You can\u2019t believe everything you read on the Internet. And the more well-known you become in your field, the more \u201clies\u201d (or shall we say \u201cinaccuracies\u201d) you will discover about yourself. <\/p>\n
One way to help avoid having lies spread about you is to keep your website current. Update your \u201cabout us\u201d page whenever you add a book, service or something else of significance has occurred with regard to your business. Refresh your \u201cappearances\u201d page frequently. And continually add testimonials.<\/p>\n
Keep your signature current. When something changes, change your signature. I\u2019m working on a new website\u2014the Patricia Fry website. As soon as it is up and running, I will add it to the \u201csignature\u201d that automatically follows my emails. A signature, by the way, is that bit of promo that you can add automatically to your emails. <\/p>\n
What do you include in a signature? Here\u2019s mine:<\/p>\n
Patricia Fry, freelance writer, author and editorial consultant.
\nwww.matilijapress.com
\nExecutive Director of SPAWN (Small Publishers, Artists and Writers Network)
\nwww.spawn.org <\/p>\n
Patricia is the author of 31 books including,
\nThe Right Way to Write, Publish and Sell Your Book
\nThe Author’s Repair Kit (e-book)
\nThe Successful Author’s Handbook (e-book)
\nand her newest book, Catscapades, True Cat Tales
\nwww.matilijapress.com\/catscapades.html <\/p>\n
Visit my informative writing\/publishing Blog often:
\nwww.matilijapress.com\/publishingblog<\/p>\n
I do what I suggest and keep things up to date. But sometimes people just don\u2019t pay attention. They don\u2019t bother to check on the status of a product or an individual even though they may not have had contact with that person for over 5 years. Here\u2019s a recent example of that:<\/p>\n
Just this morning, Google Alerts brought to my attention that someone has recommended one of my writing\/publishing books in her blog. Yup, she posted The Right Way to Write, Publish and Sell Your Book<\/em> as her top recommendation for authors. And she posted the cover image. But, alas, this is the first edition of the book which I produced way back in 2005 and it is out of print! Not only that, she used an amazon.com link for ordering this book and the price was listed as $37.95. (It was originally $19.95.)<\/p>\n Did I get mad? No, I am actually glad for the publicity and the promotional opportunity. <\/p>\n