Every author, entrepreneur, produce developer, artist, etc., is thinking ahead to the holidays\u2014to holiday sales, to be more exact. If you\u2019re on the ball, you\u2019ve been planning your marketing strategies for months. You\u2019ve ordered promotional materials. You\u2019re ready to approach your audience\/the consumer\u2014or are you?<\/p>\n
Some of you are already burned out on the marketing process. You\u2019ve sent out an email blast and you\u2019ve set up several events and without much response. Yeah, you\u2019re ready to strut your stuff\u2014start making those holiday sales, but your audience is not thinking about Christmas, yet. Most of them won\u2019t give holiday shopping a thought until a week\u2014maybe two weeks ahead of time, no matter how much pressure you put on them to order copies now! But that shouldn\u2019t stop you from forging ahead with your message.<\/p>\n
This year, I\u2019m marketing a holiday story as part of the Klepto Cat Mystery series\u2014\u201cA Picture-Purrfect Christmas.\u201d I\u2019ve been involved with some kind of promotion every single day for the past two weeks or so and I\u2019ll continue on this schedule until Christmas. So what am I doing in order to promote this book?<\/p>\n
This week, I\u2019m:<\/p>\n
That\u2019s ten things I\u2019m doing now and will continue to do over the next seven weeks. I\u2019ll also:<\/p>\n
Believe it or not, while I\u2019m involved in these tasks pretty much daily, I\u2019m writing book 14 in the series and participating in everyday life with family and friends. I even clean house once in a while.<\/p>\n
If you want to see sales spike during the holidays, it\u2019s up to you to make it happen. Start now planning your strategy and putting it into action. We\u2019d love to know how you did with it.<\/p>\n