Yesterday, I gave you a list of 7 concepts that I took away from a teleseminar with public relations expert, Milton Kahn. You\u2019ve read about some of them in my articles, books and this blog. You\u2019ve heard me talk about some of them during my presentations. As I said yesterday, they\u2019re each worth a blog post of their own. Let\u2019s start by discussing the first two on the list as they strongly relate. By the way, here\u2019s the list again:<\/p>\n
\u2022 Be in the flow of publishing. Be in the flow of publishing. What does this mean? It means that you really must take the time to look around and find out what this publishing business is all about before jumping in with both feet. I consider it jumping in with both feet when you publish a book, whether you self-publish (establish your own publishing company), go with a pay-to-publish company or land a traditional royalty publisher (large or small). There is no little bit of publishing. You are either in or you\u2019re out. You\u2019re either involved or you\u2019re not. And if you plan to be involved, you are doing yourself and your project a great disservice if you neglect to educate yourself beforehand. <\/p>\n Milton Kahn recommends reading the Sunday New York Times because, he says, there\u2019s a tremendous education each week about the publishing industry and bookselling. <\/p>\n I recommend adding to that by reading the book I wrote for new authors\u2014The Right Way to Write, Publish and Sell Your Book<\/em><\/strong>. Also attend writers\u2019 conferences\u2014in particular, those that cater to authors and hopeful authors. You won\u2019t generally learn much about the publishing industry if you sign up for a writers\u2019 retreat or a novel-writing conference. Make sure that at least some of the workshops are directed toward book publishing. These conferences usually also include meetings for attendees with agents and publishing company representatives. <\/p>\n Join organizations such as SPAWN, IBPA and SPAN and then participate in their discussion groups and forums, read their newsletters, listen in on their teleseminars and so forth. We, at SPAWN (Small Publishers, Artists and Writers Network) constantly provide many opportunities for our members (and even visitors to our site) to learn about publishing. But the education goes on. It is ongoing. http:\/\/www.spawn.org<\/a> <\/p>\n I also recommend subscribing to AND READING several other credible newsletters, researching your area\/genre, visiting writing\/publishing forums and more. <\/p>\n What do you need to know about publishing before getting involved? <\/p>\n \u2022\tWhat are your publishing options? You should understand completely that publishing is a highly competitive business and how it works. You need to know enough to make good decisions on behalf of your project. You need to establish relationships within this industry with the right people who can actually contribute to the success of your project. <\/p>\n But first, you must have enough information and savvy to know whether or not your book idea is even a viable project. In other words, you need to take control of the situation way before you dare to write a book for publication. One way to start the process\u2014and one that I, and other professionals, highly recommend\u2014is to write a book proposal as a first step. <\/p>\n Not only will you learn volumes about your project and its potential, but you will be gaining insight into the publishing industry, as well. You\u2019ll begin to understand what other books have to do with the one you are writing. You\u2019ll learn the importance of building a platform. And, hopefully, you\u2019ll find out what it takes in order to succeed in this field.<\/p>\n There must be several new and struggling authors reading my blog and the articles that are appearing in newsletters and online everywhere because sales for The Right Way to Write, Publish and Sell Your Book <\/em><\/strong>are up. Amazon is ordering nearly every other day. But I prefer that you order books from me at Once you are a published author with books to sell, you\u2019ll understand why. Basically, amazon takes a HUGE chunk of your profit. We love amazon. The exposure is great. But gosh it\u2019s nice not to have to share my profit with them. I already paid to have the book proofed, designed and printed. When I sell books through amazon, I\u2019m actually losing money. They take 55 percent per book AND there is an annual fee for belonging to the Amazon Advantage program. <\/p>\n And you thought that authorship was glamorous and profitable. <\/p>\n","protected":false},"excerpt":{"rendered":" Yesterday, I gave you a list of 7 concepts that I took away from a teleseminar with public relations expert, Milton Kahn. You\u2019ve read about some of them in my articles, books and this blog. You\u2019ve heard me talk about some of them during my presentations. As I said yesterday, they\u2019re each worth a blog […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n\u2022 Read the Sunday New York Times<\/em>.
\n\u2022 Public relations is not an exact science.
\n\u2022 Most book publicists specialize.
\n\u2022 Some books are not promotable through a PR company.
\n\u2022 Personality sells books (and, by the way, helps land a publicist).
\n\u2022 Media kits are out of style.
\n\u2022 Don\u2019t go it alone, find the right people to work with.<\/p>\n
\n\u2022\tWhat are the possible consequences of your choices?
\n\u2022\tWhat are your responsibilities as a published author?<\/p>\n
\n http:\/\/www.matilijapress.com\/rightway.html<\/a>. <\/p>\n