<\/p>\n
If you are new to the term and premise of a blog tour, refer to my February 21, 2015 post.<\/p>\n
This post is for those who are ready to move forward with their tour. It\u2019s all about the details.<\/p>\n
Planning a blog tour can be a fun activity. But there are a lot of details to keep track of, so it can be time-consuming and a little confusing at times. That\u2019s why it is vital that you keep excellent, clear, concise records!<\/p>\n
Do not rely on your memory because, as you communicate with each blog host and work out the details of each stopover, things can become convoluted\u2014did she want a story from the cat\u2019s point of view? Is she doing a review or does she want me to write a post? Which one of these hosts asked for three photos? Who has the cover images and who requested them? Oh my!<\/p>\n
I log each date of the tour, note the name of each host, name of the blog, and the exact, correct link. Leave enough space for your comments and notes. Post the date when you sent the requested material. Then, if you need to double-check on something, you can locate the email trail more easily.<\/p>\n
I find it helpful to note the titles of my guest posts because some of them might be similar. And include the name you saved it under in case you need to reference it again. I said that some of your posts might be similar\u2014yes, in a general way. However, it will be worth your time and energy to make your guest posts as different and diverse as possible. For some of you, this can be a huge challenge. It\u2019s also an excellent exercise for an author who is serious about promoting his or her book.<\/p>\n
Why? You want your promo material to be fresh. Many of your potential readers will see your marketing efforts in a variety of places. Creativity and diversity will attract them sooner than will the same mundane advertisement.<\/p>\n