Archive for April, 2008

Patricia Fry’s Book Promotion Activities

Wednesday, April 9th, 2008

I spent a good part of the day yesterday spreading the word about my new ebook, The Author’s Repair Kit; a book designed to help you heal your publishing mistakes and breathe new life into your faltering or failing book. This book features a system similar to preparing a book proposal only in reverse. If you didn’t write a book proposal before you produced your book, perhaps you are regretting that decision. But it might not be too late. Buy this ebook (it’s only $5.95) and learn how to repair your promotions program or your book itself. http://www.matilijapress.com/author_repairkit.html

This ebook had its first review. Joe Wikert at Joe Wikert’s Publishing 2020 Blog highly recommends this little ebook. He said. “The tips on this (his own) blog are generally aimed at authors who are writing new book proposals or at the early stage of their manuscript development. But how about all those books that are already published and not selling very well? Where can an author find tips on how to fix the book after it’s already out?”

He continues, “I used to think there was no good answer to either of those questions…until I discovered a 27-page ebook called The Author’s Repair Kit by Patricia Fry.” He goes on to say that The Author’s Repair Kit is loaded with the type of tough questions you need to ask yourself to help make the best book possible.” Read the entire review and leave comments at http://jwikert.typepad.com/the_average_joe/2008/04/the-authors-rep.html

And Fran Silverman, in her recent edition of Book Promotion Newsletter, mentioned this new ebook. Look for my bio under my feature article, 8 Ways to Build Your Author Platform. Sign up for this newsletter at http://www.bookpromotionnewsletter.com Contact Fran at franalive@optonline.net.

The month is getting away from me. SPAWN will have two booths at the big Los Angeles Times Festival of Books April 26-27. So I’ve been busy preparing our participating members and myself for the event. If you’re in the area or UCLA, be sure to come by and see us. We’re holding down booth number 142. Meet some of our SPAWN members and take a look at their wide array of published books. We’ll also be handing out our SPAWN Catalog of Members’ Books and Services.

April 29, I’m participating in a workshop with Mary Embree in Ventura, CA. The topic is Research and Interviewing Techniques for Authors and Freelance Writers. Let me know if you want more information on this activity. I’ll have copies of my book, The Right Way to Write, Publish and Sell Your Book on hand for sale.

And in early May, I’m flying out to Baltimore for a Writers’ Conference where I’ll be speaking on writing a book proposal in 8 easy steps. Are there any Baltimore residents out there? Check out this opportunity at http://www.marylandwriters.org/conferences.html

I’m in the negotiation stages of setting up a gig in Panama City, Florida for September. Let me know if you live in that area. Have any of you participated in a writers’ conference in Panama City before? I’d like to hear from you. Mike Lister is the organizer.

I submitted 5 articles to writing/publishing-related newsletters and magazines yesterday and had 3 of them accepted on the spot.

What are you doing to promote your book these days? Have you discovered any unique methods you’d like to share? I’m all ears—well, eyes. PLFry620@yahoo.com.

Free Ebook for Authors

Tuesday, April 8th, 2008

I have a gift for you, oh faithful blog followers. I’m ready to launch my new ebook, The Author’s Repair Kit—featuring the post-publication book proposal. This 27-page book is designed to help you revive a faltering book and increase sluggish book sales. Just request this book by name—The Author’s Repair Kit—and it’s yours. Offer expires April 20, 2008.

Watch this blog for similar offers in the future.

What do I want in return? Your feedback. I’d like you to comment on the book and offer your suggestions for making it more useful. Also, I’d love to know what topics you’re interested in. I plan to do more ebooks and you can help me decide on the most pertinent topics. I don’t know about you, but I like my ebooks brief. So I’m planning to create ebooks on narrowly targeted topics. They could be considered small books or expanded articles.

The other thing I’d like in return for the free ebook is your recommendation. Tell your friends, colleagues, writers’ group members and other authors you might meet along the way about this ebook and suggest that they order it for only $5.95 at: http://www.matilijapress.com/author_repairkit.html

The only way I can continue to offer you the free blog, access to my enormous array of articles and benefit of my knowledge is to sell books, ebooks and my services, and I appreciate your help with this.

The economy is careening downward again. Those of us with any age under our belts have seen it before, right? Things get bad and then they get better. Once we feel as though we’re getting ahead big time, the economy goes in the toilet again. So how are you handling it? How is this affecting your writing? Are you writing more in an attempt to stay afloat? Or are you writing less because you don’t believe that your writing work can support you?

Yesterday I suggested that you submit articles and stories to magazines and newsletters in order to help build your author’s platform. Did you know that you can also get paid for articles and stories? Yes, many publications pay anywhere from $25 to $3,000 per piece. This could be a good way for you to keep writing even during this economic downturn. Order my book, A Writer’s Guide to Magazine Articles http://www.matilijapress.com/writingpage.html

Read my articles focusing on how to build a freelance writing career and unique ways to make more money writing: http://www.matilijapress.com/articles.htm#writing

Don’t use the economy as an excuse not to write. Sure, you may have to set your book-in-progress aside or work on it fewer hours per day while you pursue paying work. And you probably can’t come up with enough money to support yourself by promoting one or two books, especially if you haven’t been putting in a lot of promotional effort over the last several months. But you can survive this period of poor economy through your writing if you are persistent, diligent, creative, patient and trusting.

If you’d like to start a freelance writing career or enhance the one you have, consider taking my online freelance article-writing course: http://www.matilijapress.com/course_magarticles.htm

Question? Contact me at: PLFry620@yahoo.com

Submit Articles/Stories Before Writing a Book

Monday, April 7th, 2008

Did you catch my recent articles in Absolute Write, Publishing Basics and Freelance Writer’s Report? Publishing Basics published my piece on how to eliminate roadblocks to your publishing success. Absolute Write used the one I wrote on how to write books that sell. And Freelance Writer’s Report published one of my book promotion tips articles. Every month, I write the SPAWN Market Update and I write the book marketing column in SPAWNews. That’s good exposure, don’t you think?

Each of my published articles puts my name and my books in the limelight. My name and book titles are familiar to some and new to others. And the more that a person sees my name and the title of my books, the more apt he or she is to purchase my books, show up at my workshops, take my courses and consider me as their editor or consultant of choice.

Have you been using your writing talent and skills to promote yourself and your books? If not, maybe it’s time that you start contributing articles on your topic or stories in your genre to appropriate magazines and newsletters. Think of it—if your articles or stories appear in only 5 magazines this year with anywhere from 500 circulation to 100,000 and a dozen newsletters and e-newsletters with a combined circulation of around 200,000, that’s a potential 350,000-500,000 people who will learn about you and your book. People who enjoy reading your short stories, will surely want to purchase your novel. Folks who are interested in your articles on the greening of America, will probably go out and buy your book on this topic. Do you see how that works?

And if your book is in process or is only a dream, this is still an excellent time to contribute stories/articles for publication. Start submitting your stories or articles to appropriate magazines and sites now in order to establish your following—to start attracting readers for your book. This is called building a platform. Doesn’t it make sense to begin the process of creating an audience early on? Wouldn’t you love to have people lined up eager to read your book when you finally launch it?

I’d like to issue a challenge. If you have a book in the works or are just thinking about writing a book, start writing and submitting related articles or stories to appropriate publications and sites now.

If you’re not familiar with the world of freelance writing, order my book, A Writer’s Guide to Magazine Articles. (It’s only $6.50.) http://www.matilijapress.com/writingpage.html And while you’re at it, be sure to order your copy of my signature book—a major, major contribution to your writing/publishing library, The Right Way to Write, Publish and Sell Your Book http://www.matilijapress.com/rightway.html You’ll reference this book repeatedly throughout the writing, publishing and book marketing process.

I’d love to hear from those of you who are willing to meet this challenge. Let me know when you come up with article/story ideas. I’d love to hear about the research you’re doing in order to locate appropriate magazines—I’m sure I can help with that. Report back to me about your submissions. (We can get excited and nervous together.) And, by all means, tell me when you get accepted. I’d also like to hear from those of you who are already submitting articles or stories for publication. PLFry620@yahoo.com.

And don’t forget, I offer an online freelance article writing course at http://www.matilijapress.com/course_magarticles.htm Other course topics include book marketing, how to write a book proposal and a walk through the self-publishing process. http://www.matilijapress.com/courses.htm

Contact me with your news at: plfry620@yahoo.com

The Adventures of the Traveling Author

Sunday, April 6th, 2008

I’m home once again. I discovered that it’s not as convenient as I thought it would be to work while traveling. I packed my computer with an internet hook-up that works anywhere and anytime (except, for some reason, in Ohio). So what’s hard about stopping for a few minutes each day to add to my blog or respond to a client’s question? Well, I can tell you, it isn’t so easy to do when you are living without a schedule and when you are distracted by unexpected flight cancellations, meetings, sights to see and, most specially (as they say in the south), that great southern cooking.

I have to admit that I failed you—those of you who faithfully read my blog. And I apologize for not keeping up with it while traveling. But, while I was ignoring my responsibilities to the blog and in between the tours and eating fests, I was working with authors and budding authors. I was meeting with professionals and leaders in the world of publishing and I was gleaning information to share with you.

There are some major things happening within the ever-changing publishing industry. Much of it seems to be designed to further alienate the independent publisher and unknown author. But there are also organizations that are working very hard to protect us from the monopolies and conglomerate decisions. If you think that having your book accepted by a major publisher will protect you from disappointments and shabby treatment, you may be terribly wrong.

This industry caters to the elite few and, even if you enter into that elite realm, know that your days are probably numbered. Even if you land that contract with a major publisher, for example, your success may be just a flash in the pan—lasting no longer than a month or two.

Within the next few weeks, as my stack of to-dos dwindles and I have time to study the issues at hand (Amazon and BookSurge attempting to create a monopoly that excludes POD books, for example), I will be offering my viewpoint along with links where you can find additional information on this and other major industry topics.

In the meantime, I have dozens of books to ship, SPAWN members to contact with regard to the upcoming Los Angeles Times Book Festival, client work to catch up on, many newsletters to read and so forth.

The last phase of our 11 day trip was the PMA Publishers’ Affiliate Retreat in Nashville where 15 representatives from PMA affiliate organizations met for a day and a half to discuss you (the author) and your issues and challenges and how we can help you manage them. Stay tuned here, join SPAWN and read the SPAWN Market Update (in the member only section of the SPAWN website.) That’s Small Publishers, Artists and Writers Network http://www.spawn.org.

Join your local/regional publishing organization. I will be posting a list of those organizations operating on your behalf in Florida, Maryland, Pennsylvania, Connecticut, the northwest, the Midwest and, of course, California in an upcoming article in the May 1 edition of the SPAWN Market Update. I’ll also be discussing some of the issues and resources, etc. that were brought up in the retreat right here in my blog, which I hope will go daily again soon.

Today, along with playing a major game of catch-up and trying to convince our kitties (Max and Sophie) that we still love them, we’re concentrating on getting our luggage back. Yes, Delta really did a number on us this trip. They managed to make each and every leg of our flight an adventure. I even got to experience standby for the first time ever when they decided to cancel our flight from Atlanta to Los Angeles yesterday. With this on our minds, yesterday, and because of our need to stay close to the gate in case they called our names for the next available flight, we didn’t dare venture out to replenish our snacks and water supply. We did get on the next flight without our own food and water. And we spent the next 4 hours waiting to be served even a glass of water. They served us the remnants of what was left on the food and beverage tray ½ hour before landing in Los Angeles. Sigh! We’re glad to be home. Just wish our luggage could say the same. They didn’t deliver our wayward luggage last night as promised and so we called this morning to ask about it. It is a little disheartening when you’re asked to describe your luggage and its contents in minute detail and when they want you to read to them your entire itinerary (canceled flights, changed flights and all). Despite the impression we got from the clerk at the Santa Barbara Airport—who said our luggage was on the next flight and would arrive in 45 minutes—these people don’t have a clue as to where our luggage is.

I had lots of book orders waiting for me at home. I’m going to the post office Monday, anyway, so you might as well place your order NOW for The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html If you have written a book, are in the process of writing one or are just thinking about writing one, you must have this all inclusive book!!

The Author’s Repair Kit

Wednesday, April 2nd, 2008

I’m still in Nashville experiencing the southern culture, history and food. This was my first introduction to a Cracker Barrel restaurant. Tasty and filling. We walked back in time yesterday as we toured the Ole Opry Museum. Last night, we had a most moving experience sitting on the plush red velvet bench seats in the balcony at the Grand Ole Opry watching some of country’s best stars perform from the famous circle on the stage floor.

This is my last day of play—it’s back to work tomorrow at the PMA Publishers’ Affiliate Retreat at the Marriott Vanderbilt. I’m looking forward to connecting with the other publishing organization affiliates from throughout the U.S. to discuss what we can do to help and support independent publishers. Hopefully, I will report some good news from the retreat.

In the meantime, if your book is faltering or failing in the marketplace, be sure to order your copy of The Author’s Repair Kit NOW. This is a $5.95 ebook. http://www.matilijapress.com/author_repairkit.html

My New Ebook is Here

Tuesday, April 1st, 2008

The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book is here. Well, it has been here for a few weeks, but it wasn’t available, yet. But my webmaster has added it to my array of books for purchase at my website. Go to http://www.matilijapress.com/author_repairkit.html

The 27-page ebook sells for $5.95. Since my website automatically charges you $2.00 for books ordered, we’ve set the purchase price of the book at $3.95 and when the computer adds the $2.00 shipping price, you’re paying the correct amount of $5.95. Works for me!

Who will be helped by this book? Those authors with books that are stalled, faltering or failing in the marketplace. If your book isn’t selling as well as you would like, try writing a post-publication book proposal. The Author’s Repair Kit shows you how.

I’m still here in Nashville, but I can send your copy of this ebook from here. So go ahead and order your copy today.

Last night, I spoke on publishing at Borders in Nashville and had an amazing reception. Wow! Talk about southern hospitality. About 20 authors and hopeful authors came out to hear me and to buy books. Sales were brisk and I met some great folks. Enjoyable evening.

I have a few days off before attending the PMA Publishers’ Retreat at the Marriott here in Nashville. I’m looking forward to getting acquainted with the city.