{"id":589,"date":"2009-09-12T04:58:43","date_gmt":"2009-09-12T12:58:43","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=589"},"modified":"2009-09-12T09:54:16","modified_gmt":"2009-09-12T17:54:16","slug":"you-wrote-the-book-become-known-as-an-expert","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=589","title":{"rendered":"You Wrote the Book: Become Known as an Expert"},"content":{"rendered":"

It\u2019s always fun to open a book, especially if you\u2019re reviewing the book, and find your own book recommended or learn that you\u2019ve been quoted. It happened to me this week. I made this discovery while reviewing C. Pinheiro and Nick Russell\u2019s book, The Step-By\u2013Step Guide to Self-Publishing for Profit<\/em>. This book tells you how to start a home-based publishing company and publish your nonfiction book with CreateSpace and Amazon. And they recommend my book, The Right Way to Write, Publish and Sell Your Book<\/em><\/strong>. They also quote me as an expert. <\/p>\n

Read the review in the upcoming November edition of SPAWNews<\/em>.<\/p>\n

You don\u2019t subscribe to SPAWNews<\/em>? It\u2019s easy and profitable to change that\u2014sign up at http:\/\/www.spawn.org<\/a> and receive a FREE ebook: Promote Yourself: 25 Ways to Promote Yourself Whether You\u2019re an Artist, Author or Small Publisher<\/em><\/strong>. <\/p>\n

Join SPAWN ($45\/year) and get another FREE book of your choice. Choose from 3 ebooks and 3 print books, including Mark Levine\u2019s, The Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies\u2014Analyzed, Ranked and Exposed<\/em>.<\/p>\n

You\u2019re the Expert<\/strong>
\nAre you the author of a nonfiction book? How many other books have you and\/or your book been mentioned in? Have authors of books on your topic quoted you? Do they recommend your book? If not, perhaps your promotional efforts are too limited and limiting. <\/p>\n

Here\u2019s what you want\u2014when someone is researching a book on the topic of your book, whether it is gardening, quilting, skydiving, dog showing, child-rearing, allergies, traveling, religion, art, writing or some obscure subject, you want this author to know about you. You want them to value your book and your opinion so they will add your book or company to their resources list or even quote liberally from your book (with your permission, of course). You want to stand out as an expert on your subject, so much so that other experts rely on the research you have done and the knowledge you have accumulated over the years. <\/p>\n

How do you manage this? Exposure, exposure, exposure.
\n\u2022\tBecome known at websites related to your topic.
\n\u2022\tArrange to present workshops at appropriate conferences.
\n\u2022\tWrite and submit articles on your subject\u2014lots of them.
\n\u2022\tRent booths at book festivals and talk to hundreds of people.
\n\u2022\tComment on other experts\u2019 blogs.
\n\u2022\tShowcase your book and lots of appropriate resources at your amazing website.
\n\u2022\tJoin publishing organizations and those related to your topic.<\/p>\n

Hey, this is the same thing I suggest when I rant about how to promote your book, isn\u2019t it? Yup! It\u2019s all part of the same process. Whether you want to make a difference, become known in your field and\/or sell books, the bottom line is the same. You must understand the concept of exposure. You need to have a plan. It is imperative that you are consistent and persistent in your attempts to get exposure. And you really, really need tons of energy.<\/p>\n

Are your book sales sluggish? Do you seldom, if ever, see your name listed in an article, on a website or in a book as an expert in your field? Are you at a loss as to how to promote your book. It\u2019s not too late to sign up for my online Book Promotion course, in progress. The cut-off date for signing up is September 15th, 2009.
\n http:\/\/www.matilijapress.com\/course_bookpromotion.htm<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s always fun to open a book, especially if you\u2019re reviewing the book, and find your own book recommended or learn that you\u2019ve been quoted. It happened to me this week. I made this discovery while reviewing C. Pinheiro and Nick Russell\u2019s book, The Step-By\u2013Step Guide to Self-Publishing for Profit. This book tells you how […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t