At SPAWN, we have free monthly teleseminars for members. If a member can\u2019t listen in to the teleseminar, they can download a recording of it from the SPAWN website later. <\/p>\n
So far, we have had some giants in the industry\u2014each giving us an hour of their time and they have shared an enormous amount of valuable information. We\u2019ve welcomed Sandra Beckwith, \u201cBuild Book Buzz,\u201d Mark Levine, author of The Fine Print of Self-Publishing<\/em>, Peter Bowerman of The Well-Fed Writer<\/em> fame, and this week, book publicist, Milton Kahn.<\/p>\n Coming up are Hobie Hobart, on book cover design, Penny Sansevieri, A Marketing Expert and Stephanie Chandler, \u201cPublish, Promote and Profit From Books, Ebooks and Information Products.\u201d<\/p>\n Quite a line-up, don\u2019t you think? Any author or hopeful author who has the opportunity to hear any of these experts for FREE, ought to take it. And they can by joining SPAWN (Small Publishers, Artists and Writers Network) http:\/\/www.spawn.org<\/a> It\u2019s only $65\/year.<\/p>\n Also at SPAWN, our new Catalog of Members\u2019 Books and Services is completed and posted here: And visit us at Facebook. <\/p>\n Today, I wanted to share a few concepts that Milton Kahn presented in his teleseminar Thursday. Each of these deserves at least a full page of commentary. But I\u2019m going to bullet them here. If you want more on any of these topics, leave a comment or contact me at PLFry620@yahoo.com and I\u2019ll devote a blog post to the topic.<\/p>\n \u2022\tBe in the flow of publishing. There is some food for thought in these brief comments, isn\u2019t there?<\/p>\n I spend time every single day trying to give you something you can use\u2014information and resources as well as concepts that will help you to succeed as a published author. But you have to do your part. You have to show up here every day. You have to be present. You need to consider the information, do your own research, check out the resources and put those things that make sense to your project into practice. If you choose your own path based on emotions rather than education and knowledge, you may be one of the majority\u2014authors who fail.<\/p>\n Oh, let\u2019s not end on a sour note. Know that you have the power to create the level of success you desire. But it starts\u2014not after your book is published, not once you\u2019ve entered the world of book promotion\u2014but before you begin your publishing project. Start your successful publishing journey when your book idea is a mere concept in your imagination. <\/p>\n The key to publishing success is, first, an excellent idea that you mold to fit\u2014not your heart\u2019s desire\u2014but what your audience wants\/needs. Always keep your readers in mind from the very beginning. Be realistic. At the same time, groom yourself as a keen representative for your book\u2014work on your public speaking skills, build a platform, study the world of book promotion, engage your audience so they know you even before you have a book. And when you get to the place where you need help marketing your book, you will be able to attract a professional PR person, if that\u2019s the route you want to go.<\/p>\n For more about how to prepare yourself and your project for success, what to expect once you are published and so much more, read the book I wrote expressly for you: The Right Way to Write, Publish and Sell Your Book<\/em><\/strong>. http:\/\/www.matilijapress.com\/rightway.html<\/a><\/p>\n Yes, this book is also available through Amazon.com. <\/p>\n","protected":false},"excerpt":{"rendered":" At SPAWN, we have free monthly teleseminars for members. If a member can\u2019t listen in to the teleseminar, they can download a recording of it from the SPAWN website later. So far, we have had some giants in the industry\u2014each giving us an hour of their time and they have shared an enormous amount of […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.spawn.org\/catalogofbooks.htm<\/a> Be sure to take a look\u2014the catalog is available to the public. <\/p>\n
\n\u2022\tRead the Sunday New York Times.
\n\u2022\tPublic relations is not an exact science.
\n\u2022\tMost book publicists specialize.
\n\u2022\tSome books are not promotable through a PR company.
\n\u2022\tPersonality sells books (and, by the way, helps land a publicist).
\n\u2022\tMedia kits are out of style.
\n\u2022\tDon\u2019t go it alone, find the right people to work with.<\/p>\n