{"id":3345,"date":"2014-04-05T04:38:11","date_gmt":"2014-04-05T12:38:11","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=3345"},"modified":"2014-04-05T04:38:11","modified_gmt":"2014-04-05T12:38:11","slug":"how-to-use-spinoffs-to-promote-your-fabulous-book","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=3345","title":{"rendered":"How to Use Spinoffs to Promote Your Fabulous Book"},"content":{"rendered":"<p>If you\u2019re struggling to sell copies of your book, here\u2019s an idea: Add another product to your repertoire. Produce a spinoff book, for example. If you truly have an audience for your book, and you\u2019re just having difficulty getting the word out and generating sales, a second or third book might help you gain more of that all important recognition.<\/p>\n<p>If you\u2019re a new author without a following, it may take some creativity and time to become known in your field or genre. Certainly, you have your own website\u2014a place where you can invite potential customers. You should also have a presence throughout the social media realm. In order to attract people to your website, offer a freebie\u2014a downloadable ebooklet on the topic of your book. And aggressively advertise this fact.<\/p>\n<p>Let\u2019s say your book chronicles some of your travels throughout remote areas of the US and you\u2019ve added reviews of unique restaurants and cafes. As a spinoff book or free ebooklet, you might offer recipes from these regions, unbelievable customs or a collage of scenic photographs that didn\u2019t make it into the book.<\/p>\n<p>Maybe you\u2019ve written a young adult novel focusing on mysteriously missing dogs. You might create a spinoff book focusing on 50 ways to entertain a dog or 50 tricks you can teach your dog, for example.<\/p>\n<p>Now you have two things to offer and each will help to promote the other. A few years ago, I compiled a book of cat stories\u2014\u201cCatscapades, True Cat Tales.\u201d The book sold at a mediocre pace. Last year, I produced a novel involving cats. I now have four books in my Klepto Cat Mystery series. Since producing the novels, I\u2019ve noticed an increase in sales for \u201cCatscapades.\u201d<\/p>\n<p>I also have several books for authors\u2014most predominantly, \u201cPublish Your Book,\u201d \u201cPromote Your Book\u201d and \u201cTalk Up Your Book.\u201d Not only do these books help to sell one another\u2014people who buy and appreciate one book will be more apt to purchase another. But I also offer a free ebook at my website, <a href=\"http:\/\/www.patriciafry.com\">http:\/\/www.patriciafry.com<\/a> Currently, it is \u201c50 Ways to Establish Your Author Platform.\u201d<\/p>\n<p>If sales for your single book are lagging because you aren\u2019t well-known in your field or genre, consider upping the ante. Of course, you\u2019re going to show up where your audience congregates online as well as downtown. You\u2019re already reaching out to readers in every way you know how. So why not add to your box of promotional magic by offering something more and use each of those items to promote the other.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re struggling to sell copies of your book, here\u2019s an idea: Add another product to your repertoire. Produce a spinoff book, for example. If you truly have an audience for your book, and you\u2019re just having difficulty getting the word out and generating sales, a second or third book might help you gain more [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re struggling to sell copies of your book, here\u2019s an idea: Add another product to your repertoire. Produce a spinoff book, for example. 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