{"id":3812,"date":"2016-03-06T05:55:53","date_gmt":"2016-03-06T13:55:53","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=3812"},"modified":"2016-03-06T05:55:53","modified_gmt":"2016-03-06T13:55:53","slug":"book-promotion-is-not-an-afterthought-of-publishing","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=3812","title":{"rendered":"Book Promotion is NOT an Afterthought of Publishing"},"content":{"rendered":"<p>I\u2019ve met hundreds of authors over the years\u2014some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children\u2019s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth.<\/p>\n<p>There\u2019s nothing wrong with this. In fact, authors should set lofty goals for the projects they\u2019ve worked so hard on. But it is an extremely rare author who experiences this sort of success. Those who do have seven things in common. Does this describe you?<\/p>\n<ul>\n<li>You\u2019re a celebrity in your own right.<\/li>\n<li>Your book features a major celebrity or an event that has garnered world-wide attention.<\/li>\n<li>You\u2019ve taken the time to understand the publishing industry and what it takes to promote a book in this highly competitive field.<\/li>\n<li>You\u2019ve devised an extensive and workable marketing plan.<\/li>\n<li>You have the time and some funding with which to implement your plan.<\/li>\n<li>You have important connections in the marketing field (you\u2019re friends with Ellen Degeneres, Oprah, or the president) or in the topic of their book.<\/li>\n<li>You have the personality and make-up to create and execute the promotions that will reach and attract your particular audience.<\/li>\n<\/ul>\n<p>Most new authors can relate to only a few of these points. To you, I advise taking one step at a time in order to reach your goal. Here\u2019s a checklist to get you started:<\/p>\n<ul>\n<li>Study the publishing industry\u2014in particular what it takes to promote a book.<\/li>\n<li>Once you have a better understanding of the marketing aspects of publishing, devise a realistic plan.<\/li>\n<li>For most new authors, I suggest starting locally to learn what works and what doesn\u2019t.<\/li>\n<li>Use the Internet to locate organizations and individuals who can help you reach your primary audience.<\/li>\n<li>Open your imagination to the max in order to discover and create marketing opportunities both online and in person.<\/li>\n<li>Never stop studying about book promotion&#8211;subscribe to newsletters, follow blogs, read books&#8230;<\/li>\n<\/ul>\n<p>Perhaps you can see now that book promotion is not an afterthought of publishing. It\u2019s easy to get published. Opportunities are everywhere. But it takes a specific awareness, comprehension, knowledge, and a great deal of energy to successfully promote a book. And it starts with knowing who your audience is\u2014not who you think should read your book, but who will benefit from reading it\u2014who wants to read it\u2014who will be excited and pleased to find your book. Keep this in mind while writing your book and while marketing it.<\/p>\n<p>For a greater understanding of book promotion and for tons of ideas, case histories, etc., read, <em><strong>Promote Your Book, Over 250 Proven, Low-cost Tips and Techniques for the Enterprising Author<\/strong><\/em>. <a href=\"http:\/\/www.matilijapress.com\/PromoteYourBook.html\" target=\"_blank\">http:\/\/www.matilijapress.com\/PromoteYourBook.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve met hundreds of authors over the years\u2014some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children\u2019s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth. There\u2019s nothing wrong with this. In fact, authors should set lofty [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"I\u2019ve met hundreds of authors over the years\u2014some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children\u2019s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth. There\u2019s nothing wrong with this. In fact, authors should set lofty\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Patricia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.matilijapress.com\/publishingblog\/?p=3812\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Writing and Publishing News - from\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Book Promotion is NOT an Afterthought of Publishing - Writing and Publishing News\" \/>\n\t\t<meta property=\"og:description\" content=\"I\u2019ve met hundreds of authors over the years\u2014some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children\u2019s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth. 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