{"id":944,"date":"2010-09-25T03:41:55","date_gmt":"2010-09-25T11:41:55","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=944"},"modified":"2010-09-25T03:41:55","modified_gmt":"2010-09-25T11:41:55","slug":"why-a-book-proposal%e2%80%94why-now","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=944","title":{"rendered":"Why a Book Proposal\u2014Why Now?"},"content":{"rendered":"<p>In order to determine the potential for a product, you develop a business plan. The book proposal is a business plan for a book.<\/p>\n<p>Even before writing a book, there are certain things that you need to know. And this is true whether you\u2019re writing a memoir, novel, children\u2019s storybook, chapbook, historical, how-to, self-help or coffee table book. If you are seeking some measure of success with your book project, you must find out:<\/p>\n<p>\u2022\tIs there a market for this book?<br \/>\n\u2022\tWho is your audience and how will you reach them?<br \/>\n\u2022\tWhat titles compete with yours?<br \/>\n\u2022\tHow does your book differ from others on this topic?<br \/>\n\u2022\tWho is your target audience and how can you reach them?<br \/>\n\u2022\tWhat are your publishing options?<br \/>\n\u2022\tWhat are the possible consequences of your publishing choices?<br \/>\n\u2022\tWhat are your responsibilities as a published author?<br \/>\n\u2022\tHow will you promote your book once it is published? <\/p>\n<p>A well designed book proposal will answer these important questions. It will also help you to determine:<\/p>\n<p>\u2022\tHow realistic is your vision for this book?<br \/>\n\u2022\tWhat is the best way to organize your book?<br \/>\n\u2022\tHow can you make it more salable?<\/p>\n<p><strong>Establish Your Platform Before Writing the Book<\/strong><br \/>\nYour platform is your following\u2014your way of attracting readers. Here\u2019s what I recommend you do before bringing out your book.<\/p>\n<p>\u2022\tStart writing articles or nonfiction stories for national magazines.<\/p>\n<p>\u2022\tBecome columnist or regular contributor to a website, newsletter or magazine related to your topic. <\/p>\n<p>\u2022\tSeek an endorsement for your book or support for your project from a well-known national organization.<\/p>\n<p>\u2022\tEstablish and nurture connections with high profile people in your field.<\/p>\n<p>\u2022\tBorrow, buy and\/or build a mailing list.<\/p>\n<p>\u2022\tBuild a website and start a blog related to your book. Offer something of value and promote, promote, promote.<\/p>\n<p>\u2022\tEstablish a social media presence.<\/p>\n<p>\u2022\tTake a class or read several good books about promotion in general and book promotion in particular.<\/p>\n<p>\u2022\tBecome familiar with appropriate talk TV and radio shows nationwide and how to land interviews.<\/p>\n<p>\u2022\tDo something newsworthy.<\/p>\n<p>Keep in mind that a book proposal is for you\u2014to help you determine whether your book is a good idea or not. And then, if you plan to seek a traditional publisher for your project, you will be required to write a book proposal for him. <\/p>\n<p><strong>A Nonfiction Book Proposal should include<\/strong>:<br \/>\nCover letter<br \/>\nTitle page<br \/>\nTable of contents<br \/>\nSynopsis or overview<br \/>\nMarketing section (Who is your target audience?)<br \/>\nPromotional ideas (Include your platform.)<br \/>\nMarket Analysis or comparison of competitive works.<br \/>\nAbout the author (What makes you the best person to write this book?)<br \/>\nChapter outline<br \/>\nSample chapters<br \/>\nSamples of illustrations, photographs, etc. <\/p>\n<p><strong>A Fiction Book Proposal should include?<\/strong><br \/>\nCover letter<br \/>\nSynopsis or overview<br \/>\nPromotional plan<br \/>\nAbout the author<\/p>\n<p>For much more about writing a book proposal, order my book, <em>The Right Way to Write, Publish and Sell Your Book<\/em><strong> <a href=http:\/\/www.matilijapress.com\/rightway.html> http:\/\/www.matilijapress.com\/rightway.html<\/a> or <em>How to Write a Successful Book Proposal in 8 Days or Less<\/em><\/strong>, <a href=http:\/\/www.matilijapress.com\/bookproposal.html> http:\/\/www.matilijapress.com\/bookproposal.html<\/a><\/p>\n<p>Or sign up for my online, on demand book proposal course: <a href=http:\/\/www.matilijapress.com\/course_bookproposal.htm> http:\/\/www.matilijapress.com\/course_bookproposal.htm<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to determine the potential for a product, you develop a business plan. 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