Writing and Publishing News from

December 1, 2010

How to Meet Your Writing/Publishing Goals Before the End of the Year

Filed under: Book Promotion,Writing — Patricia @ 7:40 am

I like to turn over the new page of a calendar. Maybe that’s why I enjoy my page-a-day calendar so much. Today, I got to turn the monthly calendar and the daily calendar.

What is it about the process of turning that page? I guess it has something to do with new beginnings—a fresh start. It’s another opportunity to turn over a new leaf. It comes with a sort of permission to make changes, try something new, flush the bad jujus from your mind and body— refresh and renew.

Of course when the month you are now facing is December, there’s also a bit of panic involved—Christmas is coming and there’s so much to do. I won’t even go into the terror some of us feel at the thought of another year ending without us, perhaps, having fulfilled all of our goals. But maybe now is the time to bring that offensive thought.

Surely you’re thinking about what you can do during these next 31 days in order to end the year closer to your desired goal. Have you been slacking when it comes to sending out query letters to magazines? Are book sales lagging? Have you burned out when it comes to promoting your book? Are you behind schedule in completing your book proposal? Have you neglected to keep up your push to get freelance work within your community? It’s not too late to play a little catch up.

All you have to do is revise your schedule. How?
• Log the number of hours left in each day this month during the time you are not working at your job.

• List your planned holiday activities: shopping, entertaining, food preparation, decorating, etc. Which ones can you streamline? Consider doing more shopping online and close to home, let the family help you prepare your favorite holiday food and freeze it, turn holiday traditions into family activities. Not only will you have much needed help, you’re creating important family time.

• How much time do you have left? My calculations show nearly seven hours per day (after work, sleep and holiday activities factored in), of which maybe four or five could be used toward your writing/publishing project. That’s a total of around 130 hours during the month of December that you could spend writing, promoting or soliciting writing work.

Think about what you could accomplish if you carved out just four hours per day every day of December. (Some of us have even more time to devote as we are retired or we work at home or only part-time.)

I once wrote a whole book in eight months while working full-time by carving out two extra hours each morning during which to write.

I established my freelance writing career by using those two early-morning hours each day for an
additional six or seven months. That’s when I quit the day job.

Keep in mind that what I am suggesting may require some sacrifices. It’s up to you to decide what is important in your life and make decisions accordingly. I would not slack on family time. And I would do what is necessary for my health. But I would urge you to look at your sleeping habits—sleeping until 9 or 10 is not necessary (unless you work until late into the night). Watching TV, clubbing and hanging out excessively are high on my list of things that could be sacrificed in order to make more time for what really matters—your writing.

What can you accomplish in an average of four hours per day for 31 days?
• You could complete that book proposal, have it edited and be sending it out to agents or publishers. By the end of January, you might have a contract.

• You could write twenty or thirty different article query letters and send them out to a couple of hundred publications.

• You could contact and interview with dozens of potential freelance clients and complete some work for several of them by the end of the month.

• You could promote your book through hundreds of channels—get it reviewed numerous times, arrange to have it featured on numbers of websites, sign up for book festivals and catalog entries, get press, build a website, start blogging, set up a book trailer…the list is endless.

• If you’re just starting out in publishing, you could spend some of your writing time studying the publishing industry—reading recommended books, attending online courses, researching websites and resources lists, subscribing to appropriate newsletters, etc. By January first, you will be much more well-prepared to enter into the highly competitive publishing world.

How do you feel after reading this blog post today? Are you fired up about increasing your productivity or are you more depressed than ever that your writing/publishing plan seems to be stalled? If you need additional, specific encouragement and ideas, contact me: PLFry620@yahool.com.

Visit my websites—sign up for a free book here:
http://www.patriciafry.com

Learn more about my books and courses here:
http://www.matilijapress.com

November 15, 2010

Have Your Writer’s Dreams and Live Them, Too

Filed under: Writing — Patricia @ 6:21 am

How many of you would like to hear me say that suddenly publishing has become easy. It’s no longer a business. It no longer takes a left-brain approach in order to succeed as a published author. You can just write to your heart’s content and publishers everywhere will gladly accept your manuscript, quickly turn it into a lovely book and promote it forevermore to eager readers worldwide.

What if I told you, there is no need to hire an editor, your writing is wonderful the way it is. The publisher thinks so and your readers are crazy about it. All they want are more of your books. Your books are selling so fast that you have nothing to do but write, write, write. There is no need to dirty your hands promoting your books. Your audience doesn’t particularly want to meet you or receive promotional messages from you. They want more of your books. You’ve realized your dream. You have enough money coming in and your books are in such demand that you can spend the rest of your years writing anywhere you desire—tropical islands, an ancient city, in a rich forest someplace exotic…

There, are you happy now? Is this your dream? It sounds like a nice life for a while. But wouldn’t you miss having a connection with your readers? Wouldn’t you become weary of doing the same thing day in and day out? Wouldn’t you crave some of the challenges you’re no longer facing?

Each of us has a fairytale living inside. We all have our real lives and then our phantom lives—those involving unrealistic dreams and desires. For some of us, the two lives are worlds apart. Others live a mix of both the real writing life and the one that is only wishful thinking. Do you notice when you are actually living partially in your dream world? I feel it when I am having a really good writing day—my writing flows as if it has a mind of its own and I am loving every moment of the process.

I feel it when a client calls to tell me his manuscript was picked up by the publisher of his choice. I notice it when a customer lets me know how much one of my books helped her. I experience it when I’m facing a group of people who are each sitting on the edges of their seats listening to what I have to share with them. And I feel it when a publisher issues me a contract for one of my books.

I am even aware of it when I am walking on the beach on a glorious blue sky day or experiencing a new city where a writers’ conference is being held.

So what is my advice today? This is my roundabout way of reminding you all to enjoy the path you are on and to take it seriously, but remember to live a little of your dream along the way.

I would like to hear from those of you who resonate with my message today. PLFry620@yahoo.com.

http://www.matilijapress.com
http://www.patriciafry.com

November 12, 2010

How to Get Freelance Writing Work

Filed under: Writing — Patricia @ 3:28 pm

I hope you are fired up after yesterday’s blog post—that you are gearing up to seek your fortune in the writing field. If article-writing isn’t your forte, consider doing some freelance writing for local businesses and organizations.

When my work shows down, I will send out letters to local companies offering my services to revise their company manual (I rewrote a bunch of manuals for Toastmasters), write the history of the company or agency (I did this type of work for a couple of local water districts), develop and write a company newsletter (I took over the newsletter for a local company), rewrite their website text (I did this type of work for a local real estate woman) and other such jobs a company might want to outsource.

There are numerous writing jobs within companies and agencies. I once rewrote a contract for a publisher, I’ve done ghostwriting for heads of corporations, I’ve written speeches and commentary for fashion shows and I’ve composed letters for companies.

These are the types of jobs you could get, as well. See if you can find out what a company needs, send them a letter or set up an appointment with the manager and convince him that you are the person to do this work. Supply proof of a track record, letters of recommendation and samples of your work. Here are some additional ideas for finding jobs:

• Check Craig’s List for writing jobs in your area.

• Sign up for Help a Reporter Out (HARO). http://www.helpareporter.com.

• Talk to your friends, family and acquaintances about the writing needs of the companies they work for.

• Read the classified pages in your newspaper.

• Search local companies online. Visit their websites and see if you can determine a need that you can fill.

Good luck! And let me know what comes of your efforts. Remember, though, nothing will open up for you unless you are out there flaunting your skills. Sometimes a company manager doesn’t even know he or she needs a position filled until you point it out to them. Your pitch might get them to thinking that the person they have working double time to get out the company newsletter is really struggling under the pressure of the job. It isn’t actually part of her job description. She is frequently late getting the work done. And it might be cost effective to free up this employee to do her own job and outsource the newsletter to a professional.

The thing is, if you sit home and complain about having no work, you will continue to have no work. If you get out and try to drum up some opportunities, you have a 100 percent better chance of finding work. Contact company and organization heads this week and you might be bringing in an additional $500 or $1,000 or so a month from now.

Let us know how it goes.

Visit me at my websites:
http://www.matilijapress.com
http://www.patriciafry.com

November 11, 2010

Get Writing Work Even in This Economy

Filed under: Writing — Patricia @ 4:26 am

In one of my discussion groups, we’ve been discussing how to jumpstart your writing work in a slow economy. The ideas have been flying in all directions. There are those who simply don’t believe there is hope for the working writer and others with an abundance of optimism. Who should you listen to? I guess it depends on whether you see the glass as half empty or half full.

It seems that those who are struggling tend to believe in the doom and gloom. Those who see the light at the end of the tunnel are working hard toward their goals. And these writers are earning a living—or, at least, supplementing their incomes. And these writers have a much more realistic outlook.

You’re probably not going to make any quick or reliable money writing books. This is a fact in any economy. Sure, there are exceptions. If you are producing and expertly marketing booklets related to a certain field, you can probably make some fairly quick money. Booklets, on a topic you know well and in your field of interest and involvement, are easy to write and convenient to market. To sit down and start writing novels in order to make some money, would not be a smart business move.

I always advise writers to think small in order to make it big. In other words, rather than spending ten months, a year or more writing a business book, break your subjects down and write several booklets. Instead of building a business around a full-blown book, slice and dice your ideas and create articles. Once you have a more steady income, you can still write that book.

Some people claim they have tried submitting articles and it just didn’t work out. One actually told me recently that he contacted the editors of one magazine and was told that they no longer publish articles, so he has decided to give up on that idea altogether. What???? Does he know how many magazines are out there?

In the latest issue of the SPAWN Market Update (appearing in the member area of the SPAWN website monthly), I listed 20 trade magazines that pay between $1,000 and $2,000 per piece.

Sure, maybe you don’t typically write for trade publications. You figure that if you don’t know anything about welding, running a hotel, finance and business management, for example, you can’t write for these magazines. But you might be surprised. I have sold article on intuition in the workplace, office politics, family-run businesses, how to run a business with your spouse, teen businesses, office organizing tips, networking, vacation tips, garage and basement manufacturers, how to survive shift work, power napping and others to trade magazines over the years. I’ve also had success writing for religious, regional and association publications. Religious/spiritual magazines publish pieces on family issues, for example, and there are numbers of them a writer could explore.

When the economy slows down, it’s time for the writer to gear up. Take chances (is rejection really that horrible?), try something new, think outside the box, get creative. Do what you do best in ways that may be unique to your style and that challenge your comfort zone.

No one ever got ahead in this profession by shrinking away from the challenges, making excuses for NOT trying something different, avoiding the research necessary to move forward or giving up.

If you’ve been knocked out of the game by shifts in the economy—your book isn’t selling, your bank account is dwindling and you don’t know what to do next, don’t give up. If writing is your passion, explore new writing opportunities. If you want to enter into the article-writing business and you need help, sign up for my article-writing course:
http://www.matilijapress.com/course_magarticles.htm

November 9, 2010

Absentee Blogging

Filed under: Writing — Patricia @ 9:32 am

I’m planning a business trip soon. I know that it isn’t cool to announce over the Internet that you will be gone from home. In this case, someone will be here with the cats. I’m going it alone.

I thought that some of you might have questions about how to continue a daily blog even when you are traveling. Here are some of my ideas.

1: Sometimes I compose blogs ahead of time and leave them for someone else to post to my blog site.

2: If I’ll be gone for three days or more, I take my computer with me. I try to write blogs ahead of time to quickly post each morning that I am traveling.

3: When I plan a major trip of a week or two, I lower my standards and post every other day or every third day.

I attended a writer’s conference in Santa Rosa recently. It was basically an overnighter. I decided not to carry my computer—it felt weird going through the airport with only a small purse. I wrote two blogs during the week prior to the trip and posted one in the wee morning hours before heading for the airport that first morning and the other one the next day in the early afternoon when I returned.

This week, I am preparing for my travel next week by creating a series of blogs to plug in each morning before I rush off to partake of or to participate in the conference. I’ll post one the morning I leave. I’ll post the second one as I prepare for the first morning of the conference. I’ll hurriedly post one the morning of the third day—my absolute busiest day of the conference (I’m speaking, signing books, attending a luncheon and a banquet and working two stints at the bookstore) and I hope to have time to post the last one the day I fly out.

The subjects of these posts are specific ways to build your platform. Each post focuses on a different aspect of your platform and how you can strengthen it both before and after the publication of your book. Watch for these posts the 18th, 19th, 20th and 21st of November.

As I understand it, there are services that post your blogs for you. Do any of you use them? I’d like to know how they work.

I’m also interested in the publishing/writing/book promotion blogs you follow faithfully. Which ones are they? How do you follow them—Google Alerts? A feed? Or do you just go there on your own every day—every few days?

Also, what subjects are you most interested in reading here at my blog site?

To learn more about me, my services and my books, go to:
http://www.matilijapress.com
http://www.patriciafry.com

November 8, 2010

A Writer’s/Author’s Idea Bank

Filed under: Authorship,Writing — Patricia @ 6:21 am

Oh there is so much to say and so little space and time. As a writer, do you sometimes feel that way? If you write fiction, you are probably overflowing all the time with stories, scenes, possible characters… For those of you who are into nonfiction—you write on a certain topic or theme—you are constantly gathering information, data, details, material, facts, updates, concepts and news in your field or on your topic.

If you’re like me, you sometimes don’t know which direction to go—what aspects of your expertise to pursue when you decide to write an article, create a speech or post a blog. This is my blog number 963 and, still, I am sometimes stuck as to which of the many ideas rolling around in my head I want to address on a particular day.

How do you choose your blog and article ideas? Here’s how I do it:

• I respond to some of the questions authors ask me.
• I play off of other blog posts and articles I read.
• I glean ideas from discussion board comments.
• I expand on comments from other experts.
• I share my views on pertinent or controversial topics
• I describe some of my own experiences.
• I report on industry changes and news items.
• I share resources I’ve explored.
• I write about some of my observations.
• I describe trends.

What is your experience? Do you have more ideas than you know what to do with? Or are you hard-pressed to come up with something to say or write about? What techniques do you use to fulfill your blog or article commitments? Do you ever feel as though your idea bank has run dry?

We’d like to hear from you. Leave your comments here.

KUDOS for “The Right Way” Book
I received a nice email this morning from someone who just finished reading my book, The Right Way to Write, Publish and Sell Your Book. She said, “Wow, it was jam-packed with great stuff. There were so many good tips.” Thank you for that, Mary.

She also pointed out that some of the material is outdated. I hate when that happens—not when someone comments, but when the material becomes outdated. And, if you are writing about publishing, this will happen. Fortunately, the bulk of the book—the premise of the book—the main focus of the book—is evergreen as it is designed to teach readers about the publishing world, how to approach it/navigate it and succeed within it. When you complete this book (or even if you use it strictly as a reference book), you will have the knowledge and tools to move forward with your project toward a more successful culmination. And this is true whether you plan to pursue a traditional publisher, whether you want to self-publish (establish your own publishing company) or go with a pay-to-publish company. It’s all covered in this book.

If you plan to publish a book before the end of the year or in 2011, please do yourself and your project a major favor by reading The Right Way to Write, Publish and Sell Your Book. Those who have read it and who have embraced the information within this book are definitely experiencing a larger measure of success with their projects than are those who have attempted to go it alone. http://www.matilijapress.com/rightway.html

http://www.matilijapress.com
http://www.patriciafry.com

November 7, 2010

Clichés: Shortcuts to Understanding

Filed under: Writing — Patricia @ 5:41 am

I discovered recently, while having a conversation with some young people, that what we consider clichés are actually new to some of them.

I was surprised to learn that my generation’s tried and true, overused phrases might actually be fresh to today’s young readers. Unless their parents or grandparents used terms such as, “don’t throw the baby out with the bathwater,” “what’s good for the goose is good for the gander,” “got hitched,” “born with a silver spoon in his mouth,” “Dutch treat,” “penny wise, pound foolish,” etc., subsequent generations won’t hear them growing up. And when they read them in books, they’ll consider these phrases and terms new and unique.

And think about this—after a few more generations of not using these old clichés, they will go by the wayside and, perhaps, disappear, only to be replaced by new phrases that will eventually become clichés. In the meantime, we’d be losing some very clever and poignant ways of relaying our thoughts and moving our stories forward.

I think you’ve heard/read me say that I love clichés. I use them more than I probably should in my speaking. I try not to use them in my writing. However, some of them are so meaningful and powerful, I would be among those fighting against eliminating them altogether.

Clichés are considered old, tired phrases that have no place in our writing projects. But some would disagree. The arguments for clichés include the fact that sometimes a cliché is the best way to convey a message or mood in writing. And most of us certainly use them as shortcuts to understanding in our speaking.

A cliché used for the sake of ease is frowned on. But the clever use of a cliché is often applauded.

Where do the clichés come from? Some of them are “as old as dirt.” They come from literature such as Shakespeare and the Bible. Some clichés we use have come into being in more recent years through political messages, presidential presentations, the military, sports, etc.

Right along with clichés as passé for writers are puns. I love puns, too. A pun is a play on words. And they can be freshly created by an author of merit and still be considered trite. You see (and hear) puns everywhere. But writers and speakers try to keep them to a minimum. I guess that is wise—too many of them certainly could spoil an article or a chapter in your book.

Here’s your assignment today—for fun, use a cliché or two. Or at least recognize and acknowledge when you automatically use a cliché in your speaking throughout the day. It may do your heart good and you know it is easy as pie to come up with no brainer clichés. And remember time flies when you’re having fun.

Learn more about me and my work, books and courses here:
http://www.patriciafry.com
http://www.matilijapress.com

November 4, 2010

The Whole Truth in Writing and Speaking

Filed under: Public Speaking,Writing — Patricia @ 4:07 am

There are a few things that are like fingernails on a blackboard to me. One of them is when speakers or writers profess the truth in their statements.

Honestly, (pun intended) when someone prefaces a statement by saying, “I have to be honest here,” “To tell you the truth,” “Truthfully,” “In all honesty,” “To be completely honest,” and so forth, I have to wonder if everything they said before that was a lie.

Why do people point out that they’re being truthful only now and then during a talk or in their written work? What are they thinking? What message are they trying to leave with their audience? “Hey, I’m a blatant liar except that now I’m going to be honest.”

I guess people who do this are trying to make a point of honesty with regard to something that one could easily lie about. Maybe it is a sticky topic and they preface a comment about it by letting their audience know they are being painfully honest at some cost. But I would advise those folks to be careful with those “honesty,” prefaces because I’m sure there are others besides myself who hear those statements and wonder, “Okay, what has this guy/gal been lying about?”

Does this bug you? It probably will now that I have pointed it out.

I listen to radio when I run errands or make the drive to visit my mother, etc. And I’m sometimes surprised to hear a radio personality who continually intersperses such filler words as, “You know,” throughout their commentary and conversations with guests. Sometimes I lose track of what the discussion is about because I am so busy counting instances of “you know.”

What common phrases, speaking patterns/habits and innuendoes irritate you? What are you working to correct in your own speech? What about clichés? I happen to love using clichés. They are sort of like a comfort food to me. I can find them easily and, unlike a fresh phrase that I might have to think about for a while, they roll off my tongue. I use clichés in writing, too. Only, when the writing is done, I go back and remove or exchange most of them. And I always edit them out of my clients’ manuscripts, except those included for some real purpose or when it is the way one of the characters speaks.

November 2, 2010

An Authorly Observation on Right/Left-Brain Function

Filed under: Publishing,Writing — Patricia @ 4:12 am

I work with a variety of authors and find that most of them approach their writing projects from a right-brain perspective—creative, artistic, intuitive, visual, emotional and somewhat subjective.

Sometimes I chance to meet an author who has left-brain leanings. He tends to be more organized, analytical, logical, objective and desires everything communicated in concrete terms.

These two authors even choose to write in different genres using different styles. The right-brain author is more inclined to write poetry, creative nonfiction, spiritual pieces, descriptive novels, self-help books and children’s books. Our left-brain friends typically write historicals, business books, technical books and works related to how things work and societal issues.

I work with numbers of authors one-on-one as well as in workshop/classroom situations with regard to publishing and book marketing. And this is a tough topic for the more creative types. If they want to publish, they know they have to learn this stuff, but they moan and groan with every hard business truth that emerges.

The left-brain authors, however, tend to grasp the business aspects of publishing rather easily and eagerly. After writing their book for months or years, when they hear me talk about the business of publishing, they finally experience a level of comfort. They may have suffered through the writing stages. But they understand and embrace the more logical, concrete world of publishing. Only sometimes left-brain people are too rigid in their thinking and they expect (or demand) definitive answers to all of their publishing questions—“How many books can I sell in a year?” “Which marketing avenue is the most lucrative for an author?” “Which publisher is going to cut me the best deal?” “How much time will I need to set aside for promotion?”

While I often see a conflict of the minds, I’d rather see a meeting of the minds—so to speak. If only authors could rely more on their right brain while engaged in the writing of their projects and then shift over into left-brain thinking for the publishing part of it—oh what a more well-rounded and, probably, successful author we would have.

There are actually exercises you can do in order to nudge your weaker side to become stronger. The strictly analytical mind can be trained to become more intuitive and vice versa.

It would be fun to hear from you as to your right/left-brain leanings. Are you strictly right? Left? Or are you like me, rather middle brain?

Learn more about me, my books and my work here:
http://www.patriciafry.com
http://www.matilijapress.com

October 26, 2010

How Writers Approach the Holidays

Filed under: Writing — Patricia @ 6:40 am

A season of distractions is upon us. And distractions can be a writer’s nemeses. It’s not enough that we must try to write when there are others in the household at least periodically requiring our attention—“Mom, can I go play at Brittany’s house?” “Honey, where do we keep the peanut butter?” or “Hi, neighbor—wanna hear some gossip?”

Some of us have pets that require attention, phones that ring off the hook, dishes piling up in the sink, committee members or colleagues who want a moment of our time and an active social life.

Of course, there are routine things that distract us—our daily meditation, our work out, meal preparation, errand-running trips and so forth.

Now add to this the hustle-bustle of the holidays—meals to plan, shopping to do, lists to make, additional events and activities, guests coming in (so more attention to housecleaning detail), meal preparation… You know the drill. It happens every year. It seems that we just get back to serious work after a busy summer and the Thanksgiving/Christmas holidays begin to intrude in an already busy writing life.

Maybe we can get some ideas from each other as to how to maintain a good writing pace despite the distractions. Please leave your comment here.

For me, it is in the mindset. If I have to (or decide to) take time off, I must justify it in my mind—sort of give myself permission. When I realize that I work most weekends, it becomes easier to allow myself a day off during the week to shop, make Christmas gifts, visit with out-of-town guests or whatever. I do many of my holiday tasks after hours—write Christmas cards, work on my holiday gift list, plan menus and grocery lists, and so forth. For me, the mindset is important so that I will pour myself into whatever activity I am pursuing and enjoy it. If I feel torn—that I really should be writing—I just make myself miserable. I figure that if I make the decision to leave my writing room in order to pursue a different activity, I ought to embrace it—enjoy it. If I face the activity with regret and resentment—wishing I was writing, instead—there is no joy in what should be a joyful activity.

Another way I have adjusted so that I can have my cake and eat it too is, we invested in an artificial Christmas tree. This way I can do the decorating any time of the month without worrying about the tree wilting before Christmas day. There is no longer a tight schedule with regard to putting up the tree. That has removed a huge burden. (Why have a tree at all? We have our family Christmas in my home. Plus we still have small grandchildren.)

I also plan to buy our fresh turkey dinner already prepared for Thanksgiving this year and just add some of our favorites—sweet potato casserole, fresh-baked pies, etc. This will save tons of time and stress as we will be serving around 20 this year.

How do you approach this busy season? Have you cut back on holiday activities since you started writing? Do you give yourself permission to pursue those things you have always loved doing this time of year? Have you established a different schedule to accommodate your writing project? Have you had to change your mindset to get through the holidays?

http://www.patriciafry.com
http://www.matilijapress.com

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