{"id":581,"date":"2009-09-05T05:12:35","date_gmt":"2009-09-05T13:12:35","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=581"},"modified":"2009-09-05T05:12:35","modified_gmt":"2009-09-05T13:12:35","slug":"turn-readers-compliments-into-testimonials","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=581","title":{"rendered":"Turn Readers’ Compliments Into Testimonials"},"content":{"rendered":"

I received the nicest compliment today. A customer who purchased my book, The Right Way to Write, Publish and Sell Your Book<\/em><\/strong>, in July wrote this: \u201cI enjoyed your book so much and found the information extremely helpful, to say the least. It\u2019s almost like having a personal coach in print!\u201d <\/p>\n

Wow! I wish I\u2019d thought of that phrase before we finalized the cover. This might have been worked into the subtitle. But I can still use it as a testimonial at my website or in my promotional material.<\/p>\n

I\u2019ve talked to you before about collecting quotes from happy customers to use in your promotional material, on the cover of the revised edition, at Amazon.com, at your website and so forth. Here\u2019s a great example of that. <\/p>\n

How can customer satisfaction benefit you? <\/p>\n

1: People listen to the recommendations of others. Your satisfied customers are some of your best publicity agents. Use their words to attract new customers.<\/p>\n

2: Customers might come up with those catchy phrases or succinct quotes that you and your brainstorming team failed to see. Accept them. Study them. Use those that work for you.<\/p>\n

3: Customers sometimes view your book from a slightly different angle than you do. Your book might fill a need for them that you didn\u2019t even factor in when you produced it. These customers can teach you new ways to market your book and, perhaps, introduce you to a whole new segment of readers\/customers.<\/p>\n

Do you collect and use compliments and other comments from happy customers? How do you use them? I think all of my readers would like to know. Leave your comment here.<\/p>\n

Are Your Book Sales Lagging?<\/strong>
\nI\u2019m starting an online Book Promotion Course Tuesday, September 8, 2009. Join in and you could be selling many times the number of books you are currently selling by December. http:\/\/www.matilijapress.com\/course_bookpromotion.htm<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

I received the nicest compliment today. A customer who purchased my book, The Right Way to Write, Publish and Sell Your Book, in July wrote this: \u201cI enjoyed your book so much and found the information extremely helpful, to say the least. It\u2019s almost like having a personal coach in print!\u201d Wow! I wish I\u2019d […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,4],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t