{"id":733,"date":"2010-02-18T07:52:32","date_gmt":"2010-02-18T15:52:32","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=733"},"modified":"2010-02-18T07:53:40","modified_gmt":"2010-02-18T15:53:40","slug":"more-book-promotion-tips","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=733","title":{"rendered":"More Book Promotion Tips"},"content":{"rendered":"

Be sure to fill out the survey posted February 17, 2010 here at this blog site. Be one of the first five and get a free copy of my book, Over 75 Good Ideas for Promoting Your Book<\/em><\/strong>. Have the best responses and win a copy of my hallmark book, The Right Way to Write, Publish and Sell Your Book.<\/em><\/strong><\/p>\n

I\u2019m in \u201cwait\u201d mode today. I am certainly not without work. But I am somewhat distracted by the fact that I\u2019m waiting for the PCIP to arrive so we can slip it into the copyright page and send the Catscapades<\/em><\/strong> book off to the printer. You keep hearing that things are changing rapidly in publishing. And this is true at all levels. The PCIP people are taking longer than usual and they accept only PayPal as an online payment option now. There are different processes for obtaining your copyright and getting into Books in Print. Changes, changes. And the waiting is painful.<\/p>\n

Oh this isn\u2019t the first time I\u2019ve experienced my lack of patience when it comes to my writing\/publishing career. Those of you who submit articles or stories for publication or a manuscript to a publisher know (as I do) the frustration of waiting for acceptance or rejection. And how many times is waiting for naught because the editor doesn\u2019t respond at all? Frustrating!<\/p>\n

Some of you have probably waited for customers to find your book and start purchasing it. Now there\u2019s something that should not happen. Book promotion is all about action. We must be proactive in order to reach our readers. They will not come to us. We (authors) must go to them! <\/p>\n

Unfortunately, most of us have only certain things we pursue in the name of book promotion. And if that\u2019s working, I say keep doing it. But if you want to attract even more sales\u2014sell even more books\u2014it is vital that you add promotional activities to your repertoire periodically. Once you get your main 3 (or so) promotional activities going well, start adding more. Step outside your area of comfort and try new ways of attracting new customers.<\/p>\n

Here\u2019s something that might work\u2014eaves drop on other authors with books similar to yours. Discover how they are promoting their books. Find out what is working for them and what isn\u2019t? How? Visit their websites. Study their \u201cmedia\u201d and \u201cappearances\/activities\u201d pages as well as their blog sites. Subscribe to their newsletters. Dialogue with other authors. Ask which of their promotional activities is working best for them. Where appropriate, ask about piggyback marketing. <\/p>\n

What is piggyback marketing? If your book is similar to theirs, but not in direct competition\u2014maybe even complimentary, approach the author about handing out and sending your promo material along with their book shipments to individuals and you offer the same service for them. <\/p>\n

So what am I doing while waiting to finalize my book so I can send it to the printer? I\u2019m collecting promotional ideas and resources. My file is getting awfully thick and that\u2019s a good thing. Don\u2019t you know I\u2019ll be busy once the shipment of books arrives? <\/p>\n

You can order your copy of Catscapades, True Cat Tales<\/em><\/strong>, pay no shipping (to one address only) AND receive a free gift for each book you purchase if you place a prepublication order. See details at http:\/\/www.matilijapress.com\/catscapades<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Be sure to fill out the survey posted February 17, 2010 here at this blog site. Be one of the first five and get a free copy of my book, Over 75 Good Ideas for Promoting Your Book. Have the best responses and win a copy of my hallmark book, The Right Way to Write, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t