Writing and Publishing News from

October 9, 2011

Yes, You Can Approach Publishing Experts

Filed under: Authorship,Publishing — Patricia @ 5:16 am

Some authors hesitate approaching someone who has more experience in the publishing field than they do. They don’t want to bother the experts. Others have no problem trying to glean free advice from professionals.

I think most of you know that I am approachable. I’m open to questions via email at anytime and I will generally respond promptly. I do have some pet peeves, though and I imagine that most professionals will agree with the following list of dos and don’ts.

1: Unless invited to do so, don’t call on the phone. Most writing/publishing professionals closely and frequently monitor their email. Those who don’t—shame on them. There are people out there who could use a little help from time to time.

2: Don’t challenge the comments/advice of the professional. Sure, you can ask questions and request clarity. But, after someone takes time to respond to you in great detail, don’t come back with, “Well, I did that and it doesn’t work,” or “I don’t agree with you,” or “My friend signed with that company and she’s happy with them, so you don’t know what you’re talking about.”

3: Always, always, always acknowledge the professional who has given his or her time to respond. I can’t tell you how many people never respond at all after I’ve given of my time and expertise to answer their simple or complex questions. Even if you don’t like the answer (many don’t, because it often requires effort on the author’s part), at least say, “Thank you.” Acknowledge that you did receive the information.

4: Don’t ask for an opinion if you don’t want to hear the truth. Authors often ask me to take a look at their manuscripts or their completed books. Most of them are interested in my opinion no matter what I might say. They want to provide the best product they can to their audience. Others, however, just want to receive compliments. I’ve even had authors challenge my comments by saying, “Well, other people love this book,” or they use up several paragraphs to explain the concept of their book or the gist of their story—as if I didn’t get it.

There is no law that says you have to agree with any expert, but it would behoove you to at least consider what they have to say. Listen and learn. Or crash and burn.

When I critique or evaluate a book or manuscript, I try to do so using compliments along with any called for criticism. I attempt to offer suggestions and perspective that the author might not have considered. When an author responds to my comments immediately, using a challenging tone, or attempting to explain himself, I know that he is not listening. And it’s too bad. He may be missing out on a good opportunity.

Sometimes I hear from someone months or years after they initially contacted me. I love hearing/reading them say, “You were right.” Although, that isn’t as heartwarming as hearing that the author, who was reluctant to consider writing a book proposal or who didn’t plan to promote his book, now understands the importance of these aspects of publishing. Someone who scoffed at my insistence that he study the publishing industry before getting involved, or that he hire an attorney to go over a self-publishing contract with him or that he more carefully consider the audience for his book on the history of dental instruments, may contact me saying he now gets it. I love when that happens.

Do you ever contact experts in your field? Do you sometimes need the perspective or information from a gardening authority, educator, professional chef, more knowledgeable therapist or professional builder, for example? I can’t promise that any of them will respond to your request, but if they do—remember this post and your manners.

• Acknowledge and accept their offerings with grace.
• Ask for clarity only—do not challenge the expert.
• Say thank you.

Many of your questions are answered in my latest book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author” (Allworth Press, 2011). Order your copy today: http://amzn.to/oe56Ia

October 4, 2011

Why a Book Proposal/Why Now?

Filed under: Authorship,Book Promotion,Book Proposals — Patricia @ 6:25 am

Are you working on a nonfiction book? You have a dream and a vision. You have an audience in mind—in fact, you can visualize members of this audience purchasing your book. And you plan to move forward rapidly with your project so you can make it available to the people you envision need and want it.

There’s just one problem. You haven’t asked anyone from your proposed audience if they want a book like this. You haven’t done the necessary research to discover if this book is actually needed/wanted and by what percentage of people. You just assume that since this is a topic you know, others are interested in it and want to read about it. Perhaps you’ve actually talked to a few people about the book and they are encouraging you to publish it. But are they a large enough representation of your target audience? Probably not.

Before you go off in some crazy direction eager to get your book on how to properly wear your orthodontic retainer, hair ribbons for the fashion-conscious teen, the joy of keeping your trash barrel clean, how to wash a kitten’s face or tips for cleaning your DVDs published, stop, look and listen to the experts. And the experts are saying, “Write a book proposal.”

The research you will do in order to devise a meaningful nonfiction book proposal will show you whether you actually have a viable product or not. You’ll learn if you, indeed, have an audience for your book and who they are. Through the book proposal process, many an author has discovered that the book they are writing either doesn’t have much of an audience or it’s not who they thought it was. Some authors learn, through the book proposal process, that they are writing a book that has been duplicated time and time again. It doesn’t offer anything new—the material is stale. And some find out that their plan for approaching their audience isn’t going to work well—the door to bookstores, for example, is closed to most authors today.

A book proposal, for the first time author, can be a bit difficult to construct. It can take time, tax the brain and generate unpopular results. But it can be one of the most cost-effective decisions you will make with regard to your book.

When I say “unpopular results,” I mean, what author wants to backtrack and start over with their book concept? And a genuine book proposal may indicate that you should. For example, perhaps you have written a book on a popular topic and there have been a rash of new books out on that topic in recent years. If you just barrel through with your book without checking the competition, you won’t know that the market is inundated. Once you find this out, you may decide to add an aspect to your book that none of the others include, thus you’re still writing on a popular topic, but with a new twist.

During the process of writing your book proposal, you might discover some avenues of promoting your book that you hadn’t thought of before.

Write a book proposal even before you start writing your nonfiction book and you could save yourself a lot of time, trouble and expense.

If, however, you have already produced your book and you’ve discovered that it isn’t selling as well as you expected, consider writing an after publication book proposal. I may be the only one who has created a guide for an after-publication book proposal. It’s called, The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book. It’s a 27-page ebook available only at my website and the cost is just $5.95. Order your copy now at: http://www.matilijapress.com/author_repairkit.html

Why write a book proposal after the fact? Mainly to gain a better understanding of who your true audience is and how to effectively locate and approach them.

If you haven’t done so already, order your copy of my latest book—Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

You will need the ideas and information in this book once you begin the book promotion process—but I strongly urge you to begin your education about the huge, HUGE process of book promotion even before your book is a book. I’ve seen it time and time again, authors who have not prepared for the task of promoting their books before publication, often fail in the marketplace. Book promotion is not what most authors expect. Besides, there are many things you can do before publication to ensure greater success for your book and Promote Your Book will guide you through them. Order your copy at Amazon.com today. It’s in print and on Kindle.

Here’s another idea—a FREE offer for my blog followers: Visit my website and download a FREE copy of my ebooklet, 50 Reasons Why You Should Write That Book. It’s an amazing gauge for hopeful authors. I know that many of you have already downloaded it. I’d love to receive your feedback. Did it discourage you from writing a book? Did it offer valuable insight into how to prepare for the task of publishing a book? How did it help you? http://www.patriciafry.com

October 2, 2011

Plagiarism

Filed under: Authorship,Writing — Patricia @ 5:58 am

“How do I keep someone from stealing my idea?”

This is a question I get from time to time—generally from a new writer who is hesitant to publish because he doesn’t want to show his work to anyone. I often tell these fearful writers that this is something we sometimes worry about when we are new to writing—it is the concern of an inexperienced writer. I recommend that they spend more time perfecting their work and studying the publishing industry than worrying about something as unlikely as plagiarism.

But newby authors want to know how to protect their writing. They want to have more assurance that their work is not going to be stolen. And I’ve found an excellent source for these hopeful authors.

Of course, no one can guarantee that you won’t meet up with a scammer who loves your idea and wants to claim it as his own or an editor who assigns your topic to another writer. It can happen. But it is rare. It has never happened to me, that I know of. But I do see my articles posted all over the Internet without my permission. Does that upset me? Not really. As long as they attribute the work to me, I’m not going to complain.

Having said that, let me introduce you to Carolyn Howard-Johnson’s latest edition of her book, The Frugal Book Promoter. She is one author who has the courage and finesse to discuss the concept of plagiarism and she also offers suggestions for protecting your work. She says, for example, “The most important part of writing, after the process itself, is to be read, to share. Worry about plagiarism keeps inexperienced writers from doing that and produces anxieties that interfere with their creativity.” She says that the kind of plagiarism that authors worry about is quite rare. It’s hard to steal an idea. She also says, what I tell authors all the time, “There are truly no new ideas in the world.” (or There is nothing new under the sun.)

She offers some great ideas for protecting your work—from help understanding copyright to some practical ways to afford yourself peace of mind. She strongly suggests, as I do, that you do NOT ask an agent or publisher (even your editor) to sign a nondisclosure agreement. It would seem to me that if you don’t trust these people with your work, you shouldn’t be working with them.

A bigger concern might be you plagiarizing the works of others. As Carolyn says, “Sometimes our memories don’t serve us, our minds absorb something so completely we don’t remember where we first saw something or our researchers don’t take accurate notes. To protect yourself, research carefully, keep accurate records and assiduously credit others.”

I’m pretty impressed with Carolyn Howard-Johnson’s book, The Frugal Book Promoter (second edition). I’ll be reviewing it for SPAWNews—probably the December issue. Subscribe for this FREE enewsletter at http://www.spawn.org and receive a FREE ebooklet on how to promote your art or your writing.

To learn more about plagiarism and frugal book promotion, order Carolyn’s 413-page book at http://www.howtodoitfrugally.com

I also did an Internet search using keywords, “plagiarism,” “will someone steal my writing?” “can someone steal my idea?” etc. and came up with other interesting articles and resources on the topic. If this is something that concerns you, you might do your own research.

Visit Patricia Fry’s website: http://www.patriciafry.com and download my FREE ebooklet, “50 Reasons Why You SHOULD Write That Book.”

September 25, 2011

Tips for Maintaining Your Author’s Website

Filed under: Authorship,Book Promotion — Patricia @ 5:08 am

Do you keep your author’s website up-to-date? It’s easy to just let it ride—assume that it is doing its job of showcasing your book, introducing you and your qualifications/attributes, offering ordering options, etc. But wait—is what you posted three years ago or even last year still accurate? Is there anything new there to attract visitors and more search engine activity?

Here are some tips for maintaining a viable author’s website:
• Use dates in your bio instead of years/time spent, etc. Then you won’t have to change the text every year. Say, for example, “I published this book in 2001 in order to…etc.” rather than, “It was 10 years ago when I produced this book…”

• Keep your appearances page up-to-date. Continually add book festivals where you will be exhibiting your books, book signings, conferences and other venues where you’ll be speaking.

• Add to your media page regularly. Include published press releases, announcements and book reviews.

• Post testimonials at your site as they come in—or once a month or so.

• Create and maintain a resources page listing other materials on this topic or in this genre, organizations, news, trends, etc.

• If you don’t have a blog, establish one and post to it often.

• Establish an articles/stories page and add to it every three months or so. Not only are you providing something of value to visitors, you have links where you can send people to view specific articles that might be particularly useful to them.

• Offer something FREE to site visitors—an e-booklet, for example. Ask them to sign up for the free download. This will give you some concrete idea of how many people are visiting and who are interested in your offerings. Change your offering from time to time.

• You might even change your home page message every few years. Or change the design of your website. I just established a second website a year or so ago. My Matilija Press website now is a showcase for my books and my Patricia Fry website focuses on me and my services.

Check my sites out at http://www.matilijapress.com
http://www.patriciafry.com (Order your copy of 50 Reasons Why You Should Write That Book here.)

Order your copy of Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author at http://amzn.to/oe56Ia
Or you can order it at http://www.matilijapress.com or http://www.BN.com or http://www.IndieBound.org

September 24, 2011

Why is Your Book Bombing in the Marketplace?

Filed under: Authorship,Book Promotion — Patricia @ 4:35 am

What good is promotion? You may sometimes wonder why you spend so much time promoting your book when it seems for naught. You create press releases and send them out, sit for long days at book festivals, talk about your book all the time and you even have a few copies in book and specialty stores downtown. But sales are sluggish and you are discouraged. Is it time to stop the madness? Should you just forget about becoming a successful author?

Welllll, let’s see. Is that what you really want to do? Or would you rather open your mind and try to discover WHY your book isn’t selling? Here are some possibilities:

• It isn’t a subject or angle that is of interest to very many people. I met a doctor a while back who is working on a book on vital organs. He told me the book would be for the layperson and he planned to market it to a general audience. I think this author will have more success if he creates booklets—one on each organ and then makes them available through doctors’ offices, pharmacies, online health/medical sites and so forth. If he comes out with the book he plans and tries to market it to the general public, I think he will be terribly disappointed in the results of his efforts. This is a case of the wrong book marketed to the wrong audience.

• The cover is blah and uninteresting. I’ve read many books by authors I’ve met through SPAWN, at book festivals and at writers’ conferences that I would probably never have bought, but I very much enjoyed reading. Why wouldn’t I have purchased the book? Because the cover was not enticing. I’m working with an author now who had someone (obviously not a professional) design a cover for his upcoming book. I was able to convince him that the cover was pretty awful. He had a cartoonish style for a book on a rather serious topic. The design gave absolutely no indication of the book’s true purpose or focus. Fortunately for him, he listened to reason and created a much crisper, more simple design for his book before publication—one that is conducive to the theme of the book. A good cover designer might charge up to $3,000, but, if you have a quality book on a topic or in a genre that is wanted/needed, and you promote adequately, you will earn that money back in a year or so—maybe less.

• The book has not been professionally edited. Way too many authors skip this step or hire the wrong editor. This is usually because they are in a hurry to get it published. Think about it, what is your impression when you start reading a book that’s riddled with spacing, typing, spelling and grammatical errors? Isn’t it distracting? It takes away from the story. And when the story doesn’t flow nicely or the material in a reference book isn’t organized appropriately, the reading experience isn’t as enjoyable or productive. A good book editor might cost you anywhere from $500 to $3,000, depending on the shape of your manuscript. If you skip this step, you will certainly regret it as reviewers refuse to review it or they point out the clutter of errors; readers won’t recommend your book and it isn’t accepted in book clubs, libraries, school districts, etc.

You have a huge responsibility as an author. And I can tell you that the effort and, yes, money you put into your book during the production phase is almost as important as the energy and time you pour into the promotion of your book.

Some of you have run businesses before. Many of you know people who are successful in business. Do you know of anyone who was successful in business and who went into that business without knowledge of the industry, a plan and funding? You need these three things whether you open a restaurant, a pet spa, a computer repair company, a nursery, a daycare center, a tax service or a retail store. And your business, like your book, must have a welcoming and professional persona about it.

Cut corners with your business—neglect to have the necessary equipment or space, show up to work in your upscale retail store wearing dirty sweats and flip flops, slap up a hand-painted sign made of butcher paper identifying your business—and you are not going to attract the clientele you hoped for.

How many ways have I attempted to make this point in this blog, books, articles and presentations over the years? Yet, I still see authors making the same mistakes. Why? Some of them do not study the industry until after they’ve produced a book. And some just don’t have or don’t want to spend the money to do their book up right.

Folks, don’t cut corners with your magnificent masterpiece. If it is worth publishing, it is worth publishing it in its full splendor.

Whether you are just starting to write a book, you’re almost finished or you have been involved in book promotion for a while, order and read my latest book: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

Read all 19 reviews at the Amazon book page. And contact me if you have any questions: PLFry620@yahoo.com

If you need additional assistance jump-starting the promotion of your book or if you’d like to learn how to build your author’s platform, sign up for the appropriate online course at http://www.matilijapress.com/courses.htm

For my FREE ebooklet, “50 Reasons Why Your SHOULD Write That Book,” go to: http://www.patriciafry.com

September 23, 2011

What Kind of Author Are You?

Filed under: Authorship,Writing — Patricia @ 5:31 am

There are different types of authors. I had a little fun in my workshop conducted at the writer’s conference in Alaska a few weeks ago when I labeled writers. Here’s what I presented.

• There are those who write purely because they have something important or amazing to share and plan to do so in a one book blast. Often, writing is a struggle for them. They don’t consider themselves writers. They are simply using this means to get their message or their story out. I call them One Book Blasters.

• Then there are those who just want to write. They love to write. And they hope to write numerous novels or nonfiction books. How about if we consider these authors Writing Fools?

• There are also Niche Authors—they might write just a few or many books in the same genre/topic. They are attached to or passionate about saving trees, elder care, establishing new FDA regulations or finding a cancer cure, for example, and they produce books in order to do so.

• There are those who are practically plagued by a story or a perspective and they just have to put it in a book and get it published. This might be a children’s book with a message, a memoir they want to write as therapy or an amazing story of survival. The story (true or not) rolls around in the author’s head practically every waking hour and he decides he just must write it. We could call this person an Author Obsessed.

• How about the author who writes books simply to add credibility to the type of work he or she does. An accountant might write books on family budgeting, how to teach kids money-awareness and tips for skirting the mortgage scams, for example. Maybe you’re a job consultant, photographer, veterinarian, plastic surgeon or even hairdresser and you write a book designed to help promote your work or your business. If so, you could be considered a Career-Driven Author

This is fun, isn’t it? Where do you fit in? Do you have another category you’d like to add?

For more fun and for additional assistance with your writing and publishing efforts, check out my websites. Read my articles, sign up for my online courses, purchase some of my books, consider using some of my services and/or ask me to speak at your conference or to your writers’ group.

http://www.patriciafry.com
http://www.matilijapress.com

September 19, 2011

Tools and Tips for New Authors

Filed under: Authorship,Book Promotion — Patricia @ 6:03 am

There are many ways that you can promote your book. Some of them require that you go out into the world—attend book festivals where you showoff your book to browsing visitors (mostly readers), present workshops in your topic or genre, speak to members of civic organization groups and other groups, do book signings and visit bookstores and specialty stores for consignment deals, for example.

There are many book promotion activities that you can do from home, as well. I like having options. I enjoy going out and meeting and greeting my reading audience. But I also relish my time at home promoting books with a cat on my lap. With my latest book now on Kindle, I have a lot of people to notify. I’ll be doing that through my email list (including customers, clients, colleagues, writers’ group leaders, conference organizers…), this blog, Facebook and Twitter, articles for appropriate magazines and ezines, etc.

I met people yesterday at the book festival in San Luis Obispo who are planning to write a book. When I questioned them, few of them had even considered their audience for their books. A couple of children’s book writers were not sure what age group they were writing for. Several authors of nonfiction books had no clue as to their audience. Like so many first-time authors they just expected to put their book out there in downtown and online bookstores and see who might buy it. I hope I convinced them that they need to be writing for their target audience now and planning now for how to reach that audience once the book is a book. Now is the time to be thinking about the business aspects of producing a book. Those many authors who do not follow this advice often fail. In fact, you’ve heard/read me say that over 76 percent of authors today fail in the marketplace. And lack of business sense with regard to their books is one reason.

Don’t just become an author, become a savvy author. Study the publishing industry early on in the process of writing your book so you know what to expect and how to navigate the competitive, complicated publishing industry. How?

• Read books by professionals. I recommend my The Right Way to Write, Publish and Sell Your Book and Promote Your Book. Both available at http://www.matilijapress.com and amazon.com.

• Attend a writers’ conference and participate in all of the sessions related to writing, publishing and promoting your book.

• Join publishing organizations such as SPAWN (Small Publishers, Artists and Writers Network) and participate in the offerings. http://www.spawn.org

• Subscribe to newsletters related to publishing and read every one of them. SPAWNews, Book Promotion Newsletter and Publishing Basics are a few I recommend. You’ll get a lot out of the SPAWN Market Update and the IBPA Independent, as well. These are free to members of SPAWN and IBPA (Independent Book Publishers Association).

I also offer online courses on book promotion, how to write a book proposal, how to build on your author’s platform and other topics of interest to writers and authors. http://www.matilijapress.com/courses.htm

September 4, 2011

Successful Authors Put a Lot of Thought Into Their Books

Filed under: Authorship — Patricia @ 4:11 am

When you decide to have a child, you make all sorts of plans about how you will raise it and care for it. You consider housing, schooling and other things that will influence him or her.

Many authors consider writing a book as similar to giving birth. There’s the labor, anticipation, hopes, dreams and then the responsibility of authorship. It’s important to think ahead, when you are expecting a child and to be prepared, even though you can’t plan for every possibility. And the same is true when you are writing a book. While there are unknowns in the future of any book, the author really should put a lot of thought into his or her book project beyond simply, “I want to become an author,” or “I must write this book.” Here’s what I suggest:

• Get in touch with the reasons why you are writing this book. Are they valid or frivolous?

• Determine the core purpose of this book? If it is to change minds, you may be on the wrong track. This generally means that you are writing the book for the wrong audience. In fact, if you have determined that you have written and are attempting to promote a bulldozer book—one designed to change minds and hearts—order my book right away: The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book. It’s an ebook (PDF), only $5.95. http://www.matilijapress.com

• Identify the audience for your book: who are they, how widespread are they, where are they and how will you approach them?

• Keep your audience in mind the entire time you are writing the book.

In order to make these determinations, you really must look at your book as more than simply your art or your gift to humanity or your therapy. View it, instead, from the point of view of your audience.
• Are you giving them what they want/need from a book like this?
• Is the writing clear and easy to follow?
• Is the organization logical?
• Have you written into the book some promotional prompts?
• Do you have a marketing plan in place?
• Have you had the book professionally edited?
• Have you given thought to your publishing choice?

There’s a lot to think about when you decide to write a book—much, much more than simply telling your story or offering advice, for example. A book should be viewed as a product and you should never lose sight of your audience and their needs and desires.

If you’re working on a book, you have finished a book or you are attempting to market a book, it is time now for you to purchase my new book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

Check out all of the 5-star reviews on the book’s Amazon page.

August 30, 2011

Who Should the Author Listen To?

Filed under: Authorship — Patricia @ 4:59 am

There certainly is no shortage of publishing advice. Everyone who has ever produced a book has an opinion and most are willing to share it.

I maintain that each of us—from the first time author to the prolific author of many books has had different experiences that can be of value to others. That’s why networking with other authors at all stages of the process is important.

An author who is working on his first novel may have discovered a great blog site with writing prompts that is helping him stay focused on his project. Not everyone is going to need this sort of inspiration, but some certainly do. Even with my many years of experience and constant contact with the world of publishing, I might not be aware of this useful blog site and would not have this information for my clients.

A writers’ club member who has yet to write anything might have a lead on a publisher for an author who could use the information or they may have had a good or bad experience with a writing coach that is worth talking about.

The point of this post today is to remind you that you never know where the information you need is going to come from. This is what I suggest:

• Join organizations and groups that have a networking element and participate.

• Keep an open mind and don’t discount anything without considering it or investigating it.

• Subscribe to some of the most highly recommended newsletters and e-newsletters and read them faithfully.

Now there will come a time when an author must make choices—whether or not to hire an editor, who it will be, which publishing option to choose, how to promote his or her book and so forth. Again, it is wise to listen to others who may have information you haven’t located, yet. But also remember that every author’s experience is different. Each of us has a different agenda, different goals and very different ways of approaching our projects. So we must carefully sort through the advice and recommendations that come our way.

What is right for one author might definitely be wrong for another. So, while it is wise to keep an open mind and be alert to good information and resources, it is also to your benefit to make choices based on your own publishing goals.

The process of publishing is heavily based on choices. Which is why it is so important that, before diving in and making commitments, you must do your own serious study so you know which choices are best for you and for your project.

Yes, listen to your peers—those interested in or involved in the publishing arena, but also tap into the wisdom and experience of those who have been successful in this business for a time.

If you plan to publish a book anytime in the future or if you have a book that isn’t doing well in the marketplace (76 percent of published books fail each year), perhaps it’s time that you purchase my newest book—Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Read some of the 18 reviews at the book’s page at Amazon.com

http://amzn.to/oe56Ia

August 28, 2011

4 Good Reasons Why Authors MUST Be Proactive

Filed under: Authorship,Publishing — Patricia @ 5:49 am

I met a cordial group of writers yesterday who seemed to have an insatiable appetite for learning all they can about the world of book publishing. They have been involved in a 6-week workshop on self-publishing and I was invited to top it off by talking about book promotion—the topic of many of my blogs and my latest book.

I don’t think I’ve ever watched so many people write notes as fast as these authors were as I spoke. And that is heartening to me. This means that they are open-minded. They have a desire to succeed and they want to truly understand what it is going to take. Several of them bought copies of my book: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Those who go ahead with their book projects will be awfully glad to have the information that’s in this book. The thing is, the earlier you begin to study book promotion, the greater your chance for success.

Of course, you also want to study the publishing industry, how it works, your options, the possible consequence of your choices and all of your responsibilities as a published author.

Those of you who read this blog, who have attended my presentations or who have read my hallmark book, The Right Way to Write, Publish and Sell Your Book, have heard/read me say this time and time again. What does this mean?

1: It is highly important that you understand something about the publishing industry before you get involved. What does this require? You need to know, how to approach the industry in today’s publishing climate with a new book. How do you navigate the industry? Where do you start when you have a book to produce? What can you expect once you enter into the world of publishing?

You would not enter into any other kind of business without knowing something about the industry, how the product is produced and marketed, your customers, your suppliers and distributors, your competition… Now would you? And publishing, even if you are coming into it as a one-book author, is a business and should be approached as such. Educate yourself before you dive in. You’ll be so glad you did. I can’t even begin to tell you about the costly mistakes you can make if you don’t take this step.

2: Publishing is not a one-size-fits-all proposition. There are various options and many choices within each of the common publishing options. The absolute wrong approach is to go with the first self-publishing (pay-to-publish) company that you find in your first Google search. Learn what all of your options are. Explore the particulars of each possibility in each option and make your choices based on your head not your heart.

3: While conducting your thorough search of publishing options, you will discover some ugly truths about some of them. If you haven’t heard horror stories, you aren’t doing appropriate research. Use the Internet to uncover complaints and warnings as well as accolades for the publishing companies you are considering. Many authors are severely burned every year. Very often it is due to their lack of patience (they don’t want to take the time to do the research), their eagerness to be published (they sooooo want to believe that someone really does believe in their book) and their denial (they see the writing on the wall and the red flags, but ignore it).

4: It is imperative that you know what your personal responsibilities are and that you accept them before becoming a published author. Referring back to the business scenario—you wouldn’t become a shoe repairman and refuse to repair shoes. You wouldn’t open a bakery if you didn’t plan to do some baking. Books, especially in this publishing climate, do not sell themselves. You need to understand and accept the fact that no matter which publishing option you choose, you (the author) will be responsible for promoting your book. Over ¾ of authors today do not believe or accept this as truth and this is the number of authors who fail each year. This is how seriously important this is.

Start your study of the publishing industry by reading my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

And also purchase my latest book which will prepare you for the task of book promotion: Promote Your Book, Over 250 Proven, Low Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

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