Publishing\/Marketing News and Views<\/b><\/p>\n
Bringing you the information and resources you need to succeed.<\/b><\/p>\n
September 2014, Volume 2, Issue 7<\/p>\n
Editor: Patricia Fry<\/p>\n
Why This Newsletter?<\/b><\/p>\n
This newsletter has been a long time coming. With over forty years embedded in the world of writing, publishing and book promotion and a good twenty years working with and writing for other authors, I\u2019ve finally accepted the requests of many to launch a newsletter. As you can see, this is the seventh issue. See them all here: http:\/\/www.matilijapress.com\/publishingblog\/?page_id=3081<\/a><\/p>\n What are my qualifications for writing this enewsletter? I\u2019ve listed them below under \u201cPatricia Fry\u2019s Bio Roundup.\u201d My first priority is to bring you the information and resources you need\/want in order to become a more successful author. I realize that you are all at different stages and levels of writing, publishing, and marketing one or more books. Some of you are only interested in reading what others write. My goal is to address your concerns, interests, and questions related to publishing and books and to present you with a few surprises along the way.<\/p>\n This issue is dedicated to promoting your book through speaking gigs on radio, TV, and Internet podcasts. We\u2019ll talk about doing your own webinars in order to bring attention to your nonfiction\u2014or even fiction\u2014book.<\/p>\n <\/p>\n Included in this issue:<\/b><\/p>\n (If you do not wish to receive information from Patricia Fry and Matilija Press, please use the unsubscribe link at the bottom of the page.)<\/p>\n What\u2019s Happening in Patricia Fry\u2019s Office?<\/b><\/p>\n NEW<\/b>!! Klepto Cat Mystery\u2014Celebrity Cat Caper<\/i>\u00a0 (book number 6) is out on Kindle. Undercover Cat<\/i> (number 4 in the series) is now in print. Order any Kindle or print Klepto Cat Mystery using this link: http:\/\/amzn.to\/1kAI8I2<\/a> or go to www.amazon.com<\/a> and type in \u201cKlepto Cat Mysteries\u201d at the prompt.<\/p>\n People ask how long it takes me to write a book. I\u2019ve produced four books in the Klepto Cat Mystery series this year. Sleight of Paw <\/i>in January, Undercover Cat<\/i> in March, The Colony Cat Caper<\/i> in June, and Celebrity Cat Caper<\/i> in September. In between, I wrote a book for my publisher\u2014one many of you will be interested in. It\u2019s Propose Your Book, How to Craft Persuasive Proposals for Nonfiction, Fiction, and Children\u2019s Books<\/i>. I\u2019ll be telling you more about it when it\u2019s published, presumably in the first part of 2015.<\/p>\n So what am I doing to keep busy this month? I\u2019ve just finished Klepto Cat Mystery number seven. It\u2019s with the proofreader now and the cover designer is working up a design. This book is full of horse energy. But we haven\u2019t slighted the cats. They still show up strong in this story, as well. I expect this book, Kittywampus Pals<\/i>, to debut in October or November. While I\u2019m waiting for my designer, I\u2019m working on Klepto Cat Mystery number 8. This one takes place at the beach. Yes, Rags, the kleptomaniac cat is on vacation with his human family.<\/p>\n Author Scam at Amazon<\/b><\/p>\n I was shocked to see the print copies of my Klepto Cat Mysteries selling at Amazon.com for over twice the regular selling price. I offer these books at $8.95. Amazon sometimes discounts them to $8.50 or less. But evidently someone is buying my books from Amazon and selling them for $22.95. I\u2019m appalled. But I guess this is an example of American commerce. Evidently, this goes on all over the Internet. Doesn\u2019t seem right to me, but it\u2019s one more reminder that we, as consumers, must be on our toes and study our buying options carefully.<\/p>\n Should You Offer Free Copies of Your Book?<\/b><\/p>\n My response to this question is yes and no. Amazon offers a promotion for their Kindle Direct Program members where you can offer free downloads of your book for a period of time. I figured this would be a good idea for someone with a series of books. It seemed like a great way to introduce people to my mystery series. So I offered Catnapped<\/i>, the first in the series free for one day. I was stunned to learn that during that 24-hour period, Catnapped<\/i> was downloaded FREE by over 8,000 (yes eight-thousand) people. During the same period, sales for that book quadrupled. I\u2019m not sure why. I mean if readers could get it for free, why buy it on that day?<\/p>\n Have sales on the other books increased since the free promotion? It has been twenty-two days since the promotion and I have not seen a noticeable increase in sales. I\u2019m not complaining about sales. Sales have been amazing!!! But offering the free book has not made a difference so far.<\/p>\n I\u2019ve had some great reviews since the promotion. That\u2019s a good thing. But why haven\u2019t sales gone up considerably? I imagine it\u2019s because people who download free ebooks have quite a load of them on their Kindles and it takes a while for them to read all of the books they\u2019ve accumulated. I expect to give you a different report as time goes on. I\u2019m convinced that when people read Catnapped<\/i>, many of them will order the others in the series at $2.99 each.<\/p>\n Book Promotion Activity of the Month\u2014Radio\/TV\/Internet Interviews<\/b><\/p>\n Today we\u2019re going to discuss one of the best ways to get word out about your book\u2014in person, front and center. Authors need to be visible. You must go where your readers are. One way to address large numbers of potential readers is through radio, TV, and Internet podcasts, interviews, webinars, etc.<\/p>\n Since this form of promotion is foreign to most authors and, at the same time, most desired, I\u2019ve decided to make it a topic of discussion for this newsletter. For additional information, resources, anecdotes and so forth on this topic, order my book, Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More<\/i>. It\u2019s at Amazon in print, Kindle, and audio. Or purchase it at my website: http:\/\/www.matilijapress.com<\/a>. <\/b><\/p>\n Speaking Out Across the Airwaves\u2014Radio\/TV<\/b><\/p>\n Do you listen to talk radio? Have you noticed that practically all of the guests on every show, no matter their topic, have books? A book has become as common to a professional as a business card used to be, and it is used as casually.<\/p>\n Whether I am listening to a talk radio program or watching one on TV related to spirituality, religion, parenting, politics, relationships, health, hoarding, the economy, or some aspect of self-help, every guest seems to be promoting a book on the subject. In most cases, however, these individuals did not speak on the topic until they came out with their books. They were not considered experts in their fields until they became authors. Now the former bank associate is doing radio interviews and TV appearances to talk about her book on childhood abuse, the chef shares his book of kitchen tips, the retired accountant travels around talking about his novel, and the factory-worker is promoting her true crime book.<\/p>\n Yes, there seems to be a flood of authors guesting on every talk show around. Do you wonder how they get the invitations? Even more importantly, do these appearances on radio and TV sell books?<\/p>\n Most authors, when they\u2019re planning a book, expect to appear on TV shows like \u201cGood Morning America,\u201d \u201cLive With Kelly,\u201d \u201cThe Talk,\u201d \u201cEllen DeGeneres Show,\u201d \u201cThe Daily Show,\u201d \u201cThe View\u201d and popular talk radio programs. Some of you will make it happen. These opportunities, however, are generally out of reach for most of us\u2014the relatively unknown authors.<\/p>\n Please don\u2019t let this discourage you from ever trying to get the major publicity that\u2019s available out there. You might have written the book of the century\u2014one that is of great interest to a large viewing audience. Sure you already believe this describes your book, but only a scant few of you are correct in your evaluation. The rest of us may be delusional. This doesn\u2019t exempt you from getting publicity via radio and TV, however. Not at all. Most cities of any size support one or more radio stations and often they have talk shows scheduled throughout the day and night. You probably don\u2019t have to travel far to locate a TV station with shows that host authors at least occasionally; and don\u2019t discount public radio and TV stations.<\/p>\n I write within a strict niche, as many of you do. Yet, I\u2019ve appeared on TV in Alaska and California. I\u2019ve been interviewed numerous times on regular and public radio in many cities and blog talk radio (on the Internet). I have to tell you that being interviewed for radio or TV is a different experience from standing up and speaking to a group of people. In fact, most often (for radio) you give the interview from your home office (or wherever you happen to be) by phone. I\u2019ve heard authors being interviewed while waiting for a flight, vacationing with family, recuperating from surgery and I\u2019m sure some of them were still in their jammies. We\u2019ve all seen people appear remotely on TV programs, as well. Skype is one technology that makes it possible for guests to appear on a TV station in Los Angeles from a remote location in another city or country.<\/p>\n How do you locate radio and TV interview opportunities? You\u2019re probably familiar with some of the talk shows in your region. This is a good place to start. Check their websites for instructions for becoming a guest and follow the guidelines. Call and talk to the program director. If you speak to someone by phone, I suggest standing tall during the conversation, speaking clearly and as animated and friendly as your book topic dictates. The program director may be evaluating your voice and manner even during your initial contact. So put your best foot (or speaking voice and personality) forward.<\/p>\n Do an Internet search for additional radio and TV stations. Study directories such as, Gales Directory of Publications and Broadcast Media<\/i>, Literary Marketplace<\/i> and\u00a0 books, such as Fran Silverman\u2019s Talk Radio Wants You, An Intimate Guide to 700 Shows and How to Get Invited. Use references such as: The Radio Book <\/em>http:\/\/www.theradiobook.com<\/a> and consider getting listed with<\/em> GuestFinder (<\/em>http:\/\/www.guestfinder.com<\/a>) or Radio-TV Interview Report <\/em>http:\/\/www.rtir.com<\/a> <\/em><\/p>\n Kim Dower is a literary publicist and media coach. She runs an agency called Kim-from-L.A. (http:\/\/www.kimfromla.com<\/a>) She says, \u201cI work with a variety of authors and all kinds of books getting them exposure through various types of media from radio, television, and print interviews to social and viral media outlets. I offer whatever they need in order to help prepare them for speeches, presentations, book signings\u2014any situation where they find themselves in front of a camera, a microphone or an audience.\u201d<\/p>\n Dower is in agreement that, \u201cAn author\u2019s presentation is key to promoting their book. Successful authors know how to promote their books and this is a skill that can be learned. The key is to get readers\/listeners\/viewers turned on and excited by the ideas in the book and the passion and enthusiasm of the author.\u201d She says, however, that, \u201cwith hundreds of thousands of books coming out each year and only so many media spaces available, you can imagine the odds aren\u2019t in the author\u2019s favor. The first category of people to get booked on shows is always celebrities. Always was and always will be. The next is breaking news and politics. What\u2019s the latest disaster and what talking head can address it? \u2018Softer\u2019 topics\u2014biographies, self-help, fiction come way, way down on the list. And we need a valuable \u2018hook\u2019 to get these authors booked. How does their topic fit into what\u2019s going on the world today\u2014now? What makes this author or their topic relevant? If the topic is strong and timely and the author is a great presenter and the book is provocative, we have half a chance of getting on the show.\u201d<\/p>\n According to Dower, \u201cGetting on smaller radio and TV shows is more realistic, but still difficult. An author needs a good, short pitch\u2014one paragraph to describe the topic and why the author has the credentials or expertise to talk about it. And why is this topic important?\u201d She also likes to challenge authors to \u201coffer three provocative or newsworthy questions that they will answer during the interview.\u201d<\/p>\n So what makes for a successful media appearance? Dower says, \u201cEnthusiasm and passion and energy; delivering a few \u2018take-aways\u2019\u2014some real tangible information that is new and interesting; leaving the audience with enough to make them like you and be interested in your book.\u201d But she cautions, \u201cDon\u2019t give so much away that they have no reason to purchase it.\u201d<\/p>\n Dower suggests using the Internet to find radio stations across the country that have talk shows. She says, \u201cResearch and listen to the show. Don\u2019t try to get on a show you know nothing about.\u201d<\/p>\n Viable Virtual Speaking Opps<\/b><\/p>\n Most authors will be interviewed for Blog Talk Radio, podcasts, webinars, teleseminars and so forth at some point during their promotional efforts.<\/p>\n The first thing you\u2019ll want to know is, are these forms of promotion worthwhile? It depends on who you talk to. The problem is that sales and other benefits from some of these publicity methods are difficult or impossible to track. However, they do provide name recognition, and this is certainly a benefit to any author who wants to sell books.<\/p>\n Even before your book is a book, become acquainted with and known through appropriate websites. I\u2019ve been saying this since before the popularity and ease of doing podcasts, webinars, etc. I continue to advise authors to seek out book reviews and interview opportunities throughout the Internet. So what is actually available and how can authors benefit?<\/p>\n First, study websites related to your topic or genre and discover how you can become involved. Remember, their visitors are your readers. Is there a newsletter that you can contribute to or place announcements in? Do they review books, interview authors, feature recommended books, or run a speakers bureau? Perhaps they record interviews with authors and post them at their sites. Once you have taken advantage of book promotion opportunities at some of the more obvious and even obscure websites in your field or genre, shift your attention to the world of social media.<\/p>\n Basic Social Media <\/b><\/p>\n Everyone is using social media today for personal and business purposes. While social media connections are generally made in writing, except for, perhaps, YouTube, I thought it useful to mention this extremely popular medium. You can, as a matter of fact, incorporate photographs and even videos into your social media messages and at your own website.<\/p>\n Most of you reading this are set up to communicate with your readers through Facebook, LinkedIn, Twitter, Authors@Google and so forth. You may (and should) have a blog. For those of you who don\u2019t know, a blog is a web log that you can use to share information, stories, snippets from your life as an author and announcements for new books, scheduled speeches and so forth. It is a way to communicate with your readers. Not only can you have your own blog, but you can comment at or be interviewed on other blogs related to your book theme or genre. This puts you before a whole new group of potential customers.<\/p>\n When you become a nonfiction author, you are also considered an expert in your field. People want to read what you write and hear what you have to say. Why not add to your professional credibility by seeking interview opportunities at websites that feature podcasts, webinars, Blog Talk Radio and so forth?<\/p>\n Carol Sanford, author and public speaker, often lands radio interviews. Sanford is also active in landing radio interviews. She says, \u201cI follow the people with radio blogs related to my topic and who do interviews with authors. I retweet their stuff and make myself useful to them. I also follow a lot of journalists who write in my field. Journalists were a great strategy for me. I get lots of press as a result of putting key ones on a Twitter List and staying connected to what they are writing, by tweeting it and commenting on their blogs and posts with links on my blog and Facebook pages.\u201d According to Sanford, \u201cJournalists are a good route for authors, since they are always looking for content.\u201d But she cautions, \u201cYou have to give generously and be useful to them, if you are to receive from them.\u201d<\/p>\n The Teleseminar<\/b><\/p>\n A teleseminar is a program\u2014often an interview, a workshop or seminar\u2014presented through a conference telephone call. People can call in and listen in real time (and in some cases, ask questions) and the seminar is generally recorded so people can go to a website and download the seminar or listen to it streamed from the website.<\/p>\n The Webinar<\/b><\/p>\n According to Stacy Harp, founder and president of Active Christian Media, \u201cA webinar is simply a seminar that you hold on the Internet. Some <\/b>webinars are listened to via the phone, and others you can watch by logging into the webinar <\/b>using Skype or another computer phone interface. <\/b>Webinars are becoming more and more popular. Because the technology has <\/b>advanced so much, many businesses are no longer traveling to meet with <\/b>their customers. Instead, these companies use webinars to train people and <\/b>educate their customers.\u201d<\/p>\n Harp says, \u201cWebinars are also a great marketing tool for authors although, I don\u2019t see many authors using webinars, yet. But they should, because they can sell more books this way. For example, if you have a book already published, a webinar would be a great way to have a virtual book club. You can even charge for the club if you want to make it exclusive, and the author can offer a special one-on-one time with their readers as a benefit.\u201d<\/p>\n Harp explains that the process of setting up a webinar isn\u2019t all that difficult. She says, \u201cAnyone who can talk and record what they are saying, can technically create a webinar. What makes it a webinar is uploading it to the Internet and making it available on the web.\u201d<\/p>\n According to Harp, \u201cI think webinars are better when the presenter uses either video or at the very minimum PowerPoint or Key Note to make slides so that they can convey information visually, and not just via audio. One service I found recently is called Screencast-o-matic which you can use to record what\u2019s on your computer, including showing a PowerPoint slideshow, and then you can edit it and upload it as a video. You can also use it as a webinar if you\u2019d like, but it would not be a live presentation\u2026it would have to be prerecorded. You can learn more at http:\/\/www.screencastomatic.com<\/a>.\u201d<\/p>\n Another resource, http:\/\/www.GotoWebinar.com<\/a><\/p>\n The Podcast<\/b><\/p>\n A podcast is a type of digital media that can be presented in both audio and video. Podcasts can be listened to or watched on portable media players. There is special software available to be used in creating podcasts or you can use Skype.<\/p>\n Skype <\/b><\/p>\n Harp gives us a lesson in Skype technology. She explains it this way. \u201cSkype is the most popular voiceover Internet protocol service. Put simply, Skype is what most people use when they make Internet phone calls. All you need is a computer and a microphone and you can literally call anyone in the world using Skype\u2019s platform. Generally, Skype is not used to do podcasting, as the actual term podcasting<\/i> has nothing to do with recording a call or a video. However, what you record using Skype can be turned into <\/i>a podcast. With Skype, you can make computer-to-computer calls with other Skype users, anywhere in the world, and it\u2019s free. You can talk to these people with just your computer microphone or using your webcam.\u201d<\/p>\n She says, \u201cSkype also offers other features like your own phone number, text messaging<\/p>\n services, and the availability to use Skype to call someone who does not use Skype. For an author, I would highly recommend using Skype especially if they want to be a guest at a book club, host their own book club or even lead their own book club. If the people interested in hearing the author have a computer, it\u2019s very easy to set up in a big or even a small venue, and \u2018broadcast\u2019 the event that way.\u201d<\/p>\n Blog Talk Radio<\/b><\/p>\n There is also what\u2019s known as Blog Talk Radio. Stacy Harp has her own Blog Talk Radio program called On the Wall Radio.<\/p>\n So how does Harp find guests? This is something you want to pay attention to\u2014because these ideas should be a part of your strategy. She says, \u201cI find most guests through press releases and publishing companies. Some people also like Help a Reporter Out, also known as HARO.\u201d She advises, \u201cI think the best things an author can do is make a press kit, blog, network online, and hire someone to do publicity for them if they can afford it. Be bold enough to hunt down talent you think would be a good fit for your book. Send show hosts information about your book: A press release with information about your blog and website, a pdf file of your book or a review copy. But before you send any of that, know your host\u2014listen to the show, know the audience. Don\u2019t take that platform for granted.\u201d<\/p>\n Prepare for Your Author Appearances NOW<\/b><\/p>\n As I said earlier, it is possible to conduct an interview from home in your robe and bunny slippers or bathing suit and flip flops. I recommend dressing, however, and standing tall\u2014no slouching. If you look professional, you will feel and act more professional. When you stand or, at least, sit up, you will come across sounding more alert. Smile\u2014it will come through in your voice.<\/p>\n Barbara Florio-Graham suggests preparing for a telephone interview with a radio or blog talk radio show host this way, \u201cDon\u2019t use a cell phone during the interview. If you do telephone interviews often, invest in a headset. Make sure pets are comfortable in another room. I use post-it notes or other page tabs to mark the pages of my book that I might want to refer to and I print out the table of contents for easy reference. I have a page of notes based on the questions sent by the host earlier and I continually make notes so I will remember things I want to comment on.\u201d<\/p>\n I work along the same lines as Florio-Graham. I never ever use a cell phone, unless I happen to be traveling and there is no other way. I always request the host\u2019s list of questions or the topics he\/she hopes to cover with me. I might also offer to send the host my suggested questions or line of questioning. They often appreciate that gesture.<\/p>\n During the interview, I make a lot of notes. Sometimes radio show hosts get involved in long narratives. By the time they finally come up with a question for you, you may have forgotten some of the things you wanted to comment on.<\/p>\n Jot down one- or two-word reminders. Don\u2019t get so involved in writing notes that you neglect to listen to the host. You never know when a question will come up and your full attention is required. Have a bottle or glass of water nearby in case your throat gets dry.<\/p>\n While I suggest preparing thoroughly, there are simply some things that you cannot prepare for. Here\u2019s a story from my radio show history file. I was contacted by an Internet radio show host who wanted me to \u201cappear\u201d on his show. Of course, I agreed. I learned a long time ago to always say, \u201cyes.\u201d<\/p>\n The day of the show, I realized I hadn\u2019t heard from the host for a few weeks and I wanted to make sure we were still on. I emailed him. A few hours later, he responded by saying, \u201cYes, we\u2019re on for 12:30 this afternoon.\u201d (In a scant twenty minutes.) That\u2019s when he told me the agenda. He said, \u201cI will introduce you and then you take it from there. At exactly 1:15, I will break in and sign off.\u201d What? I was supposed to just speak without a host asking me any questions? And I had twenty minutes to prepare?<\/p>\n Believe it or not, I nailed it. I managed to give a coherent presentation with a beginning, middle and end which I felt was extremely useful and informative to my audience. If someone had measured my stress level during the first few minutes of that \u201cinterview,\u201d it would have been off the charts. Once I got in the groove, however, I did just fine. How does one succeed when given such a test?<\/p>\n When you are prepared\u2014you know your material and you\u2019re comfortable presenting it under normal circumstances\u2014the rest is all attitude. If you\u2019re thrown a curve like I was\u2014you\u2019re expected to perform at a moment\u2019s notice, for example\u2014just adopt your best \u201ccan-do\u201d attitude and meet the challenge head on.<\/p>\n It\u2019s hard to predict which books will be of interest to radio and television show hosts and what sort of connections you might make as you continue your quest for exposure. But knowing the potential for book sales through radio and TV, it seems reasonable that you would pursue this avenue of book promotion with some gusto.<\/p>\n Your Awesome Author Interview<\/b><\/p>\n So, you can create your own podcast or webinar. You can put on your own teleseminar. You can have your own Blog Talk Radio show. But most likely, at least in the beginning, you will be conducting interviews with people who use these methods of creating, preserving and sharing information on topics of their interest for their own websites.<\/p>\n Someone with a pet rescue site might contact you for an interview related to your new book on feral cats and cat colonies. The owner of a site focusing on everything bird-related, might want to interview you about your book on bird-watching. Certainly, if he hears about your book on serious Internet scams, the owner of Internet warning sites will want to interview you.<\/p>\n Or you might go in search of these opportunities. Scour sites on your topic. Here\u2019s a directory of Blog Talk Radio sites you will want to check out. http:\/\/www.blogtalkradio.com\/categories.aspx<\/a> Interviews and interviewers come in all shapes and styles. Some interviewers want you to respond to questions via email and they post your interview as is at their site or publish it in their magazine. Others prefer to conduct a telephone interview which they will paraphrase in their publication. But the most popular interview processes today are the real time podcast and the online radio show.<\/p>\n Not everyone is comfortable being interviewed. Yet, if you expect your book to reach a high level of popularity\u2014if you hope to sell thousands of copies of your book\u2014you really must learn to handle the interview.<\/p>\n I have been interviewed numerous times in a variety of ways. Personally, I love the email interview where I just respond at my leisure by typing my answers. I like having the time to think about my responses and to reread them before submitting. My worst interview experience occurred when the interviewee, in a real-time interview, began challenging my responses\u2014playing the devil\u2019s advocate. I\u2019m not a debater and I don\u2019t do well under that kind of pressure. I had to work hard so as not to come off sounding defensive. I hope I was able to carry that off. Book sales after that interview were up and that\u2019s always a good indication of a good interview.<\/p>\n You truly never know what to expect from an interview and maybe that\u2019s one reason why the fear of the interview is so prevalent among authors.<\/p>\n If you would like to be interviewed on the topic of your book, here are some tips and techniques that could help:<\/p>\n Handle yourself as a professional during any interview. Here are some tips:<\/p>\n Authorship is a business just like being an insurance agent, a car dealer or manufacturer, an electrical contractor or a merchant. And there are certain responsibilities and requirements for success.<\/p>\n Resource of the Month<\/b><\/p>\n Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More<\/i>. <\/b>This is a must-have book for any author who wants to hone his or her speaking skills, learn how to land speaking opportunities, come up with speech topics, sell more books at book festivals, form a stronger bond with audiences, attract more people to their book signings, and ace those intimidating recorded presentations. Order your copy at http:\/\/www.amazon.com<\/a> or at http:\/\/www.matilijapress.com<\/a>. $19.95 print. Also available in audio and for your Kindle.<\/p>\n Patricia Fry\u2019s Bio Roundup<\/b><\/p>\n I\u2019ve been writing for publication for 40 years and I\u2019m the author of 46 published books\u2014most of them on publishing and book promotion. I maintain two blogs\u2014one for authors, with over a daily publishing blog. The blog boasts over 2,000 posts to date: http:\/\/www.matilijapress.com\/publishingblog<\/a>. I also write a blog related to cats\u2014through which I promote my Klepto Cat Mystery series and Catscapades, True Cat Tales<\/i>. http:\/\/www.matilijapress.com\/catscapades<\/a><\/p>\n My articles have appeared in over 300 publications, including Writers Digest, Publishing Basics, Book Marketing Matters, Writer\u2019s Journal, Cat Fancy, Your Health, Horse of Course, Western Horse, The Artist\u2019s Magazine, Woman\u2019s World, The World<\/i> and I<\/i> and many others.<\/p>\n I work with authors on their projects from an editorial standpoint.<\/p>\n Mission Statement: The primary purpose of this enewsletter is to bring information, resources and encouragement to fellow authors both beginners and experienced. It\u2019s an education for authors who want to become more successful in a highly competitive industry.<\/p>\n <\/p>\n <\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n <\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n \u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" Publishing\/Marketing News and Views Bringing you the information and resources you need to succeed. September 2014, Volume 2, Issue 7 Editor: Patricia Fry Why This Newsletter? This newsletter has been a long time coming. With over forty years embedded in the world of writing, publishing and book promotion and a good twenty years working with […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
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