Writing and Publishing News from

March 21, 2010

Developing Your Story’s Characters

Filed under: Writing — Patricia @ 6:59 am

How do you establish characters for your stories? Do your characters represent people that you know or are they all from your imagination? Do you create them from characters you see in movies and on TV? Maybe some of the people you read about in books or even newspapers, spark your ideas for characters.

I know authors who dream their characters. Most of them have vivid dreams and remarkable recall.

Of course, some characters start out rather mundane and ordinary. As the author builds the story, the character develops into something he didn’t even imagine. You’ve probably heard authors say, “The story took on a life of its own.” Well, so do characters.

You have to wonder how some of the most famous characters in literature evolved—was it in the author’s mind? Was the character developed or fleshed out before the story began to unfold? Some authors have their main character set in their minds and they write a story around him or her. Other authors have a story in mind and create the characters as they write.

I knew a writer who created her characters by being observant. She often left her writing room and traveled to sites where there were lots of other people. Then, she would sit and watch. Much as a sketch artist, she would key in on someone and focus on their look, way of moving, mannerisms, manner of speaking, way of dressing and so forth.

She might sit along the railing on the local pier and watch the fishermen and the honeymooners. She watched people in restaurants, at parks, leaving large corporations or factories at quitting time, walking along the city streets, at a sports arena, shopping, in the gym, at the beach, at the dog park or participating in the special Olympics or a marathon, for example.

This author once wrote something about a newspaper cart-wheeling along the sidewalk. She got that by being observant one breezy day.

I used to write poetry and, like my writer friend, I became highly observant on purpose for the sake of my poetry. I would watch the vapor trail behind a dot of a jet airplane and attempt to describe it in poetic terms. I wrote from the emotions I felt when I saw a majestic elk in Yellow Stone National Park being stalked and disturbed by unthinking, uncaring park guests. I viewed my cats from different angles when I wrote Cat Eternal, a poem depicting the history of the cat.

Yesterday I sat amidst a group of people—all very different—all interested in one subject—all listening to a single speaker on the topic of gardening. And I began to observe some of them. I imagined them as characters in a story. There was a man who couldn’t stop smiling, a woman who ate what looked like a thick soup with her fingers, a couple in their late 60s who seemed desperately to want to look 30 again (it wasn’t working for them), couple who don’t go anywhere without their dog, an 80+ year old who still works her own garden and a woman with beautiful hair who doesn’t appreciate it. Didn’t look like it had been combed in a week.

How do you come up with your characters? How do you develop them? If you feel as though your characters are a little flat and your story a bit bland, these days, try getting out among people. Take your note (or sketch) pad. Observe others. You might just come up with the next Sherlock Holmes, Alice in Wonderland or Huckleberry Finn.

If you’re looking for an editor for your completed or almost completed fiction or nonfiction manuscript, contact me here: PLFry620@yahoo.com. Learn more about me and my work at http://www.matilijapress.com/consulting.html

One thing to keep in mind about choosing an editor is the importance of hiring a book editor—someone who has their finger on the pulse of the publishing industry, who understands what constitutes a viable book in this marketplace and who can guide you in making important decisions on behalf of your book project.

March 18, 2010

How Many Authors Never Complete Their Work?

Filed under: Publishing,Writing — Patricia @ 6:56 am

We all know how many people are writing books these days—well, we have an idea how many there are. I remember when I didn’t know another writer. Now I know hundreds and hundreds of you. Of course, we all know why so many more people are writing books. Because they can.

We have the technology. We’re retiring healthier. More of us feel we have something to say or to contribute to the world of literature. And we have more viable options for getting published—either online or otherwise.

But how many authors actually finish their books? I don’t know of any way we could keep such statistics, do you? I can tell you, however, that there is a fairly high percentage of my clients who never see their books through to completion.

Some simply don’t finish writing their books. What seemed like a good idea at the time, has lost its appeal—its importance. In many cases, life gets in the way. There are family needs or financial needs that require their intervention, time, energy, attention. Some may actually finish the writing and the editing, but get stopped when it comes to publishing their book. They can’t overcome the sense of overwhelm that sneaks up on them when they begin the search for a publisher, for example. And some are turned off by the fact that the author must get involved in the promotion of the book.

Sure, if they have been paying any attention at all, they hear the words, “The author is responsible for promoting his or her book.” But the reality doesn’t click in until they are at the brink of publishing. Some hopeful authors take one look at the big picture of publishing and run the other way. They are the lucky ones. Then there are those who dive in anyway, believing that things will be different for them,
• “Because my book will sell itself.”
• “Because everyone I showed it to loves this book.”
• “Because I have a fabulous website.”
• “Because I don’t mind doing a few book signings.”
• “Because I have connections at a bookstore.”

These authors pay the price to publish and then pay the price of failure.

I don’t mean to paint such a bleak picture for authors this morning. But sometimes it takes a shocking scenario or statement to make a point. And I can tell you that some of the most stubborn people I meet (including myself) are authors or wannabe authors. I guess that stubbornness comes in when we consider our manuscripts our babies. As we all know, parents can be stubbornly protective and, sometimes, quite unrealistically biased about their children. And, oh my, so can authors.

It doesn’t really matter whether you finish or ultimately publish your book manuscript. That is your personal decision. I just urge you to base that decision on the reality within the publishing industry. It is important to your dreams of success that you make the right decisions for your particular project.

What is the right decision for your manuscript? Should you move forward with it, go back to the drawing board or shelve it, altogether? Most first-time authors are not well-prepared to make this determination. That’s why I suggest that you study (I mean study) my book, The Right Way to Write, Publish and Sell Your Book.

This book will help you to determine whether or not you are even cut out to be a published author. It will give you a clearer understanding of the publishing industry and your responsibilities as a published author. It’s all much larger than most authors believe at first. And the only way to get involved with successful results is to educate yourself. This book is an excellent place to start!

Order your copy of The Right Way to Write, Publish and Sell Your Book today. http://www.matilijapress.com/rightway.html

Yes, you can order this book from Amazon, but there is absolutely no profit in it for me if you do—something you will learn more about as you become more involved in your publishing project.

Catscapades Update
Our shipment of the new Catscapades, True Cat Tales is scheduled to arrive on our doorstep TODAY! Of course, we are eager to see that the printer did the superb job that we expect—especially with regard to the 40 color photos. Learn more about Catscapades here:
http://www.matilijapress.com/catscapades.html

All of those who ordered copies of this book for yourself and your friends will receive yours somewhere between March 23 and March 26, depending on where in the US you reside. Thank you for your order. I think you will enjoy the heartwarming, humorous and harrowing stories.

March 12, 2010

Writers NEED Other Writers

Filed under: Writing — Patricia @ 7:01 am

My speaking gig was enjoyable yesterday. The writers meet at a plush country club on a lake. Beautiful setting on a gorgeous spring day. I enjoyed meeting some interesting writers and heard another interesting speaker who talked about how to make real money writing and selling ebooks. I’ll share more about this as I learn more. I plan to do a study of the concept this weekend.

Today, though, I have a long day of writing, editing and proofing ahead as I prepare a manuscript for a publisher. Cross fingers!

Do you belong to a writers’ group? Do you have a writing buddy? Are you part of a writing/publishing organization? Do you attend writers’ conferences and other events? If you are writing, you should be doing at least some of this. You cannot attend a writers’ event without learning something of value. Now, coming from someone who has been in the “biz” for as long as I have, that’s really saying something, isn’t it? Get out of your writing closet, meet other writers, mingle, ask questions, listen to what others have to say. Not only will you learn, you will probably receive a mighty shot of inspiration that you can take back to your writing room with you. It’s a win/win situation. Those of you who have belonged to or attended writers’ group meetings know this. So if you are not currently getting out and meeting other writers, do so. Create reasons to be around other writers, even if you just mall-walk with a writer friend or carpool with someone who writes.

You can communicate with other writers via the Internet, as well. Tap into some of the various forums available to writers at all stages of their passion. If you belong to an online organization with a discussion group, such as Small Publishers, Artists and Writers Network—SPAWN, or the Cat Writer’s Association, participate. See if you can find a writing buddy to help motivate and inspire you. Start conversations related to an issue you’re experiencing with your writing or publishing project.

And in the meantime, let me be your buddy through one of my books—The Right Way to Write, Publish and Sell Your Book or A Writer’s Guide to Magazine Articles, for example. Or get to know me a little through my metaphysical adventure memoir, Quest for Truth. All available at http://www.matilijapress.com

Monday is the last day you can order Catscapades, True Cat Stories at the prepublication discount. Order your copy NOW!
http://www.matilijapress.com/catscapades.html

March 5, 2010

Write a Fascinating Memoir

Filed under: Writing — Patricia @ 6:28 am

Some of you are writing your memoirs. That’s cool. And the process can actually be cathartic, don’t you think? Most of us have probably solved a problem or resolved an issue through writing at some point in our lives. And if you’re holding onto any sort of animosity or bitterness from the past, writing about it can certainly help to dissolve or minimize it. In fact, some people feel so relieved once they write about things in their past that they don’t even bother to publish their memoirs. For them, it was simply a therapeutic process.

There are different types of memoirs. I wrote a memoir once. But it wasn’t my entire life story. Instead, this book focused on one period in my life. The resulting book was Quest for Truth, A Journey of the Soul, a metaphysical adventure. This fascinating story is still available at Amazon.com and here:
http://www.matilijapress.com/questpage.html

Some authors write books featuring one incident occurring in their lives—a rape, a debilitating accident or illness, a travel experience, a connection to a celebrity, a period of living on the streets or a brief association with a special child or pet, for example. I know a woman who wrote about her experiences living in a rundown shack on an island for a year.

There are childhood memoirs, military memoirs and career memoirs. The main focus is typically the childhood, military or career years.

And then some people write their entire life stories in a sort of journal form. Some use letters, poetry or journal entries to tell their stories. I even met one woman who used recipes through which to share her family story.

A memoir can have another aspect, such as a self-help or how-to element. It might feature professional photographs or your drawings.

We hear that only memoirs by celebrities are selling. But, still, an occasional memoir by a formerly unknown writer will resonate with the world and become a bestseller. So we all know it is possible to break in.

Are you writing a memoir? Why? No matter what type of book you are writing, it is always important to respond to this question. What is the reason that you are writing this book? Is it to fulfill your personal desires, to make a lot of money, to tell the world your sordid or amazing story so you’re more well understood? Or is it because you feel that this book would be of interest or value to others?

Also ask yourself what is the purpose of this book that you are writing. Is it to push your opinion on people, to change people’s minds or is it to entertain, delight, teach, inform or share? Make sure that your reason and purpose are valid and not driven strictly by emotion.

I’d like to hear from you. Let’s talk about the direction of your memoir. PLFry620@yahoo.com

As you know, I teach online courses. I’m thinking about adding one on memoir-writing. How many of you would be interested in this one? PLFry620@yahoo.co. Or leave a comment here.

Publicity
On another note: Are you getting press? I was quoted in an article for a writers’ magazine this week and one of my articles appeared in Cross and Quill. I got word from a few editors that they loved articles I sent and they would run them soon. And I set up a speaking engagement for next week at a writers’ group meeting in another city. Oh yes, I also sent out emails to some of my favorite clients, students and customers asking how they’re doing and if there’s anything I can do to help in their quest for publishing success.

I am happy to report that several wrote back to say they are progressing quite nicely. Good to hear.

Contests for Authors
I have a request. I’m looking for contests for published books. I’d like to enter Catscapades, True Cat Tales. If you have entered your book in a contest and you recommend it, please let me know. Or contact me if you’ve heard of a contest for books. PLFry620@yahoo.com

February 28, 2010

Success Tricks and Tips for Writers and Authors

Filed under: Publishing,Writing — Patricia @ 7:29 am

This morning, I had an email from a friend telling me about a bargain she got downtown yesterday. She saved over $700 on items that she typically sells on eBay.

When you hear about a savings of that magnitude, you imagine that the bill was around $800 or even $500. But no! She spent only $94. Don’t you love a really good bargain?

But, there’s more to this story. It’s about timing, being alert and making quick and appropriate decisions. There was another woman in the store who questioned the prices. She hesitated making a purchase—said she didn’t want to be greedy.

My friend walked into the store not knowing about the dramatic mark-downs. She happened to overhear this woman confirming the prices on some of the items with the clerk. And she didn’t hesitate, make excuses or procrastinate. Instead, she rushed to the back of the store where the sale bins were, began loading up her basket and made her purchase.

In other words, knew she was at the right place at the right time. She paid close attention to the information she was hearing. She took action. And she scored!

I think this is a good lesson for freelance writers and authors who tend to procrastinate, who don’t notice the opportunities around them and who are afraid to take action that isn’t pre-planned. As writers and authors who want to be published and sell our works, we must keep alert to opportunities, maintain an open mind and, while being discriminating, also be willing to take risks.

How’s the writing of your book going? How is your published book doing in the marketplace? Are you satisfied with the direction of your freelance writing business? If your response to any of these questions is a tad (or a lot) negative, maybe it’s time you made some changes in your life. Here’s what I suggest:

If you’re serious about producing a book, get serious about sitting down and writing it. If you’re stuck, move off dead center, get out and join a writers’ critique group, for example.

If your published book just isn’t selling, do something different. Look for the opportunities in the newsletters you subscribe to (and probably don’t read). Get more involved in the networking activities offered through your writers group or publishing organization. Purchase books by book marketing experts and actually read them (remember to open your mind). Sign up for my book promotion course. http://www.matilijapress.com/course_bookpromotion.htm.
And then grow the courage to try something new.

If your freelance writing business is going nowhere, go somewhere in search of a solution. If what you’re doing isn’t working, do something different. Study Peter Bowerman’s Well Fed Writers series. Take my article-writing course.
http://www.matilijapress.com/course_magarticles.htm

There’s a course in progress now—it’s not too late to sign up.

Catscapades Report
Be sure to order your copy of Catscapades, True Cat Tales before March 15, 2010 and get free shipping within the US. I’ll also throw in a free gift. Visit the Catscapades blog at
http://www.matilijapress.com/catscapades I’ve posted an unusual photo depicting several of my cats in a heavenly place. Meet my Persian, Crystal; Katy, my sweet Himalayan; Winfield, our white odd-eye cat—one blue and one green; Carli, Gus, Daisy and Rosie. Order the book here: http://www.matilijapress.com/catscapades.html

February 22, 2010

The Seriously Debilitating Block That Plagues Fiction Authors

Filed under: Book Promotion,Writing — Patricia @ 5:24 am

I often hear novelists say to a speaker, “That was a nice presentation, but it catered to the nonfiction author.” Or they will say, “I found your book (or article) helpful, but I wish there was more for the fiction author. Just the other day, someone commented at a blog saying something similar—“Good blog, but what about those of us who write fiction?”

The fact is that most of what I and other professionals write, teach and present in our programs DOES apply to novelists as well as nonfiction authors. The fiction writer just doesn’t want to acknowledge it—they don’t want to hear it. They just don’t know what to do with the information.

Yes, those of you who write fiction should write a book proposal. Many publishers (and agents) require one now. And it will teach you volumes about the world you are about to enter, your project and how to represent it within the publishing industry.

Yes, you need to study the publishing industry before getting involved.

Yes, you can (and should) build promotion into your book and I spend more time talking/writing about how to do it for fiction than nonfiction. You just aren’t listening.

Yes, you need to study publishers’ submission guidelines before submitting anything.

Yes, you should hire an editor before sending your manuscript to a publisher or before hiring a pay-to-publish company.

Yes, you are responsible for promoting your book.

Yes, most of those promotional ideas we give you DO relate to you and your project. When I suggest writing for magazines and newsletters as a way to promote your book, I expect you to pick up on the idea that you should be submitting stories in your genre. When we recommend giving presentations, we’re speaking to novelists, too. When we tell authors to send news releases in an attempt to get interviewed or get your book reviewed, make news, donate books to get recognition, carry books in your purse, talk about your book everywhere you go, etc. we are speaking as loudly to fiction authors as we are to those who write nonfiction.

But you don’t seem to want to listen. Instead, you say, “Everything you say relates to nonfiction.” Yes it does, but it also relates to fiction!

I wonder what part of our message to authors does not apply to those of you who write fiction. Does anyone have a reasonable answer to this question? I think it is simply the fact that fiction writers have a greater block against entering business mode. Your minds are more tightly closed to the hard realities of authorship and publishing than many nonfiction authors.

My suggestion? If you want to become a published author—especially a successful published author—wake up. Open up. Listen, read and learn. Acceptance of publishing truths (knowledge) is the answer to your chances for success.

Catscapades, True Cat Tales
My Catscapades web page is up. You can see the cover for the new book and read a little about the content. You’ll also see a photo of me with our growing kitten, Lily. Lily was born in an abandoned Volkswagen one cool spring morning. She now lives a life of luxury with a doting family and many human and furred friends.

Take advantage of our prepublication discount offer before March 15 and also get a free gift with your order.
http://www.matilijapress.com/catscapades.html

January 31, 2010

How Do You Get Your Writer’s Fix?

Filed under: Writing — Patricia @ 5:24 am

When is the last time you had quiet time to sit and write whatever you wanted for an entire morning or afternoon? Do you ever get free time to just write without interruption?

It seems as though, for most writers, life gets in the way and writing takes a backseat to work, family, entertaining, travel as well as events such as relocating, changing jobs, family illness, volunteer projects, extraordinary family demands or exhaustion. Do you see yourself in this paragraph? Does it make you sad to think that you don’t have the time to write?

What would you write if you could? If you had the uninterrupted time to sit and write all afternoon even one day per week, what would you write? Do you have an unfinished novel, business book or children’s fantasy you would LOVE to finish and publish? Or do you enjoy whiling the hours away writing poetry?

Do you have plans to someday get back to your writing? How is that plan shaping up? Do you see the light at the end of the tunnel leading to your writing desk? Or have you nearly decided to drop this dream along with those about marrying a rich bachelor, winning the lottery and becoming a famous athlete?

I’m blessed in that I can write every single day. Oh, there are days when it’s nearly impossible to tend to business (and my writing has become a serious business) because there’s a 3-year-old in the house or a sick cat has my attention, for example. But I’ve managed to weave writing into my life so that it is as much a part of my existence as is daily exercise, eating and pursuing my close relationships. There are times when I write probably forty hours per week. I love when that happens. When you have created a writing-related business, however, you have to pursue a lot of other tasks that don’t directly involve the act of writing. And I spend an additional twenty hours per week on those activities.

When life happens, those numbers are reduced or my sleeping hours are interrupted so I can put in the time and get the work done. And I generally do work seven days per week, with some time off for good behavior. For example, it’s 5:15 on a Sunday morning here in California as I complete my blog so I can get back to work on the revision of my Over 100 Good Ideas for Promoting Your Book. This morning, I’ve already designed an order form to tuck in with the new perfect bound version of Catscapades, True Cat Tales—to be produced, hopefully, by the end of March. (Let me know if you want to receive an announcement.) I also crunched some numbers in an attempt to determine how many copies of this book to have printed.

I am self-publishing both of these books through Matilija Press, my own publishing company.

So how much time do you spend writing each week? I hope it is enough to fill your soul and respond to your deepest creative needs. What do you give up in order to write? Is it worth it? Do you see hope for a more active writing future? Let’s talk about it. Leave your comments here at this blog site.

And if you want to discuss your writing or your writing project with me, contact me at PLFry620@yahoo.com. In the meantime, I provide an enormous amount of help and resources for writers and authors at my website: http://www.matilijapress.com

January 27, 2010

Establish the Habit of Blogging

Filed under: Writing — Patricia @ 6:32 am

How many of you could write a fresh, informative blog post every single day of the year? I take it for granted. I write my blog entry every day as part of my morning routine. And I try to do so with you in mind.

When I mention this to people, they give me a shocked look and say, “What? Every single day?”

So I’m asking you, does it seem so difficult to you? Could you (or do you) post to your blog every day or at least every few days? Why does it seem so difficult for some to imagine? Is it the problem of coming up with something meaningful to write? Is it finding the time to write? Is it the discipline aspect—being scheduled enough to do this day in and day out?

This is my blog number 692. When I first started blogging in November of 2005, I was posting around 10 times per month. It wasn’t until 2009 that I started cranking out a blog per day.

So how does this serve me? I guess I enjoy meeting a challenge and a blog per day, when you have a busy schedule, is challenging. I like helping and I believe that if hopeful and struggling authors and freelance writers are paying any attention to what I write, they are being helped. And I must write, so this commitment to my blog keeps me writing and it keeps my fingers and brain nimble.

Are you pursuing a writing project that enriches your being as a writer and/or that provides the opportunity to give, share and just dream? I’d like to hear about it.

In the meantime, be sure to check out my showcase of books posted at my website http://www.matilijapress.com

If you are thinking about writing a book, you’re in the process of writing a book, your book is ready to be published or you’re promoting a book and, if you don’t have extensive knowledge of the publishing industry and your options and responsibilities, you may need to study some of my books before you proceed. You see, I wrote them specifically for you. If you don’t have a qualified mentor or guide walking you through the processes, please take responsibility and get help before you follow in the footsteps of so, so many failed authors.

If you have questions or concerns or just need direction, contact me, Patricia Fry here: PLFry620@yahoo.com.

FYI, I have been writing for publication for over 35 years. I earned my living as a freelance article writer for decades and I have 30 books to my credit (numbers 31 and 32 are in the works as we speak). I am the executive director of SPAWN (Small Publishers, Artists and Writers Network). And I work with other authors and freelance writers on their publishing projects as an editor and/or consultant.

January 21, 2010

How Many Ways Can You Tell the Same Story?

Filed under: Writing — Patricia @ 5:33 am

As writers, we all experience occasional problems and stumbling blocks. We don’t always know the best way to tell a story or present nonfiction material. Sometimes we have to think about it and sort of massage and mold the material—mulling it around in our heads for a while before it begins to form into an intelligible piece or a meaningful story.

I’ve seen writers become confused when their writing is critiqued by a group. Each critic has a different idea about what would make the story better. Each has his or her own agenda, writing style, writing preference, imagination, knowledge base, etc. And, perhaps, none of them is wrong. But which one is right? Perhaps it’s the one that resonates with you.

I know authors who hire more than one editor. They have more than one agent or publisher express an interest in their manuscript. Keep in mind that if there are five such professionals involved with evaluating your work, you will get five different opinions. One might say that your characters are great, but the story is not believable. Another may tell you that they love your story, but your characters need fleshing out. Someone might offer that your writing style doesn’t fit the story type and another professional may insist that you’re right on track with that, but that the way the story is written is a bit confusing.

You may turn your masterpiece over to your favorite readers and still get conflicting feedback. One might suggest that you take out the American Indian flavor in the second half of the book. Another might insist that you carry the Indian theme throughout the story. One reader might be terribly bothered by your attempt at using an Indian dialect and others consider it cool.

What to do? How do you fix your story so it works—so every reader and expert is happy with it? I don’t see any way possible to do this. It all boils down to your non-emotional assessment and final decision. You must consider each suggestion, but don’t act on them. Do your homework. In other words, read other stories like yours. Really study these stories from many angles until you develop a sense of what works and what doesn’t. While doing this, you’ll also want to consider the comments of others. (Remember, some are quite valid, others are not. It is up to you to determine the difference.) Without copying other authors, incorporate those things that make for a stronger story or a more effective nonfiction book into your project.

If you don’t have the experience or the confidence to sort it all out—you’ve just written from your gut or your heart and you don’t truly have a grasp of technique—what’s right or wrong, what works or not—rely on someone you can trust. Hire an editor/publishing consultant with a track record, whom you can comfortably work with and follow his or her guidance.

Writing is definitely subjective. We all have personal preferences when it comes to the type of writing we like. But some of us also have a rather uncanny and impressive ability to coach other writers in presenting clear, concise, readable, enjoyable material. This is one of my strengths. Let me know if you’d like me to evaluate your writing project. I’ll evaluate 3 chapters or an article free. PLFry620@yahoo.com. Once we’ve determined if there are any problems and what they are, if you want to work with me to perfect your book or article, I charge $50/hour to edit and help you to rewrite a story or nonfiction book that needs it.

Learn more about me, Patricia Fry and my books at http://matilijapress.com. Visit my resources list and large array of articles on writing and publishing.

January 20, 2010

How to Finish Your Book Project

Filed under: Editing,Writing — Patricia @ 5:00 am

I’m going through an interesting writing process this week. I’m finishing up my latest book—a revision of Catscapades, True Cat Tales—and will be coming out with it as a perfectbound book. I have two people plus the printer working on the inside photos—the cover photos are set. And I continue to work on the text.

I’m gathering testimonials from customers who read the ebook version of this book—it’s so fun to get that positive feedback. Don’t you just love to hear words and terms such as “delightful” “fun,” “captivating” and “a pleasure to read,” related to your writing?

I’m also working on the back cover copy. We all know how important that is. Don’t you typically spend about 3 seconds looking at the front cover of a book you’re at least slightly interested in and 8 or 10 seconds looking at the back? Don’t you always turn the book over? The cover of this book has a gorgeous shot of a beautiful, engaging cat on the front—it is a slam dunk cover for any cat person. They are going to, at least, want to pick it up and look closer. The back cover is where you sell the book. This is where the potential reader learns “What’s in it for me?”

AND I am doing the final proof on paper. I printed it out and I’m reading it word by word again. This time, while editing and proofing, I’m also making note of words that I may be overusing, unusual words or phrases that might be repeated and so forth. I’ll use the search function to find out just how many times I’ve inserted “of course.” This is one of my bugaboo words. As I go through the manuscript on paper, it seems that I’ve used “beloved” maybe too often, as well as “uncanny,” and “for example.”

I also caught this—one story given to me by another cat owner used the phrase “catnip and tulips.” I’m pretty sure that I used the term “roses and tulips” somewhere in the book. I want to change my phrase to something more creative.

When you are down to the nitty gritty of your book project, what processes do you use in order to fine tune it? It used to be recommended that writers read their stories backwards. This would help them discover misspelled words. But with spellcheck, that probably is a waste of motion.

The best thing you can do for your project and the best money you can spend, after you have finished your self-editing and proofing, is to hire an editor and then have it proofed. I have never met anyone who believes they got their money’s worth by paying their “pay-to-publish” company to edit their books. Don’t rely on these editors—please. Hire your own independent editor and be prepared with an excellent project before going in.

As you know, I edit books for authors. And you’ll find other editors in the SPAWN membership. http://www.spawn.org.

Speaking of SPAWN, how many of you would like to hear Mark Levine speak? Would you like to ask him questions? Members of SPAWN will have that opportunity tomorrow Thursday, January 21, 2010 at 1 p.m. Pacific time through a FREE (to members) one-hour teleseminar. Mark Levine is the author of The Fine Print of Self-Publishing, The Contracts and Services of 45 Self-Publishing Companies—Analyzed, Ranked and Exposed.

If you are reading this prior to say 10 a.m. on Thursday January 21, there’s still time for you to join SPAWN online (at the website address above) and get in on the teleseminar.

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