What’s the first thing you do when your newly published book arrives? Well, after you celebrate and run around showing it to your neighbors, friends and coworkers…
For me, it depends on the book and the circumstances. For example, for my self-published books (books produced through my own publishing company, Matilija Press,) I would normally be sending out contributor copies right off the bat. I’d also send copies to key reviewers in my topic/genre and other key players in this field. (The publisher is handling these tasks.)
In the case of my brand new book produced by Skyhorse/Allworth Press, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author I will fill the gaps. I’ll also make sure I have enough copies to take with me to the various conferences, book festivals and other events I have scheduled. I’ll announce the new book in my blog and appropriate newsletters.
I will also notify my massive email list of clients, customers, colleagues and so forth.
I’ll post the new book on my website, announce it at Facebook, change my “signature” to include it and I’ll submit a rash of articles to my favorite newsletters and magazines. I’ll also set up more speaking opportunities at writers groups, conferences and so forth.
Press releases? Sure, I may get a flurry of press releases circulating. I’ll also contact the various writers groups where I’ve presented programs and let them know about the book. I’ll post an announcement at the discussion groups I frequent. And I’ll take copies down to a couple of bookstores that carry my other books and schedule book signings. And I’ll research specialty stores for writers and contact any that are left.
I’ll contact the leaders of organizations and related websites to see about getting my book featured or, at least, mentioned. And I’ll stay in touch with all of the contributors to the book with updates and ideas for how they can promote it to their followers.
I might devise a contest to bring added attention to my book. Offer it as a raffle prize at conferences I attend and some that I don’t.
And after a few months, in between speaking engagements, article submissions, Internet posts, etc., I’ll contact my emailing list again. I’ll ask for testimonials from those who purchased the book and remind those who didn’t order it to do so.
Whew! It’s going to be a busy summer/fall.
If you need some ideas for launching your new book or to revive an older book that is struggling in the marketplace, order your copy of Promote Your Book today. It really does give you over 250 ideas with instructions and examples. And this book is designed for fiction as well as nonfiction authors.