gift that changed your life?

My daughter, Penny, a nurse and all around beautiful person, was on a bus last week with other volunteers on their way to attend a volunteer appreciation event put on by the participants in the local Teen Challenge program. She was making small talk with someone seated near her when she discovered that this woman, Marta, was a writer. Penny said, “My mom is a writer, too.” Marta asked, “What’s her name?” Penny told her, “Patricia Fry.”

Marta turned in her seat to face Penny and said, “Patricia Fry is your mother? She changed my life. I would not be a writer if it wasn’t for Patricia Fry.”

She went on to say that she had just about given up writing, when she heard me speak at a local Barnes and Noble store. I evidently said something that day that inspired or somehow moved her to get serious about a freelance writing career and this woman never looked back. She told Penny that because of me, she is supporting herself in a lifestyle she loves through her writing.

Don’t you know this made my holiday season? But I began to wonder why it took so long for this thank you to reach me. And why did it arrive in this round-about way? I thought about the people who had touched my life in small and significant ways over the years and realized that some of them are probably clueless as to how their words or gestures affected me. Why? Because I never got around to issuing a formal thank you.

I have decided to take time this lovely season to offer my words of thanks to those I can contact and, to those who can’t be reached; they are gently and lovingly in my thoughts.

Now go out and thank someone. It will make the holiday brighter for you both.

Prepare for success as a writer or author in 2008 by signing up for one of my online on-demand courses. http://www.matilijapress.com/courses.htm. Buy your reference copy of The Right Way to Write, Publish and Sell Your Book and the companion Author’s Workbook ($28 for the combo). http://www.matilijapress.com/rightway.html. Contact me to edit your book manuscript and/or for a publishing consultation. plfry620@yahoo.com

December 2, 2007

Put Yourself in the Researcher’s Seat

Filed under: Publishing,Writing — Patricia @ 7:22 am

Here it is December again. It seems to happen every year around this time, doesn’t it? How are you handling your writing/book marketing work this year? Are you scrambling to meet your 2007 goals? Are you wondering how you’re going to write/promote amidst the holiday mayhem?

If you need help focusing, getting it all done, meeting your 2007 goals, refer to my December 2006 blog posts. I have some tidbits that might help you to have it all: A lovely holiday season AND a sense of accomplishment with regard to your novel, self-help book, memoir or other writing project.

It’s a little scary to see the end of the year rushing toward you at great speed and to have so many unfinished projects screaming for your attention. Is this your nightmare? Well relax. As I often tell my clients, “For every project there is a season.” Be sure to read my article on this topic. It’s called, Hurry Up and Fail. http://www.matilijapress.com/articles/publish_hurryfail.htm

It’s okay not to write. In my December 20, 2005 blog, I suggest how to give yourself permission not to write. Sometimes there are more important things to do. Sometimes we need to take a break even from what we love. Otherwise, we tend to become one dimensional—out of balance. If you need more balance in your life, refer to my February 4, 2006 blog entry, Setting Your Writing Pace. You also might find my piece posted December 6, 2005 useful. I call it, I’ve Got Rhythm.

But how does a writer/author discover success—certainly not by finding ways to avoid writing. If you need a boost and a healthy perspective, read 7 Habits of Highly Successful Writers, March 2, 2006 entry.

Over the years, I’ve given you enough information, resources and perspective to fill more than one set of encyclopedias. I’ve produced 10 books related to writing and publishing—all of which should be read AND then referred to often.

In fact, most of you who contact me regularly, often ask questions that are answered in your copy of The Right Way to Write, Publish and Sell Your Book. While I love hearing from you and I enjoy helping where I can, I urge you to give yourself a gift this holiday season and learn how to use this book the way it was intended. When you have a question, go to The Right Way to Write, Publish and Sell Your Book FIRST for the answer. Use the index. Go to the Resource List. Check out the explicit and useful Table of Contents. If you need clarification, by all means, contact me. But I suggest that you also stretch and grow your research skills. Really use this book as your main publishing/writing resource. Dog ear it, mark it up. It’s okay, I have more copies.

Aside from my collection of books, I’ve written hundreds—maybe thousands of articles related to writing and publishing. You’ll find many of them at my website http://www.matilijapress.com/articles.htm Locate others by doing a Google search using my name in the subject line.

I’ve posted 34 blog entries related to book promotion, 29 on publishing and 48 on writing. Read them again and use them as a reference.

Contact me at plfry620@yahoo.com or through my website at http://www.matilijapress.com

November 2, 2007

Be a Bendy Author

Filed under: Publishing,Writing — Patricia @ 6:38 am

Most writers just want to write. We don’t want to bother with mundane details. We especially avoid unwelcome information that threatens our comfort zone.

Just this week, I’ve been challenged by the learning curve AGAIN. A client asked me to use a certain program to edit her manuscript—a program that I find rather limiting and cumbersome. One reason why I find it limiting and cumbersome is that I haven’t been willing to take the time to fully learn it and to become accustomed to its idiosyncrasies.

I thought about what I put some of my clients through and how I advise so many others who come to me with questions. I am constantly asking authors to change their perspectives, their way of doing something or their expectations. I ask them to do more research, write with more clarity, create a book proposal or establish a platform. And most of them do their best to comply.

I also meet hopeful and struggling authors every week who won’t or can’t change something or try something that is apt to make the difference between failure and at least some measure of success. Some of them simply don’t want success badly enough.

We’re caught up in a strange moment in time. Everything and everyone is moving faster. We are trying to do and have it all, thus the quality of many of our activities and projects suffers. We don’t want to put in the time. We don’t want to back-track. We want to do our best with just a lick and a promise and then move on to another project.

Folks, if you dream of becoming an author—if you have something you really need to share or teach—then become bendy. Step outside your comfort zone, be flexible and willing to learn and grow. Stand up to the rather intimidating learning curve. Meet inevitable challenges head on. Adopt realistic expectations. Listen to your heart and to your mentor. And you will achieve a greater level of success.

In order to learn and to grow as a published author, read my book, The Right Way to Write, Publish and Sell Your Book and use the accompanying Author’s Workbook. Order this combo here: http://www.matilijapress.com/rightway.html

News Flash: We’ve had two excellent reviews come in for the newly revised edition of The Right Way to Write, Publish and Sell Your Book. Barbara Florio Graham’s review appears in the Ottowa Independent Writer’s Newsletter and at my website:
http://www.matilijapress.com/reviews/press_rightwayreview.htm

And Dr. Tami Brady of TCM Reviews Newsletter, posted her review here:
http://tcm-ca.com/reviews/2042.html

And check out the resources section and the articles section at my website.
http://www.matilijapress.com/forwriters/resources.html
http://www.matilijapress.com/articles.htm

Here are a few articles in particular that you might find useful

What Can a Good Editor Do For You?
http://www.matilijapress.com/articles/write_goodeditor.htm

Book Proposal Basics (with an example of a successful book proposal)
http://www.matilijapress.com/articles/write_bookproposal.htm

Promote Your Fiction Book Through Spin-offs
http://www.matilijapress.com/articles/write-spinoffsfiction.htm

Visit this blog often. Comments and questions to me at plfry620@yahoo.com.

October 28, 2007

Writing/Publishing Courses-on-Demand

Filed under: Publishing,Writing — Patricia @ 6:08 am

Did you know that I offer one-on-one coaching through my online Courses-on-Demand. What does this mean? You sign up at your convenience for the 6 or 8-week course that meets your current needs or interest and I will send you a weekly lecture and an assignment.

You then have the opportunity to send your completed assignment to me for evaluation and comment.

Here are the courses-on -demand that I offer:

Self-Publishing Workshop (8 weeks) — $160
Learn more at: http://www.matilijapress.com/course_self-pub.htm

How to Write and Sell Magazine Articles (6 weeks) — $125
Learn more at: http://www.matilijapress.com/course_magarticles.htm

Write a Successful Book Proposal (6 weeks) — $125
Learn more at: http://www.matilijapress.com/course_bookproposal.htm

Note: See testimonials at the bottom of each course page.

And let me know if you have any questions or concerns: plfry620@yahoo.com

August 14, 2007

A Writer’s Pace

Filed under: Writing — Patricia @ 5:29 am

My book is with the printer. Yup, the revised edition of The Right Way to Write, Publish and Sell Your Book is out of my hands and into the care of strangers at a new-to-me offset printing company. I’m experiencing a mix of relief and sadness. I’m glad that the project is completed, but I miss the work.

Are you familiar with that lull that comes after the whirlwind of activity in the final preparation of a book? While some people live for the lull, to me a lull can be dull. I’d rather feel at least a little pressure.

Some of you know that I am creating a workbook to accompany the second edition of The Right Way to Write, Publish and Sell Your Book. But even this is out of my hands at the moment. It’s with my designer. I feel rather like a mom whose children have gone off to kindergarten for the first time.

While I’m currently working with a few clients and there are several projects I could start, I’m not, at this moment, invested in a project and it feels weird. While putting the finishing touches on The Right Way to Write, Publish and Sell Your Book, this month, I have also completed the 9-page SPAWN Market Update for September, I have written one new article, hopefully, for Angela Hoy’s Writer’s Weekly and I’ve submitted a few reprints. Ron at Publishing Basics will publish my piece, Publishing: The Raw Truth. I’ve submitted articles to Willamette Writer, Write News, Absolute Write and Write Success. And I’ve been practicing a speech I’ll present August 25 at the Ventura Book Festival. I’m speaking on Self-Publishing.

I’m actually going to leave my home office for a long walk this morning before temps hit the triple digits. I’ve been taking short walks while busy with the book details. I’m also going to try out the new window squeegee I bought at the county fair last week. Often, I find that, when I get out of the office and do something mindless such as walking, washing windows or gardening, I return to work overflowing with renewed creativity.

There is no lack of projects in this office. I collect them like some people collect pennies, tools or shoes. I need to write the promo for my usual pre-publication book discount offer. I’ll start planning my major promotional campaign for the book revision soon. I really would like to spend some time with my cat stories book. I may bring it out as an ebook early next year. I have a 3-inch stack of files on my desk filled with article and book ideas. And, thankfully, there seems to be no shortage of clients who need help with their projects.

Writing lulls don’t last very long in this office and, as you can see, this is by design.

Be sure to visit my Web site http://www.matilijapress.com. Sign up for one of my Courses on Demand. Learn how to self-publish a book, how to write a book proposal or how to get involved in writing magazine articles. And the best part is, I teach you on your schedule. http://www.matilijapress.com/courses.htm

July 25, 2007

Are You Writing This Summer?

Filed under: Book Promotion,Writing — Patricia @ 9:51 am

Can you believe that we’re already halfway through summer? Are you making good use of the season? The weather? The kids being out of school? Are you vacationing? Relaxing? Spending time in the great out-of-doors? And the big question is, are you writing?

Last year at this time, it was HOT in Ojai. It was the longest hottest period I can remember here in the valley. This summer has been mild in comparison—high 80s to mid 90s. It’s heavenly by comparison. If you’re having one of those horribly hot summers and the heat is keeping you from writing, you might want to read my blog entry for July 26, 2006, How to Write Anyway When it’s Just Too Hot.

News Flash: This week, I came up with another way to get exposure for my work and my books. I’ve been telling you about my article, The Post-Publication Book Proposal. As you know, I’ve offered free copies of it to anyone who will email me and ask. Plfry620@yahoo.com. I’ve had quite a bit of interest. Hopefully, the article will help folks who are having trouble promoting and selling their books.

Here’s my new idea for getting exposure: Yesterday, I spent a couple of hours sending announcements to editors of writing/publishing-related newsletters and magazines and appropriate Web site hosts offering their readers/visitors a FREE copy of this article. Many of these editors/hosts have agreed to post or publish my announcement. Already, I’ve had several more requests from authors who indicate that they are pretty overwhelmed and/or stumped by the process of promotion. (Why don’t hopeful authors do their homework BEFORE they enter into the highly competitive publishing field?????)

Unfortunately, some authors, even when they have the opportunity to hear or read sage publishing advice, ignore it. Gosh that’s frustrating for those of us who truly want to help authors experience the level of success they desire. It’s similar to that helpless feeling you get when you can do nothing but sit back and watch your youngster make some of the same mistakes you made because he won’t heed your warnings and hear your wisdom.

I made a mistake this month. I ordered 500 business cards with a typo. Fortunately, I haven’t handed too many of them out, yet, because, horror of horrors, an astute editor pointed out that the cards have a blatant error. How embarrassing. Of course, I’m tossing these cards and I’ve ordered a new, very carefully proofed batch.

I’m spending my summer revising my book, The Right Way to Write, Publish and Sell Your Book, trying to help hopeful authors avoid costly mistakes and attempting to bale authors out of the mistakes they made, anyway. I’m doing this in between gardening, picking peaches, making cobbler and trying to beat the heat for early morning walks every day.

Are you accomplishing anything this summer? Are you writing, studying the publishing industry, submitting articles for publication, learning the ropes of self-publishing, spending time promoting your book? If so, good for you. If you’re relaxing and vacationing, I urge you to use some of that down time to further your writing/publishing career. Here are my recommendations:

For Freelance Writers:
1: Join SPAWN (www.spawn.org)
2: Be always on the search for article ideas.
3: Think up new ways to earn money through writing.
4: Research new and different magazines, newsletters, Web sites.

For the Hopeful Author:
1: Join SPAWN (www.spawn.org)
2: Study the publishing industry.
3: Write a book proposal.

For the Author With a Book to Promote:
1: Join SPAWN (www.spawn.org)
2: Read several articles and at least one book on book promotion this summer.
3: Try two new book promotion ideas or opportunities each week.

For those of you who don’t know or don’t remember, SPAWN is Small Publishers, Artists and Writers Network—a networking organization and resource center for anyone interested in or involved in publishing. Visit us at http://www.spawn.org Spend time reading the articles and newsletter archives. Check out the resource lists. Subscribe to the FREE monthly newsletter and consider joining. It’s only $45/year and you get a free book as well as access to the member area of the site where there are boo coo advantages and opportunities for all writers and authors.

Depending on your commitments and your children’s school calendar, you have anywhere from three to six weeks of summer vacation left. There are eight weeks of the actual summer season remaining. What will you do with this time? What steps will you take to move your career forward? One giant step you must take is to sign up to be notified of the pre-publication discount I’ll be offering for the revision of The Right Way to Write, Publish and Sell Your Book. Publication Date is right around the time summer hands the baton to autumn—September 23. Contact me, Patricia Fry, plfry620@yahoo.com

July 21, 2007

Write a Book Proposal After Publication

Filed under: Book Promotion,Publishing,Writing — Patricia @ 6:40 am

Hi, I’m Patricia Fry. Check out my latest article, The Post-Publication Book Proposal. I don’t think you’ll find anything else like this anywhere. This article is for those of you who:

*neglected to write a book proposal before publishing your book.
*are having trouble selling your book.
*believe that you may have made some mistakes with your book.
*could be targeting the wrong audience.
*have run out of promotional ideas.
*feel frustrated and lost in the world of publishing and marketing.

Let me know if you’d like to receive a FREE copy of my article, The Post-Publication Book Proposal by Patricia L. Fry, plfry620@yahoo.com.

Visit my Web site for more articles on writing, publishing, book promotion at http://www.matilijapress.com

June 29, 2007

My Blog: My Contribution to Authors

Filed under: Writing — Patricia @ 6:43 am

I can hardly believe that I’ve been blogging since November of 2005 and this is blog number 88. Five years ago, I didn’t even know what a blog was? Did you? Heck, the term blog wasn’t coined until just 10 years ago. Do you know how many blogs there are now? In May of this year, a whopping 71 million of them were recorded.

Everyone manages his/her blog differently. I typically add entries to my publishing blog every week or 10 days. While I sometimes get personal, I try to share, teach, inform, guide and otherwise coach my blog visitors on writing and publishing. My topics during 20 months of my blogging career have included 42 entries on writing, 19 on book promotion, 17 on publishing, I used 5 entries to flaunt my new books and there were 4 entries that I forgot to categorize.

You can visit my blog site once a month and be treated to anywhere from 2 to 4 new entries—you can count on it. Put it on your calendar. You can also search through the blog archives and pull up entries on book promotion ideas, how to sell books at a book festival, tips for operating a freelance writing business, warnings related to fee-based POD “self-publishing” services, how to write during the summer heat and the holiday hustle-bustle, how to hone your organization skills, how to more effectively use the subject line in your email messages and my trip to Dubai. Yes, you went to Dubai with me. I wrote fascinating blog entries about my experiences from my laptop in my plush hotel room in Dubai last year.

If you want information, encouragement, resources and my perspective (after over 30 years in the business) on writing and publishing, visit my blog often, surf through the archives and also check out the articles I have posted at my web site http://www.matilijapress.com/articles.htm There, you’ll find about 75 articles related to writing and publishing. You might also enjoy reading some of the articles I’ve written for general magazines such as, Cat Fancy, The World and I Magazine, Woman’s Own, Entrepreneur and others.

I apologize for not allowing comments at my blog site—the spam problem just became too time-consuming to deal with. But I welcome email comments, questions and suggestions. Email me at: Plfry620@yahoo.com

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