Authors: Recycle and Sell More Books

Over the last few days, we’ve discussed how to promote your book through your blog. Perhaps this has given you some ideas about how you can combine your book promotion efforts. For example, my articles, blog posts and speeches all participate in helping me to provide information and resources while promoting my books. And I get more mileage from each of them through recycling.

I create articles from my blog posts. I transform some of my articles into live presentations. And I devise blog posts from my speeches. I also create speeches from blog posts and blog posts from articles. And the resources for my handouts and other promo material sometimes come from articles and blog posts. It all works together—information isn’t wasted.

An article on book promotion might turn into a presentation on the 10 best book promotion techniques for new authors. A blog post featuring resources for authors may transition into a great handout for my audiences. A speech I give on how to choose a publisher might become an informative blog post.

This weekend, why don’t you spend time going through your articles related to the topic of your book and your blog posts and your speech themes and see how many of these you can recycle. You might be able to prepare a whole month’s worth of blog posts on the spot, come up with a few great new article ideas and freshen up your array of speech themes for some upcoming presentations.

For additional ideas for promoting your book, be sure to read Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Then read Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. Both are available at in print, Kindle and audio and at most other online and downtown bookstores.

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