Yesterday we spoke about the author interview. I gave some tips for more successful interviews. But what I didn’t mention is how to promote your book through interviews.
The reason why you, the author of one or more books, wants to be interviewed in the first place is to gain exposure for yourself and your book. Of course, what you really want are sales. Exposure can lead to sales. People won’t buy your book if they don’t know about it. And they may not buy it upon hearing about it once or even twice. They may see it at the bookstore, at your website or in a catalog and not pay much attention to it. But when they see you speaking at their organization meeting, read or hear your interview in a blog, at a website or in a podcast, they might be more apt to pay attention.
It is during an interview that you have the opportunity to answer your potential readers’ burning questions. “Why should I read your book?†“What’s in it for me?†“Will I enjoy or learn from this book?†“Are you credible in this field?â€
So while you’re responding to the interviewer’s questions, imagine that you are speaking to your audience.
By the way, those of you who may have tried to read my interview posted at Mary Lewis’s site, I had the address wrong. It is corrected now in my April 15th blog.
Dawn Copeman’s review of my book, The Right Way to Write, Publish and Sell Your Book, is up at http://www.newbie-writers.com/resources.htm Check it out! This is the sort of promo you want to get for your book—a positive review by a known professional in the writing/publishing world. And how did I get it? I asked for it. I contacted Dawn and asked if I could send her a copy of my book for review. She liked it and she reviewed it. Thank you, Dawn.
I’ll be starting an online Freelance Article-Writing Course probably the first of next week (April 21 or 22). I have a couple of students and would like to include more. This is a 6-week course during which you will actually produce at least one article and have every opportunity to get it published. Read about this course at http://www.matilijapress.com/course_magarticles.htm And sign up at this site. Your credit card will not be charged automatically—I will do it manually after I receive the order. It’s only $125 for the course and you will be learning from someone who has been writing articles for publication for over 30 years (and still does). Your teacher is also someone who supported herself through article-writing for many years.
Don’t miss this opportunity to learn how to supplement your income through article-writing. Contact me NOW with your questions. PLFry620@yahoo.com