I\u2019m often asked, \u201cWhat is the best way to promote a book?\u201d My response is always the same, \u201cIt depends on the book and it depends on the author.\u201d<\/p>\n
You see, beyond the topic and genre of the book\u2014beyond the proposed audience\u2014beyond the author\u2019s limitations, capabilities and skills\u2014book promotion is a rather variable concept. It is not an exact science. So what works for one author and one book, might or might not work for you.<\/p>\n
I liken book promotion to gardening. From my own experiences and those of my clients and SPAWN members, I find the task of book promotion to be a pretty much an experiment. And the experimentation may go on for the life of the book.<\/p>\n
In my garden, I am constantly trying new plants and moving plants to new spots. Amazingly, while something might struggle and even die in one flower bed, it may thrive in another. One year, I might prune a plant to keep it healthy and two years later, it grows better without pruning. There are constant questions: to mulch or not to mulch; what type of fertilizer should be used and how often; whether to start plants or plant seeds; to plant in the ground or in a pot and then there\u2019s the issue of watering\u2014when, how much, how often\u2026 There are thousands of plant choices and landscaping designs. <\/p>\n
And there are wide varieties in how people approach their garden spaces. While some homeowners choose to neglect their yards\u2014leave the plants to die and the weeds to take over\u2014others spend hours each week tending their expertly manicured gardens. The care of these yards is not left to chance. The owners experiment and they study. They are in a constant state of activity and nurturing. And the results of their efforts are noticeable.<\/p>\n
It\u2019s the same with book promotion. As an author, you must study the world of bookselling and book promotion. In order to hit upon the promotional activities that work best for you and your book, you may need to try many different things. And once you hit upon those that work well for your book, it\u2019s a matter of continuing along this vein, maintaining your momentum. <\/p>\n
It seems, sometimes, that my garden is in control. The various plants have their specific needs and requirements. It\u2019s up to me to discover exactly what they need and provide it. If I don\u2019t get it right, the plant will not thrive\u2014it may not even survive. It\u2019s the same with a book. As an author, you may not be absolutely in control. Your idea of promoting your book might be to get it into bookstores or to promote online, only. But if your primary audience is not looking for books like yours through these avenues, that book will not thrive. <\/p>\n
In order to succeed in gardening, you must do what\u2019s in each plant\u2019s best interest. The same is true of successful authorship. <\/p>\n
For more words of wisdom, author services and books on publishing and book promotion, visit my websites: I\u2019m often asked, \u201cWhat is the best way to promote a book?\u201d My response is always the same, \u201cIt depends on the book and it depends on the author.\u201d You see, beyond the topic and genre of the book\u2014beyond the proposed audience\u2014beyond the author\u2019s limitations, capabilities and skills\u2014book promotion is a rather variable concept. It […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.patriciafry.com<\/a>
\n http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"