Writing and Publishing News from

November 24, 2011

Tips for Moving Your Writing/Publishing Career Forward

Filed under: Authorship,Publishing,Writing — Patricia @ 5:47 am

Happy Thanksgiving. I guess most bloggers will talk about the things we have to be thankful for today. I thought I’d do something different. Let’s call this a “tip sheet.” The theme is the best use of the author’s time this holiday week.

• Get some writing done. You can clean house or the garage anytime. Sure, you want to be with family. Write while the others are handling tasks that don’t involve you, napping or enmeshed in their own pleasurable activities. What you don’t want to do is get comfortable watching TV, remain idle while waiting for the rest of the family to get ready for an outing or get caught up in meaningless email conversations or texting. Use this time to WRITE.

• Order those books that have been recommended or study those you’ve been meaning to read. These might include my books, The Right Way to Write, Publish and Sell Your Book (your basic and complete guide to publishing whether you are leaning toward the traditional route, self-publishing or the pay-to-publish option), Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author (a treasure-trove of book promotion ideas and concrete instructions for applying them for fiction as well as nonfiction books). The Author’s Repair Kit, Heal Your Mistakes and Breathe New Life Into Your Book. http://www.matilijapress.com

• Join organizations that can help to move your writing career forward. For example, check out SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org.

• Join a local writers’ group and vow to become involved.

• Research blog sites related to publishing and to the theme/genre of your book. Subscribe to receive regular notices of new postings at your favorite blog sites—such as this one!

• Check out newsletters related to publishing or the theme of your book. Many newsletters are free today. Subscribe to SPAWNews at http://www.spawn.org and get a FREE ebooklet, “Promote Yourself: 25 Ways to Promote Your Work, Whether You’re an Artists, Author or Small Publisher.” View copies of SPAWNews at the site.

• Set goals for your project. Do you want to see your articles or stories published in three new magazines/ezines before February? Do you want to earn a certain dollar amount for your freelance work during the coming year? Maybe you want to complete your novel within a certain time period or develop a marketing plan for your soon-to-be or already published book. Set those important goals and create a plan toward meeting them.

Use some of the time this long weekend toward your writing/publishing career (or hobby) and you’ll surely experience great success in the coming weeks or months.

Note: If you’re looking for a good editor for your project before you send it off to a publisher or the printer, contact me for a free evaluation, sample edit and estimate. PLFry620@yahoo.com

Now I’m going to go make some Thanksgiving pies and think about all of the things I’m thankful for—such as you; my lovely blog followers.

November 14, 2011

Milestones: Stepping Stones to Success

Filed under: Publishing,Writing — Patricia @ 4:53 am

We all have milestones. We celebrated one yesterday. My sister, brother and I threw a big party for our mother’s 90th birthday. What a great event. All but a handful of her 32 kids, grandchildren, great grandchildren and great great grandchildren were there.

As writers/authors, we have milestones, too. For example, in 2013, I’ll have been writing for publication for 40 years and I’ll have been an author for 35 years. When my next book comes out in February, it will be number 35 for me.

Did you know that I wrote most of my first book while recuperating in bed after a back injury? It was called, Hints for the Backyard Rider. The first publisher I sent it to accepted it and it was published in 1978 in hard cover and paperback. I started writing books for authors and freelance writers a dozen years ago. And this year, I celebrated 15 years association with SPAWN (Small Publishers, Artists and Writers Network).

I like to look at milestones, such as the beginning of a new year as opportunities. These are opportune times to re-evaluate our writing/publishing work and our goals. I like to ask myself, have I met all of the goals I’ve set? Do I need to make adjustments? Is my writing business going in the direction I want to go? What steps do I need to take in order to help more writers, sell more books, gain greater name recognition, etc.? Shall I apply to do workshops at more writers’ conferences? Do I need to submit more articles to appropriate magazines/ezines? What value do I need to add to my offerings, my website, and so forth? Should I do more in the area of social media? Is this the year I need to hire an assistant?

Do you stop to re-evaluate your writing business or hobby at specific intervals? You might vow to devote more time to writing. Can you find or make the time? Maybe you want to finally finish and publish your book in 2012. Do you know what steps to take in order to make that happen?

Yes, milestones provide great opportunities for redirecting your career or finally living your dream. But you must also have a plan and be willing to implement it. If your dream is to finally be published, you might want to read my book, The Right Way to Write, Publish and Sell Your Book. It is one of the few books that helps the author explore all publishing options and select the one that is best for the author and his/her particular book. It also helps the author to understand more about the publishing industry and how to more successfully navigate it. It includes information, tips and resources on every aspect of publishing from a timeline for self-publishing to book promotion and everything in between.

Order your copy of this book here: http://www.matilijapress.com/rightway.html Order now and save almost 25 percent of the cover price.

October 12, 2011

Prepare Your Book for Success

Filed under: Publishing,Writing — Patricia @ 5:05 am

You’ve “read” me suggest that you study my ebooklet, “50 Reasons Why You SHOULD Write That Book.” I thought you might be interested in some of the tips I include in it. Here are the headings for one of the 8 sections. In this section, I suggest that maybe you “should” consider moving forward with your book if “You’ve Taken Steps to Make This a Viable Product.”

In other words,
33: Your book is well-organized.
34: There are no inconsistencies in your book.
35: Dialog in your story is presented correctly.
36: Your characters are well-developed and believable.
37: You’ve checked your entire text for accuracy and clarity.
38: You’ve checked the text for flow and follow-through.
39: You can describe your book accurately in one or two sentences.
40: You can write an effective synopsis.
41: You have self-edited your manuscript.
42: You have hired a professional editor.

I make it sound as though there’s a lot of work involved with writing and preparing a book for publication, don’t I? Well, there is a lot of work involved. It takes thought, study and informed decisions. It also takes a viable product—a good book with all of the amenities. And that’s what this section covers.

If you haven’t downloaded this FREE ebooklet, yet, I advise that you do. And then pay attention to every one of the 50 checkpoints. Launch your book only when you can cross each of them off of your list. http://www.patriciafry.com

Once you’ve gone through the difficult process of writing your book and the excruciating task of pursuing a publishing option, you will be facing the enormously challenging and ongoing undertaking of book promotion. I suggest you prepare for this work asap. Order your copy of the book I wrote for you—Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.
http://www.matilijapress.com/promoteyourbook.html

October 11, 2011

Things You May Not Know About Publishers

Filed under: Publishing — Patricia @ 5:31 am

It used to be that you could pretty much expect a publisher, who accepted your manuscript for publication, to reject any cover art or illustrations you submitted along with it. I’ve told new authors for years that if they are really attached to their title, cover design, etc., they’d better self-publish or go with a pay-to-publish company.

I notice now, however, that many traditional publishers are asking to see your cover design and illustrations. This does not mean they will use what you send if they accept your book. But they are considering these materials now, nonetheless.

In an informal survey of traditional publishers, I discovered that nearly half of those I studied say that they will review artwork and photos. I submitted two of my own books with photographs, cover design and/or illustrations over the years and both of those publishers used what I sent them. Most of my publishers changed the titles I suggested, however. Guess I’m not that great with titles.

My point is that if you are reluctant to send your manuscript to a traditional publisher because you are attached to your cover design or your title, you might reconsider. Seek out publishers who are open to reviewing your artwork. Take the chance that he will also like your title. If not, you always have the option of signing or not signing the contract. Ultimately, it is your choice.

I’ve met many authors who are absolutely gripped by fear of what might happen to their manuscripts. They are so afraid that a publisher will steal their idea, edit their voice out of the story, toss out the artwork their daughter did for the cover or misrepresent their work in some other way that they won’t even approach a publisher. I’ve met authors who are told by numerous publishers, “Make this change or that change and we will publish it.” But they don’t—they won’t. One gentleman, for example, wanted a traditional publisher for his novel and he found a few who were interested. All he had to do was cut it by 200 pages. He refused to do it. Instead, he just went around complaining to everyone who would listen that he couldn’t find a publisher.

Becoming a published author does involve some risk—but the risk factors generally aren’t those that most authors fear. Read my free ebooklet to get an idea about authorship. It’s called “50 Reasons Why I SHOULD Write That Book.” Once you’ve read this booklet, you’ll know whether or not you are a good candidate to become an author. Take into consideration the things you learn in that booklet—for example, if you are just beginning your writing/publishing journey, start NOW studying the publishing industry so you’ll know more about what to expect and how to more successfully navigate the industry.

Here’s an example of what you’ll find in this FREE ebook. These are the section headings encompassing the 50 “reasons,” which are each fleshed out so you will understand why they are so vitally important to your success as an author.

• Have you done your homework?
• You know that your book is a good idea.
• You are the right person to write this book.
• You are willing to do what it takes.
• You are already doing what it takes.
• You’ve taken steps to make this a viable product.
• You have a marketing plan.
• You are taking care of business.

I challenge you to read this booklet and honestly evaluate your situation. Let me know what you discover. Download the booklet here: http://www.patriciafry.com

October 9, 2011

Yes, You Can Approach Publishing Experts

Filed under: Authorship,Publishing — Patricia @ 5:16 am

Some authors hesitate approaching someone who has more experience in the publishing field than they do. They don’t want to bother the experts. Others have no problem trying to glean free advice from professionals.

I think most of you know that I am approachable. I’m open to questions via email at anytime and I will generally respond promptly. I do have some pet peeves, though and I imagine that most professionals will agree with the following list of dos and don’ts.

1: Unless invited to do so, don’t call on the phone. Most writing/publishing professionals closely and frequently monitor their email. Those who don’t—shame on them. There are people out there who could use a little help from time to time.

2: Don’t challenge the comments/advice of the professional. Sure, you can ask questions and request clarity. But, after someone takes time to respond to you in great detail, don’t come back with, “Well, I did that and it doesn’t work,” or “I don’t agree with you,” or “My friend signed with that company and she’s happy with them, so you don’t know what you’re talking about.”

3: Always, always, always acknowledge the professional who has given his or her time to respond. I can’t tell you how many people never respond at all after I’ve given of my time and expertise to answer their simple or complex questions. Even if you don’t like the answer (many don’t, because it often requires effort on the author’s part), at least say, “Thank you.” Acknowledge that you did receive the information.

4: Don’t ask for an opinion if you don’t want to hear the truth. Authors often ask me to take a look at their manuscripts or their completed books. Most of them are interested in my opinion no matter what I might say. They want to provide the best product they can to their audience. Others, however, just want to receive compliments. I’ve even had authors challenge my comments by saying, “Well, other people love this book,” or they use up several paragraphs to explain the concept of their book or the gist of their story—as if I didn’t get it.

There is no law that says you have to agree with any expert, but it would behoove you to at least consider what they have to say. Listen and learn. Or crash and burn.

When I critique or evaluate a book or manuscript, I try to do so using compliments along with any called for criticism. I attempt to offer suggestions and perspective that the author might not have considered. When an author responds to my comments immediately, using a challenging tone, or attempting to explain himself, I know that he is not listening. And it’s too bad. He may be missing out on a good opportunity.

Sometimes I hear from someone months or years after they initially contacted me. I love hearing/reading them say, “You were right.” Although, that isn’t as heartwarming as hearing that the author, who was reluctant to consider writing a book proposal or who didn’t plan to promote his book, now understands the importance of these aspects of publishing. Someone who scoffed at my insistence that he study the publishing industry before getting involved, or that he hire an attorney to go over a self-publishing contract with him or that he more carefully consider the audience for his book on the history of dental instruments, may contact me saying he now gets it. I love when that happens.

Do you ever contact experts in your field? Do you sometimes need the perspective or information from a gardening authority, educator, professional chef, more knowledgeable therapist or professional builder, for example? I can’t promise that any of them will respond to your request, but if they do—remember this post and your manners.

• Acknowledge and accept their offerings with grace.
• Ask for clarity only—do not challenge the expert.
• Say thank you.

Many of your questions are answered in my latest book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author” (Allworth Press, 2011). Order your copy today: http://amzn.to/oe56Ia

September 30, 2011

Can You Publish Without Money?

Filed under: Publishing — Patricia @ 4:41 am

I get this question in an email every once in a while: “I am an author, but I don’t have any money. Is there any way that I can get my book published?” Here’s how I typically respond to that question:

Sure you have a chance of getting published without spending money. Here are my recommendations:

1: Study the publishing industry so you know how it works, what your options are, the possible consequences of your choices and your responsibilities as a published author. There are good books on publishing and book promotion in the library system. There are many FREE enewsletters you can subscribe to, blogs by successful authors and professionals you can visit regularly and useful articles and resources at the websites of professionals and publishing organizations. There are writers’ groups and free programs for hopeful authors in most communities. I know if three going on in our county just this month. Sometimes you can get scholarships to writers’ conferences, which provide great opportunities to learn more about writing and publishing as well as to meet author’s agents and editors from publishing companies.

2: Become the best writer that you can be. Practice, practice, practice. And attend critique groups to find out how your writing is affecting others—because it is others that you are, presumably, writing for. Sign up for free or inexpensive writing workshops through your community college or arts program.

3: When you are ready—you have done your work well—approach some of the many, many traditional royalty publishers with your project. A traditional publisher will invest in your book—no need to put out any of your own money. Your studies will help you to approach publishers in an appropriate manner with the appropriate material—a book proposal, for example.

4: If the publishers you want to approach require that you engage a literary agent, locate an appropriate one through Association of Author’s Representatives. A legitimate agent does not charge you. They take a percentage of what you negotiate with a publisher.

5: Some authors can find investors for their projects or advertisers. If you book is a local history, for example, you might be able to get a local bank or another business to advertise in the back of your book, thus help with the production of it. If it is on a topic or has a theme of interest to thousands (or millions), you might be able to get funding from an appropriate entity (organization, agency, institution, or even individual, for example). In other words, if your book focuses on caring for feral cats, going green or how to feed a family healthy meals for less, you might find an advocate or group that is interested in spreading this message to fund your project. A college or university might help you get a book on astronomy for beginners, cancer research, job search tips or parenting for the single mother produced and help you distribute it.

Can you get published when you don’t have any money? Certainly, but you’d better rely heavily on other attributes, such as creative-thinking, ability to think outside the box, persistence, patience, and the willingness to be proactive on your own behalf. Here are some additional suggestions:

• Read this blog regularly.
• Ask for the information you would like to see included in this blog.
• Visit my websites for information and resources.
• Sign up for my FREE ebooklet at patriciafry.com
• Read my books—you’ll find them in the library system.
• Sign up for SPAWNews. It’s FREE at spawn.org.

For those of you with a little money and a huge desire to succeed, order my latest book today: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.
http://www.matilijapress.com/promoteyourbook.html

September 27, 2011

Subscribe to Succeed

Filed under: Publishing — Patricia @ 6:06 am

There’s so much to learn and take in and so little time. At least that’s what it feels like and that’s what we believe when we try to accomplish all that we want in a day or week. Yet, we need the information, resources and tools in order to become the best writer/author we can. We need help with the details of publishing, with book promotion, with the basics of writing. And there is help out there if we would just take the time to locate and study it.

I will help you with the locating part right now.

I just finished proofing SPAWNews, SPAWN’s monthly enewsletter. I’d like to invite those of you who haven’t done so already, to sign up to receive this FREE enewsletter from Small Publishers, Artists and Writers Network (SPAWN). http://www.spawn.org

In the October issue alone, you will learn more than you’ve even known to ask about blogging and social media—how to take a virtual blog tour, how to promote through social media in thirty minutes per week, passive promotion through blogging, and more. Victory Crayne shares an article featuring the beginning writer’s journey and offers tips for staying on course. Linda Formichelli writes about how to get that writing assignment. Barbara Florio-Graham shares some differences between ethical and unethical promotional tactics. And our Q and A expert talks about the importance of the book cover, working with an agent from abroad and steps to successful writing. Also contributing to this issue is Darrell Laurant of Writer’s Bridge, Carol Upton and Cheryl Patrice Derricotte.

Have you ever wondered what it’s like to attend the Bouchercon Mystery Writers’ Conference? Experience it from a first-time attendee’s point of view. Are you looking for a good book on book promotion—our editor has reviewed my latest book, Promote Your Book for this issue. And you’ll meet some of our members and find out the types of book promotion and writing they are doing this month.

As a huge bonus, you will have access to all of our back issues of SPAWNews—this includes around fifteen years worth of news, information and resources.

Sign up today for your FREE copy of SPAWNews and you’ll receive your first copy October 1, 2011. You’ll also be invited to download a FREE copy of our booklet, “Promote Yourself! 25 Ways to Promote Your Work Whether You’re an Artists, Author of Small Publishers.” http://www.spawn.org

September 20, 2011

Is it Time to Get Help With Your Writing Project?

Filed under: Book Promotion,Publishing — Patricia @ 4:00 am

Are you working on a book? Do you hope to get it published? When should you emerge from your writing room and start seeking the information you’ll need in order to make the best decisions on behalf of your project?

I tell authors that they should start learning about the publishing industry as soon as they decide to write a book for publication. Those of you who have been reading my books, articles and this blog, have probably “read” me say, “Publishing is not an extension of your writing.” In other words, you cannot expect to enter into the world of publishing with the same knowledge, mindset, tools and skills as you used in the writing process. Writing is a craft and publishing is a highly competitive business. Writing is a solitary activity. When you shift over to the publishing side, you’ll be required to don hats of many different colors and shapes in order to handle the tasks involved. You’ll likely become involved in research while writing your book. To understand the world of publishing so that you can successfully navigate the raging waters and avoid the sharks, also requires heads-up research. Some authors must learn how to write good copy, good dialog, clear instructions, etc. There’s much to learn about the very different and very complex publishing field, as well.

You may not want to stretch and grow and learn about publishing while you’re in the process of writing your book, but this is the best time to begin your study of the publishing industry. Why? I meet way too many authors with finished books who are so eager to get published that they dive into the unknown world of publishing without nearly enough knowledge. Most of them fail. Why?

• They don’t know all of their publishing options.

• They don’t understand the possible consequences of their choices.

• They don’t accept that the author is responsible for promoting his/her book.

• And they certainly don’t fully grasp the magnitude of book promotion in today’s competitive publishing climate.

So what do I suggest? What is the best way to ensure publishing success? My responses are based on three decades of experience within the publishing industry, my involvement with an international networking organization for authors for sixteen years and my interactions with hundreds of authors every year:

Start studying the publishing industry even before you start writing the book. The direction of your book could change as you gather the information, comprehension and level of awareness
you need. And this can be a good thing. The book you want to write might not be the book that is wanted or needed. If there is no audience for this book, how will you find a publisher? How will you sell copies of it? Who will you promote it to?

An author, in order to be successful, must develop a business head as well as a writer’s heart. And those who don’t, typically won’t flourish.

Start now reading books about the publishing industry, subscribing to and reading newsletters and magazines related to publishing and book promotion and attending authors’ groups and appropriate lectures related to aspects of publishing and book promotion.

Don’t go into publishing without the necessary knowledge. You won’t survive.

For more about the world of publishing and how you can succeed within it, read my book, The Right Way to Write, Publish and Sell Your Book. It’s discounted at my site: http://www.matilijapress.com.

Also order my newest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia or http://www.matilijapress.com

Download my FREE ebooklet and find out if you are ready to become an author: 50 Reasons Why You Should Write That Book. http://www.patriciafry.com

September 5, 2011

Your Plan for Successful Publishing

Filed under: Publishing — Patricia @ 5:46 am

I’m off to Alaska this week. So I am on countdown around here—packing, stocking up on cat food, coordinating with the housesitters, etc. I am also working on several presentations for the Alaska Writers’ Guild Conference in Anchorage.

I’ll be flying in on Thursday, presenting a 3-hour workshop on Friday, giving the keynote speech on Saturday morning and I’ll be speaking again for an hour Sunday afternoon. In between, I’m meeting with five authors to give them face-to-face evaluations of their manuscripts, which I had occasion to read prior to the event.

I’ve arranged for a few extra days of R & R and hope to see a few wild moose, maybe a bear (at a safe distance) and some lovely Alaskan scenery.

I will continue posting here at my blog, but probably not daily. It might work out that I can post a little something to keep you updated about the conference, but I’m committing only to posting maybe only three or four times while I’m in Alaska.

In the meantime, even though my mind is racing with things I want to do before I leave town, I feel compelled to offer you something of value in this post today. So I’m going to remind you of one point I’ll be driving home during my presentation this weekend:

Publishing is not an extension of your writing.

And it should not be approached as such. Writing is a craft requiring certain, specific skills and mindset and publishing is a serious, highly competitive business that requires a whole different set of skills and a very different mindset. Start your journey into the world of publishing by doing the following:

Study the publishing industry.
Write a book proposal
.

I offer perspective, tips, techniques, resources and information through this blog daily as well as in my array of books for authors. Check out my books here: http://www.matilijapress.com

If you are writing a book for publication, you are ready to launch your book or you have a book that you are attempting to market, order my newest book NOW. Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for Enterprising Authors (Allworth Press) is available at my website, but also at Amazon.com. The Kindle version is coming soon, as well.

August 28, 2011

4 Good Reasons Why Authors MUST Be Proactive

Filed under: Authorship,Publishing — Patricia @ 5:49 am

I met a cordial group of writers yesterday who seemed to have an insatiable appetite for learning all they can about the world of book publishing. They have been involved in a 6-week workshop on self-publishing and I was invited to top it off by talking about book promotion—the topic of many of my blogs and my latest book.

I don’t think I’ve ever watched so many people write notes as fast as these authors were as I spoke. And that is heartening to me. This means that they are open-minded. They have a desire to succeed and they want to truly understand what it is going to take. Several of them bought copies of my book: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Those who go ahead with their book projects will be awfully glad to have the information that’s in this book. The thing is, the earlier you begin to study book promotion, the greater your chance for success.

Of course, you also want to study the publishing industry, how it works, your options, the possible consequence of your choices and all of your responsibilities as a published author.

Those of you who read this blog, who have attended my presentations or who have read my hallmark book, The Right Way to Write, Publish and Sell Your Book, have heard/read me say this time and time again. What does this mean?

1: It is highly important that you understand something about the publishing industry before you get involved. What does this require? You need to know, how to approach the industry in today’s publishing climate with a new book. How do you navigate the industry? Where do you start when you have a book to produce? What can you expect once you enter into the world of publishing?

You would not enter into any other kind of business without knowing something about the industry, how the product is produced and marketed, your customers, your suppliers and distributors, your competition… Now would you? And publishing, even if you are coming into it as a one-book author, is a business and should be approached as such. Educate yourself before you dive in. You’ll be so glad you did. I can’t even begin to tell you about the costly mistakes you can make if you don’t take this step.

2: Publishing is not a one-size-fits-all proposition. There are various options and many choices within each of the common publishing options. The absolute wrong approach is to go with the first self-publishing (pay-to-publish) company that you find in your first Google search. Learn what all of your options are. Explore the particulars of each possibility in each option and make your choices based on your head not your heart.

3: While conducting your thorough search of publishing options, you will discover some ugly truths about some of them. If you haven’t heard horror stories, you aren’t doing appropriate research. Use the Internet to uncover complaints and warnings as well as accolades for the publishing companies you are considering. Many authors are severely burned every year. Very often it is due to their lack of patience (they don’t want to take the time to do the research), their eagerness to be published (they sooooo want to believe that someone really does believe in their book) and their denial (they see the writing on the wall and the red flags, but ignore it).

4: It is imperative that you know what your personal responsibilities are and that you accept them before becoming a published author. Referring back to the business scenario—you wouldn’t become a shoe repairman and refuse to repair shoes. You wouldn’t open a bakery if you didn’t plan to do some baking. Books, especially in this publishing climate, do not sell themselves. You need to understand and accept the fact that no matter which publishing option you choose, you (the author) will be responsible for promoting your book. Over ¾ of authors today do not believe or accept this as truth and this is the number of authors who fail each year. This is how seriously important this is.

Start your study of the publishing industry by reading my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

And also purchase my latest book which will prepare you for the task of book promotion: Promote Your Book, Over 250 Proven, Low Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

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