Well, I was out and about this morning checking out the blogs of others. Here\u2019s what I learned:<\/p>\n
\u201cIf you want to self-publish, you\u2019d better plan to spend around $2,000 to $3,000 for an editor, book and cover designer, typesetting and so forth.\u201d WHAT? I\u2019d say, depending on the quality of your writing and the scope of your book, it would be more like $3,500 to $10,000. <\/p>\n
Editing: $500 to $3,000
\nProfessional cover design: $1,500 to $3,000
\nISBN, bar code, PCIP: around $400
\nPrinting\/typesetting: $800 to $3,000 (or more for a large supply of coffee table books, for example.)<\/p>\n
Of course, some of these figures depend on your writing ability, whether you purchase one or 10 ISBN\u2019s, the size of your book, how much color you have, the quality paper\/cover stock you require and how many you want printed.<\/p>\n
And then there\u2019s the expense involved with book promotion. I wrote the book on low and no cost book promotion ideas. But, believe me, aggressive (even assertive) book promotion is going to cost you something. Just the expense of sending out review copies of your book and the percentage you have to pay Amazon and other booksellers and distributors\/wholesalers takes a knick out of your profit.<\/p>\n
One blogger of some merit said that the book review is the best way to promote any book. Interesting. You hear\/read me encourage you to go out and get book reviews often. And most authors aren\u2019t aware of the variety and scope of book review opportunities. (How many of you have been seeking out book review opportunities based on my suggestions? How\u2019s it going?) <\/p>\n
But the real cost of publishing is evident when the author produces the wrong book for the wrong audience for all of the wrong reasons. So the number one concern for a hopeful author has to be whether this book is a good business decision. And this has to be factored in before there are any expenditures. The author also must look to the future and, for a successful publishing experience, the future must involve book promotion.<\/p>\n
For lessons in the basic book promotion options, how to pursue those that resonate with you and resources to help with each of them, you might want to sign up for my online book promotion course. Or invite me to give the course to your writers\u2019 group. (Yes, I travel.) Check out the course here: Sales for my new ebook, The Successful Author\u2019s Handbook<\/em><\/strong>, are still brisk. Order your copy today. Well, I was out and about this morning checking out the blogs of others. Here\u2019s what I learned: \u201cIf you want to self-publish, you\u2019d better plan to spend around $2,000 to $3,000 for an editor, book and cover designer, typesetting and so forth.\u201d WHAT? I\u2019d say, depending on the quality of your writing and the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.matilijapress.com\/course_bookpromotion.htm<\/a>. <\/p>\n
\n http:\/\/www.matilijapress.com\/successful_author_handbook.html<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"