There\u2019s so much authors need to know and most of it has to do with perspective\u2014understanding the industry, your readers, how to get their attention, what moves or motivates someone to make a book purchase and so forth. Without the insight\u2014a grasp of the concept\u2014what good is marketing strategy?<\/p>\n
That\u2019s why I take time and space in each of my books for authors to help them understand the concepts before I begin the nuts and bolts education. Those who skip this opportunity and fast-forward to marketing activities, miss a huge piece of the book promotion puzzle.<\/p>\n
I preach and teach my clients on the fine points of book marketing, yet many of them never sell more than a token handful of books. They manage to write a book and they pass the course on producing it\u2014I mean, there are so many services that make this a no-brainer, right? But they fail when it came to writing the right book for the right audience, identifying their audience, and comprehending the concepts around book promotion. They don\u2019t consider, for example:<\/p>\n
Authors often don\u2019t connect the dots in this area. They see books for sale in bookstores and on the Internet. They know people read books. What they don\u2019t consider is the huge number of books for purchase now and the shifts in the way we buy and read books. They neglect to crawl into the mind of readers. They don\u2019t think about making it easy for someone to purchase their book. They simply put their books out there with all the others and hope for the best.<\/p>\n
They take for granted that if a book is offered\u2014available\u2014it will be purchased. Simple as that. So not<\/strong> true. A book needs exposure. If no one knows about it, certainly, they won\u2019t buy it. To take a step back, authors should also realize that building sales for a book begins at the drawing board. Think about it, you wouldn\u2019t create an item for sale that has no purpose or point, thus has no potential customers\u2014cigars for babies, saddles for cats, do-it-yourself dentistry tools\u2026 So why do so many authors write books that will appeal to so few? Basically, it\u2019s because they don\u2019t understand who their audience is and what these potential readers actually want.<\/p>\n But there are some good books for which there is an audience and they\u2019re still failing. Why? In many cases, it\u2019s because the author hasn\u2019t yet discovered his or her role and the serious necessity for promoting the books\u2014getting exposure, presenting it to the right audience and doing so over and over and over again.<\/p>\n Those who don\u2019t get it, might solicit a few reviews for their book, then stop. They will build a website and neglect to promote it. They send emails to their list, do a book signing locally, then move on to something else, hoping readers will find their book.<\/p>\n It doesn\u2019t work that way, folks. Producing a book is similar to having a baby. You don\u2019t abandon it as soon as it comes off the production line. You must nourish, nurture, and guide it into the realm of success you desire. It\u2019s a responsibility\u2014a large one. Neglect your responsibility and your book, like most books today, will fail.<\/p>\n For a first-class education in writing, publishing, and marketing your book, read the following:<\/p>\n \u201cPublish Your Book,\u201d \u201cPropose Your Book,\u201d \u201cPromote Your Book,\u201d and \u201cTalk Up Your Book.\u201d All by Patricia Fry. Learn more here: http:\/\/www.matilijapress.com<\/a> or at Amazon.com<\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s so much authors need to know and most of it has to do with perspective\u2014understanding the industry, your readers, how to get their attention, what moves or motivates someone to make a book purchase and so forth. Without the insight\u2014a grasp of the concept\u2014what good is marketing strategy? That\u2019s why I take time and […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t